I-SEO OKRs: Ukuqhuba ukusebenza kunye neMpembelelo yokulinganisa

Iinjongo kunye neZiphumo eziPhambili (i-OKRs) yinkqubo ethandwayo yokumisela iinjongo ezinceda ii-SEO zichaze kwaye zilinganise impumelelo yeeprojekthi zabo, amaqela, kunye ne-SEO nganye.

Iinjongo kufuneka zichazwe ngokucacileyo. Abanye abantu bakhetha isakhelo se-SMART ukuze baqinisekise ukuba iinjongo zabo zichanekileyo, zinokulinganiseka, zifikeleleke, zifanelekile, kwaye zimiselwe ixesha. Iziphumo eziphambili yindlela olandelela ngayo inkqubela yakho ngokuchasene nenjongo yakho.

Iinjongo zidla ngokumiselwa kumanqanaba ambalwa. Ngokuqhelekileyo unenkampani, iqela, kunye neenjongo zomntu ngamnye. Ngokuqhelekileyo ufuna ukulungelelanisa nayiphi na i-OKRs kunye neenjongo zenkampani, kwaye ndiyathanda ukulungelelanisa namaqhinga e-SEO endiyaziyo ukuba anexabiso kwaye aya kuba nefuthe.

Makhe sijonge eminye imizekelo ye-SEO OKRs.

Contents
Ii-OKR ze-SEO ngokubanzi
Umxholo we-OKRs
Ikhonkco yokwakha i-OKRs
Ubuchwephesha be-SEO OKRs

Ii-OKR ze-SEO ngokubanzi

Uninzi lwe-SEO OKRs ngokubanzi lujikeleze ulwazi, ukunika ingxelo, kunye nokungqina ixabiso le-SEO.

Injongo: Ukwandisa ulwazi lombutho kunye nokuthengwa kwe-SEO

• Iziphumo eziphambili 1: Ukuqhuba iiseshini zoqeqesho lwe-SEO kwisibhozo semveliso engundoqo, umxholo, kunye namaqela e-web dev kwikota elandelayo.
• Iziphumo eziphambili 2: Ukuseka indawo yokugcina inamaxwebhu eendlela ezilungileyo ze-SEO kwiinyanga ezintandathu ezizayo.
• Iziphumo eziphambili 3: Ukukhuthaza impumelelo ye-SEO kwiqela ngalinye ukufumana amanye amaqela ukuba amkele (iyaqhubeka).
• Iziphumo eziphambili 4: Qhagamshela iziphumo ze-SEO kwingeniso kwiinyanga ezintandathu ezizayo ukuze ubonise ixabiso lokunika ingxelo.

Jonga isithuba sethu kwi-SEO yeshishini ngeembono ezithile malunga nendlela yokufumana ngakumbi ukuthenga.

Injongo: Dibanisa amava ebhrendi

• Iziphumo eziphambili 1: Chaza iindlela ezilungileyo ze-SEO zenkqubo yoyilo oludibeneyo kwiinyanga ezimbini ezizayo.
• Iziphumo eziphambili 2: Hlanganisa umxholo ube yinkqubo yolawulo lomxholo ophambili kunyaka olandelayo.
• Iziphumo eziphambili 3: Hambisa izinto ezintathu ezifunyenweyo ngekota kwiwebhusayithi ephambili ngelixa ugcina amanqanaba endlela.

Izithuba zethu kwiwebhusayithi yokufuduka kunye ne-SEO yokudibanisa kunye nokufunyanwa kuya kuba luncedo apha.

Injongo: Ukuphucula ingxelo ye-SEO ukunceda ngezigqibo eziqhutywa yidatha

• Iziphumo eziphambili 1: Yenza amakhadi amanqaku okhuphiswano ukuze uzilinganise ngokuchasene nabo ukhuphisana nabo.
• Iziphumo eziphambili 2: Yenza amakhadi eBusiness Unit (BU) ukulinganisa nokubeka iliso kwinkqubela phambili yee-BUs ezahlukeneyo.
• Iziphumo eziphambili 3: Qhagamshela iziphumo ze-SEO kwingeniso ukubonisa ixabiso ekunikezeni ingxelo.

Unokufumana ezinye izimvo kwisithuba sethu kwiimethrikhi ze-SEO kunye nokunika ingxelo.

Umxholo we-OKRs

Ii-OKR zomxholo zibandakanya ukudala okanye ukuhlaziya umxholo.

Injongo: Yandisa ingeniso evela kwi-organic kwiimveliso eziphezulu ze-20 nge-10% kule kota

• Iziphumo eziphambili 1: Hlanganisa isicwangciso somxholo kunye nezihloko ezijikeleze nganye yeemveliso eziphezulu ze-20.
• Iziphumo eziphambili 2: Sebenzisa uqikelelo lwe-SEO ukuqikelela i-traffic kunye nethuba lengeniso.
• Iziphumo eziphambili 3: Sebenza kunye nababhali bomxholo ukwenza iziqwenga ze-50 zomxholo kwezo zihloko.
• Iziphumo eziphambili 4: Hlaziya iziqwenga ezingama-30 zomxholo okhoyo ukuphucula umgangatho kunye nokubonakala.

Iposti yethu kuqikelelo lwe-SEO inokukunceda wenze uqikelelo.

Injongo: Khangela amanye amathuba okuqhuba ulwazi lwe-brand ngaphaya kweblogi

• Iziphumo eziphambili 1: Yenza iividiyo ezili-15 malunga nezihloko eziphambili kwaye uzipapashe kwijelo lethu likaYouTube.
• Iziphumo eziphambili 2: Yenza amaphepha othelekiso lwemveliso athelekisa iminikelo yethu ngokuchasene nabakhuphisana abakhulu. Ezi zinokuquka amanye amaphepha apho sidwelisa unikezelo lwethu.
• Iziphumo eziphambili 3: Sebenzisa idatha yethu ukwenza amaphepha eprogram ye-2,000 kwiinyanga ezintandathu ezizayo ukubonisa ixabiso ledatha yethu kunye neqonga.
• Iziphumo eziphambili 4: Yenza iinguqulelo zasimahla ze-10 zezixhobo zethu kwiinyanga ezi-3 ezizayo ukuze abasebenzisi bazame, kwaye bahlele loo maphepha kwiimpawu eziphambili.

Jonga izikhokelo zethu kwividiyo ye-SEO kunye nenkqubo ye-SEO ukukunceda ukukukhokela ngale misebenzi.

Injongo: Hlaziya iziqwenga ze-30 zomxholo ukuze ufumane ubukho obongezelelweyo kwimarike yemigaqo engundoqo

• Iziphumo eziphambili 1: Chonga umxholo kunye nokuhla kwetrafikhi kunye namathuba okuphucula la maphepha.
• Iziphumo eziphambili 2: Jonga amagama angundoqo ajingayo eziqhamo apho unokongeza intwana yolwazi olongezelelweyo kwiphepha ukulenza libe ngcono.
• Iziphumo eziphambili 3: Lungiselela iziqwengana ezifakiweyo ukuze ubambe iziqwengana ezingakumbi ezintlanu.

Jonga isikhokelo sethu sokuthengisa umxholo weshishini ngakumbi malunga nendlela yokwenza le misebenzi kunye namathuba ongezelelweyo.

Injongo: Ukukhuthaza ubukho bemarike yamazwe ngamazwe

• Iziphumo eziphambili 1: Guqulela umxholo oyimpumelelo kwezinye iilwimi
• Iziphumo eziphambili 2: Sebenzisa i- hreflang

Jonga izikhokelo zethu kwi-SEO yamazwe ngamazwe kunye ne- hreflang ngolwazi olungakumbi malunga nendlela yokuphumelela kwi-SEO kwiimarike zamazwe ngamazwe.

Ikhonkco yokwakha i-OKRs

Ukwakhiwa kwekhonkco kunokuba nzima kwii-SEO zeshishini. Jonga isikhokelo sethu malunga nolwakhiwo lwekhonkco lweshishini ngamanye amacebiso kunye nemibono engaphezulu yeprojekthi.

Injongo: Banga kwakhona ixabiso lekhonkco elilahlekileyo

• Iziphumo eziphambili 1: Phinda ubuyise ixabiso elilahlekileyo le-3,872 yeendawo ezibhekiselele ngokubuyisela kwakhona usebenzisa inkqubo yokubuyisela ikhonkco.
• Iziphumo eziphambili 2: Guqula ukukhankanywa kwebhrendi okungadityaniswanga okungama-35 ube ngamakhonkco ngokufikelela.

Jonga izikhokelo zethu malunga nokubuyiselwa kwekhonkco, ukukhankanywa okungadityaniswanga, kunye nonxibelelwano lokufikelela kumanyathelo.

Injongo: Yandisa i-odolo ephakathi/ixabiso lomthengi

• Iziphumo eziphambili 1: Yongeza kwaye udibanise iimveliso ezihambelanayo kwiwijethi ukuze uthengise kwaye uthengise iimveliso ezikhoyo.
• Iziphumo eziphambili 2: Yongeza amakhonkco angaphakathi ukusuka kumxholo ofanelekileyo wolwazi kumaphepha emveliso.

Jonga isikhokelo sethu sonxibelelwano lwangaphakathi ukuze ufumane ezinye izimvo.

Ubuchwephesha be-SEO OKRs

I-SEO yobuchwephesha inokuba nefuthe ngokwenene kwindawo yeshishini. Ulungiso olunye lunokuxabisa izigidi zeerandi, okanye impazamo enye inokubiza izigidi.

Injongo: Ukuphucula amava omsebenzisi kumaphepha anxulumene neminikelo ephezulu ye-30

• Iziphumo eziphambili 1: Ngaba i-80% yamaphepha aphambili adlula i-Core Web Vitals kwiinyanga ezintandathu.
• Iziphumo eziphambili 2: Qinisekisa ukuba iipesenti ezingama-95 zamaphepha asebenziseka kalula kwiinyanga ezintandathu.

Jonga izithuba zethu kwi-Core Web Vitals kunye ne-SEO yeselula kwiinkqubo.

Injongo: Yiba nomdla wokuchonga imiba endaweni yokusabela

• Iziphumo eziphambili 1: Sebenza nabaphuhlisi ukuseta uvavanyo lweyunithi kunye/okanye ukurhubuluza kwindawo yeqonga ukubamba imiba ngaphambi kokuba iphile.
• Iziphumo eziphambili 2: Yenza isampula yoluhlu lwamaphepha avela kwiiCMS ezahlukeneyo kunye neetemplates kwaye ukhase yonke imihla ukuchonga imiba emitsha ngokukhawuleza okukhulu.
• Iziphumo eziphambili 3: Misela inkqubo yokurhubuluza emva kwayo nayiphi na ikhupho.
• Iziphumo eziphambili 4: Tshintshela ekubeni urhubuluza rhoqo ngeveki/ngenyanga ukuya rhoqo-ukhasa ngezilumkiso zokuchonga imiba ngokukhawuleza. (Sizakuba nale kuPhicotho lweSiza kungekudala)
• Iziphumo eziphambili 5: Cwangcisa ideshbhodi enohlaziyo lokubonakala kwemihla ngemihla kumaphepha aphezulu kunye namagama angundoqo ukuze ubambe imiba yenqanaba kwakamsinya.

Sigubungela uninzi lwezi kwisikhokelo sethu kwi-SEO yobugcisa beshishini, kwaye ineembono ezininzi ezinokukhuthaza ezinye ii-OKRs ezongezelelweyo.

Injongo: Ukwandisa i-real estate ebonakalayo kwi-SERP

• Iziphumo eziphambili 1: Sebenzisa i-schema yemveliso kwaye usete isondlo seziko lomthengisi ukufumana ukubonakala kwiziphumo zokuthenga kwi-SERP.
• Iziphumo eziphambili 2: Lungiselela imifanekiso ukuze ubambe ukubonakala ngakumbi kwiipakethi zemifanekiso.
• Iziphumo eziphambili 3: Yongeza uphawu lomsitho kumaphepha omnyhadala ukukhuthaza iminyhadala yethu.
• Iziphumo eziphambili 4: Yongeza ischema sokuxhonywa kwemisebenzi kwaye ungenise imisebenzi emitsha ngeGoogle indexing API.

Jonga izikhokelo zethu kwi-schema markup kunye nomfanekiso we-SEO ngeenkcukacha ezithe vetshe.

Iingcamango zokugqibela

Ii-OKRs ziyindlela efanelekileyo yokuqinisekisa ukuba iinjongo ze-SEO zihambelana neenjongo ezipheleleyo zenkampani yakho.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.