Eyona nto imele ibukele: Iindlela eziPhezulu zoLondolozo lweNwele ze-Curly ze-2024

Umzi-mveliso weenwele ezigobileyo uyaguquka ngetekhnoloji entsha, iminikelo ephezulu, kunye noyilo olutyebileyo lwesithako. Iimveliso ziye zaqaphela ixabiso lokumelwa kwaye ngoku zithengisa iimveliso ezizimeleyo kwiintlobo ezahlukeneyo zeenwele. Eli nqaku ligxininisa iindlela ezintlanu eziphezulu eziphakamisa icandelo lokunakekelwa kweenwele ezigobileyo kwaye lixoxa ngamathuba okukhula kwimarike.

Isiqulatho
Imarike yokhathalelo lweenwele ezigobileyo
Iindlela ezintlanu eziphambili ezilawula ishishini lokhathalelo lweenwele ezigobileyo
Amanqaku aphambili ekugxilwe kuwo

Imarike yokhathalelo lweenwele ezigobileyo

Uninzi lweempawu eziqhelekileyo azibahoyi abathengi abasuka kwiindawo ezingengabo abamhlophe, ngakumbi abo baneenwele eziphotheneyo. Nangona kunjalo, imboni yokhathalelo lweenwele ngokuthe ngcembe ibandakanya ngakumbi, kunye neebrendi ngoku zibonelela ngefomula yendalo kunye necocekileyo yazo zonke iintlobo zeenwele.

Imarike yeenwele ezimnyama yase-US yayixabisa i-USD 1.6 billion ngo-2021, kodwa kuphela 52% yabathengi bathi iinwele zabo textures zimelwe Ads. Ubhubhani ubone imigangatho yobuhle echasene ne-Eurocentric kunye nabantu besamkela ukuthungwa kwe-curl yendalo ngelixa befuna iimveliso ezingeyotyhefu ukulawula iinwele zabo.

Brands ezifana Le Nwele Zam kunye Mielle Izinto zeNdalo bajongana nale mfuno ngokunika iifomyula zeprimiyamu ezibeka phambili impilo yeenwele kwiindlela ezahlukeneyo zeenwele.

Eli nqaku lijonga iindlela ezintlanu eziphambili kwi-curly ukunakekelwa kweenwele ishishini kunye nendlela iibrendi ezithatha ngayo iindlela ezahlukeneyo zokulawula imarike.

Iindlela ezintlanu eziphambili ezilawula ishishini lokhathalelo lweenwele ezigobileyo

Inzwakazi emnyama

Ixesha elide kakhulu, ishishini alibahoyi abathengi beenwele ezigobileyo ngokujolisa kuphela kwiimveliso zeenwele ezithe tye okanye ezinamagagasi. Nangona kunjalo, ishishini liyatshintsha, kunye neempawu ezifana nePattern Beauty zizenzela igama. Ezi nkampani zibonelela ngeemveliso ezininzi zokunyanga, ukuhlamba, isitayile, ubushushu, kunye nokuxhasa iinwele ezigobileyo nya mekela iinkqubo.

Njengoko abathengi abaninzi basebenzisa iimveliso zesitayile sobushushu, iibrendi ziyakubona ukubaluleka kokubonelela ngezixhobo zesitayile ezikumgangatho ophezulu abomileyo yenzelwe ukunciphisa umonakalo wobushushu. Ezi zomisi zixhotyiswe ngetekhnoloji ye-ION yokuthambisa kunye nokuthambisa iicuticles.

Enye intsingiselo eya kuqhubeka yimfuno yemixube evavanywe ngokwesayensi eyenziwe ngokwendalo, acocekileyo, kunye nezithako ezikhuselekileyo. Ngapha koko, iibrendi kufuneka zibandakanye onke la macandelo kwaye zinikeze umgca ojongana kuphela neenwele ezithuliweyo. Ubuhle bePatheni, umzekelo, bubonelela ngeemeko ezahlukeneyo kunye neeshampu ukuxhasa i-porosity yeenwele ezahlukeneyo kwaye ngaloo ndlela kukhuthaze ukuchazwa kwe-curl.

Iinwele ezigobileyo zilawulwa ziibrendi zeBIPOC, uninzi lwazo lubhiyozela kwaye luxhobisa abasetyhini abaneenwele ezigobileyo ngokulungiselela kuphela iimfuno zeenwele ezigobileyo. Abanye bade babe neeblogi zemfundo ezinezikhokelo zokuhombisa iinwele.

Ukunyamekelwa kweenwele kwiLatinos

Njengoko bekuxoxiwe ngaphambili, iinwele ezilungisiweyo zazingahoywanga zezona mpawu zibalaseleyo, kodwa ngoku uninzi lusavelayo, lulungiselela kuphela uluntu oluthile. Ngaphambili, iinwele eziphothiweyo zazibizwa ngokuba yi-'pelo malo,' nto leyo eguqulelwa kwiinwele ezingalunganga, kodwa iibrendi zitshintsha ingqondo ngokukhuthaza abathengi ukuba bamkele iinwele zabo eziphothiweyo ngokwendalo.

I-Rizos Curls, uphawu olubalaseleyo kuluntu lwaseLatino, ithengisa isitayile esingena-silicone kunye neemveliso ze-scalp kwaye ibonelela ngezifundo zasimahla ze-Intanethi ngeSpanish kunye nesiNgesi ukufundisa abasebenzisi malunga neenwele ezigobileyo. ulawulo. Baphinde basabela kwiimfuno zale mihla ngokusebenzisa izithako ezifumaneka ngokuzinzileyo kunye neorganic kunye nokubonelela ngeebhotile eziphinda zizaliseke ukunciphisa inkunkuma.

Njengoko uzinzo luyinto ephambili phakathi kwabathengi abaninzi, iibrendi zihamba umgama owongezelelweyo ngokusebenzisana nee-NGOs ukuxhasa amaphulo ahambelana nemozulu.

Ngapha koko, iibrendi zinokuphumelela abathengi ngokubandakanya ingxelo yabo kuphuhliso lwemveliso. Ngokomzekelo, iRizos Curls, yasungula isitshizi seenwele esiphumelele ibhaso emva kokuzibandakanya nabathengi bayo kunye nokufumanisa imfuno yemveliso enjalo.

Iimpawu eziphethwe yiLatino zifumana ukubonakala kwimarike, ngakumbi njengoko abathengisi abanjengokuJonga benikezela indawo ngokukodwa kwiimpawu ezinjalo.

Ukhathalelo lweenwele ezifikelelekayo nezicocekileyo

Njengoko iimveliso zokhathalelo lweenwele ezilukiweyo kunye nezigobileyo zizuza ukuthandwa, uninzi lufuna ixabiso eliphantsi, acocekileyo iimveliso ezingaphazamisi ukusebenza kakuhle. Iimveliso ezifana ne-4U ziphendula ngokubonelela ngeemveliso ezifikelelekayo ezixabisa ngaphantsi kwe-$ 11. Iimveliso ezinjalo zenziwa ukuba zisetyenziswe lusapho lonke, kwaye iimveliso ezininzi zisebenzisana nabathengisi abaninzi njengeWalmart ukwenza ukuba zifikeleleke ngakumbi kubathengi.

Iimveliso ngoku zibonelela ngeeshampu zosapho ezilingana nosapho kunye nezilungelelanisi kwimixube yobudala kunye nesini esibandakanya ukubonelela ngeendleko ezifanelekileyo. izisombululo. Njengoko uzinzo nalo lungenakuxoxisana, i-4U inikezela ngeemveliso ezenziwe nge-patent ye-biotech molekyuli ephuma kummoba okhuliswe ngokuziphatha, osebenza njengenye indlela ye-silicone.

Iimveliso ezifana ne-4U zizenzele igama ngokubanga ukuba zisebenzise izithako eziphezulu kunye nokuba ukuqulunqwa kwazo ku-EWG kuqinisekisiwe kwaye akukho tyhefu, i-silicones, i-parabens, kunye ne-sulfates yonke ngelixa ihlala ifikeleleka kwaye ifikeleleke.

Izisombululo ezizinzileyo

Abathengi abaninzi bafuna izisombululo ezizinzileyo njengoko bezazi ngakumbi utshintsho lwemozulu. Olunye uphawu lwase-US, i-Ecoslay, ilwela unobangela ozinzileyo ngokubonelela ngezisombululo zenkunkuma ephantsi yeenwele eziphotheneyo. Bafumana ukuthandwa ngenxa yabo iimveliso azinazithako ezibukhali ezifana neparabens kunye nesulfates, kwaye zisebenzisa izigcini ezimbalwa kwimixube yazo.

Ukufumana izithako zabo, iimveliso ezifana ne-Ecoslay zisebenza kunye neefama ezilungele i-eco-friendly kuba uzinzo lixabiso eliphambili lenkampani. Balandela ifilosofi yendalo yokuqala kwaye basebenzise kuphela i-synthetics xa kuyimfuneko. Ezi zinto zipakishwe kwiingxowa zephepha ezinokugalelwa kwiingqayi zeglasi. Ezi zingxobo ziphinde zisetyenziswe ngokupheleleyo kwaye zikhaphukhaphu, nto leyo enceda ukucutha ukukhutshwa okunxulumene nokuthumela ngenqanawa.

Abathengi abaninzi abaziyo bathanda iinkampani ezibambelela kwiinkqubo ezizinzileyo kuyo yonke imveliso kunye nokuhanjiswa. Kulapho i-Ecoslay iqalisa khona ngenxa yokuba, ukongeza kwindlela ezinzileyo yokukhangela kunye nokupakishwa, zonke iimveliso zabo zenziwe ngesandla ukuze zinciphise inkunkuma egqithisileyo. Banexesha leeveki ezimbini zokulinda ukuvelisa nokuhambisa izinto kubathengi.

Iimpawu ezinobuhlobo be-Eco zikwakhuthaza abathengi babo ukuba baphinde basebenzise, ​​kwaye abathengi abaninzi bavuza abathengi ababuyisela iipogi ezingenanto ezinamanqaku anokuhlawuleka ekuthengeni imveliso entsha.

Iziphumo zomgangatho wesaluni

Iibrendi ezininzi zibonelela ngekhwalithi ephezulu, iimveliso ezisebenziseka ngokulula ezinemisebenzi ephezulu yokunceda abathengi ekudambiseni iinwele zabo ezigobileyo ekhaya. Ngokomzekelo, uVernon Francois, unikezela ngononophelo lweenwele ze-salon iimveliso eyilelwe ngokukodwa iinwele ezigobileyo kwaye ineqonga lokufunda kwi-intanethi elibonelela ngeengcebiso zesitayile.

Njengoko abathengi abaninzi bebekhe bavakalisa ukungonwabi kwabo malunga negreasy, thick, and heavy formulations, uVernon Francois uphendule ngokunika iifomyula ezikhaphukhaphu ezonyusa ukuqina kweenwele ngaphandle kokuzinxiba. Enye yezona zidumileyo KDEName izinto ezivela kwi-brand yi-non-stick, i-spray-on, i-left-in conditioner kunye ne-amino acids.

Ngombulelo kwiindlela zayo zokuthengisa kunye nemveliso ekulula ukuyisebenzisa, uVernon Francois wenza amaza kwishishini. Izipreyi zabo zeenwele, umzekelo, sebenzisa itekhnoloji yokutshiza entsha ukusasaza imveliso kwiinwele ukuze kube lula, nokuba kusetyenziswa. Kananjalo abakholelwa kwindlela yobukhulu obunye, ngoko ke bajongana noluhlu olubanzi lwabathengi abaneemveliso ezahlukeneyo.

Amanqaku aphambili ekugxilwe kuwo

Ukumelwa kubalulekile, kwaye iibrendi kufuneka ziqinisekise ukuba ukumelwa okwahlukeneyo kukho kuwo onke amanqanaba ophuhliso lwemveliso, ukusuka kuvavanyo lwemveliso ukuya kwintengiso. Ke ngoko, kubalulekile ukusebenzisana kunye nokwenza kunye neqela ekujoliswe kulo.

Iinwele ezigobileyo azifani, ngoko ke iibrendi kufuneka zijongane neemfuno zomntu ngamnye ngokuthatha ukuxinana kweenwele, ububanzi, i-porosity, kunye nepateni xa kusenziwa iifom zemveliso.

Zonke izithako zendalo zifunwa kakhulu ekunyamekelweni kweenwele ezigobileyo. Nangona kunjalo, ngenxa yemicimbi yokubonelela kunye nengxaki yemozulu ezayo, ezinye iindlela ezikhuliswe elebhu lukhetho olulungileyo.

Ukhuseleko kunye neefomula ezicocekileyo zizinto eziphambili eziphambili kwabaninzi. Iimveliso kufuneka zibandakanye izithako ezisebenzayo ezondla kwaye zikhusele iinwele kwaye ziqinisekise onke amabango ngovavanyo lweklinikhi kunye nomthengi.