Ngexesha apho abathengi besanda befuna intuthuzelo kunye novuyo phakathi kweentlekele eziqhubekayo zehlabathi, ishishini lobuhle liguqukela kwindlela enika umbono othuthuzelayo kwixesha elidlulileyo: ukupakishwa kwabantwana. Lo mkhwa, udibanisa inkanuko yobuntwana kunye nezithethe zobuhle zabantu abadala, awutsali nje umtsalane obonakalayo kodwa ukwabonelela ngoqhagamshelo olukhethekileyo lweemvakalelo, umema abathengi ukuba bazibandakanye kwimizuzu yolonwabo olungakhathaliyo. Njengoko singena kwimiba ephambili yokupakishwa kwabantwana, siphonononga ukubaluleka kwayo, isibheno sabathengi, kunye nezicwangciso zeempawu zokuphumeza le ndlela ngokusebenzayo.
Isiqulatho
Ukunyuka kokupakishwa kwabantwana
Ukuqonda isibheno somthengi
Ubuchule bokwenza iibhrendi zithabatheke ngokupakishwa kwabantwana
Izifundo ezingumzekelo: Ukukhokela umkhwa wokukhumbula
Ikamva lokupakishwa kwabantwana kubuhle
Ukunyuka kokupakishwa kwabantwana
Ukupakishwa kwabantwana kuphuma ngokukhawuleza njengento ephambili kwishishini lobuhle, iqhutywa ngumnqweno wabathengi weemveliso ezivuselela imvakalelo yokulangazelela kunye nokudlala. Lo mkhwa ukhulisa izinto ezisikhumbuza ebuntwaneni-ukusuka kwimibala eqaqambileyo kunye nabalinganiswa abadlalayo ukuya kwi-typography enejusi-yila amaxesha amancinci olonwabo kubantu abajongana noxinzelelo lobomi banamhlanje. Isibheno silele kubuchule bolu yilo lokuthutha abathengi ukuya kwixesha elilula kunye nolonwabo, ukunika ikhefu elifutshane ukusuka kububunzima bobudala.
Ukuqonda isibheno somthengi
Ingqikelelo 'yokugebenga' - ukwenza imisebenzi edla ngokunxulunyaniswa nabantwana njengohlobo lokuzikhathalela abantu abadala - ifumene ukuthandwa, ngakumbi phakathi kweMillennials. Le demographic, kunye ne-Gen X kunye ne-Gen Z, ifumana intuthuzelo kulwazi kunye nentuthuzelo eziswa yi-nostalgic package. Ngaphezu koko, izinto ezibambekayo nezibonwayo ezinxulumene nokupakishwa kwabantwana, ezinje ngemibala entsonkothileyo kunye nemibala engqingqwa, ayiphuculi nje kuphela amava okuva kodwa ivuselela iimpendulo ezikhuthazayo zeemvakalelo, zenza ezi mveliso zingathinteki kuluhlu olubanzi lwabathengi.
Ubuchule bokwenza iibhrendi zithabatheke ngokupakishwa kwabantwana
Kwiibrendi ezijonge ukungena kwindlela yokupakisha yabantwana, izicwangciso ezininzi zinokuba ngundoqo. Ukudala okanye ukunika ilayisensi abalinganiswa abanxibelelana nabathengi kunokukhuthaza unxibelelwano olunzulu lweemvakalelo, ukuguqula iimveliso zobuhle eziqhelekileyo zibe zizinto eziqokelelweyo ezixabisekileyo. Ukugxininisa isibindi, i-dopamine-inducing colorways kunye ne-typography ecacileyo inokuphucula ngakumbi umdlalo wokudlala kunye nokungakhathali kweemveliso. Ngaphaya koko, ukubandakanya izinto ezizivayo ezifana nokukrwempa kunye nokuphunga okanye ukupakishwa okubhaliweyo kunokunyusa amava omthengi, kwenze iindlela zobuhle zibandakanyeke ngakumbi kwaye zikhumbuleke.
Izifundo ezingumzekelo: Ukukhokela umkhwa wokukhumbula
Iibrendi ezininzi sele zenze imitsi ebalulekileyo ekwamkeleni umkhwa wokupakisha wabantwana, ukuseta iibenchmarks zempumelelo kushishino. Umzekelo, ukupakishwa kobuso boxinzelelo lweFaace kutsala inkuthazo kwiibhola zoxinzelelo, usebenzisa imibala ezolileyo kunye noyilo oluchukumisayo ukubandakanya abathengi. Ngokukwanjalo, intsebenziswano phakathi kwezinto zokuthambisa ze-elf kunye nobuntu obunje ngeOstreliya Fortnite Twitch star Losefruit kukhokelele kwiimveliso eziquka umoya wobuntwana ngokupakishwa okunamandla kunye nokufakwa komlinganiswa. Le mizekelo ibalaselisa impumelelo yokupakishwa kwabantwana ekudaleni iimveliso zobuhle ezahlukileyo, ezibandakanya iimvakalelo.
Ikamva lokupakishwa kwabantwana kubuhle
Njengoko umkhwa uqhubeka nokuvela, kuyacaca ukuba ukupakishwa kwabantwana kuya kudlala indima ebalulekileyo ekubumbeni ikamva leshishini lobuhle. Ngokukwazi kwayo ukubhenela isiseko esibanzi sabathengi ngokuvakala ngokweemvakalelo kunye noyilo oludlalayo, ukupakishwa kwabantwana kubonelela ngendlela ethembisayo yeebrendi zokuzahlula kurhwebo olukhuphisanayo. Ukuqhubela phambili, sinokulindela ukubona izisombululo zokupakisha ezitsha nezingaqhelekanga njengoko iibhrendi zizamela ukuhlangabezana nemfuno ekhulayo yeemveliso ezingabukeki zintle kuphela kodwa zivuselela iimvakalelo kunye neenkumbulo ezilungileyo.
Isiphelo:
Indlela yokupakisha yabantwana kushishino lobuhle ayiyonto nje edlulayo; imele utshintsho olunzulu oluya kwiimveliso ezibonelela ngexabiso leemvakalelo kunye nemvakalelo yokubaleka. Ngokusebenzisa amandla e-nostalgia kunye nokudlala, iimveliso zinokwenza amava akhumbulekayo ahambelana nabathengi kwinqanaba lomntu. Njengoko sijonge kwikamva, uphuhliso oluqhubekayo lokupakishwa kwabantwana lusetelwe ukuzisa ngakumbi ukuyila kunye nolonwabo kwiindlela zobuhle zabathengi kwihlabathi liphela, ebonisa ukuba ngamanye amaxesha, ukujonga ngasemva yeyona ndlela ilungileyo yokuya phambili.
