Amashishini amancinci ajongene nemingeni ekhethekileyo xa kuziwa ekupakisheni, ukulinganisa iindleko, ukuzinza, kunye nokwaneliseka kwabathengi.

Ukupakishwa kudlala indima ebalulekileyo kwimisebenzi yamashishini amancinci, ukusuka ekukhuselweni kwemveliso ukuya kwindleko esebenzayo kunye nokuthengisa. Abanini bamashishini amancinci banokufumana umda wokukhuphisana ngokukhetha izisombululo zokupakisha ezihambelana nokulindelwe ngabathengi kunye nemigangatho yoshishino.
Ehlabathini apho abathengi balindele ukuthunyelwa ngokukhawuleza, okufikelelekayo, kunye nokukhethwa kwe-eco-friendly, ukukhetha isicwangciso esifanelekileyo sokupakisha kunokubeka ishishini ngaphandle.
Ukubaluleka kokupakishwa okungabizi kakhulu kunye nokuthunyelwa kwenqanawa
Kumashishini amancinci, iindleko zokuthumela ngenqanawa zinokuchaphazela kakhulu umgca osezantsi. Amazinga aphezulu okuthumela ahlala ekhokelela abathengi ukuba bazishiye iinqwelo zabo zokuthenga kwi-intanethi, uphando olwenziwa yi-Baymard Institute lubonisa ukuba phantse i-48% yokulahlwa kwenqwelo ibangelwa kwiintlawulo ezingalindelekanga, kuquka nokuthunyelwa kwenqanawa.
Ngaphezu koko, isantya kunye nokusebenza kakuhle kokuhanjiswa ngundoqo ekwanelisekeni kwabathengi; I-22% yabathengi bachaza amaxesha okuhanjiswa okucothayo njengesizathu sokushiya ukuthenga kwabo.
Ukupakisha okunexabiso eliphantsi kunye nezicwangciso zokuthumela ngenqanawa zinceda amashishini ahlangabezane neemfuno zabathengi ngaphandle kweendleko ezigqithisileyo. Umzekelo, ukukhetha izinto ezifanelekileyo zokupakisha zohlobo ngalunye lwemveliso kunceda ukunciphisa inkunkuma kwaye kunokuthoba imirhumo yokuthumela ngenqanawa.
Ukongeza, ukusebenzisa ezona nkonzo zibalaseleyo zekhuriya kunye namaxabiso okuhambisa kubalulekile. Iikhuriya ezifana neRoyal Mail, iHermes, kunye neDPD zibonelela ngoluhlu lweenketho ezifikelelekayo ezinokulingana neemfuno ezahlukeneyo zamashishini amancinci.
Utyalo-mali kwiindlela zokuthumela ngenqanawa ezilungelelanisa inkqubo yokupakishwa kunye nokuthunyelwa kwakhona ixhasa amashishini amancinci ekunyuseni ngokufanelekileyo. Ukuqala ngoshicilelo lweleyibhile yezandla okanye iindawo zokulahla zinokulawuleka ekuqaleni, kodwa njengoko ii-odolo zikhula, amashishini anokuxhamla kwiinkonzo zokuthathwa kwemihla ngemihla ezibonelelwa ngabathwali abakhulu ngokuthumela isambuku ngenqanawe ekhuphisanayo.
Ukukhetha izinto zokupakisha zamashishini amancinci
Ukukhetha izinto zokupakisha ezifanelekileyo kubalulekile kulo naliphi na ishishini elincinci ukukhusela iimveliso zalo, ukunciphisa iindleko zokuthumela ngenqanawa, kunye nokwandisa umfanekiso webrendi.
Iibhokisi ezinamazinki, umzekelo, zisetyenziswa kakhulu ngenxa yokuqina kunye nokukwazi ukukhusela iimveliso zokuhamba. Kwizinto ezincinci okanye ukuhanjiswa okukhaphukhaphu, ii-bubble mailers okanye iipoly bags zinokuba ziindleko ezingezinye.
Amashishini athumela izinto eziethe-ethe okanye ezikwixabiso eliphezulu kufuneka athathele ingqalelo ukongeza i-cushioning yangaphakathi, efana nephepha lekraft elihlaziyiweyo okanye amandongomane okupakisha anokubola, ukukhusela iimveliso emonakalweni.
Amashishini amancinci amaninzi nawo sele eqalisile ukwamkela ukupakishwa kwe-eco-friendly. Ngokutsho kophando lwakutsha nje, i-43% yabathengi bakholelwa ukuba impembelelo yokusingqongileyo yokupakisha yinto ebalulekileyo kwizigqibo zabo zokuthenga.
Ukujongana nale mfuno, amashishini anokukhangela iindlela ezizinzileyo ezifana nekhadibhodi ephinda isetyenziswe, imathiriyeli yokupakisha evundisiweyo, kunye nezikhongozeli eziphinda zisetyenziswe. Ezi zixhobo zihambelana nokusingqongileyo kwaye zihambelana nemilinganiselo yabathengi be-eco-conscious, ukuphucula igama le-brand.
Amashishini kufuneka athathele ingqalelo ukupakishwa okubonakalayo kweemveliso ezifuna ukhuseleko olongezelelweyo. Izitywina ezibonisa ukonakala, ukusonga, kunye neengxowa ezininzi ziqinisekisa ukuba iimveliso zikhuselekile kwaye zikhuselekile xa zifika.
Akunjalo kuphela ezi zixhobo zibonelela ngokhuseleko olongezelelweyo, kodwa zikwadlulisela ubuchwephesha, obunokunceda ukwakha ukuthembela kwabathengi.
Ukukhetha ikhuriya efanelekileyo kumashishini amancinci
Ukukhetha iqabane elithembekileyo lokuthumela ngenqanawa kubalulekile ekuqinisekiseni ukuhanjiswa kwangexesha, ukwaneliseka kwabathengi, kunye nokulawula ukuhanjiswa ngokufanelekileyo.
E-UK, i-Royal Mail, i-UPS, kunye ne-DPD ziinkonzo ze-courier ezithandwayo ezibonelela amashishini amancinci aneemfuno ezahlukeneyo zokuthumela kunye nemiqobo yohlahlo lwabiwo-mali. Umphathi ngamnye ubonelela ngeenzuzo ezizodwa ezinokufanela iimodeli ezahlukeneyo zeshishini:
- Imeyile yasebukhosini: Eyaziwayo ngeenkonzo zayo ezingabizi kakhulu kunye neziguquguqukayo, i-Royal Mail ibonelela ngokuthumela ngenqanawa ekhaya nakwihlabathi jikelele. Kumashishini amancinci, iRoyal Mail yoKlasi lokuQala kunye neenkonzo zeKlasi yesiBini zifanelekile kwiiphakheji ezikhaphukhaphu kunye namaxwebhu, ngelixa i-Tracked 24 kunye ne-Tracked 48 iinketho zifanelekile kwiimveliso ezifuna ukuhanjiswa ngexesha.
- I-DPD: I-DPD ibonelela ngeenketho zonikezelo ezithembekileyo, ezithatha ixesha, oko kuyenza ibe lolona khetho lubalaseleyo kumashishini anezinto zexabiso eliphezulu okanye abathengi abalindele inkonzo ekhawulezileyo. Banikezela ngeempawu ezifana nokuhanjiswa kosuku olulandelayo, ukuhanjiswa kwekhabhoni-neutral, kunye nenkqubo yokulandelela eyomeleleyo ebhenela kumashishini omabini kunye nabathengi ababeka phambili elubala kunye nokuzinza.
- IUPS: Kumashishini amancinci aneemfuno zenqanawa eziwela umda, uthungelwano olubanzi lwamazwe ngamazwe lwe-UPS luyi-asethi eyomeleleyo. I-UPS ibonelela ngeendlela ezahlukeneyo ezinje nge-UPS Ground yokuthumela ngenqanawa ngokoqoqosho, i-Next Day Air yokuhanjiswa ngokukhawuleza, kunye ne-Worldwide Saver yokuhanjiswa kwamanye amazwe. Kwiinkampani ezanda kumazwe ngamazwe, iinkonzo ze-UPS zibonelela ngoxolo lwengqondo kunye nendlela ethe ngqo yokufikelela kwiimarike ezintsha.
Xa ukhetha ikhuriya, abanini bamashishini amancinci kufuneka baqwalasele izinto ezifana nexesha lokuhambisa, ixabiso, kunye neentlobo zeemveliso abazithumelayo. Uthethathethwano ngamaxabiso athotyiweyo nabathwali ngokusekwe kumthamo wokuthumela ngenqanawe kunokukhokelela kulondolozo olukhulu.
Umzekelo, i-FedEx kunye ne-UPS zibonelela ngeenkqubo zokuthumela ngenqanawa kunye namaxabiso ancitshisiweyo kumashishini amancinci ahlangabezana nemigaqo ethile, evumela iinkampani ukuba zinciphise iindleko zokuthumela ngenqanawa ekuhambeni kwexesha.
Ukusebenzisa ukupakishwa kokunyusa amava omthengi kunye nexabiso lebrand
Ukupakishwa kudlulela ngaphaya kokukhusela iimveliso; ikwasisixhobo sophawu esinamandla esinokuphakamisa amava omthengi. Ukupakishwa okulungiselelwe kakuhle kunye nophawu olucingisisiweyo lunokwenza impembelelo engapheliyo kubathengi, ukubeka ishishini ngaphandle kwimarike egcwele abantu.
Ukusebenzisa izinto zokupakisha ezenziwe ngokwezifiso, ezifana neebhokisi ezinophawu, ukufakwa, okanye iilebhile eziprintiweyo, kunokudala amava e-unboxing akhumbulekayo, anokukhuthaza abathengi ukuba babelane ngokuthenga kwabo kwimidiya yoluntu okanye bashiye ukuphononongwa okulungileyo.
Ukuchukunyiswa komntu okufana namakhadi ombulelo, izincamathelisi, okanye ukupakishwa okuphinda kusetyenziswe nako kunokomeleza ukuthembeka kwebrendi. Amashishini amancinci kufuneka ajolise ekwenzeni ukuba ukupakishwa kwawo kungasebenzi nje kuphela kodwa kunye nokubonakalisa uphawu lwegama labo. Umzekelo, inkampani ekhuthaza ukusebenzelana kwendalo inokusebenzisa imathiriyeli esetyenzisiweyo, yomeleza ukuzibophelela kwayo kuzinzo.
Kumashishini agxile ekufikeleleni kwiindleko, ezi zenzelo akufuneki zibize kakhulu. Ukuchukumisa okulula, okunexabiso eliphantsi njengokusebenzisa iteyiphu eprintiweyo okanye izitampu ezinelogo yenkampani zinokunceda ukwakha ukuqondwa kwebrendi ngaphandle kokunciphisa uhlahlo lwabiwo-mali.
Ukwamkela ukupakishwa okuzinzileyo kokukhula kwexesha elide
Njengoko uzinzo luba yeyona nto iphambili kubathengi, amashishini amancinci anethuba elikhethekileyo lokukhokela ngezisombululo zokupakishwa kwe-eco-conscious.
Utyalo-mali kwizenzo ezizinzileyo, ezinjengokusebenzisa izinto zokupakisha ezinokuphinda zisetyenziswe kunye ne-biodegradable, kuzuzisa okusingqongileyo kwaye kuhambelana necandelo labathengi elikhulayo elixabisa iimpawu zokuziphatha.
Eminye imizekelo yokhetho lokupakisha oluzinzileyo lubandakanya iphepha le-kraft, ii-mailers ezivundisiweyo, kunye nokupakishwa okwenziwe ngezinto eziphinda zisetyenziswe.
Ukwamkela ukupakishwa okuzinzileyo nako kunokuvelisa iinzuzo zemali ekuhambeni kwexesha. Ukunciphisa inkunkuma yokupakisha kunye nokwandisa ubungakanani bokupakisha kwiimveliso kunokunciphisa iindleko zempahla kunye neendleko eziphantsi zokuthumela ngenqanawa.
Ngaphaya koko, ngokulungelelanisa nezenzo ezilungele indalo, amashishini amancinci anokwahlula kubakhuphisana kwaye abhenele kubathengi abayaziyo indalo, ekhuthaza ukuthembeka kwebrendi kunye nokukhuthaza ukuphinda ishishini.
Isishwankathelo, ngokukhetha izisombululo zokupakisha ezingabizi kakhulu, ezizinzileyo, kunye nezilungelelaniswe nophawu, amashishini amancinci anokudala ukusebenza kakuhle, ukwakha ukuthembeka kwabathengi, kunye nokuphucula indawo yabo yokukhuphisana.
Isicwangciso sokupakisha esifanelekileyo asikho kuphela malunga nokukhusela iimveliso kodwa kunye nokwakha uphawu oluqinileyo, olubonakalayo oluhambelana nabathengi.
Nokuba kungokukhetha ikhuriya echanekileyo okanye ukwenza izigqibo zokupakisha ezilungele indalo, amashishini amancinci anokuguqula ukupakisha ukusuka kwimfuneko yolungiselelo abe luncedo lweqhinga.
Umthombo ovela Isango lokuPakisha
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