Kuninzi okubhaliweyo malunga ne-e-commerce, ngakumbi ekukhanyeni kophuhliso lwe ndiphila kwaye ubukrelekrele bokulinganisa (AI). Oku kuhambelana nokwandiswa kwehlabathi jikelele kwamashishini asekelwe kwiwebhu kunye ne-intanethi. Nangona kunjalo, kwabo bajonge ukuphumelela kolu shishino lukhulayo, kufanelekile ukuphonononga amathuba asecaleni anxulumene nawo. Elinye ithuba elinjalo kukupakisha ukutya kwiimfuno zabathengisi be-intanethi.
Eli nqaku liza kuphonononga le niche eyandayo, iqaqambisa amandla emarike, kunye neyamva nje iindlela zokupakisha kubathengisi be-intanethi.
Isiqulatho
Isishwankathelo semarike yentengiso ye-Intanethi
Iindlela zokupakisha ezishushu kubathengisi be-intanethi
Ukuvala
Isishwankathelo semarike yentengiso ye-Intanethi
Ngokuhambelana nokukhula kwe-ecommerce, inani labathengi behlabathi be-intanethi liye lenyuka kakhulu. Kuqikelelwa ukuba kukho malunga ne-2.05 yeebhiliyoni zabathengi kwi-Intanethi ngo-2020, kunye nokonyuka kokujikeleza. I-2.14 yeebhiliyoni zabathengi ngo-2021.
Ngapha koko, awona manani abathengi be-intanethi kwihlabathi liphela ukuya kuthi ga ngo-2022 abonakala enyuke ngesantya esiphezulu kakhulu kunoqikelelo olungasentla ngokwengxelo. nguOberlo. Ngokusekwe kule ngxelo, inani lilonke labathengi be-intanethi kwihlabathi liphela kulindeleke ukuba batsibe ukuya kwi-2.64 yezigidigidi- inani elibonisa ukuba umntu omnye kwabathathu emhlabeni uthengisa kwi-Intanethi!
Ngokuthenga kwi-intanethi kukhula ngexabiso elimangalisayo, ayisiyiyo nje into eqhelekileyo kodwa kulindeleke ukuba ukogqitha iivenkile zezitena kunye nodaka ngo-2040, kunye noqikelelo lokuba ukuya kuthi ga kwi-95% yazo zonke izinto ezithengiweyo ziya kwenziwa kwi-intanethi ngelo xesha. Oku kubonisa imbonakalo eyolisayo yecandelo lokuthengisa kwi-intanethi, yiyo loo nto abathengisi abajonge ukungena kwimarike yokuthengisa ekwi-intanethi banokujonga ukungena kwi-e-commerce enxulumeneyo. iindlela zokupakisha Ngoku.
Iindlela zokupakisha ezishushu kubathengisi be-intanethi
Iiphakheji eziguquguqukayo
Njengoko igama lisitsho, ukupakishwa okuguquguqukayo kubhekiselele kwipakethe eyenziwe ngezinto ezibunjwa lula, ezisongekayo, okanye ezibumbekayo. Ezi ziquka ezo zenziwe ngeplastiki, iphepha, ifilimu, kunye nefoyile, zonke ezivumela abathengisi ukuba balungiselele iipakethe zobukhulu obahlukeneyo, iimilo kunye nokuseta.
A metallic bubble mailer enokuthi isebenze njengengxowa enezinto ezikhuselayo okanye nje njengemvulophu ekhutshiweyo ngomnye umzekelo omhle wokupakishwa okubhetyebhetye. Ukuguquguquka kwayo kubonakaliswa kungekuphela nje kwi-assortment enkulu yeemveliso ezinokuxhasa kodwa nakwindlela yokubeka uphawu kunye nokupakisha ukuyila ngokwezifiso.
Inyani yokuba uninzi lwezixhobo zokupakisha eziguquguqukayo zibonisa iipropathi ezigqwesileyo zesithintelo, ezinceda ukukhusela iziqulatho ezipakishweyo kumswakama, ioksijini, kunye nezinye iigesi, ikwayenza ibe lukhetho olubalaseleyo lokupakishwa kokutya kunye nesiselo ukunceda ukuqinisekisa ukutsha kwemveliso kunye nokuphila ixesha elide. Oku Isikhwama sokupakisha sefilim esiguquguqukayo somgangatho wokutya, umzekelo, ivumela ukupakishwa kobukhulu obuguquguqukayo kwiimveliso ezininzi ezinxulumene nokutya ezifana nomgubo weprotheyini, iilekese, kunye nezinye iingxowa zesiselo esikhawulezileyo.
Ngelo xesha, ukupakishwa okuguquguqukayo okwenziwe ngefoyile ye-aluminiyam Iyakwazi ukunika umsebenzisi iinotshi zokukrazula ezivuleleke ngokulula kunye neziphu eziphinda zivaleleke ukuze zivale, ngaloo ndlela iphucula amava omthengi kwaye inegalelo kwisibheno esipheleleyo semveliso.

Kubathengisi bevenkile abajonge ukonga kwiintlawulo zokuthumela kunye nokuphucula ukusebenza kakuhle kokuthumela, ukupakishwa okuguquguqukayo kukwabonelela ngesisombululo esihle kakhulu ekuthotyweni kweendleko zothutho kunikwa indalo yabo ebhityileyo, ekhaphukhaphu eyenzelwe ukulingana ngokufanelekileyo malunga neemveliso ezahlukeneyo. Kukwafanelekile ukuba uqaphele ukuba ngaphezulu kweeziphu ezitywinwayo, iifoyile zealuminiyam ziyakwazi ukuxhasa ezinye izinto ezongezelelweyo zokutya-ezintsha ezifana nale. i-nitrogen-fillable flexible aluminium foil packaging.
Ukupakishwa kobuqu
Isantya kunye nokulula kokuthenga kwi-Intanethi kubonisa ukusebenza kakuhle ngakumbi kunye namava okuthenga asebenzisanayo phakathi kwabathengi kunye nabathengisi be-intanethi. Oku kukhuthaza umoya okhuthazayo wokupakishwa komntu, kunye nabathengisi ngoku banakho ukwenza lula kwaye bahlaziye umyalezo wabo abawunqwenelayo kunye nokupakishwa ngokuthe ngqo nawo nawaphi na amashishini abonelela ngeenkonzo ezinjalo.
Inyaniso, Ngokwezifiso enikezelwa ngabadlali abakhulu, bamazwe ngamazwe kuquka i-Starbucks kunye ne-Sephora ayikho into entsha kodwa kunokuba yinto eqhubekayo, ekhulayo eyamkelwa kakuhle ngabathengi. Ngelixa ezi mpawu zidumileyo ziphumeza ukwenziwa komntu ngokuthathela ingqalelo izinto ozikhethayo, izenzo zangaphambili, kunye nemiyalezo eyenzelwe abantu abathengi, abathengisi be-intanethi ubukhulu becala baxhomekeke kwipakethe eyenzelwe wena ukuze babonelele ngamava awodwa e-unboxing kubathengi babo.
Izisombululo zokupakisha ezenzelwe wena kubathengisi be-intanethi ziqhele ukufezekiswa ngokusetyenziswa kwezincamathelisi okanye iilebhile, ezithi ngoku zenzeke ngexabiso eliphantsi nakwizixa ezincinane ngenxa yoshicilelo lwedijithali. Iibhokisi ezilungiselelweyo ezineziciko ezicacileyo okanye ezinye iibhokisi zezothutho zesilwanyana sasekhaya yeminye imizekelo emikhulu exhasa ushicilelo lwedijithali.
Ukongeza, ushicilelo lwedijithali olulolwakho lunikeza ukhetho olubanzi lwamathuba ngaphaya kweebhokisi okanye ezithile iintlobo zokupakisha. Umzekelo, ikwagubungela iingxowa ezimileyo okanye i-zipper bags kunye neentlobo ngeentlobo isiselo kunye nokupakishwa kwemveliso engamanzi njengazo ziboniswe kulo mfanekiso ungezantsi:
Ukupakishwa okuzinzileyo
Ngabasebenzisi abaninzi bokugqibela besiya beqaphela ngakumbi impembelelo yokusingqongileyo ukuba inkunkuma yabo yokupakisha inalo kwindawo ebangqongileyo, ukupakishwa okuzinzileyo kuye kwaxoxwa ngokubanzi kule minyaka imbalwa idlulileyo kwishishini lokupakisha phantse zonke iintlobo zeemveliso. Oku kuyinyani ngakumbi xa kuziwa ekuthengeni kwi-Intanethi njengoko i-ecommerce iqhuba ukonyuka okukhulu kwenkunkuma yokupakisha ngenxa yokuthenga kwi-Intanethi ngokuqhelekileyo kufuna ukuba kusetyenziswe imathiriyeli yokupakisha ngakumbi kukhuseleko lwemveliso ngexesha lokuziswa.
Inyaniso, kwisifundo yinkampani yokuzaliseka kwe-ecommerce ye-PFS, ngaphezu kwe-60% yabathengi phakathi kwabaphenduli be-4,000 (abahlulwe ngokulinganayo phakathi kwe-US ne-UK) bavakalise ukulindela kwabo ukuba babe nokupakishwa okuzinzileyo okukhoyo njengendlela yokukhetha xa kuthengwa kwi-intanethi. Ngayo yonke le datha engqondweni, kubaluleke kakhulu ukuba abathengisi be-intanethi bathathele ingqalelo indawo engqongileyo kwaye bakhethe ezona zisombululo zokupakisha ezizinzileyo ezifumanekayo ukuhambelana nolindelo lwabathengi.
Ngethamsanqa kubathengisi be-intanethi, ukupakishwa okuzinzileyo sisisombululo esinokwenyani nesifikelelekayo. Njengoko kubonisiwe kumfanekiso ongezantsi, iibhegi zemeyili ezinokubola kunye neemailers-style imvulophu ezenziwe ngezinto ezizinzileyo ezifana Iphepha le-Kraft eline-bubble linings yimizekelo ecacileyo yokhetho lokupakisha olulungele i-eco-friendly lufaneleke kakuhle kubathengisi be-intanethi abaphatha uluhlu olupheleleyo lweemveliso, kubandakanywa izinto ezincinci kunye nezincinci.

Kwelinye icala, a ibhokisi yemeyile ethathiweyo eyenziwe kwibhodi ekhuniweyo lolunye ukhetho lokupakisha oluzinzileyo olucetyiswa kakhulu kubathengisi be-intanethi ngenxa yesakhiwo sayo esomeleleyo kunye neempawu ezisongekayo neziqengqelekayo. Kwangokunjalo, kodwa ngokujija okuncinci, iibhokisi zephepha ezisongekayo zibonelela ngokulula, okuguquguqukayo ngakumbi, kunye nokuqonda ngokulinganayo kokusingqongileyo enye indlela kwiibhokisi zamathanki, umzekelo, oku. isitayile esincinci sebhokisi yesipho esongelayo eyenziwe ngephepha.

Kwizinto ezingafanelekanga kwiibhokisi okanye iingxowa ezincinci zeposi, a Ityhubhu yephepha leKraft lukhetho lokupakisha olucetyiswa kakhulu kwiinkampani ze-e-commerce. Ezi ityhubhu zephepha zibonelela ngendlela ekhethekileyo kunye ne-eco-friendly yokupakisha iimveliso, ngakumbi abo banemilo ye-cylindrical, njengoko kuboniswe kumfanekiso ongentla.
Ukuvala
Ukwamkelwa okubanzi kokuthengwa kwe-intanethi ngabathengi, kudityaniswa nenkqubela phambili yenyani yokwenyani kunye nobukrelekrele bokwenziwa, icebisa ukwanda okubalulekileyo kwamashishini asekwe kwi-intanethi kunye nemizi-mveliso enxulumene ne-peripheral, efana nokupakishwa okuhlangabezana neemfuno zabathengisi be-intanethi.
Ukujonga phambili, ukupakishwa okuguquguqukayo, ukupakishwa komntu siqu, kunye nokupakishwa okuzinzileyo ngokungathandabuzekiyo kuya kubumba umkhombandlela wokupakisha ngokubanzi kwiivenkile ezikwi-Intanethi. Kubathengisi abanenjongo yokwandisa amashishini abo e-e-commerce, ukujonga ezi ndlela zokubonelela abathengisi be-intanethi ngezisombululo zokupakisha ezikhethekileyo ngundoqo wokungena kolu kukhula. Jonga amacandelo amaninzi kwi UChovm uyafunda ezibonelela ngesikhokelo sokukhangela kunye nokuqonda kuwo wonke amashishini ahlukeneyo ukuze uhlale uphambi kweendlela zamva nje.