Indlela yokwenza uhlalutyo lwe-SERP

Uhlalutyo lwe-SERP yinkqubo ekunceda ukuba ubone ukuba kwaye ungabeka njani igama elingundoqo kunye nokuba umzamo ufanelekile umvuzo.

Kubalulekile kuba ayingawo onke amagama angundoqo adalwe alinganayo. Ezinye zinzima kakhulu ukuba zibekwe kunabanye, ngoko ke kufuneka ukhethe ngobulumko.

Kwesi sikhokelo, uya kufunda indlela yokuhlalutya iSERP ukubona ukuba iyaqhekeka.

Masiqalise.

Inyathelo 1. Fumana umboniso ophezulu we-SERP

Isinyathelo sokuqala sohlalutyo lwe-SERP kukufumana ingqiqo yethuba lokuhamba kunye nethuba lobunzima bokulinganisa.

Ukwenza oku, sinokusebenzisa ezimbini zeemetriki eziphambili ze-Ahrefs: Inzima yegama elingundoqo kunye nokubanakho kweTrafikhi. 

• Ubunzima begama elingundoqo (KD) iqikelela ukuba kuya kuba nzima kangakanani ukubeka kwiphepha lokuqala leGoogle igama elingundoqo kwisikali ukusuka kwi-0 ukuya kwi-100.
• Ukubanakho kweTrafikhi (TP) luqikelelo olupheleleyo lwetrafikhi yokukhangela yenyanga ukuya kwiphepha elikwinqanaba eliphezulu legama elingundoqo.

Ukusebenzisa ezi metrics zimbini, siya kukwazi ukufumana uphononongo oluphezulu lwe-SERP kwaye siqinisekise ukuba lufanelekile na uphando olongezelelweyo.

Masisebenzise i-Ahrefs' Amagama aphambili uMhloli ukufumana umbono okhawulezayo, okwinqanaba eliphezulu legama eliphambili elithi "xa zazifuywa nini izinja."

Ke yintoni kanye kanye Ngqi kelelo uyasibonisa? 

Siyalibona igama elingundoqo elithi "xa zazifuywa nini izinja" ine-KD enzima kakhulu ye-73 kodwa i-TP ephantsi ye-3.2K.

Xa uthi krwada, lo mbuzo awubonakali uwufanele umzamo. Kodwa inokuqinisekisa uphando olongezelelweyo ukuba esi sihloko sinengeniso kwishishini lakho.

Ngobunzima obukhulu KD of 73, uqikelelo Ahrefs ukuba siya kufuneka ~ 235 links ukuba isikhundla phezulu 10 kule SERP, nto leyo eya kufuna isixa esifanelekileyo sezibonelelo ukukhuphisana. 

Xa sithetha nje, kungcono ukukhangela imibuzo esezantsi-KD kunye ne-TP ephezulu, apho kunokwenzeka. 

Ukuqonda ngcono umyinge womzamo wokuvuza kulo mbuzo, kunye nayo nayiphi na enye, singacwangcisa umzamo wokuvuza umlinganiselo kwigrafu ye-XY:

• Phezulu ngasekhohlo: Amathuba egolide (utyalo-mali oluphantsi, umvuzo ophezulu).
• kunene phezulu: Amathuba exesha elide (utyalo-mali oluphezulu, umvuzo ophezulu).
• Ezantsi ngasekhohlo: Amathuba anokwenzeka (imivuzo ephantsi, ngoko ke umgudu usenokungafanelanga).
• Ekunene emazantsi: Zama ukunqanda (ngaphandle kokuba sisihloko esinengeniso enkulu kwishishini lakho).

Umbuzo wethu wokuba "xa zafuywa nini izinja zasekhaya" uwela "kumzamo ophezulu, umvuzo ophantsi" wequadrant, ngoko ke isenokungafanelanga umzamo.

Sikhangela umbuzo owela kwicala eliphezulu lasekhohlo. Kwiimeko ezininzi, ezi ziya kuba ngamathuba egama elingundoqo legolide. 

Yiphephe imibuzo ewela kwicandelo lasekunene elisezantsi apho kunokwenzeka ngaphandle kokuba inengeniso ekhethekileyo kwishishini lakho.

Masizame ukufumana ukhangelo olunethuba elingakumbi.

Masifakele “indlela yokubophelela inja” kwi-Ahrefs' Amagama aphambili uMhloli kwaye ubone ukuba eli gama lingundoqo lineemethrikhi ezingcono.

Siyabona ukuba lo mbuzo une-KD ephakathi ye-18 kodwa i-TP ephezulu kakhulu ye-24K. Kakhulu!

Siyabona ukuba olu phendlo linomlinganiselo ongcono kakhulu wokuvuza kunombuzo wethu wangaphambili, ngoko ke masikrole ezantsi iphepha Amagama aphambili uMhloli kwi SERP amagqabantshintshi kwaye siphande ukuba (kwaye njani) sinokubeka umgangatho.

Inyathelo lesi-2. Phanda ukuba (kwaye njani) ungabeka umgangatho

Ngoku ekubeni sigqibile ujongano lwethu oluphezulu, sinokuthathela ingqalelo ezinye izinto sisebenzisa i SERP amagqabantshintshi kwi Ahrefs' Amagama aphambili uMhloli.

Kufuneka siqwalasele izinto ezine eziphambili kuhlalutyo lwethu lwe-SERP xa siphanda ubunzima bomgangatho:

1. Domain Rating (DR)

DR yenye yeemetrics ezisetyenziswa kakhulu kwi-SEO ka-Ahrefs. Ibonisa amandla ahambelanayo weprofayili ye-backlink yewebhusayithi kwisikali ukusuka kwi-0 ukuya kwi-100.

Ayisiyo Umgangatho weGoogle, kodwa kukho izizathu ezimbalwa zokuba kube lula ukuba iindawo eziphezulu ze-DR zibekwe kuGoogle: 

1. Banokunyusa amandla ephepha kunye namakhonkco angaphakathi - Iindawo eziphakamileyo ze-DR zinamaphepha amaninzi awomeleleyo. Bangafaka amanye ala mandla kumaphepha athile anamakhonkco angaphakathi.
2. Bahlala beluphawu oluthembekileyo -Abantu banokukhetha ukucofa ezi ziphumo kwiiSERPs. Basenokuba nezinto ezingakumbi igunya lomxholo, enokunceda. 

Ezi zizathu zichaza isizathu I-64.9% ye-SEOs ingqalelo kwi-DR xa behlalutya amathuba abo okukala:

Ngelixa ngokuqinisekileyo kunokwenzeka ukuphuma kwindawo ephezulu ye-DR, umthetho olungileyo wesithupha kukukhangela amaphepha abekwe kwi-10 ephezulu kunye ne-DR efanayo nawe okanye esezantsi. Ngokwenza oku, sinokwandisa amathuba ethu okuvela kwi-SERP.

Ukuba sibuyela kumbuzo wethu wangaphambili "indlela yokuqeqesha inja" kwaye ujonge Isishwankathelo seSERP, sinokubona ukuba umphumo wokuqala uvela kwindawo ye-DR 90. 

Nangona indawo ephezulu ye-DR, oku kubonakala kunzima ukubetha.

• Ukuskena ikholomu ye-DR, sinokubona ukuba iisayithi ezisi-8 kwezili-10 zine-DR ye-70+, ngoko ke sinokubakho kunyawo lwangemva ukusuka ekuqaleni ngalo mbuzo.
• Ukutsibela kwisiphumo sesithandathu, sinokubona ukuba ine-DR ye-26, ebonisa ukuba le SERP iyaqhekeka, ubuncinane ngokweDR. 

Ukufumana abathengisi abafana nale ndawo ye-DR 26 yeyona nto kufuneka sigxile kuyo kweli nqanaba. Kunokuthetha ukuba ukubeka kule SERP nge-≤ 70 DR indawo inokwenzeka.

Sicinga ukuba asinayo indawo ye-DR 70+, ithemba lethu lokubekwa kwinqanaba liya kuhlala lilingana nomgangatho wesiza se-DR 26. 

Kuyaphawuleka ukuba ukugcwala kwesi siza kuqikelelwa ukuba kujikeleze i-833, ephantsi kakhulu kunoqikelelo lwethu lokuqala lwe-24K. TP.

Ngala manani ahlaziyiweyo, kufuneka siphinde siphonononge kwakhona ukuba umzamo ufanelekile na umvuzo kweli nqanaba. Oko kuxhomekeke kwigunya lewebhusayithi yethu, ukuthanda kwethu umngcipheko, kunye nezixhobo ezikhoyo.

Nangona i-DR idlala indima ebalulekileyo yokuqala kuhlalutyo lwethu lwe-SERP, kukho ezinye izinto esimele siziqwalasele ngokunjalo, ezifana namakhonkco.

2. Amakhonkco 

Ukuba ubuza i-SEO ukuba zeziphi izinto eziphezulu ze-Google zokubeka, amathuba okuba baya kukhankanya "i-backlinks" kwimpendulo yabo. 

Kodwa yintoni kanye kanye i-backlink? Ukubeka nje, i-backlinks zikhonkco ezicofayo ukusuka kwiwebhusayithi enye ukuya kwenye. 

I-Backlinks nayo ibaluleke kakhulu ekubekweni kuGoogle, njengoko yenye yezinto ezisibhozo eziqinisekisiweyo zenqanaba.

Sibone kwinqanaba #1 ukuba KD ingasinika isibonakaliso esibanzi sokuba zingaphi iikhonkco esiya kuzifuna ukureyishwa, kodwa amanani onxibelelwano aya kwahluka ukusuka kwindawo ukuya kwindawo.

Masibuyele kumbuzo wethu "indlela yokuboleka inja" kwi SERP amagqabantshintshi kwaye ujonge ngakumbi amakhonkco.

• Ukujonga amathambeka ikholamu kulo mfanekiso ungasentla, siyabona ukuba isiphumo sokuqala sineendawo ezingama-521 ezibhekiselele. Ngaphandle kokuba sinokufumana ngaphezulu kwe-521 imimandla ekubhekiselwa kuyo, kufuneka sikhuphe ngaphandle kokubakho kwesi siphumo.
• Isiphumo sesibini sine-116 kwimimandla. Kwakhona, oku kubonakala kuphezulu kakhulu, ngoko ke kufuneka sikukhuphele ngaphandle kwesi siphumo nathi.
• Izikhundla #3–10, nangona kunjalo, zine ≤ 36 imimandla nganye, apho awona mathuba amaninzi alele kule SERP.

Sinokubona kolu hlalutyo lwekhonkco ukuba isiphelo esisezantsi se-SERP silula kakhulu ukuqhekeka-ubuncinci ngokwemigqaliselo.

Ukuba sijonge kwisiphumo sesithandathu, sinokubona ukuba le ndawo inemimandla esibhozo kuphela. 

Ukufumana imimandla engaphezulu kwesibhozo kufuneka kufezekiswe kumashishini amaninzi, ke oku kunokuba lithuba elihle. 

Kufuneka siqaphele kuphela ukuba i-traffic eqikelelweyo yesiphumo sesithandathu iphantsi kakhulu kunokuqala kwethu TP uqikelelo lwe-24K kwaye ngoku yi-851. 

Ukujonga kuyo yonke i-SERP ye-traffic, sinokubona ukuba kunokuba sinciphe ngokuthe ngcembe, iziphumo zesibhozo kunye ne-10 zine-traffic eqikelelwayo eqikelelwayo, i-5,895 kunye ne-3,643, ngokulandelanayo.

Oku kusenokuthetha ukuba ithuba eliqikelelweyo letrafikhi lisenokungabi ngaphantsi njenge-851, kodwa linokwahluka ngokuxhomekeke kwindawo yethu kanye.

Ukuza kuthi ga ngoku, ukusebenzisa nje i-DR kunye namakhonkco, sibonile ukuba kuya kuba nokwenzeka njani ukuba sibeke isikhundla kule SERP. Siyabona ukuba isiqingatha esisezantsi se-SERP (ukusuka kwizikhundla #6-10) siphumelele kakhulu kweli nqanaba.

Ngoku kuya kufuneka siqwalasele indima yenjongo yokukhangela kwiSERP. 

3. Ukukhangela injongo

Injongo yokukhangela isetyenziselwa ukuchaza esona sizathu siphambili sokukhangela kwi-intanethi. Ngamanye amagama, ibonisa ukuba kutheni umsebenzisi echwetheze umbuzo wakhe kwi-injini yokukhangela kwasekuqaleni.

Kodwa ithetha ukuthini injongo yokukhangela ngokumalunga nohlalutyo lwethu lwe-SERP?

Ngamafutshane: Iphepha lethu lewebhu lifuna ukubonelela ngeyona mpendulo ilungileyo ukuze umbuzo ubekwe kakuhle kwiSERP. Ukuchonga injongo yokukhangela ephambili kwi-SERP kunokunceda ukufumanisa ukuba okanye siya kukhuphisana njani. 

Uninzi lomxholo kwi-intanethi uwela kwiindidi ezingezantsi kwaye, kuhlalutyo lwethu lwe-SERP, iyavakala ukusebenzisa olu luhlu: 

• Iibhulogi
• Amaphepha odidi
• Amaphepha emveliso
• Ukufika kwamaphepha
• Videos

Masisebenzise amagama angundoqo ka-Ahrefs ukuphonononga le ngcamango ngokubanzi. 

Yithi sinewebhusayithi esifuna ukuyibeka "i-backlink checker," kwaye sibhale isithuba seblogi esijolise kulo mbuzo.

Oku kukodwa akusayi kusenza ukuba sifumane isikhundla kulo mbuzo, njengoko injongo yolu phendlo ihambelana ngamandla neenkampani zesixhobo ze-SEO ezine iidatabase ezinkulu ze-backlink-njengoAhrefs. Kwezi ntlobo zewebhusayithi, i umkhangeli we-backlink inokuba lelinye lawona maphepha emveliso aphambili.

Ukuba ubucinga ngayo, kutheni ungacofa kwisiphumo "sokukhangela i-backlink" ebengenayo imveliso yokukhangela i-backlink? 

Mhlawumbi ubungenakuyenza. 

Oku kulawula ukuba kunokwenzeka ukujolisa eli gama elingundoqo kwiwebhusayithi eqhelekileyo edala isithuba seblogi esilula kwesi sihloko.

Makhe siqwalasele omnye umzekelo obonakalayo ngakumbi usebenzisa i-Ahrefs ' Amagama aphambili uMhloli. Masifake igama elingundoqo "indlela yokuzoba ubuso be-picasso" kwaye uskrole ezantsi ukuya kwi SERP amagqabantshintshi.

Ngalo mbuzo, sinokubona ukuba i-4 kwiziphumo eziphezulu ze-6 kule SERP zisekelwe kwividiyo. Ke ngoko, sinokubona ukuba injongo yokukhangela igxile kumxholo wevidiyo. 

Ngenxa yokuba le fomati yomxholo yongamele phezulu kwe-SERP, kuya kuba nzima ukumisa kufutshane nomphezulu wale SERP ngaphandle kokuba senze umxholo wevidiyo ngokwethu.

Ukubuyela kwi SERP amagqabantshintshi yethu "indlela yokuqeqesha inja" umbuzo wokukhangela, sinokubona ukuba uninzi lwamanqaku apha zizithuba zeblogi, kodwa umphumo wesihlanu yividiyo yeSERP.

Oku kubonisa ukuba, ubuncinci kukhangelo oluthile, abakhangeli bajonge izikhokelo zevidiyo kunezithuba zebhlog malunga nesi sihloko.

Ngolu hlobo lwenjongo yokukhangela edibeneyo, kulungele ukudala umxholo kuzo zombini iifomathi, ucinga ukuba unobuchule kunye nezixhobo zokukhuphisana. Oku kuya kwandisa amathuba okuvela kwiSERP yeli gama libalulekileyo.

Isishwankathelo, sibonile ukuba ukuhlalutya injongo yokukhangela kunokunceda njani ukwazisa isicwangciso sethu se-SERP kwaye sigqibe ukuba kwaye siya kukhuphisana njani. 

Ngoku makhe sijonge umgangatho womxholo.

4. Umgangatho womxholo

Kufanelekile ukwazi ukuba umgangatho womxholo uGoogle awulindeleyo unokuba phezulu kakhulu kwizihloko ezithile.

Umzekelo, kwi-a Imali yakho okanye ubomi bakho (YMYL) isihloko, ezifana neengcebiso zonyango, mhlawumbi kufuneka unikeze umxholo owenziwe okanye uhlaziywe ngoogqirha ukukhuphisana kwi-SERP. 

UGoogle uchaza imixholo yeYMYL ngolu hlobo lulandelayo:

Ngaphandle kokuba unezixhobo zokukhuphisana kwezi ntlobo ze-SERPs, ngoko yinto efanelekileyo ukuhlala ucacile kubo. 

Nakwizihloko ezingezizo eze-YMYL, ezinje ngophononongo lwemveliso, kukho iisayithi ezinje I-Wirecutter ukuphonononga ngokuzimeleyo amawaka eemveliso minyaka yonke ngempumelelo enkulu. Ke ayizizozihloko ze-YMYL kuphela ezinomxholo okumgangatho ophezulu kakhulu.

I-Wirecutter ngoku inenkxaso yeNew York Times, ngenxa yoko inezixhobo ezinkulu ezikhoyo. 

Ukujonga iwebhusayithi yayo, ihlaziya okanye ipapashe malunga namanqaku ali-10 ngosuku, kwaye oku kunjalo ngaphandle kophononongo lwayo. "iiveki okanye iinyanga zophando" ukugqiba.

Ke iisayithi ezikumgangatho ophezulu ezifana ne-Wirecutter zichaphazela njani uhlalutyo lwethu lwe-SERP? 

Ukubeka nje ngokulula, ukuba kukho iwebhusayithi enomxholo okumgangatho ophezulu ngaphakathi kwe-SERP, ngoko kufuneka ucinge ukuba unazo na izixhobo zokukhuphisana kunye nokuzigqamisa.

Inyathelo 3. Khangela amanye amathuba

Isinyathelo sokugqibela sohlalutyo lwethu lwe-SERP kukukhangela nawaphi na amanye amathuba. Elinye lawona mathuba makhulu onokuwasebenzisa kwiimpawu zeSERP. 

UGoogle ubonakala ethe wayithi thsuphe njengenye yezinto eziphambili kukhangelo ukusukela ngo-2007. Ngokuka-Marissa Mayer owayengummeli ngelo xesha: 

Thina [Google] sifuna ukukunceda ufumane eyona mpendulo ingcono, nokuba awazi ukuba ujonge phi.

Kodwa yintoni kanye kanye into ye-SERP, kwaye sinokuyichonga njani?

Isici se-SERP nasiphi na isiphumo kwi-SERPs engeyiyo isiphumo sophando lwendalo. 

Ngamafutshane, ezi zezinye zezona zinto zixhaphakileyo zeSERP kunye neemfuno zazo ezisisiseko:

• Iziqwengana ezibonisa - Nika impendulo emfutshane kumbuzo.
• Iicarousels zevidiyo -Yenza ividiyo yeYouTube ngesihloko.
• Iipakethi zomfanekiso -Nikeza umfanekiso ofanelekileyo wento abantu abayifunayo.
• Amabali aphezulu – Papasha amabali eendaba afanelekileyo ngesihloko.
• Abantu Babuza kwakhona - Phendula umbuzo onxulumene nesihloko.

Ukusebenzisa i-Ahrefs' Site Explorer, sinokubona uluhlu lweempawu ze-SERP zangoku kwi Amagama angundoqo ezinto eziphilayo ingxelo ngokungenisa nayiphi na iwebhusayithi kwibar yokukhangela kwaye emva koko ucofe kwi Iimpawu zeSERP kucoca. 

Kulo mzekelo ungezantsi, ndisebenzise ahrefs.com.

Uhluzo lweziphumo ngokweenkcukacha Iimpawu zeSERP kunokuba luncedo kuhlalutyo lomntu okhuphisana naye okanye ukuqonda ngokulula ukuba yeyiphi iSERP ebonisa amanqanaba ewebhusayithi yakho.

Ke zibukeka njani iimpawu zeSERP endle? 

Makhe sijonge a snippet ebonisiweyo ngokuba "ziyintoni iibhovu zeekati" kukhangelo lukaGoogle.

Njengoko sibona ngasentla, ukuvela kwi-snippet ebonakalayo kuya kuthetha ukuba ufumane i-SERP ye-real estate ngaphezu koluhlu oluqhelekileyo lwezinto eziphilayo kwaye kuya kuthetha ukuba umphumo uvela phezulu kwiziphumo zokukhangela.

Yingakho iimpawu ze-SERP ziqwalaselwa ngezinye ii-SEO njengeekhowudi zokukopela ze-SEO. Basenokuthi baqhube itrafikhi engaphezulu kunesiphumo sakho sezinto eziphilayo.

Ukuba sibuyela kumzekelo wethu wangaphambili "wendlela yokuqeqesha inja," sinokubona ukuba SERP amagqabantshintshi ichonge isiphumo sesihlanu kule SERP njengenqaku le-SERP yevidiyo. 

Masicofe kukhathalelo olusecaleni kwayo Videos ukwandisa esi siphumo.

Nje ukuba sicofe kwi-caret, sinokubona umphumo owandisiweyo.

Kukho iividiyo ezintathu kwi-carousel ukusuka kwi-2016, i-2017, kunye ne-2021. Ukuba sinezixhobo zokudala umxholo wevidiyo kulo mbuzo, ukudala ividiyo ehlaziyiweyo, ephezulu kakhulu ingaba yindlela emfutshane exabisekileyo yokubeka kakuhle le SERP.

Ukucinga ukuba sikwazile ukubeka ividiyo kwindawo yesihlanu, oku kuya kuxhuma i-DR 26 iwebhusayithi esiyijongileyo ngaphambili kwindawo yesithandathu. 

Ukuba wenze iposti yebhlog kunye nevidiyo yeYouTube ejolise kolu phendlo, unokufumana itrafikhi kwimithombo emibini kunokuba ube mnye.

Isishwankathelo, ukujolisa kwiimpawu zeSERP kufanelekile ixesha lakho ukuba unezixhobo ezikhoyo. Ukuphumelela kweempawu ze-SERP kusivumela ukuba sifumane ngakumbi i-SERP yendawo yokuhlala endaweni yokuba sivele nje ngesiphumo esisodwa sombuzo wokukhangela. 

Iingcamango zokugqibela

Ukuqhuba uhlalutyo lwe-SERP kunokuvakala kunzima ekuqaleni, kodwa Amagama aphambili uMhloli yenza kube lula ngokukunika isishwankathelo seemetriki eziphambili ekufuneka uziqwalasele. 

Emva koko, yimeko nje yokulandela inkqubo kwaye uzibuze:

• Ngaba unokubonelela ngempendulo engcono kumbuzo wegama elingundoqo kunento ekhoyo kwiSERP yangoku? 
• Ngaba ungadala umxholo okumgangatho ophezulu kunesiphumo esiphezulu sombuzo?
• Ngaba unazo izixhobo ezaneleyo zokudala umxholo?
• Ngaba kukho naziphi na iimpawu zeSERP onokuthi uzijolise ekuphumeleleni ngakumbi kwi-SERP real estate?

Ukuba impendulo ngu "ewe" kuninzi lwale mibuzo ingasentla, kufuneka ube nethuba elifanelekileyo lokuqhekeza iSERP.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.