Iindlela zokukholisa: Iindlela ezi-6 zokufumana abantu ukuba bathi ewe

Ngamanye amaxesha, abathengi bathenga into kuba iphepha liyakhala "KUPHELA ABA-2 OKUSELE!" okanye “Ukuthengiswa kweFlash Kuphela kwiiyure ezi-3!”? Basenokuba baye babona abanye abantu abali-10,000 XNUMX beyithenga, ngoko bacinga ukuba, “Eh, inokuba ilungile.”

Iqhinga apha abakhange “bagqibe ekubeni” bathenge. Ingqondo yabo yatsaleleka kwelo cala. Kwaye kwenzeka kuye wonke umntu yonke imihla. Abathengisi, amashishini, kunye nabathengisi (nokuba ngumhlobo wakho osenyongweni xa uzama ukukukholisa ukuba wenze into) sebenzisa amaqhinga afanayo kuwe. Kwaye awuqapheli nokuqaphela.

Kodwa xa ubona la maqhinga, awukwazi ukuwabona. Kanangcono? Unokuzisebenzisa kwishishini lakho le-intanethi. Eli nqaku liza kuphonononga iindlela ezintandathu zokucenga onokuzisebenzisa ukutyhala abathengi ukuba benze oko kuthenga.

Isiqulatho
Iindlela ezi-6 zokucenga amashishini anokusebenzisa ukufumana intengiso eninzi
    1. Isiphumo esithi "Undityala" (AKA Reciprocity)
    2. Umgibe wokuhambelana
    3. Isihlwele sicingela wena (ubungqina basekuhlaleni)
    4. “Kushiyeke aba-3 kuphela!” (ukunqaba kunye nokungxamiseka)
    5. Isiphumo esithi “Themba Me, NdiyiNgcali” (igunya lokukhetha icala)
    6. Intlungu yokulahlekelwa (ilahleko yokucaphuka)
Iingcamango zokugqibela

Iindlela ezi-6 zokucenga amashishini anokusebenzisa ukufumana intengiso eninzi

1. Isiphumo esithi "Undityala" (AKA Reciprocity)

Ngaba umncedisi wakha wakunika i-mint yasimahla (okanye into encedisayo), kwaye ubacebise ngakumbi? Kukuphinda-phindana ngezenzo. Yiyo loo nto iinkampani zinika iisampulu zasimahla phambi kokuba zikucele ukuba uthenge kwaye kutheni iiwebhusayithi zibonelela ngezilingo zasimahla ngaphambi kokukuhlawulisa i-9.99 yeedola ngenyanga ngonaphakade.

Ingqondo yakho iyakucaphukela ukuziva ngathi utyala umntu. Ngoko xa umntu ekunika into—nokuba yinto encinane gqitha—uziva ungaqhelekanga ukungabuyisi. Nantsi into enomdla: ezi zenzo zimbini akufuneki zibe nexabiso elifanayo. Umzekelo, ukubambela umntu ucango kunokunyusa amathuba okuba akuthengele isiselo.

Indlela yokusebenzisa ukuphindaphindana kwivenkile yakho

• Nikeza ngeemveliso zamaxabiso aphantsi kubakhenkethi abatsha. Oku kudla ngokungenakunqandwa ngokwaneleyo ukuguqula ukusuka kwiindwendwe ukuya kubathengi.

• Nikeza ngezipho okanye izaphulelo, ezifana neesampulu zemveliso, ukuthumela simahla, ibhonasi eyamkelekileyo yokuthenga okokuqala, okanye izipho ezingalindelekanga ezineodolo.

• Ndikuthumelele abathengi abakhoyo amanqaku okuxabisa kunye namakhadi.

2. Umgibe wokuhambelana

Abantu abangaguquguqukiyo bazibophelela kwinto ethile, okuthetha ukuba banokubambelela kuyo. Ngenxa yokuba ngokwemvelo bakhetha xa iinkolelo zabo zihambelana nezenzo zabo, ingqondo yabo iya kufuna ukuhlala ingaguquguquki xa besithi ewe kwinto encinci.

Abathengisi bayazi ukuba lo "ewe" omncinci unokuba ngu-ewe omkhulu kamva. Ke abayi kukunyanzela ukuba uthenge kwangoko-baya kuqalisa kancinci endaweni yoko. Thatha iChubbies (uphawu lwempahla), umzekelo. Yabelana ngokuphandle ngeenkolelo zayo ukutsala abantu abaneenqobo ezifanayo.

Ukuba undwendwe lunxibelelana nayo, kunokwenzeka ukuba bathenge kuba ihambelana neenkolelo zabo zobuqu kunye nezenzo zabo. Yindlela ekrelekrele yokusebenzisa ukungaguquguquki.

Indlela yokusebenzisa ukuhambelana

• Tyhila iindwendwe ukuba zenze ukuzinikela okuncinci, njengokukhuphela isibonelelo sasimahla okanye ukubhalisa kuluhlu lwakho lwe-imeyile. Oku kuya kwandisa amathuba abo okwenza ukuzinikela okukhulu.

• Yazisa iinkolelo zakho ukutsala abantu abaneembono ezifanayo. Unokude usebenzise umbuzo buciko ukubakhuthaza ukuba bathenge.

• Bakhuthaze ukuba babelane ngokuzinikela kwabo ekuhlaleni. Okukhona kuluntu ngokubanzi, kokukhona amathuba okuba babambelele kuyo.

3. Isihlwele sicingela wena (ubungqina basekuhlaleni)

Abantu bebesoloko bencokola—ayisosiphumo semithombo yeendaba. Ngenxa yesi sizathu, ngokwemvelo sifuna ukhokelo kwabanye, ingakumbi abo sibahlonelayo. Lo ngumbono emva kobungqina boluntu. Kuthetha ukuba abantu babumba iinkolelo nezigqibo zabo ngokusekelwe koko kwenziwa ngabo babangqongileyo.

Oku kusebenza njani kwishishini? Kuba abathengi abatsha banokulandela imizekelo yabantu abafanayo (ingakumbi abangaqinisekanga), ubungqina bentlalontle bunokubanceda benze izigqibo. Kulapho iireyithingi, uphononongo, ukubalwa kwezabelo, kunye nobungqina bungena khona.

Indlela yokusebenzisa ubungqina boluntu

• Sebenza nomntu onempembelelo okanye ingcaphephe ukuze ufumane ubungqina beemveliso zakho.

• Bonisa ukuba bangaphi abantu abajonga imveliso okanye abasandula ukuyithenga.

• Sebenzisa ii-icon zokuthembela (ezifana neengxelo kunye neelogo zemidiya) ukwandisa ukuzithemba komthengi.

4. “Kushiyeke aba-3 kuphela!” (ukunqaba kunye nokungxamiseka)

Ukuba kukho into enqongopheleyo ekufumanekeni kwayo, abathengi baya kucinga ukuba ixabisekile. Umzekelo, ngo-1973, uJohnny Carson waqhula malunga nokunqongophala kwephepha lendlu yangasese ngexesha lokuvula kwakhe imonologi. Umboniso wangokuhlwanje. Kodwa abaphulaphuli bakhe bayithabatha nzulu loo nto baza bagxalathelana ukuya evenkileni, nto leyo eyakhokelela ekunqongopheni kwilizwe lonke.

Ngawo amandla ongxamiseko kunye nokunqongophala. Ikwasisixhobo esinamandla sokucenga kwi-e-commerce. Ingqondo iyoyika xa icinga ukuba kukho into ebalekayo. Xa elo nani likufutshane ku-“0' kwisitokhwe, kokukhona banokuthenga ngokukhawuleza ukunqanda ukuphoswa sisivumelwano.

Qaphela: Obu buchule bokucenga busebenza kakhulu xa abantu benqwenela into ethile ngobonelelo olulinganiselweyo.

Usebenzisa njani ukunqongophala kunye nokungxamiseka (ngaphandle kokuba nomthunzi)

• Yongeza unikezelo lwexesha eliqingqiweyo (njengezaphulelo okanye amaxabiso) kwivenkile yakho kwaye uzikhuthaze ngokubala. Yindlela entle yokutyhala abantu ukuba bayisebenzise kakhulu ngaphambi kokuba iphele.

• Faka isibheno kwisivakashi ngokunikela ngento yasimahla (njengokuthumela okucacileyo) xa bethenga ngaphambi kwexesha elimiselweyo.

• Bonisa umtyeleli ukuba wonge kangakanani kwinqwelo yawo, ubakhuthaze ukuba bajonge ngaphambi kokuba ugcino luphelelwe lixesha.

5. Isiphumo esithi “Themba Me, NdiyiNgcali” (igunya lokukhetha icala)

Ngaba uyazi ukuba iintengiso zentlama yamazinyo zihlala zineleyibhile "ecetyiswa ngugqirha wamazinyo"? Zezo mpawu zisebenzisa amandla egunya. Abantu batyekele ekuthembeni xa abantu abasegunyeni okanye iingcali zithetha okuthile.

Okubangel 'umdla kukuba, obu buchule bokucenga bunofundo oludumileyo emva kwalo: umfuniselo we-Milgram ngo-1961. Kolu phononongo, abathathi-nxaxheba ababini (utitshala kunye nomfundi) babekwe kumagumbi ahlukeneyo. Umphathi wanika utitshala ulawulo kumatshini wokutshiza umbane, ebenza bakholelwe ukuba bazisa izinto ezothusayo kumfundi.

I-twist yaba ngumfundi ongumdlali ozenza ngathi usezintlungwini. Lonke olu lingelo lwalufuna ukubona ukuba abantu bazakuya kude kangakanani na ukuze benzakalise umntu omsulwa ngenxa nje yokuba umntu osemagunyeni wayebaxelele ukuba benze njalo.

Indlela yokusebenzisa igunya lokukhetha kwivenkile yakho

• Ukubonisa iziqinisekiso (amabhaso emveliso, amagama emisebenzi, njl.njl.) yindlela entle yokwakha igunya.

• Ziphephe iimbasa ezingacacanga kunye namabango (njengama "donuts agqwesileyo kwihlabathi!"). Yiba negunya ngakumbi ngamazwi akho.

• Ukuba awuqinisekanga ngegunya lakho, liboleke komnye umntu ngophononongo lwemveliso okanye uqinisekiso.

6. Intlungu yokulahlekelwa (ilahleko yokucaphuka)

Abanye abantu abakhathali ngezivumelwano. Banexhala ngakumbi malunga nokuba baya kuphulukana nantoni na ukuba abayithandi imveliso. Isazi ngengqondo, uDaniel Kahneman, uthi abantu basoloko besoyika ilahleko ngaphezu kokuba benandipha impumelelo.

Ilahleko yelahleko inokunceda ukunciphisa uloyiko lwabathengi abanokuthi bangazithandi iimveliso zakho. Yiyo loo nto iivenkile ezininzi zihlala zityhala isiqinisekiso sokubuyisela imali ukunciphisa okanye ukuphelisa uloyiko lwelahleko. Qwalasela ezi ngcebiso xa usebenzisa iindlela zokuthiya ilahleko:

• Ukuba abathengi benza ukhetho oluchasene nomngcipheko, gxininisa kwinto abaya kuyifumana ngokwenza ukhetho olufunekayo.

• Ukuba benza ukhetho olufuna umngcipheko, gxininisa kwinto abaya kuphoswa yiyo ukuba abalwenzi ukhetho olufunekayo.

Indlela yokusebenzisa ilahleko yokulahlekelwa

• Sebenzisa imifanekiso kunye nezinye izinto ezibonwayo ukwenza isakhelo sezivumelwano njengokuphepha ilahleko endaweni yokufumana into.

• Cwangcisa ngononophelo ukubhala kwakho okucengayo-bayinxalenye enovakalelo yobu buchule. Umzekelo, “Ungaphoswa ziintengiso zethu zokuphela konyaka: i-30% iphuma kuzo zonke izihlangu” inokuvelisa iziphumo ezingcono kunokuba “Thatha izihlangu ezingama-30%.

Iingcamango zokugqibela

Inyaniso kukuba i-psychology yentlalo kunye nolwimi olucengayo alusoloko lusebenza ngendlela efanayo kwi-intanethi njengomntu. Awuyi kukwazi ukufunda ulwimi lomzimba okanye ukudibana kwamehlo ngedijithali. Nokuba kunjalo, ezi ndlela zintandathu zokucenga ngokweemvakalelo ziyasebenza kumashishini akwi-intanethi. Kufanelekile ukuvavanywa ukubona ukuba zinokuchaphazela njani intengiso yakho, ngakumbi kubanini bamashishini amancinci kunye nabathengisi bedijithali.