Impumelelo elandelayo enkulu ye-K-Beauty ngo-2025

Ubuhle be-K bunefuthe ngokungathandabuzekiyo kwishishini lobuhle, kunye neendlela eziphembelela ukhathalelo lobuhle kwihlabathi liphela. Kwaye ngoku ngetekhnoloji ethatha indawo ephakathi kwi-K-beauty product innovation, kuya kubakho ugxininiso olukhulu kuzinzo kunye nempilo yabathengi. 

Iimveliso ziza kubonelela ngezisombululo ezitsha ezenza lula iindlela zemihla ngemihla zabathengi kwaye zingene kwiindidi ebezingagcinwanga kakuhle ngaphambili, ezinje ngokhathalelo olusondeleyo. Ngoko funda ukuze ufunde malunga nokutshintsha kwezinto ezinomdla kunye nezinto eziphambili eziza kubumba K-ubuhle ishishini ngo-2025. 

Isiqulatho
Imarike ye-K-buhle enengeniso
K-ubuhle imibono ka-2025
Indlela yokuphumeza iintsingiselo ze-K-ubuhle

Imarike ye-K-buhle enengeniso

The K-ubuhle imakethi yayixabisa iUSD 12.6 ibhiliyoni kwaye kuqikelelwa ukuba iza kukhula nge-2.6% ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) phakathi kuka-2023 no-2027. UMzantsi Korea lilizwe lesithathu ngobukhulu kumazwe angaphandle kwiimveliso zokhathalelo lobuhle, kwaye #KBeauty intsingiselo ifunyenwe ngaphezulu. 5.6 iibhiliyoni zeembono zeTikTok.

Ubuhle be-K, obudumileyo phakathi kwabathengi be-eco-conscious, buya kuthatha indlela ezinzileyo kwiindlela zangoku. Ubuhle beVegan, izisombululo zobuhle ezenzelwe itekhnoloji, kunye neemveliso ezikhuthaza ukuzikhathalela ziya kuthandwa phakathi kwabathengi baseKorea. Ubuhle be-K buya kujongana neemarike ezingasetyenziswanga ngaphambili njengabasetyhini kunye nokhathalelo lobuhle obusondeleyo bamadoda.

Qhubeka ufunda ukuze ufunde malunga neendlela eziphambili zokuphila kunye nezalathiso zezalathiso zemveliso kufuneka zigxile ekunxibelelaneni nabathengi be-K-beauty.

K-ubuhle imibono ka-2025

Yiya kwi-eco-friendly kunye ne-vegan

Imarike yobuhle bevegan yaseKorea yayifanelekile 15.9 ibhiliyoni ngo-2021 kuphela kwaye kulindeleke ukuba ikhule ibe yi-USD 24.8 yezigidigidi ngo-2028. Njengoko uzinzo luba yinto ephambili kwabaninzi K-ubuhle abathengi, iibrendi ziya kuyibandakanya kuqulunqo lwemveliso yabo kunye nokupakishwa. 

Ukukhula kwamathandabuzo phakathi kwabathengi malunga nezatifikethi ze-vegan kuya kuqhuba iibrendi ukuba zamkele imimiselo efanelekileyo kwaye zicace ngakumbi malunga neemveliso zabo. Iiarhente ezifana ne-Arhente yaseKorea yeZatifikethi zeVegan kunye neeNkonzo ziya kuqinisekisa ukuba iibrendi zithobela ngokungqongqo imigangatho ye-vegan, ukusuka kwimveliso ukuya kuhambiso.

Inxalenye enkulu ye K-ubuhle abathengi baya kuthethelela iimveliso ze-vegan ezizinzileyo, njengoko iindlela zibonisa ukuba uzinzo yayiyeyona nto iphambili kwi-8.3% yabathengi ngo-2023, ukusuka 3.1% ngo-2022. Iimveliso ziya kusebenzisa iindlela zokulima ngokutsha, ukulinga ukupakishwa kwe-biodegradable, kwaye ulumke ngakumbi xa ukhangela. izithako.  

Iimveliso zinokuthatha inyathelo le-eco-vegan ngokubandakanya uzinzo kuphuhliso lwemveliso kunye nokupakishwa. Umzekelo, i-Freshian, ibhrendi ye-vegan, isebenzisa i-cornstarch ukwenza isiseko se-cushion puffs, ngelixa i-Dearbot yazisa ishidi lokucoca elinokonakala ngokupheleleyo. Njengoko imfuno yozinzo ikhula, iibrendi ziya kusebenzisa izithako ezisetyenzisiweyo kwaye zijonge ezinye iindlela ezikhuliswe elebhu. 

K-haircare: inkxalabo ngempilo yeenwele

Ugxininiso luya kuba kwizisombululo zokunakekelwa kweenwele ezijoliswe kuzo ezikhuthaza i-scalp microbiome, kunye neemveliso eziphezulu ze-salon-grade ezihambisayo. Imarike ye-K-haircare iyodwa yayixabisa i-USD 1.2 ibhiliyoni ngo-2023 kwaye imiselwe ukuba ikhule kwi-CAGR eyi-2.1%. Izipili iindlela zokukhathalela isikhumba kunye nabathengi abafuna isithako-esityebileyo, imixube ephezulu eyondla isikhumba kunye nempilo yeenwele.

I-silicone ngaphandle, ukulahleka kweenwele ezichasene nokuwa, kunye neemveliso zokugubungela iinwele ezingwevu zibonisa amathuba amaninzi kwimarike yaseMzantsi Korea. Ukugqama kwimarike exineneyo, iibrendi kufuneka zinike izisombululo ezingqamene nobudala kunokulandela indlela yobukhulu obunye.

Njengoko imeko yezoqoqosho iya isiba mandundu, abathengi baya kufuna ezinye iindlela zesalon ekhaya ezinciphisa iindleko zabo zizonke. Iimveliso ezibonelela ngeenkonzo ezinjengeenwele zasekhaya kunye ne-scalp spas ziya kuchuma. Ngaphaya koko, iiserum kunye neeshampu ezilungelelanisa i-scalp microbiome kwaye zithobe ubushushu be-scalp ziya kuba yimfuneko.

Iibrendi zingenza inzuzo ekukhuleni ukhathalelo lweenwele indawo eMzantsi Korea ngokunika iimveliso ezaphula iinkolelo ezijikeleze ukuguga kweenwele. Njengoko abathengi abaninzi besamkela iimveliso eziqhubela phambili, iimveliso zinokubonelela ngoluhlu lweemveliso ezinceda abasebenzisi ukuba batshintshele kwingwevu ngokulula.

Izisombululo zempilo ezisebenzayo

Imarike yezempilo yehlabathi kulindeleke ukuba ifikelele kwi-USD 1.13 ibhiliyoni ngo-2025, ebonisa umdla oqinileyo wokuzinyamekela. Njengoko iindlela zokuphila zabantu ziba noxinzelelo ngakumbi, ukwenza ngokukhawuleza, ukusebenza, kunye nezisombululo ezifanelekileyo zempilo ziya kuvela.

Izixhobo zempilo yeshawari ezibonelela ngamava afana ne-salon-grade spa ngaphantsi kwemizuzu eli-10 zithandwa phakathi kwabasebenzi abazikhathalelayo. Ezinye izixhobo ezidumileyo kwesi sithuba zibandakanya imivalo yokuthambisa ityuwa, washa ukunceda ukukhulula izihlunu zobuso, ii-oyile ezibalulekileyo, kunye neziqholo ezinoncedo lwearomatherapeutic.

Iibrendi zinokuphumelela ngokwenza uphindaphindo olusebenzayo nolwenyani lweendlela zangoku zempilo ukutsala abathengi abatya ixesha. Ngokomzekelo, banokubonelela ngeenguqulelo zasekhaya zeenkonzo ezifana ne-spa. UClapoti, uphawu lwaseMelika, uthengisa iimveliso zokhathalelo lweenyawo eziphefumlelwe ziisaunas zaseKorea, ezinje ngeekhrimu, iimaski, nabacoci.

Ukukhula ubuhle obusondeleyo

Ukhathalelo olusondeleyo luya kuxhaphaka ngakumbi, lubonisa utshintsho kuluntu olulondolozayo lokwamkela izihloko ezingavumelekanga. Eli candelo lilindeleke ukuba lixabise i-USD 61.2 ibhiliyoni ngo-2027, ngokwaziswa kweefomula ezithambileyo, ezixhaswa yisayensi ezihlangabezana nemigangatho engqongqo yobuhle obucocekileyo yabathengi baseKorea. 

Njengoko abathengi abaninzi befundiswa ngobuhle obucocekileyo, baya kufuna iimveliso eziqinisekiswe ziingcali kwintsimi. Umzekelo, i-MISMIZ, uphawu olusondeleyo, isebenzisana noogqirha bokubelekisa kunye noogqirha bezifo zabasetyhini ukuphuhlisa obusondeleyo ukuhlamba inkathalo.

Abathengi baya kukhetha izisombululo zomntu ngamnye ezijongana neemfuno ezithile kuneemveliso zamayeza enziwe afana nalawo aveliswe ngabenzi. Ukongezelela, iimpawu ziya kufumana amathuba okunakekelwa kwehomoni, okuya kujongana neemfuno ezahlukeneyo kwixesha lokuya esikhathini kunye nokuyeka.

Ukuthandwa kweemveliso zokhathalelo olusondeleyo kuya kuba negalelo kwiingxoxo zokususa amabala malunga nempilo yezesondo. Iibrendi kufuneka ziphakame ngokulungiselela lowo ebengahoywanga ngaphambili nya mekela iimfuno kunye nokusebenzisa iqonga labo ukufundisa abathengi. 

Iimveliso zinokunyusa izithethe ezifana ne-chai-yok (ukucoca i-vaginal) ukunika iimveliso ze-detox. Kwaye okokugqibela, iibrendi zinokujonga kukhathalelo lwamadoda njengoko ibingagcinwanga kakhulu kwimarike yaseMzantsi Korea.

Ukudlala ngemibala

Umdlalo wombala okhuthaza ukuzibonakalisa ngokuyilayo uya kuguquka ngoncedo lwezisombululo ze-AI. Izikimu zemibala ziya kuba nenjongo ngakumbi nabasebenzisi abafuna okomntu umbala izisombululo kwi-make-up kunye ne-hair shades. 54% yabathengi baseKorea bathi umbala wobuqu udlala indima enkulu ekukhetheni iimveliso zobuhle. 

Iimveliso zamkela izixhobo zemibala yokuxilonga eziskena ubuso bomsebenzisi ukuvavanya imibala ebusweni ukuhambisa izinto zokuthambisa ezilungiselelweyo njengeziseko kunye nelipstick. Ezinye izixhobo zibonelela ngeemithunzi zomlomo ezilungelelanisiweyo ezihambelana nempahla yomthengi. 

Ubunakho be-AR buya kwandiswa kwizicelo zemveliso ebonakalayo, ukuvumela abasebenzisi ukuba bayile yonke iinto zokuzilungisa ingqokelela esekelwe kwizinto abazithandayo. Izixhobo ze-AI ziya kwenza abathengi ukuba bazame ngemibala eyahlukileyo ngaphambi kokukhuphela imveliso ebonakalayo. 

Njengoko imibala iya kuqhubeka ikhula, abaninzi baya kuba nexhala malunga nokuzinza. Ke iibrendi kufuneka zamkele indlela yogcino ukuphumelela kubathengi abakhathalela indalo. Kufuneka baqonde ukuba zifumaneka njani izithako ezifana ne-mica kunye neeshimmers kwaye kufuneka baphonononge ukhetho lwemibala ye-vegan.

Innovative care care

Ukuqhubela phambili kwetekhnoloji kuya kuzisa izisombululo ezilula, ezisebenza kakhulu eziya kwenza lula imisebenzi yemihla ngemihla. Iifomati zokungachukumisi ziya kuphumelela emva kobhubhane, kunye nokuphindaphinda okutsha okunoyilo olukrelekrele olungadingi nzame kumsebenzisi.

Ukhathalelo lwesikhumba olunxitywayo luya kuzuza amandla ngogxininiso olukhulu olubekwe kuyilo oluguquguqukayo kunye nolwelo. Ezi zinto ziyilelwe ukuphelisa ingxaki yokufaka isicelo kunye nokuphinda usebenzise i-skincare. I-Amorepacific, umzekelo, iye yazisa i-stick-on patch yesikhumba ehambisa i-dosage eyenziwe ngokwezifiso yezinto ezisebenzayo xa zifakwe esikhumbeni. Njengoko umsebenzi wolusu utshintsha imini yonke, ezi ziqwengana zisebenzisa imiqondiso ye-elektroniki ukongeza inani lezinto ezisebenzayo ezifunekayo. 

Ezi ziqwenga zolusu ze-elektroniki ziphefumlayo, ezikwaziyo ukubila zifakwe kwizinto ezisebenzayo, izondlo ezichasene nokuguga, kunye nezithako ezinobuhlobo ne-microbe ezondla kwaye zikhusela ulusu. Ngaphaya koko, iibrendi ziya kwamkela ukwenziwa ngokwezifiso kwaye zivumele abathengi ukuba bathathe inxaxheba ngokusebenzayo kuphuhliso lwemveliso. 

Iimveliso kufuneka zamkele ukucaca kwimisebenzi yazo yeshishini kuba abathengi abaninzi banenkxalabo malunga nobumfihlo bedatha. Abathengi bafuna ukwazi ukuba iinkampani zenza ntoni ngolwazi abaziqokelelayo, ngoko ke iibrendi kufuneka zibaqinisekise ukuba ulwazi abaziqokelelayo lukhuselekile kwaye aluzu kusasazwa.

Indlela yokuphumeza iintsingiselo ze-K-ubuhle

Uzinzo yinkxalabo enkulu phakathi K-ubuhle abathengi, kunye neempawu kufuneka ziqinisekise ukuba uzinzo luyalandelwa kuyo yonke imiba yekhonkco lokubonelela. Bamele bajolise ekunciphiseni inkunkuma kunye nokuphonononga izisombululo ezinikwe iteknoloji.

Abathengi abaninzi baya kufuna iimveliso ezilungiselelwe umntu ngamnye ngokweminyaka kunye nomjikelo wobomi. Iimveliso zinokubonelela ngenkxaso ye-menopausal kunye neemveliso zokulwa nokuguga kweenwele, iindidi ebezingahoywa ngaphambili.

Ukusebenza kunye nokunyaniseka kuxabiswa kakhulu kwimarike yaseMzantsi Korea. Iimveliso kufuneka ziphumelele kubathengi abaqaphelayo ngokusebenzisana neengcali kwintsimi kunye nokufumana izatifikethi eziyimfuneko kumaqumrhu avunyiweyo.