Iiprojektha vs. IiTV: Yonke into efunwa ngabathengisi ngo-2025

Ngokwanda kwee-smartphones kunye neetafile, kubonakala kungakholeleki ukufumana nabani na ongakhange abukele iimuvi okanye iidrama kwezi zixhobo zobuqu. I idatha yemarike yokusasazwa kwevidiyo yehlabathi ingasikhanyisela ngesantya sokungena saloo mava okujongwa kwedijithali: ubungakanani bemarike ekulindeleke ukuba bufike kwi-US$137.7 yebhiliyoni ngo-2027, ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-8.27% ukusuka ku-2024 ukuya ku-2027. imakethi yecinema yehlabathi, ekulindeleke ukuba ikhule kwi-CAGR ye-5.14% kwaye ifikelele malunga ne-109.4 yeebhiliyoni zeedola ngo-2029.

Zonke ezi datha azibonisi kuphela imarike yebhanyabhanya ekhulayo kwihlabathi jikelele kodwa ikwabonisa intsingiselo ekhulayo yokhetho lwababukeli bhanyabhanya, olubonisa ukubukela iimuvi ngaphandle kweisetingi zethiyetha. Ngelixa ii-smartphones kunye neetafile zinokwenza izikrini zazo ezincinci ngokufanelekileyo kunye nokuphatheka kwazo, izibonelelo zeenkqubo zokonwabisa ekhaya ezifana neeprojektha kunye neeTV zihlala zibalulekile. Ngenxa yoko, umntu unokuzibuza ukuba yintoni kanye umahluko phakathi kwezi zimbini zikhetho, kwaye yeyiphi imarike ekufuneka igxile kuyo njengomthengisi?

Funda ukuphonononga imbonakalo yentengiso iyonke kuzo zombini iiprojekti kunye neeTV, umahluko ophambili wabo ngokwembono yomthengisi, kunye nokuthandwa kwabo ngo-2025.

Isiqulatho
Iiprojekti ezichasene noomabonakude: Imveliso kunye nombono wemarike
    ● Ukuqonda iiprojektha kunye noomabonakude
    ● Isishwankathelo semarike yolonwabo lwasekhaya
Iiyantlukwano eziphambili ekufuneka ziqaphele abathengisi
    ● Umgangatho kunye nokusebenza
    ● Iindleko nexabiso
    ● Ufakelo kunye nokusetyenziswa bhetyebhetye
    ● Ukwahlulwa kwemarike ekujoliswe kuyo
Iiprojektha vs. oomabonakude: Yeyiphi edume kakhulu?
Ukukhanyisa ukhetho olufanelekileyo

Iiprojekti ezichasene noomabonakude: Imveliso kunye nombono wemarike

Ukuqonda iiprojektha kunye noomabonakude

Ekubeni oomabonwakude beyinto eqhelekileyo kumakhaya amaninzi, masiqale sijonge ngakumbi kwiiprojektha. Iprojektha sisixhobo esibonisa imifanekiso okanye iividiyo kwindawo ethe tyaba, ngokuqhelekileyo eludongeni okanye kwiscreen. Sisixhobo sokukhanya esisebenza ngokufumana umqondiso obonakalayo kunye nokubonisa umfanekiso usebenzisa imithombo yokukhanya eyahlukeneyo, efana nesibane, i-LED, okanye i-laser ngokusebenzisa itekhnoloji yokubonisa eyahlukileyo.

Olona khetho lusetyenziswa kakhulu kwitekhnoloji yokubonisa iiprojekti ziipaneli zeLCD kunye neetshiphusi zeDLP. Kwiiprojekti zeLCD, iyasebenza xa umthombo wokukhanya ukhanya ngeepaneli zeLCD ukwenza umfanekiso, ngelixa ungaphakathi Iiprojektha zeDLP, ukukhanya kubonakaliswa kwi-micro-mirrors kwi-chip ukuyimodareyitha. Enye itekhnoloji yokubonisa, i-LCoS (i-Liquid Crystal kwi-Silicon), idibanisa izinto zombini ze-LCD kunye ne-DLP ngokusebenzisa iikristale zolwelo kwindawo ye-silicon ekhanyayo, ivelisa umfanekiso ocacileyo kunye neenkcukacha eziphezulu.

Uhlobo lweprojekti lukwahlulwe ngomgama ofunekayo ukwenza umfanekiso ocacileyo wobungakanani obuthile. Kukho iintlobo ezintathu eziphambili zemigama yokuphosa: ukuphosa okusemgangathweni, okudinga umgama omde ukwenza umfanekiso omkhulu; ukuphosa okufutshane, okunokuvelisa umfanekiso omkhulu ukusuka kuluhlu olusondeleyo; kwaye iiprojekti zokujula kakhulu (UST)., enokubekwa nje ii-intshi ezimbalwa ukusuka kwisikrini-enkulu kwizithuba ezincinci kunye nokufakwa lula.

Ngokufanayo, umabonakude (i-TV) ukwasisixhobo sokubonisa i-elektroniki esifumana imiqondiso evela kwimithombo eyahlukeneyo, njengentambo, isathelayithi, okanye iinkonzo zokusasaza, kwaye iziguqule zibe ziziphumo ezibonwayo kunye nezandi. Ngokuxhomekeke kwitekhnoloji, iiTV zanamhlanje zinokwahluka kumgangatho wemifanekiso, ukusebenza kakuhle kwamandla, kunye noyilo.

Ngokubanzi, iiTV zinokuhlelwa ngokusekwe kubuchwephesha bobuchwephesha obufana ne-LCD, i-LED, i-OLED, kunye ne-QLED, okanye kwisisombululo esinje ngeHD, 4K, okanye 8K kunye neemilo zomzimba ezahlukeneyo njengezikrini ezisicaba okanye iiTV ezigoso. Ukongeza, kukho iiTV ezineempawu ezongezelelweyo ezibandakanya amandla obuchule kunye neeTV zokudlala ezinamazinga aphezulu okuhlaziya. Ngamnye kubo ukhonza iimfuno zokujonga ezahlukileyo, ezinje ngemibala eyongeziweyo kwabo bane-OLED okanye i-QLED okanye i-smart functionalities yesakhono sokusasaza kwi-intanethi.

Isishwankathelo semarike yokuzonwabisa yasekhaya

Ngelixa zombini iiprojektha kunye nomabonwakude zisetyenziswa kakhulu kuwo wonke amabala ahlukeneyo, ukusuka kwicandelo lezemfundo ukuya kwishishini kunye nemimandla yeshishini kunye nendawo yentengiso ye-elektroniki yabathengi ngokubanzi, zamkelwa ngokubanzi njengenxalenye yolonwabo lwasekhaya okanye iinkqubo zethiyetha yasekhaya kwihlabathi liphela.

Imakethi yenkqubo yethiyetha yasekhaya yehlabathi imiselwe indlela yokukhula eyomeleleyo, nokuba kuqikelelo lwexesha elifutshane leminyaka emi-5 okanye luqikelelo olude lweminyaka eli-10. Umzekelo, imakethi yethiyetha yasekhaya kulindeleke ukuba inyuke nge-8.6 yeebhiliyoni zeedola ukusuka ngo-2023 ukuya ku-2028, ngamandla. I-CAGR ye-9.08%. Ngokufanayo, uqikelelo olwahlukileyo luqikelela amanani aphindwe kabini anomtsalane ngakumbi I-CAGR ye-15.8% kwimakethi yenkqubo yethiyetha yehlabathi jikelele phakathi kuka-2022 kunye no-2031, inyuke yaya kutsho kwi-79.71 yeebhiliyoni zeedola ngo-2031 ukusuka kwi-21.24 yeebhiliyoni zeedola ngo-2022.

Ulwamkelo olwandayo lwetekhnoloji yasekhaya elumkileyo, ecaleni kokukhula kwengeniso enokulahlwa kunye nezicwangciso zokuhlanganisa imveliso, zibalelwa njengezona zinto ziphambili eziqhuba ukukhula ngokukhawuleza kwemarike yolonwabo lwasekhaya. Phakathi kweenkqubo zokonwabisa ekhaya, iiprojektha kunye noomabonakude badlala indima ebalulekileyo ekufezekiseni iimfuno zabathengi zokuntywila kunye namava okubukela aphuculweyo.

Iiyantlukwano eziphambili ekufuneka ziqaphele abathengisi

Ngelixa abasebenzisi banokuba nemibono eyahlukileyo xa bekhetha phakathi kweeprojekti kunye neeTV, abathengisi kufuneka bavavanye ukhetho kule miba ilandelayo ilandelayo:

Umgangatho kunye nokusebenza

Umgangatho kunye nokusebenza ziphakathi kwezona zinto zibalulekileyo ekugqibeni phakathi kweeprojekti kunye neeTV, njengoko zinefuthe elithe ngqo, elibalulekileyo ekwanelisekeni kwabathengi kunye namava.

Ukusuka kumbono wokubonwayo, ukusonjululwa kwemifanekiso yenye yeebenchmarks eziphambili ekufuneka ziqwalaselwe. Ukulinganisa oku, ukubalwa kwe-pixel ngumgangatho owamkelwe ngokubanzi woshishino kuzo zombini iiTV kunye neeprojektha, njengoko izisombululo zazo zombini zibhekisa kwinani leepixels-amachaphaza amancinci ombala enza umfanekiso kwiscreen. Kuba amanani aphezulu e-pixel akhokelela kwimifanekiso ebukhali, akumangalisi ukuba abathengi baye bafune ubuncinci be-4K UHD (inkcazo ephezulu kakhulu) isisombululo. Phantse yonke iTV yanamhlanje ixhotyiswe ngesisombululo esingagqibekanga se-3840 × 2160 pixels (eyaziwa ngokuba yi-4K UHD), umgangatho wemifanekiso IiTV ze-4K UHD ibukhali kwaye icacile ngokungathandabuzekiyo.

Ngokwahlukileyo, esona sisombululo sixhaphakileyo kwiiprojektha namhlanje sihlala sigcwele i-HD 1080p, kune-4K UHD. Nangona Iiprojektha ze-4K UHD zixhaphakile kakhulu kule mihla, zikholisa ukuza ngexabiso eliphezulu kakhulu kwaye ziqhele ukuthengiswa kwisiphelo esingaphezulu okanye ukusetwa kwethiyetha yasekhaya ezinikeleyo. Kuyaphawuleka ukuba nangona kunjalo, ngokungafaniyo noomabonakude, abanobukhulu obumiselweyo besikrini somzimba kunye nesisombululo esisisigxina esihambelanayo, ubukhali obuqikelelwayo besisombululo seprojektha bunokwahluka ngokusekwe kubungakanani bentelekelelo ngaphandle kwesisombululo sayo esisisigxina, njengoko izikrini ezinkulu zisasaza iipikseli kumhlaba obanzi, ukucacisa ukucaca.

Ukongeza, iitekhnoloji zokubonisa eziphambili ezifana IiTV ze-OLED kwaye iiprojekti zeLCoS ingaphucula ngakumbi umgangatho womfanekiso. Nangona kunjalo, iiprojektha kunye noomabonwakude bahluke ngokusisiseko kwindlela abavelisa ngayo imifanekiso. Ii-TV zinemithombo yokukhanya eyakhelwe-ngaphakathi kunye neziboniso ezizimeleyo, ngelixa iiprojekti zixhomekeke kwizikrini zangaphandle kunye nokulawula ukukhanya kwe-ambient. Ke, izinto zangaphandle kwiiprojektha, ezinje ngobungakanani besikrini kunye nomgama wokuqikelela zinokuchaphazela ukusebenza kweeprojekti. Kunzima ke kubo ukutshatisa ukucaca komfanekiso kunye nokuqaqamba kweeTV, kwanobugcisa bokubonisa obuphuculweyo.

Okokugqibela, ngokwemigangatho yesandi, iiTV ziqaqambisa ngokucacileyo iiprojektha njengoko zihlala zixhotyiswe ngeenkqubo zomsindo ezakhelwe ngaphakathi, ezinje ngeDolby Atmos kunye nobunye ubuchwephesha besandi esiphakamileyo, ngelixa iiprojektha zixhomekeke kwiinkqubo zesandi zangaphandle ukuze zisebenze ngokugqibeleleyo.

Iindleko kunye nexabiso

Ukusebenza kweendleko kunye nexabiso eliqikelelwayo leeTV kunye neeprojekti zihlala zijolise kubungakanani bescreen-to-indleko ratio, kuba amaxabiso azo zombini izixhobo ethanda ukunyuka kakhulu njengoko ubungakanani bazo busanda, eyona mahluko ucacileyo phakathi koomabonakude kunye neeprojektha ngokobungakanani kunye neendleko zibonakala ngakumbi njengoko imilinganiselo yazo ikhula.

Umzekelo, i-75-intshi ye-TV inokuba nexabiso elilinganayo neprojektha enokubonisa umfanekiso we-100-150-intshi. Ngamanye amazwi, ngexabiso elifanayo lemali, umsebenzisi unokufezekisa amava amaninzi, ama-cinematic kunye neprojekti. Olu thelekiso, ngokungafihlisiyo, yeyona ndlela icacileyo yokuqaqambisa ixabiso elikhulu leprojektha ezinikezelwa ngokubanzi ngokobungakanani bomfanekiso.

Ke ngoko, nangona umgangatho womfanekiso kunye nokucaca onokuthi uphoswe yiprojektha kusaxhomekeke kakhulu kumgama wokujula (umsantsa phakathi kweprojektha kunye nesikrini), iiprojektha zisabonelela ngezibonelelo ezicacileyo ukusuka kumbono wescreen esikhulu. Ngoko ke, nokuba yi-a iprojektha eqhelekileyo, iprojektha yokuphosa emfutshane, okanye nkqu a UST iprojektha, ngokude nje ukuba umlinganiselo wexabiso ukuya kwiscreen-size uhlala uthandeka kwiprojekti, iiprojekti zigcina umda ocacileyo ngokwexabiso xa kuthelekiswa nobukhulu beTV.

Nangona kunjalo, ngelixa iiprojekti zifumana inzuzo enkulu kwiiTV ngokobungakanani besikrini, ziyawa mfutshane xa kuziwa kwiindleko zokusebenza kunye nexesha elide lokulondolozwa. Umzekelo, iiprojektha zihlala zinomda wokusebenza omalunga neeyure ezisi-8 ukuya kwezili-12 ezilandelelanayo, ngelixa iiTV zakhelwe ukusebenza ngaphezulu kweeyure ezili-12 zokungayeki ukusebenza, rhoqo ngaphandle kwemiba ukuya kuthi ga kwi-18 okanye kwiiyure ezingama-24 ngokuqhubekayo.

Ukongeza kuloo nto, ubomi bubonke bazo zombini izixhobo buhluka kakhulu. IiTV ziyilelwe ukuba zihlale ukuya kutsho kumndilili wokujikeleza iiyure 50,000, ngelixa ubuninzi bobomi beeprojektha bujikeleze kuphela 20,000 kwiiyure ze-30,000, nakwezona nguqulelo ziphambili njenge Iiprojekti ze-LED kwaye Iiprojektha zeLaser. Imithombo yabo yokukhanya ithande ukuthotywa ngokuthe ngcembe ekukhanyeni kunye nomgangatho womfanekiso.

Okokugqibela, malunga nokugcinwa kwexesha elide, iiTV ziphinda zibambe i-advanteji ngaphezulu kweeprojektha, njengoko zifuna ukugcinwa kancinci konke konke. Ngokwahlukileyo koko, iiprojektha, ngakumbi ezo zisekwe kwizibane zemveli ezifana neDLP endala okanye Iiprojektha zeLCD, zifuna ukutshintshwa kwebhalbhu ngamaxesha athile. Oku kuyimfuneko ngenxa yokuba iibhalbhu ziyancipha ngokuhamba kwexesha kwaye zifuna ukutshintshwa rhoqo kwiiyure ezimbalwa zamawaka, okukhokelela kwiindleko eziphezulu zokugcinwa kwexesha elide.

Ukufakela kunye nokusetyenziswa bhetyebhetye

Kumxholo wokusebenziseka ngokulula kunye nokuguquguquka, ngokwenyani kwiindleko zayo, iiprojekti zivela njengokuphumelela ngokucacileyo kolu thelekiso. Enkosi ngokuphatheka kwazo kunye noyilo olukhaphukhaphu, iiprojektha zibonelela ngokuguquguquka ngakumbi kufakelo kunye nokusetyenziswa xa kuthelekiswa neeTV kuba zithatha indawo encinci kakhulu. Iiprojekti ke zinokuba nomtsalane ngakumbi kubathengi ababeka ugxininiso kwiiseti eziguquguqukayo zeendawo ezahlukeneyo.

Okwangoku, ngokungafaniyo neeTV, ezilungiselelwe ukusetyenziswa kwangaphakathi, iiprojekti zinokutshintshela ngokulula kwisetingi zangaphandle, zibonelela ngeendlela ezahlukeneyo zokusebenzisa iiTV zemveli ezingenakubonelela. Ngapha koko, zininzi iinketho zeprojekti zangaphandle, ezibandakanya iiprojekti eziphathwayo zangaphandle, iiprojektha zangaphandle ezinamandla ebhetri, iiprojekti ezingangeni manzi eziqhele ukuba ziiprojektha ezilinganiswe nge-IP ngokusekwe kwinqanaba lokhuselo lwazo lokungangeni manzi kunye nezinye iiprojektha ezinelumen eziphezulu ezigqwesileyo ekuqaqambeni kwintelekelelo yangaphandle emnyama.

Elona candelo lilungileyo kukuba, ukusetyenziswa kwezi projektha zangaphandle kukwathetha ukuba ubusuku obupholileyo befilimu phantsi kweenkwenkwezi bunokwenzeka ngokupheleleyo. Ngokhetho lwesayizi yesikrini esikhulu kunye nobumnyama bendalo kwimekobume yangaphandle ephakamisa ukuqaqamba kunye nokucaca komfanekiso, iiprojektha zifaneleke ngakumbi useto olunjalo.

Ukwahlulwa kwemarike ekujoliswe kuyo

Ngokubanzi, ngokusekelwe kwiiyantlukwano eziphambili ezixoxwe ngasentla, kucacile ukuba ii-TV zidlula iiprojekti ngokude ngokumalunga nomgangatho womfanekiso, ukusebenza kwesandi, kunye nokusetyenziswa kwexesha elide kunye neemfuno zokugcinwa okuphantsi. Ngakolunye uhlangothi, nangona kunjalo, iiprojekti zigqwesa iiTV ngokwexabiso le-screen-size ratio, kunye nokufakela ukuguquguquka kunye nokusetyenziswa kwezinto ezininzi.

Inyani yokuba ngamnye kubo egqwesa kwiimbono ezahlukeneyo inika ithuba elixabisekileyo kubathengisi ukuba bahlule iimarike zabo ngokufanelekileyo. Abathengisi abajolise ukuqina kunye nabathengi abafuna umgangatho banokugxila kwiiTV, ezifanelene kakhulu nabathandi bokuzonwabisa basekhaya, abadlali bemidlalo, okanye abo babeka izinto eziphambili kumfanekiso kunye nomgangatho wesandi kumava abo okubukela.

Ngeli xesha, iiprojektha zilungelelaniswa ngakumbi nabathengi abajonga uhlahlo lwabiwo-mali okanye abo bafuna ubungakanani bescreen esikhulu kunye nokusetha okuguquguqukayo, kubandakanya amashishini, abafundisi, kunye nabathengi abafuna amava ethiyetha yasekhaya ngexabiso eliphantsi-nge-intshi nganye. Ke iiTV zinokujongana nobunewunewu, imidlalo, kunye namacandelo okonwabisa asekhaya, ngelixa iiprojektha zizalisekisa iimfuno zamaziko emfundo, umboniso wenkampani, kunye ne-cinema yangaphandle okanye ababukeli beminyhadala emikhulu.

Iiprojektha vs. oomabonakude: Yeyiphi edume kakhulu?

Ukusuka kwivolumu yokukhangela yegama elingundoqo likaGoogle ukuya kukhetho lokuseta inkqubo yethiyetha yasekhaya, iiTV ziphumelela iiprojektha izandla phantsi. Ngelixa igama elingundoqo projekti nazo zithandwa kakhulu nge-10K yevolumu yokukhangela kwiinyanga ezidlulileyo ze-12, amagama angundoqo anxulumene MaTV, njengokuthi "ii-TV ze-4K ezithengiswayo", zigqithise uphendlo lwe-100K ngexesha elifanayo. Kwimarike yethiyetha yasekhaya, iiTV zixhaphake kakhulu kuneeprojektha, kunye ne-86% yeethiyetha zasekhaya zisekwe kumabonakude kwaye kuphela i-14% eneprojektha, ngokutsho kophononongo olwenziwe ngo-2021. Umbutho weTekhnoloji yabathengi (CTA)®.

IiTV zixelwa ukuba lolona khetho lukhethwayo ngenxa yokulungelwa kwabo, kunye nobukhulu bescreen obuyi-intshi ezingama-61. Iiprojektha, kwelinye icala, nangona zingaxhaphakanga kangako, zibonelela ngemiboniso emikhulu kakhulu kumndilili we-intshi ze-103, kwaye zihlala ziyinxalenye yokuseta ezisebenzisa ulungelelwaniso oluphezulu lweaudio njenge-5.1 okanye i-7.1 yesandi esijikelezileyo. Isiphumo sophando sibonisa ukuba ngelixa iiTV zilawula imarike, iiprojekti zigcina isibheno se-niche, ngakumbi kubathengi abafuna amava antywilayo ngakumbi kunye nezikrini ezinkulu, ukuguquguquka okungcono kokufakela, kunye neendlela zokujonga ngaphandle, njengoko kuthelekiswa nesiphumo esichazwe kwicandelo langaphambili.

Ukukhanyisa ukhetho olufanelekileyo

Iiprojekti kunye neeTV zombini zizixhobo zombane ezibonisa imifanekiso okanye iividiyo ezivela kwimithombo eyahlukeneyo, nokuba yeyokuzonwabisa okanye umboniso. Zikwasebenza njengenxalenye yenkqubo yethiyetha yasekhaya, ekulindeleke ukuba ikhule kakhulu nge-CAGR enobunkunkqele kwiminyaka emi-5 ukuya kweli-10 ezayo.

Iiyantlukwano eziphambili phakathi kweeprojekti kunye neeTV ezimele ziqaphele abathengisi ziquka izinto ezifana nexabiso elichasene nokusebenza, umgangatho womfanekiso kunye nesisombululo, ulwahlulo lwemarike ekujoliswe kuyo, ukuguquguquka kofakelo, iimfuno zendawo, ukukhanya, kunye novakalelo ekukhanyeni kwe-ambient. Ukongeza, ukugcinwa kwexesha elide, iindleko zokusebenza, umgangatho wesandi, iinketho zomsindo, kunye nokubonwa kwangaphandle zonke zidlala indima ebalulekileyo ekukhethweni kwemveliso. Ngelixa iiTV zinokubonakala zilawula ukuthandwa, iiprojektha ziyaqhubeka nokukrola i-niche eqinileyo kubathengi abafuna amava antywilayo kunye ne-cinematic.

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