Ubuso bobuhle buyatshintsha. Akusekho malunga nokuba ngaba iimveliso zenza abantu babonakale belungile; abathengi ngoku baqwalasela ukuba ngaba iimveliso “zilungile,” oko kukuthi, zilungele okusingqongileyo, zilungile kuluntu ezikhutshwa kulo, kwaye kunjalo, zilungile kubasebenzisi ekubeni zingabi natyhefu.
Kweli nqaku, siza kuphonononga ukuba imarike yobuhle yehlabathi itshintshe njani kubuhle bendalo kunye nolondolozo. Siza kuhlalutya utshintsho kwizinto ezikhethwa ngumthengi ezibhekiselele kwizithako ezendalo okanye ezendalo, eco-friendly, kunye nenkohlakalo engenazo, sigxininisa ukuba zeziphi iintsingiselo kunye neemveliso abathengi abazijonga kakhulu xa bekhangela iimveliso zobuhle.
Isiqulatho
Yintoni ubuhle obuzinzileyo?
Imarike yobuhle bendalo kunye nendalo
Iimpawu zobuhle ezizinzileyo eziphezulu kufuneka zibandakanye
Ubuhle obuzinzileyo ngumgangatho omtsha wobuhle
Yintoni ubuhle obuzinzileyo?
Singene kwixesha apho abantu ehlabathini lonke beyixhalabele ngakumbi impilo-ntle yesi sijikelezi-langa sethu. Abathengi ngoku bathathela ingqalelo uzinzo, imvelaphi yendalo, ukhuseleko lwemveliso, kunye nokungafihli nto njengezigqibo eziphambili zokuba bayazisebenzisa na iimveliso zobuhle ezithile.
Iimpawu zobuhle kwihlabathi liphela sele ziqalisile ukuphuhlisa iifomula ezintsha ezisebenzisa isayensi ephucukileyo ukuqinisekisa ukuba izicatshulwa zendalo zezithako zemveliso yobuhle zandisa iziphumo zazo ngaphandle kokuchaphazela kakubi abantu kunye nokusingqongileyo. Oku kubizwa ngokuba "zizithambiso eziluhlaza" okanye "ikhemistri eluhlaza."
Ubuhle obuzinzileyo bukwanwenwela kwiinkqubo ezinxulumene nokufumana iimveliso ezivela kwimizi-mveliso ukuya kubathengi, kubandakanya ukwenziwa, ukupakisha, ukuthutha, kunye nokuthumela ngenqanawa. Amashishini ayanda ukufuna iindlela ezenza ukuba banciphise i-carbon footprint yemisebenzi yabo ngokuphuhlisa iimveliso ezisebenzisa amacandelo asetyenzisiweyo, ukunciphisa inkunkuma, kunye nokukhuthaza ukusetyenziswa kwakhona.
Imarike yobuhle bendalo kunye nendalo
Imfuno yemveliso yobuhle bendalo kunye nendalo iye inyuka ngokukhawuleza kwihlabathi liphela. Umbutho wobuhle waseBritane Iingxelo ukuba imakethi yemveliso yobuhle bendalo yehlabathi kulindeleke ukuba ifikelele kwi-17 yeebhiliyoni zeedola ngo-2024. Kuqikelelwa ukuba imakethi yase-Asia yenzelwe ukukhula ngokukhawuleza, kunye neNgxelo ye-Ecovia Intelligence. ebonisa ukuba ukuthengiswa kobuhle bendalo e-Asia kwanda nge-21% kwi-2017 (umzobo waseYurophu kunye noMntla Melika wawusondele kwi-10%).
Uphononongo olwenziwe nguMintel fu maneka ukuba isiqingatha sabathengi base-UK ababethenge iimveliso zobuhle ngonyaka wophononongo baye bafuna iimveliso ezenziwe ngezinto zendalo.
E-US, isinye kwisithathu sabathengi abasebenzisa iimveliso zokunakekelwa kwesikhumba ebusweni bathenga iimveliso ezinezithako zendalo, kwaye lo mfanekiso uxhumeke phantse kwisiqingatha sabathengi xa ugxininise kubathengi abancinci abaphakathi kweminyaka eyi-18 kunye ne-34. E-China, isifundo bonisa loo nto I-45% yabathengi ababhinqileyo abasebenzisa iimveliso zokhathalelo lobuso ezicetywe ukusebenzisa iimveliso ezithathwe kwizithako zendalo okanye izicatshulwa zebhotani eziphucule ulusu lwabo.
Iimpawu zobuhle ezizinzileyo eziphezulu kufuneka zibandakanye
1. Izithako zendalo kunye nezinto eziphilayo

Abathengi baya bethandeka ngakumbi kwiimveliso ezibandakanya ioyile yendalo (umzekelo intende yesandla, ikhokhonathiiargan, iponyoponyo i-oyile), izityalo zezolimo (umz. iimbotyi zesoya, umbona, iginseng, amaqunube egoji, amakhowa eshiitake), kunye neebhaktiriya (umz. ibhaktiriya ye-deinococcus esetyenziselwa ukwenza izithako ezivumbasayo kunye nebala).
Xa iikhemikhali ezivela kwizinto zokuthambisa zemihla ngemihla zihlanjwa eluswini ngabasebenzisi, aziphuli. Endaweni yoko, bangena kumanzi kunye nolwandle, okuthetha ukuba banokuchaphazela kakubi ubomi baselwandle kunye nobomi babantu.
Inzuzo kukuba izithako zendalo kunye ne-organic ziyakwazi ukubola, zithintela ingozi kwikhonkco lokutya, indawo, iilwandle kunye nemijelo yamanzi. Ekugqibeleni, izithako zombini zinobubele kwisikhumba somsebenzisi kunye nomhlaba. Ezinye iimveliso ezinkulu ezisebenzisa izithako zendalo ziquka amakhandlela ane-wax yesoya engeyiyo i-GMO, lipsticks biodegradable, izikhuhla isepha, yaye amafutha omzimba.
2. Izithako ezihlaziyiweyo

Enye intsingiselo yobuhle obuzinzileyo bubuhle be-eco-friendly upcycled imveliso ezisebenzisa izithako ezinokuthi zilahlwe njengenkunkuma. Esi senzo siyinxalenye yenkunkuma eyiziro kunye neentshukumo zoqoqosho ezijikelezayo ezifuna ukusebenzisa yonke into ngempumelelo kangangoko kwaye zicuthe inkunkuma ukuze kuxhamle iplanethi yethu kunye neyona migaqo yethu isezantsi.
Imizekelo yobuhle be-upcycled iquka ukusetyenziswa kweendawo zekofu, iziqholo ze-chai, kunye nembewu yeziqhamo ekuqulunqweni kweemveliso zobuhle. Isiphumo ziimveliso ezifana neoyile yekofu eyenziwe kwibala lekofu eliphindiweyo okanye iimveliso ezisebenzisa amanzi asetyenzisiweyo.
3. Iimveliso ezingenamanzi okanye eziqinileyo-ezimanzi

Ubuhle obungenamanzi yenye yeendlela zobuhle ezizinzileyo zika-2022 ezisebenzisa izithako zendalo ezigxininisiweyo ukwenza iimveliso ezingadingi manzi ukuze zisetyenziswe. Iziphumo ziimveliso ezintsha zobuhle ezicutha kakhulu ukumoshakala kwamanzi kwaye zincede ukugcina indawo ingenaplastiki.
Iimveliso zobuhle bemveli zenziwe ngamanzi amaninzi kuba zincinci kwaye zinceda ukongeza isambuku kwimveliso, kodwa oku kuphumela kwiimveliso ezinophawu olukhulu lwekhabhoni ngenxa yezinto ezongeziweyo kunye nezibonelelo ezifunekayo ukupakishwa kunye nokuthutha.
Yingakho iimveliso ezisebenzisa izithako ezisebenzayo ngakumbi kunye nokunciphisa ukusetyenziswa kwamanzi, njenge ishampu ezingenamanziintlama yamazinyo engenamanzi, imivalo yokucoca ubuso, iziqholo ezilulwelo oluqinileyo, izinto zokuthambisa, neeserum zobuso zikhula ngokuthandwa. Abasebenzisi bafuna nje ukugalela umgubo, bongeze amanzi, kwaye oku kuya kuvula iimveliso.
4. Vegan kunye nenkohlakalo-free ubuhle

Inxalenye yobuhle obuzinzileyo kuphuhliso kunye nokusetyenziswa kwemveliso engabangeli bungozi kubantu nakwindalo engqongileyo. Indalo engqongileyo ibandakanya zombini izilwanyana kunye nezityalo, kunye nobomi bezilwanyana.
Ngenxa yoko, iibrendi ezininzi ziye zatshintsha iindlela zazo zokuphuhlisa imveliso ukuqinisekisa ukuba iimveliso zivavanywa ngokukhuselekileyo nangempumelelo ngaphandle kokuvavanywa kwizilwanyana. Iimpawu eziphambili zokhathalelo lomntu ezifana ne-Unilever zine yamkelwe iindlela ezizezinye ezifana nomzekelo wekhompyutha kunye nemifuniselo esekwe kwinkcubeko yeseli.
Abanye abathengi bakhetha ukuthenga iimveliso zobuhle be-vegan kuba zinciphisa impembelelo yezilwanyana ngokungasebenzisi iimveliso zezilwanyana kwimiqulu yazo. Abathengi ngoku banokuthenga iimveliso ezisebenzisayo ii-pigments ze-vegan, iivithamini zendalo, kunye izicatshulwa zezityalo endaweni yezinto eziphuma kwizilwanyana.
5. Ukupakishwa okuphinda kusetyenziswe

Akwanelanga ukuba imveliso yodwa igcineke; Ubuhle obuzinzileyo bubandakanya ukupakishwa kwendalo kusetyenziselwa iimveliso zobuhle. Oku kuthetha ukuba kukho ukusetyenziswa okukuko kwemathiriyeli xa kupakishwa kwaye izinto ezisetyenziswayo zibangela umonakalo omncinci kokusingqongileyo.
Njengoko kubonwe kweli nqaku iindlela zokupakisha kwiimveliso zokhathalelo lwesikhumba, amashishini ngoku abandakanya ukupakishwa kwemeko yendalo kwiimveliso zawo, kubandakanywa ukupakishwa kweplastiki.
Ngokuhambelana neendlela zoqoqosho ezijikelezayo, ezi mpawu zikhuthaza abathengi ukuba bathintele inkcitho ngokubonelela ngeendlela zokupakisha ezinokuzaliswa, ezifana nezithambiso ezihlala ixesha elide. izitya zeglasi kwaye iityhubhu zealuminium.
6. Iimveliso ezifunyenwe ngokuzinzileyo, eziveliswayo, nezithuthwayo

Kuye kwaba yimfuneko ukuba iimpawu zibandakanye uzinzo kuzo zonke izigaba zemveliso yazo kunye neenkqubo zokubonelela ukunciphisa inkunkuma kunye ukukhutshwa kwekhabhoni. Oku kuguqulela ekukhetheni izityalo zemveli ezifumaneka ngokuzinzileyo kunye nezithako ezifumaneka ekuhlaleni; ukusebenzisa ukuveliswa kwamandla ahlaziyekayo, ukwenziwa, kunye nokuthutha; kunye nenjongo yokuhambisa i-carbon-neutral.
Iibrendi zinokusebenzisa i-sourcing ewonakalisa umhlaba kodwa ikhuthaze ukuhlaziywa kwemithombo yezinto eziphathekayo. Ukunciphisa i-carbon footprint yokufumana iimveliso kubathengi, ii-brand nazo zinokusebenzisa izicwangciso ze-green logistics ngokusebenzisa ukupakishwa kwe-eco-friendly, ukuhamba ngaphandle kweplastiki, ukwandisa ukusebenza kakuhle kwendawo yokugcina impahla, kunye nokwenza ngcono ukuthuthwa kunye nokuhanjiswa kweemveliso.
7. Iimveliso zobuhle ezisetyenziselwa izinto ezininzi

Ukuphepha ukusetyenziswa kwemveliso enye kunye nemathiriyeli ngumba ophambili wentshukumo ye-zero-inkunkuma ngaphakathi kobuhle obucocekileyo. Iimveliso ziqala ukukhuthaza oku ngokuphuhlisa iimveliso zendalo ezininzi ezinokusetyenziselwa iinjongo ezininzi.
Imizekelo yoku ziimveliso zonke-kwinye ezifana neentonga zokufuma ezingaphaya, ioli kunye ne-serum crossovers, iikhrimu zomzimba ezisetyenziselwa izinto ezininzi, kunye neenjongo ezininzi umzimba kunye nokukhuhla ubuso eziqinisekisa ukuba abathengi bayayinciphisa inkunkuma ngokuthi bangathengi iimveliso ezininzi, ezizimeleyo ngeenjongo ezahlukeneyo.
Ubuhle obuzinzileyo ngumgangatho omtsha wobuhle
Ishishini lobuhle liyakhula kwicala lobuhle obucocekileyo nobuzinzileyo. Ukuze ube nokhuphiswano kwixesha elizayo elingekude, iimveliso kufuneka zibandakanye iindlela zobuhle ezizinzileyo ezihambelana nokutshintsha kwezinto ezikhethwayo kunye neepatheni zokuthenga zabathengi bazo.
Oku kuya kuthetha ukwamkela izithako ezilungele i-eco-friendly, ukupakishwa, ukukhangela, kunye neendlela zemveliso ezinciphisa ingozi kubomi bomntu, ubomi bezilwanyana kunye nokusingqongileyo. Isishwankathelo, ezona ndlela ziphezulu zobuhle obuzinzileyo kufuneka zijonge ukubandakanya ezi:
- Izithako zendalo kunye nezinto eziphilayo
- Izithako ezihlaziyiweyo
- Iimveliso ezingenamanzi kunye neziqinileyo-ezimanzi
- Vegan kunye nenkohlakalo-free ubuhle
- Ukupakishwa okuphinda kusetyenziswe
- Iimveliso eziveliswe ngokuzinzileyo kwaye zifunyenwe
- Iimveliso zobuhle ezisetyenziselwa izinto ezininzi
Zihamba njani isepha yobuso kunye ne-scrub?