U-Shein Uzuza njengeFashion-Fashion yamehlo amakhulu e-IPO-

Umthengisi okhawulezayo unakho ukuphumelela kunye ne-IPO yayo eLondon kunaseNew York.

^{Ukuphumelela kukaShein kugxininiswe kwiimpahla eziphantsi kwexabiso eliphantsi elijoliswe kubathengi beGen Z. Credit: Kaspars Grinvalds nge Shutterstock.}

Umthengisi wefashoni waseTshayina uShein ujongene nokukhula okuqhambukayo, okuphinda kabini inzuzo yakhe ukuya ngaphezulu kwe-2bn yeedola ngo-2023.

Olu tyando luza njengoko inkampani ilungiselela i-blockbuster yokuqala yokunikezelwa koluntu (IPO) nokuba yi-New York, e-US, okanye eLondon, e-UK, ngexabiso elinokubakho le-90bn.

Ukuphumelela kuka-Shein kugxininisekile kwiimpahla ezifashisayo, eziphantsi kweendleko ezijoliswe kubathengi be-Gen Z.

Ixhasa intengiso yeendaba zoluntu kunye nokukhutshwa komlilo okhawulezayo kweendlela ezintsha (exelwa ngokudlula i-2,000 imihla ngemihla) ukubamba ingqalelo yabathengi. Esi sicwangciso siye saqhubela u-Shein abadlali abadlulileyo abasekiweyo njenge-H & M kunye ne-Primark ngokubhekiselele kwinzuzo.

Nangona kunjalo, indlela kaShein eya kwi-IPO ayikho imiqobo. Ukuvunywa okusemthethweni kuhlala kungumqobo ophambili, kunye nenkampani ifuna ukukhanya okuluhlaza kuzo zombini iBeijing kunye nabasemagunyeni abafanelekileyo kwindawo ekhethiweyo yoluhlu.

Ukuqhuba kukaShein kakhulu eTshayina kuphakamisa inkxalabo, ngakumbi e-US, apho abenzi bomthetho baye baphonononga imodeli yeshishini lenkampani kunye nobudlelwane obunokubakho kurhulumente waseTshayina.

Nangona le mingeni, ukusebenza kwezimali kukaShein kudweba umfanekiso ofanelekileyo kubatyalo-mali.

Ixabiso lemveliso yenkampani, i-metric ebonisa intengiso iyonke kwiqonga layo, yafikelela kuqikelelo lweebhiliyoni ezingama-45 zeedola ngo-2023.

Oku kukhula ngokukhawuleza kubeka uxinzelelo kubathengisi bemveli base-UK abakwi-intanethi abanjenge-ASOS kunye ne-boohoo, abasele bezamana nokucinezelwa kwemarike yasemva kobhubhane.

ILondon Stock Exchange ivela njengephambili kwi-IPO, ngenxa yobunzima obubonwayo ekufumaneni imvume yase-US.

Uluhlu oluyimpumelelo eLondon luya kuba sisiganeko esibalulekileyo, esinokuba lolona luhlu lukhulu lwesixeko.

Ngomhla we-15 ngoFebruwari 2024, uSenator waseRiphabhlikhi uMarco Rubio wathumela ileta kwi-US Securities and Exchange Commission, ecela ukuba ivimbele uluhlu lwe-IPO lukaShein.

Iinkxalabo malunga nokuziphatha kukaShein zandisa ngakumbi iinkxalabo zase-US malunga noluhlu lwayo lwe-IPO.

Nokuba yeyiphi na indawo ekhethiweyo, i-IPO kaShein ilungele ukuba sisiganeko esikhulu kwishishini lefashoni, ebonisa impembelelo ekhulayo yefashoni ekhawulezayo ye-intanethi kunye namandla enkcitho yabathengi be-Gen Z.

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