Uninzi lwabathengi bafumana amashishini ngeentengiso kunye nezithuba ezixhaswayo. Kodwa kwenzeka ntoni ukuba bandwendwela iwebhusayithi ngophendlo lwe-intanethi endaweni yentengiso? Yiloo nto ebizwa ngokuba yi "organic" traffic. Ngelixa ukuthengisa okuhlawulelwayo kunokuzisa iziphumo ezikhawulezayo, iibrendi zikwafuna ukufikelela kwizinto eziphilayo ukugcina ukukhula kwexesha elide.
Ngelishwa, ukuvelisa i-organic traffic akufane kube lula, kwaye amashishini ahlala efuna ukusebenza nzima ukutsala itrafikhi yezinto eziphilayo, ngakumbi ngendawo yokukhangela ehlala iguquka. Eli nqaku liza kuphonononga ukuba kutheni i-organic traffic ibalulekile kwaye ibonelele ngeengcebiso eziluncedo ukunceda amashishini ukuba akhulise unyawo lwawo lwewebhu ngaphaya kwezicwangciso ezisisiseko ze-SEO.
Isiqulatho
Amashishini axhamla njani kwi-organic traffic
Iindlela ezili-9 eziluncedo zokunceda ukonyusa nayiphi na iwebhusayithi ye-organic traffic
Amashishini anokulandelela njani itrafikhi yawo yezinto eziphilayo
isishwankathelo
Amashishini axhamla njani kwi-organic traffic
Uphendlo lwendalo lutsala abatyeleli ngokuthelekisa umxholo nemibuzo yokukhangela. Esi sicwangciso sexesha elide sidinga umgudu ongaguqukiyo kodwa sinokuvelisa iziphumo ezimangalisayo ekuhambeni kwexesha. Nazi ezinye iibhenefithi ezinokuzonwabela kwi-organic traffic:
- Ukukhula okunexabiso eliphantsi: I-Organic traffic itsala iindwendwe ezininzi ngaphandle kweendleko zeentengiso ezihlawulelwayo. Ngesi sizathu, amashishini amaninzi ayibona njengendlela enexabiso eliphantsi lokukhula.
- Ulwaziso lwebrand: Ukutsala umdla we-organic traffic kubandakanya ukonyusa umgangatho kumagama okukhangela axabisekileyo. Iziphumo ziphucula ulwazi lophawu, ukubonakala, kunye negunya.
- Iziphumo ezizinzileyo: Amanqanaba e-Organic anokubonelela ngetrafikhi ezinzileyo inyanga nenyanga. Yahluke kakhulu kwitrafikhi yokukhangela ehlawulweyo, emisa ukuhamba kwetrafikhi xa amashishini enqumama iintengiso zawo.
- Ingeniso eyandisiweyo: Izikhundla ezininzi zezinto eziphilayo zinokunyusa ingeniso kunye ne-ROI ngaphandle kokunciphisa imida yenzuzo-ngokungafaniyo neentengiso ezihlawulwayo.
Iindlela ezili-9 eziluncedo zokunceda ukonyusa nayiphi na i-traffic ye-organic yewebhusayithi
1. Gxininisa kumxholo ojolise kumagama angundoqo afanelekileyo
Ukuba umxholo weshishini okanye iwebhusayithi ayibonakali xa amagama angundoqo anxulumeneyo ekhangelwa, ngoko asebenza esebenzisa amagama angasebenziyo e-SEO. Amashishini angayilungisa njani le ngxaki? Enye yeendlela ezilungileyo kukuphanda amagama angundoqo aphezulu kunye nezorhwebo afana nemveliso yabo.
Ngelixa kunokutya ixesha, amashishini akufuneki enze olu phando ngesandla. Banokusebenzisa izixhobo ezifana ne-Google Keyword Planner ukukhawulezisa inkqubo. Nje ukuba iimveliso zifumana amagama angundoqo abaluleke kakhulu kwishishini labo kunye neemveliso, banokuzongeza kumxholo wazo, njengezithuba zebhlog kunye neenkcazo zemveliso.
Nangona kunjalo, oku kudityaniswa kufuneka kube yindalo, kungenjalo akuyi kujolisa kwinjongo yokukhangela kwaye kutsale abakhokelayo abafanelekileyo. Kuyacetyiswa ukuba kusetyenziswe indlela efanayo ukuhlaziya kunye nokuphucula nasiphi na isiqulatho esidala ukuze kuqinisekiswe ukuba iyahambelana neendlela zophendlo lwangoku.
2. Ukutsala i-backlinks ephezulu
I-Backlinks yindlela engakholelekiyo yokwenza iisayithi zibaluleke ngakumbi. Oku kubandakanya ukufumana ezinye iiwebhusayithi ukuba zidibanise kwindawo yazo, ngaloo ndlela ziqinisa igunya layo kwiziphumo zokukhangela. Ngaphandle kokusebenza kwabo, amashishini akakwazi ukusebenzisa nayiphi na i-backlink ukutsala uphendlo lwezinto eziphilayo: I-Backlinks kufuneka isuke kwiindawo ezifanelekileyo (ngokuqhelekileyo i-niche-specific).
Ukuba amashishini afuna igunya elingakumbi, anokugxila ekusekeni amakhonkco akhuselekileyo avela kwiindawo ezisekwe kakuhle, ezithembeke kakhulu. Okokugqibela, ii-backlinks ezivela kwiindawo ezidumileyo, ezinomthamo ophezulu nazo zinokunceda ukunyusa izinga lokukhangela.
Enye indlela efanelekileyo yokufumana i-backlinks ekumgangatho ophezulu kukufikeleleka kwe-PR. Amashishini anokwenza iblogi yeendwendwe kwiibhlog zeshishini elithembekileyo kunye nencwadana.
3. Lungisa naziphi na iimpazamo zewebhusayithi zobugcisa
Ngaphambi kokuba uGoogle abeke indawo nganye kwiziphumo zokukhangela, iibhothi zayo kufuneka zikhase kwaye zibonise. "Ilula" le nkqubo, inqanaba elingcono kunye nokubonakala kukaGoogle kusebenza kuyo. Yiyo loo nto, amakhonkco aphukileyo, iimpazamo zokukhasa, kunye nemiba yesayithi ephathwayo yindlela eqinisekileyo yokufumana isikhundla esibi.
Ngesi sizathu, abathengisi kufuneka bachonge kwaye balungise naziphi na iingxaki zobugcisa ukunyusa ukukhangela kwabo kokusebenza kwezinto eziphilayo. Kufuneka kwakhona bamisele izilumkiso zokubamba iimpazamo ezintsha xa zisenzeka. Nantsi indlela amashishini anokulungisa ngayo lo mba ngokusebenzisa izixhobo ezifana UPhicotho lweSiza seSemrush isixhobo:
- Qala ngokwenza i-akhawunti yasimahla. Uninzi lweenkonzo ezisimahla zivumela amashishini ukuba ajonge ukuya kuthi ga kumaphepha ali-100.
- Yiya kwisixhobo soPhicotho lweSiza kwaye ufake indawo yewebhusayithi. Emva koko, qalisa uphicotho.
- Ukuba iwindow yokuseta iyavela, amashishini anokuqwalasela uphicotho-zincwadi ngokweemfuno zabo. Emva koko, cofa ukuqala.
- Isixhobo siya kunika isishwankathelo esiluncedo emva kophicotho. Yiya kwi "Imiba" ithebhu ukujonga ukuba kukho into engalunganga ngesayithi.
- Ukuba kukho nayiphi na imiba, iinkonzo ezininzi ziya kunika iingcebiso malunga nendlela yokuyilungisa.
4. Gcina kunye neendlela ze-SEO
Ii-algorithms ze-injini yokukhangela zitshintsha ngokuqhubekayo, yiyo loo nto abathengisi kufuneka bahlale benolwazi malunga nezinto ezintsha ze-SEO ezinje ngamava ephepha, ubunzulu bomxholo, kunye nobuchwephesha bobuchwephesha ukulungelelanisa izicwangciso zabo zomxholo kunye nokugcina i-traffic organic traffic. Kucetyiswa ukuba amashishini alandele iibhlog zeshishini kunye neepodcasts ukuze afunde kwaye avavanye iindlela ezintsha njengoko zivela.
5. Qonda injongo yokukhangela
Abathengisi banokusebenzisa idatha ye-Google Search Console ukuqonda injongo yokukhangela amagama angundoqo ekujoliswe kuwo. Ngokuhlalutya amaxabiso okucofa, ukubonwa, kunye neendlela zokuziphatha zabasebenzisi, amashishini anokuchonga eyona njongo iphambili kunye nomdla wabasebenzisi abafuna loo magama angundoqo.
Ukuqulunqa umxholo ojongene nemibuzo kunye neemfuno ezibonakaliswe yimibuzo yokukhangela kunokuphucula umgangatho wamagama kunye nenjongo yokukhangela urhwebo oluphezulu. La mabinzana okukhangela ahlala ebonisa ukuba kunokwenzeka ukuba umsebenzisi ulungele ukuthenga.
6. Qinisekisa imimandla ekhawulezayo kunye neewebhusayithi
Amaxesha okulayisha amaphepha akhawulezayo kunye nosetyenziso lweselfowuni luphucula amava omsebenzisi, nto leyo evuza iinjini zokukhangela. Abathengisi kufuneka bacinezele imifanekiso, basuse ikhowudi engadingekile, kwaye balungise ukusingathwa ukuze banciphise i-bandwidth kunye nokubonelela ngeziphumo ezikhawulezayo. Ukuvavanya rhoqo isantya sesayithi kunye nokumisela iinjongo zokusebenza kuya kunceda amashishini agcine umgangatho.
7. Ukuphucula kwiphepha le-SEO
Ngaphandle kokudala kunye nokuthumela umxholo, amashishini kufuneka akhulise amaphepha abo ewebhu ukutsala umdla we-organic traffic. Kwiphepha le-SEO, amashishini kufuneka agxile ekwandiseni amaphepha ewebhu. Bafuna oku ukuqinisekisa ukuba umxholo wabo uhambelana nenjongo yomsebenzisi emva kwamagama angundoqo, ukutyhala iinjini zokukhangela ukubanika ukubonakala okuphezulu. Nantsi into abanokuyenza kwiphepha le-SEO:
- Izihloko zamaphepha: Ngezona ziphumo zibalaseleyo, izihloko kufuneka zibemfutshane kwaye zisebenzise amagama angundoqo
- Ubume be-URL: Ii-URL zomxholo kufuneka zibe mfutshane, ziqondeke ngokulula, kunye negama elingundoqo, ngoko ke iinjini zokukhangela zizibeka phezulu
- Izihloko: Zonke izihloko zomxholo kufuneka zihlale zinamagama angundoqo afanelekileyo.
- Okuqukethwe: Qinisekisa ukuba umxholo awusweleki. Umxholo okumgangatho ophezulu kunye namagama angundoqo adityanisiweyo ngokwemvelo uya kuhlala ephucula umgangatho wephepha.
8. Ungalibali amagama angundoqo anomsila omde
Ukudala umxholo okumgangatho ophezulu ayisosiphelo somlo we-organic traffic. Amashishini anokusebenzisa amagama angundoqo anomsila omde ukutsala iimbono ezininzi zezinto eziphilayo. Kungenxa yokuba iziphumo zokukhangela iziphumo zihlala zivuza ukusetyenziswa kwamabinzana athile anomsila omde anokhuphiswano olungaphantsi kunamabinzana amafutshane akhuphisana kakhulu.
Amagama angundoqo anomsila omde adla ngokuba ngamabinzana afikelela kumagama amane, afana “neendawo zokutyela eziphezulu kufutshane nam” okanye “iimveliso ezizezona zintle zezinja.” Amagama angundoqo omsila omde anokunceda amashishini enze izihloko zomxholo obandakanyekayo kunye nokunyusa umgangatho. Iimveliso zinokusebenzisa izixhobo ezifana ne Ahrefs i-generator yegama elingundoqo lamahhala ukunceda ngophando.
9. Yenza iividiyo zikaYouTube
Amashishini akufuneki aphelise isicwangciso sawo somxholo wendalo ngokwenza nje izithuba eziluncedo kwiwebhusayithi yabo. Ukwenziwa kwiifomathi ezahlukeneyo, njengeevidiyo zikaYouTube, kunokunceda ukutsala abaphulaphuli abatsha kwaye ubagcine bexakekile.
Okungcono, ukulayisha iividiyo kwi-intanethi yindlela emangalisayo yokubonisa abathengi indlela imveliso okanye inkonzo esebenza ngayo. Esi sicwangciso sibonelela ngeebrendi ngobungqina obubonakalayo bomgangatho wabo kunye nempumelelo kwaye sinokukhuthaza abathengi ukuba bandwendwele iwebhusayithi yomthengisi ngokwendalo. Ikwayindlela entle yokuphendula imibuzo malunga neshishini abanokuba ngabathengi.
Amashishini anokulandelela njani itrafikhi yawo yezinto eziphilayo
Ngaphambi kokwandisa itrafikhi yezinto eziphilayo, amashishini kufuneka afunde ukuyilandela esebenzisa izixhobo zokuhlalutya iwebhu njengeGoogle Analytics okanye iSemrush. Ukuhlalutya idatha kwezi zixhobo kunokutyhila iindlela zokunyusa i-traffic search.
Nantsi indlela yokufumana i-organic traffic google Analytics:
1. Ngena kwi-Google Analytics kwaye uye kwi-Acquisition> Zonke i-Traffic> Iziteshi
2. Ngaphantsi koPhendlo lwe-Organic, jonga iimetrics ezifana nabasebenzisi, abasebenzisi abatsha, iiseshini, kunye nereyithi yebounce
3. Ngeenkcukacha zegama elingundoqo, yiya kwi-Acquisition> Search Console> Imibuzo ukuze ubone ukuba yeyiphi amagama angundoqo aqhuba itrafikhi
Nantsi indlela yokufumana i-organic traffic Semrush:
1. Faka i-domain kwi-Semrush bar yokukhangela kwaye ukhethe "uPhando lwe-Organic" kwiphepha le-domain overview
2. Kwiphepha elithi "Organic Research", yiya kwi "Positions" ithebhu ukujonga i-organic traffic kunye ne-keyword rankings, ukucoca ngegama elingundoqo, indawo, okanye isixhobo.
3. Cofa kulo naliphi na igama elingundoqo ukuze ubone iphepha elipheleleyo leziphumo ze-injini yokukhangela (i-SERP) kwaye upheqa kwicandelo letrafikhi yokukhangela kwi-traffic eqikelelwayo yenyanga.
isiphelo
Ngelixa esi sikhokelo singaquki zonke iindlela zokuqhuba i-traffic ye-organic kwiwebhusayithi, iingcebiso ezinikezelweyo ziyindlela eyomeleleyo yalo naliphi na ishishini lokuqalisa ukuphuhlisa isicwangciso esiyimpumelelo. Ubuchwephesha obunjengokuthunyelwa kweendwendwe, ukwenza iividiyo, kunye nokuthengisa kwimidiya yoluntu kufuna ixesha kunye nomzamo ngaphambi kokuba iziphumo zibonakale. Abanini bewebhusayithi abatsha banokungaboni iziphumo ezikhawulezayo, kodwa iinzame ezingaguqukiyo nezikumgangatho ophezulu ekugqibeleni ziya kuvelisa i-organic traffic.
Ukufumana iingcebiso ezingaphezulu malunga nendlela yokulungisa kakuhle i-SEO yakho kunye nomxholo, qiniseka ukuba ubhalisele I-Chovm.com ifundeka.
