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Ukuthunga isixhobo sokulinganisa

Abathengisi beFashoni abakwi-Intanethi babongozwa ukuba batyale imali kwiTekhnoloji yokulinganisa yokwenyani

Itekhnoloji inokuphelisa ingxaki ekhulayo yembuyekezo ebambe imveliso ye-e-commerce yehlabathi kunye necandelo lempahla.

Abathengi bafumana ukulingana okufanelekileyo kunokunciphisa izinto ezibuyisiweyo kwaye bakhulise ukuzithemba kwabathengi kunye nomthengisi. Ikhredithi: FedotovAnatoly ngeShutterstock.
Abathengi bafumana ukulingana okufanelekileyo kunokunciphisa izinto ezibuyisiweyo kwaye bakhulise ukuzithemba kwabathengi kunye nomthengisi. Ikhredithi: FedotovAnatoly ngeShutterstock.

Uphando lwe-Arecent yinkampani ye-software ye-Nfinite kunye ne-Coresight Research yafumanisa ukuba i-20% yezinto ezithengiweyo kwi-intanethi zibuyiselwa kubathengisi, okubangelwa ilahleko eqikelelweyo ye-600bn.

Lo mbandela uxhaphake ngakumbi kubathengisi befashoni kunye neempahla kwaye uqhutywa ziimpahla ezingafanelekanga kunye nemifanekiso yemveliso engachanekanga.

Abathengisi abonwabanga ngokunyuka kwembuyekezo kwaye abathengi ngoku bajongana neentlawulo zokubuya ezivela kubathengisi abadumileyo abanjengoZara kunye neH&M.

Itekhnoloji efana nobukrelekrele bokwenziwa (AI) inokubonelela ngeengcebiso zobungakanani, kodwa ukungafani kobungakanani phakathi kweempawu ezahlukeneyo kunokuguqula amava aqhelekileyo okuthenga kwi-Intanethi abe ngumdlalo odidayo wokuqagela.

Ingcali yetekhnoloji yokulinganisa iMakip, esandul' ukusungulwa e-US kwaye ixhasa abathengisi be-intanethi abangaphezu kwama-250 kunye neempawu zefashoni ezibandakanya uCalvin Klein kunye noTommy Hilfiger, uye wawuqaqambisa umcimbi.

Umongameli weMakip uShingo Tsukamoto ucacisile: “Urhwebo lwe-e-commerce lukwingxaki yembuyekezo, ukungalungeli kakuhle sesona sizathu sokubuyiswa kwempahla kwi-Intanethi. Eyona nto ifunwa ngabathengisi kunye nabathengi bubuchwephesha bokulinganisa obubona iimfuno zobukhulu bomzimba. ”

Itekhnoloji ye-Makip ye-Unisize inceda abathengi abakwi-intanethi ukuba "bazame" iimpahla ngokusondeleyo kwaye bathenge eyona nto ifanelekileyo, ubukhulu obuchanekileyo okokuqala.

Itekhnoloji ibuza abathengi imibuzo esisiseko efana neminyaka, ubunzima kunye nobude ukuze baqonde imilinganiselo yemizimba yabo, ivumela itekhnoloji yokulinganisa imephu yobungakanani bomzimba womntu kwinto yempahla, kwaye emva koko ibonise ukuba iimpahla ziya kulungela njani ubungakanani bomzimba obukhethekileyo bomthengi.

Ithekhnoloji inikezela ukucutha amaxabiso okubuyiswa kwempahla kwi-avareji ye-20%.

"Nangona itekhnoloji yokulinganisa iye yanda kwaye yanda kakhulu kwihlabathi lonke le-e-commerce, ingxaki yakudala isekhona - awunakuba nobungakanani obuqhelekileyo xa kungekho nto ifana nomzimba oqhelekileyo," utshilo uTsukamoto.

Abathengi abafumana ukulungeleka okufanelekileyo banokunciphisa izinto ezibuyisiweyo kwaye bakhulise ukuzithemba kwabathengi kunye nomthengisi kwizisombululo zeteknoloji.

Umthombo ovela Inethiwekhi yeInsight yokuthengisa

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.

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