Amathuba okuguqula ulwazi lophawu kwiTik Tok ibe yintengiso njengoko abathengi befumanisa kwaye bajonge iimveliso kwiqonga elinye liphezulu.
Ngo-Epreli ka-2024 Ivenkile yeTikTok ayinaenyanga ezintandathu ubudala- kodwa sele iyindawo yentengiso apho abathengisi kufuneka bathathele ingqalelo. Ngenxa yenani labasebenzisi abasebenzayo, i-app inokukhuthaza ukuthenga okusekwe kwizinto ezifana neziganeko zokuthenga ngokuthe ngqo, iintengiso kunye nomxholo odibeneyo owenziwe nguye nabani na onabalandeli abangaphezu kwe-1,000 kwi-app (5,000 e-US). Ivenkile yeTikTok ke ngoko ibonelela ngamathuba amakhulu okuthengisa kubathengisi. Isakhiwo sayo esisekelwe kwikhomishini yi-win-win kubo bobabini abadali bomxholo kunye nabathengisi, ngokungathandabuzekiyo inceda ukunyusa ukuthandwa kokuthenga kwiqonga.
I-TikTok ngokwayo yafumana kuphela umtsalane wokwenyani ngo-2020 ekuqaleni kobhubhani we-Covid-19, kwaye ukusukela oko yaba liqonga elidumileyo nelibalulekileyo lentlalontle- ebonisa amandla okukhula kwendawo yentengiso eyasungulwa e-UK nase-US ngoSeptemba ka-2023. emva kwe-Facebook, Instagram kunye ne-YouTube, idlula i-X (Twitter).
I-17.5% yabasebenzisi beTikTok kwihlabathi liphela (ngaphandle kweTshayina) bathi bazokuthenga ngeqonga leendaba zentlalo rhoqo kwiinyanga ezintathu ezizayo. Eli yayilelona liphezulu kumaqonga eendaba ezentlalo amahlanu (Facebook, Instagram, YouTube, X kunye neTikTok). Nangona kulindelekile ukuba iTikTok Shop ikhuphisane ngokunzulu kunye neentengiso eziphambili ze-intanethi ezinje ngeAmazon kunye ne-eBay nangaliphi na ixesha kungekudala, yinto ekufuneka uyibeke esweni.
Kukho ithuba elibalulekileyo lokuba abathengisi bafumane intengiso ngokunyusa umxholo abaya kuba sele bewenzela amaqonga abo entlalontle, bedala ukuthengisa okuzenzekelayo kunokuba banokufikelela kwezinye iindawo zentengiso apho ukukhangela kunzima. Amathuba okuguqula ulwazi lophawu lube yintengiso njengoko abathengi befumanisa kwaye bajonge iimveliso kwiqonga elinye kunokuba phezulu kakhulu.
Kodwa kukho isizathu sokulumka kwimpembelelo enokubakho yeTikTok kwintengiso. Ithuba lokuba i-app ingavalwa e-US ingatshintsha indlela abathengisi abasebenzisana ngayo nayo, kunye namanye amaqonga eendaba ezentlalo. Uphando lweGlobalData lufumanise ukuba iipesenti ezingama-40.9 zabathengi baseMelika bathi soze bathenge nge-apps yemidiya yoluntu kwaye i-34.8% yabathengi banenkxalabo malunga nokuba bangakanani na abathengisi bedatha yabo, bechaza ukungathembeki ngokubanzi kwezi ndawo e-US phakathi kwabathengi kunye nabezopolitiko. Oku kwenza iTikTok ibe yindlela enokuthi ingabi nangeniso kakhulu kubathengisi e-US.
Uphuhliso lwakutsha nje kunye nezongezelelo kwiVenkile yeTikTok zinceda ekupheliseni ukungathembeki kweqonga elitsha. Ngo-Epreli ka-2024, iTikTok yase-UK yabhengeza ukuba isebenzisana nabadlali abaphinda bathengise iLuxe Collective, Sellier, Sign of the Times, HardlyEverWornIt kunye neBreak Archive, eyinceda ukuba ithathe indawo yentengiso enkulu yentengiso. Oku kuvumela ukufunyanwa kokuthenga okusekwe kwezi mveliso, ngelixa kusakha ukuthembela kwabasebenzisi kwiVenkile yeTikTok kunye nokunceda iTikTok ifumane ubunyani kunye neziqinisekiso zozinzo ngokunxulumana nezi mpawu. Oku kwakhela kwezinye iindidi ezisanda kuqaliswa kwindawo yentengiso kubandakanya iintyatyambo ezintsha kunye nezityalo eziphilayo, okuvumela inani elandayo labathengisi kumacandelo ahlukeneyo ukuba basebenzise iqonga.
Ngelixa iinethiwekhi zentlalo zizabalazela ukwenza impembelelo ekuthengiseni, into entsha ebonakaliswe yiTikTok ukuza kuthi ga ngoku ithetha ukuba ukulungisa isicwangciso seTikTok Shop ecaleni kwezicwangciso zabo zentlalo esele zikhona kufanele kube yeyona nto iphambili kubathengisi abafuna ukwenza imali kweli qonga likhula ngokukhawuleza.
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