Lo bhubhani ukhawulezise utshintsho obesele lusenzeka kuwo onke amajelo okuthenga kunye namatyathanga obonelelo. Abathengi abaninzi ngakumbi balindele amava angenamthungo xa besebenza nababoneleli kwaye, ngokunyukayo, iinkampani zithatha indlela yokujonga abathengi kwisicwangciso sabo se-ecommerce.
Kwesi siqendu, umamkeli uMike Jackness uthetha noBrian Beck, uMcebisi weNgcali ye-Ecommerce ye-B2B kunye noMbhali e-Beck Ecommerce. UBrian ubekwi-ecommerce ukusukela ngo-1999, bobabini njengomnini weshishini kunye nesigqeba. Uye waphinda waba yinkokeli yengcinga enempembelelo kunye nombhali kwindawo.
UMike noBrian baxubusha imixholo ebangel’ umdla ngalo mbandela, kuquka:
– 5:02 Kutheni amava B2C ngoku kulindeleke nakwiimeko B2B
– 7:57 Ngaba ukuthengisa ngomzimba kufile?
- 17:58 Kutheni i-65% yabathengi bethemba indawo yokuthengisa ngokwaneleyo ukuba bathenge kwi-brand engaziwayo
– 20:14 Indlela esebenza ngayo ibaluleke kakhulu ekuthengeni iB2B
