Iibhegi zokuThenga: Kutheni kwaye wenze ngokwezifiso kulo nyaka

Xa ubani esiya kuhambo oluya kuthenga, kungakhathaliseki ukuba lufutshane kangakanani na okanye zincinane kangakanani na izinto, ingxowa yokuthenga isoloko iluncedo ekuphatheni izinto. Ngokufana nayo nayiphi na imveliso yorhwebo, ngaphandle kobuninzi beebhegi zokuthenga namhlanje, kuhlala kukho indawo yokwenza, nokuba yeyophawu, ukusebenza, okanye iinjongo zobuhle.

Funda ukuphonononga izizathu ezibangela ukuba wenze ngokwezifiso ibhegi, kwaye ufumane imibono ekhuthazayo yokwenza ngokwezifiso iibhegi zokuthenga ezibalaseleyo kulo nyaka.

Isiqulatho
1. Kutheni ulungiselela iingxowa zokuthenga?
2. Imarike yehlabathi jikelele yeengxowa zokuthenga
3. Iingcamango ezikhuthazayo zokwenza ngokwezifiso ingxowa yokuthenga
4. Ibhrendi-ingqwalasela, amava-centric ngokwezifiso

Kutheni ulungiselela iibhegi zokuthenga?

Kwimeko yokhuphiswano lwentengiso, iibhegi zokuthenga ezilungiselelweyo zisebenza ngaphezu kwabathwali kuphela kodwa rhoqo njengesixhobo sophawu apho amashishini anokulufumana ukukhulisa ubukho bawo kwaye enze ixesha elide, ubudlelwane obunzulu kunye nabathengi. Ukubaluleka kwazo kubandakanya:

1. Ukwandisa uphawu: Iingxowa zokuthenga eziqhelekileyo zisebenza njengotyalo-mali olunolwazi kwintengiso yentengiso. Umahluko kunye nokusebenza koyilo lwengxowa kunokonyusa kakhulu ukukhunjulwa kwebrendi kwaye ukufikelela kwebrendi kudlulela ngaphaya kwevenkile engaphambili, njengoko abathengi bephethe ilogo yenkampani bejikeleza, beguqula naphi na apho baya khona kwindlela yokuthengisa.

2. Ukuphakamisa amava abathengi: Iingxowa zokuthenga ezicwangcisiweyo zisebenza njengobungqina bengqwalasela yeshishini kwiinkcukacha kunye nokhathalelo lwabathengi, zinceda ekuqulunqeni amava okuthenga angenakulibaleka kunye nombono ongapheliyo. Baphucula amava achukumisayo, besenza abathengi bazive bexatyisiwe kwaye bakhuthaze ngakumbi ukunyaniseka kwebhrendi. Olu phawu lubambekayo lwexabiso lunokuguqula abathengi abaqhelekileyo babe ngabaxhasi bohlobo.

3. Ukwandiswa kokuguquguquka: Iingxowa ze-tote eziqhelekileyo zikhanya kwiimeko zokukhangisa. Nokuba yinkampani okanye ukuqaliswa kwemveliso, umboniso worhwebo, okanye isiganeko, ibhegi yokuthenga elungiselelweyo inokuthwala umyalezo wophawu kubaphulaphuli abaninzi. Abo banoyilo lwepragmatic baqinisekisa ukusetyenziswa kwabo okuphindaphindiweyo, ixesha ngalinye besebenza njengomyalezo ofihlakeleyo kodwa onamandla wokuthengisa.

4. Ukuzibophelela kuzinzo: Kwixesha apho imiba yokusingqongileyo iphambili, iingxowa ze-eco-conscious zime njengobungqina bokuzinikela kwe-brand kulawulo lohlaza. Ukukhetha izixhobo ezizinzileyo kunye noyilo akuzuzisa kuphela iplanethi kodwa kulungelelanisa uphawu kunye neenqobo ezisesikweni zomthengi wayo, ukonyusa ukuzithemba kunye nokuthembeka kwebrendi.

5. Ifashoni kunye nentsebenziswano yokuthengisa: Kumacandelo apho uyilo lugxininiswa ngamandla, njengefashoni kunye nokuthengisa, iingxowa zokuthenga eziyilwe kakuhle ezinokusetyenziswa kwakhona zinamandla okunyuka ukusuka ekupakishweni nje ukuya kwizinto ezinqwenelekayo. Ke ngoko, ezinye zinokubekwa njengempahla yokuthengisa okanye ibhegi yokuthenga eyidizayini, yongeza umaleko wokuzikhethela kunye nokunqweneleka kwintengiso yentengiso ngelixa ikwasebenza njengendlela entsha yengeniso kubathengisi.

Imarike yehlabathi jikelele yeengxowa zokuthenga

Imarike yehlabathi yeengxowa zokuthenga, eqikelelwa kwi-US$ 11.9 yezigidi ngo-2021 kunye ne-12.59 yezigidi zeedola zaseMelika ngo-2022, kulindeleke ukuba inyuke iye kwi-19.77 yezigidi zeedola ngo-2030. (CAGR) ye-5.80% ngexesha loqikelelo ukusuka ku-2023 ukuya ku-2030. 

Iingxowa zokuthenga eziphinda zisetyenziswe, ngokukodwa, ziye zavela njenge icandelo elikhula ngokukhawuleza kunye nelona likhulu, ngokungafaniyo nesabelo semarike esihlayo seengxowa zokuthenga ezingenakuphinda zisetyenziswe eziqatshelwe ukususela ngo-2021. Olu tshintsho luhambelana neentshukumo zehlabathi zokuphelisa iingxowa zokuthenga zeplastiki ezazikade ziyimfuneko, eziye zavalwa ngokusemthethweni okanye ziphantsi kweentlawulo ezongezelelweyo kwindawo yokuthengisa kwiivenkile okanye kwiivenkile ezinkulu kumazwe amaninzi. 

Idatha evela kwiZizwe eziManyeneyo, ukususela ngoJulayi ka-2018, ibonisa ukuba i-127 kumazwe angama-192 ahlaziywayo aphumeze imimiselo kwiingxowa zeplastiki, malunga namazwe angama-83 anyanzelisa ukuvalwa kokusasazwa kwamahhala kweengxowa zeplastiki ezithengiswayo.

La manyathelo aqhube ngokubonakalayo ukukhula kweemarike zeengxowa zokuthenga. Ngokuyekiswa kweengxowa ezisetyenziswa ngokukhululekileyo kwiivenkile zokuthengisa, abantu ngoku bayacelwa ukuba beze nezabo iibhegi zokuthenga okanye, kungenjalo, bafake iindleko ezongezelelweyo kwiibhegi ezilahlwayo ngohambo ngalunye lokuthenga-ukhetho olungathandwa kakhulu ngakumbi kubathengi abazixabisayo.

Iingcamango ezikhuthazayo zokwenza ngokwezifiso ingxowa yokuthenga

Inguqulelo eluhlaza

Ukubandakanya imathiriyeli enokubola, esetyenzisiweyo, kunye nomxholo ohlaziyiweyo, kunye noyilo oluyilayo olucutha impembelelo yokusingqongileyo imele iphambili ekwenzeni ngokwezifiso ingxowa yokuthenga. Olo tshintsho luhlaza aluhlanganisi nje kuphela imfuno yabathengi yokuzinzisa kodwa lubeka uphawu njengenxaxheba enoxanduva kwiinzame zokusingqongileyo zehlabathi.

Phakathi kwazo zonke izinto ezinokuphinda zisetyenziswe kwaye ziphinde zisebenzise isikhwama se-tote, izinto ezisekelwe ephepheni zikhethwa ngokuphawulekayo, zithatha ingqalelo enkulu. Uphando alubonisi nje oko iingxowa zokuthenga ngephepha Ndizuzile esona sabelo semarike sibalaseleyo, kodwa amaphepha akwamkelwa ngamxhelo mnye ngabathengi njengezona zinto zingcono zokusingqongileyo. Ngokukodwa, I-65% yabathengi baseMzantsi Afrika kwaye I-59% yabathengi base-US bakholelwa ekubeni ukupakishwa kwephepha/ikhadibhodi kuyavunyiswa ekhaya, kwaye i-42% yabathengi baseMzantsi Afrika kunye ne-43% yabathengi base-US babona ukuba amaphepha kulula ukuphinda asetyenziswe.

Enyanisweni, nge I-CAGR ethembisayo ye-3.9% kunye noqikelelo lwengeniso olufikelela kwi-US$7.5 yebhiliyoni, Iingxowa zokuthenga ngephepha le-Kraft zingqineke zilukhetho olunokurisayikilishwa. Ukuhambelana kwephepha kunye neenkqubo zoshicilelo ezikumgangatho ophezulu ngakumbi kuqinise ubume balo njengolona khetho luphambili kwiibrendi zodidi oluphezulu kunye neevenkile ezifuna ukwenziwa ngokwezifiso okwahlukileyo.

Ngaphandle kweengxowa zephepha, iingxowa zokuthenga ilaphu eziphinda zisetyenziswe eyenziwe ngomqhaphu, ijute, ihemp, kunye neseyile inika ukuqina kunye nokusebenziseka kwakhona, ilungele utyalo-mali lwexesha elide lophawu. Banxibelelana nabathengi be-eco-conscious ngobomi babo obude kunye nokuzinza.

Ukongeza ekukhethweni kwezinto eziphathekayo, uyilo oluhambelana nesazisi sophawu lunokugxininisa umxholo wokuzinza. Oku kunokufezekiswa ngokubandakanya uyilo lwendalo, kunye neekhonsepthi ezigxininisa ukuqonda kokusingqongileyo. Ngaphaya koko, ukudibanisa izinto ezifana nemixholo yolondolozo lwezilwanyana zasendle, imizobo yamandla ahlaziyekayo, kunye namabali akhuthaza ukusebenzelana kwendalo nako kunokunyusa umyalezo wozinzo.

Ukuphakama kobuqu

Ibhegi yokuthenga eyenzelwe wena Iimbono zibandakanya isicwangciso esijolise ekwandiseni amava omthengi ngokufaka uyilo, izinto ezisebenzisanayo, kunye nokuchukumisa umntu obonisa uphawu lophawu. Ukudibanisa izinto ezihambelana kumgangatho wobuqu kunye nabathengi-ukusuka kuyilo lwe-bespoke ukuya kwiindlela zokubandakanya idijithali-yenza iibrendi ziphucule kakhulu ukubandakanyeka kwabathengi kunye nokukhuthaza ukunyaniseka. Le ndlela ibalaselisa ukubaluleka kokuseka uqhagamshelo lomntu ngokusebenzisa iibhegi zokuthenga zomntu.

Ukwenziwa komntu kwi-package ngokuqhelekileyo kugxininiswe kwi-teknoloji yoshicilelo lwedijithali, ehambelana ngokuthe ngqo nokukwazi iindleko eziphantsi nangaphandle kweemfuno ezinkulu zevolumu. Oku kuvumela uyilo olukhulu kuyilo lolwakho. Ukushicilelwa kwedijithali kwiingxowa zokuthenga ngoku ikhokelela kwiinzame zoshicilelo olulolwakho, linikezela ngesakhono sokuguqula umzobo okhethiweyo okanye iifoto zibe ngokwahlukileyo, iibhegi zetote eziprintwayo ngokuthe ngqo. Obu buchule buvula amathuba abanzi okwenziwa ngokwezifiso, njengoko ukuguquguquka koshicilelo lwedijithali kukwazi ukuvelisa yonke into ukusuka kuyilo oluthe ngqo ukuya kwiipateni ezinzima.

Ngaphaya koko, ngokuqhubela phambili koyilo olusebenzisanayo, ukusetyenziswa kwezinto ezisebenzisanayo njengeekhowudi ze-QR kunxibelelwano lwedijithali ngoku kunokuqinisekisa ukuba ibhegi nganye ithwele isibheno esahlukileyo, esikwaziyo ukunikezela ngoyilo lwebespoke olujongana nabantu abathile okanye abantu ekujoliswe kubo. Ukuvela kwetekhnoloji ye-Augmented Reality (AR) yongeza ngakumbi umtsalane kunye nolonwabo olusebenzisanayo lwamava eebhegi zokuthenga. Ngokusebenzisa i usetyenziso oluyilayo lweekhowudi ze-AR, ulungelelwaniso lwamaqela awohlukeneyo ekujoliswe kuwo luyenzeka, nakwi-odolo ezininzi.

Inkqubo enjalo ilungelelaniswa ngokusetyenziswa kweekhowudi ze-QR ezicwangcisiweyo ezidityaniswe namava ahlukeneyo e-AR, okwenza ukuba isethi nganye yeengxowa zokuthenga ikwazise isethi eyodwa yeekhowudi ze-QR. Ezi khowudi zenzelwe ngobuchule ukunikezela ngamava ahlukeneyo abasebenzisi ahambelana neenjongo zamaphulo athile.

Ukunika imbono nje ifunyenwe kakuhle kangakanani i-AR ekuncedeni ukuthengisa ishishini, Shopify ucaphule uphando lukaGoogle luka-2019 olufumanise ukuba isibini kwisithathu (66%) sabathengi banomdla wokusebenzisa i-AR ukwazisa izigqibo zabo zokuthenga. Ukongeza, kuqikelelwa ukuba ngo-2025, malunga ne-75% yabemi behlabathi kwaye phantse bonke abasebenzisi be-smartphone baya kusebenzisa itekhnoloji ye-AR rhoqo.

Ukusebenza kwamava e-AR omntu, nangona kunjalo, kuxhomekeke kakhulu kubuchule bomxholo kunye nokuhlanganiswa okungenamthungo kobuchwepheshe. Le ndlela intsha ayijongi kuphela ekwandiseni intsebenziswano yabathengi nohlobo kodwa kwanokuqokelela idatha exabisekileyo esekwe kunxibelelwano lwabasebenzisi kumxholo we-AR.

Lilonke, ukwenziwa komntu kuyilo lweengxowa zokuthenga kumalunga nokudala unxibelelwano olunzulu nabathengi ngokudityaniswa koshicilelo lwedijithali, umzobo oqhelekileyo, kunye nezinto ezintsha ezisebenzisanayo ezifana neekhowudi ze-QR kunye ne-AR. Ezi mpawu, ezikhokelela kumxholo we-intanethi okanye ukukhushulwa okukhethekileyo, kubonisa indlela ukuqhubela phambili kwethekhinoloji ephucule kakhulu inkqubo yokwenza ngokwezifiso iingxowa zokuthenga.

Ukungaphelelwa lixesha kwakhona

Ukucinga ngeengxoxo zangaphambili ezibonisa ukuthandwa kweengxowa zokuthenga ezizinzileyo kunye nokunxibelelana, lixesha lokuqwalasela ukudibanisa uyilo lwakudala kunye nemathiriyeli ezinzileyo okanye iikhonsepthi okanye ukubandakanya inqanaba eliphezulu lokuzenzela. Le ndlela yokufundisa ayinikeli nje imbeko kumaxabiso emveli kodwa ikwakhawulelana neemfuno zangoku. I-synergy enjalo ijolise ekuqinisekiseni ukufaneleka kunye nesibheno esihlala sihleli kwiibhegi zokuthenga zihambelana noluhlu olubanzi lwezizukulwana, ukhetho kunye nendlela yokuphila.

Umtsalane woyilo lweklasikhi unokuvuselelwa ngolu hlaziyo lwangoku. Oku kunokubandakanya ukudityaniswa koyilo lwegraphic lwangoku a ibhegi yokuthenga yakudala okanye ukucinga ngokutsha ubume bengxowa kunye nokusebenza ukuhlangabezana neemfuno zangoku zokwenziwa ngokwezifiso zabathengi.

Ngokukodwa, iimbono zokwenza ngokwezifiso ezingapheliyo njenge iingxowa zokuthenga ezincinci okanye iibhegi zokuthenga ezineephalethi ezingathathi hlangothi zezinye zeendlela zoyilo ezinokuthi zilungelelaniswe ngokutsha kunye nokuzinza engqondweni, nokuba kungoyilo lwengqiqo, ukukhetha izinto, -okanye zombini.

Nokuba ilula kunye nokucaca koyilo oluncinci okanye ubugocigoci beepeyilethi ezingathathi hlangothi, ezinje ngeethowuni zomhlaba kunye neminye imibala ethotyiweyo, olu luyilo olungaphelelwa lixesha ngokwendalo lulungelelaniswa nemiyalezo eco-friendly ngokufanelekileyo nangokungenamthungo. Ngohlengahlengiso olufihlakeleyo, le mibala ingaphantsi kwaye ingathathi hlangothi ingancedisa ngokugqibeleleyo nawuphi na umxholo we-eco-conscious kunye ne-ethos.

Kwelinye icala, uyilo oluthile lwengxowa yokuthenga engaphelelwa lixesha lunokubonisa ngokugqwesileyo kwaye lwandise abantu abahlukileyo babathengi, ngokujonga iimpawu zabo ezizodwa kunye nokuqikelelwa kwangaphambili. Uyilo oluqhelekileyo lwe-monochrome emnyama, emhlophe, okanye i-shades engwevu, umzekelo, ibonelela ngobuhle obungenabudala obudityaniswa kakuhle nawo nawuphi na umfanekiso webhrendi okanye inkangeleko yomntu.

Ngokufanayo, umgangatho ophezulu okanye iingxowa zokuthenga obutofotofo ezibonisa imathiriyeli egqwesileyo kunye nobuchule bobugcisa abuthembisi nje kuphela ubomi obude kodwa nethuba elibalaseleyo lokuzenzela abo baxabisa ukugqwesa kwaye babeke umgangatho kwindawo yokuqala kuneendleko, bebabonisa njengolona khetho lufanelekileyo kubantu abanokucatshukiswa kwezinto ezithandwayo kunye nezinto ezikhethwayo ezisulungekileyo.

Ngokwenyani, ezi ngqikelelo zengxowa yokuthenga yeklasikhi zibonelela ngesiseko esiguquguqukayo sokubandakanya uzinzo okanye ukwenziwa komntu, ngenxa yesakhono sabo sendalo sokudibanisa ngaphandle komthungo kunye nezitayile ezahlukeneyo. Ubume babo bomgangatho ophantsi ohambelana nezinye iintsingiselo kunokuba bugqume buqinisekisa ngakumbi ubukho babo obuhlala buhleli kwindawo yentengiso.

Kugxilwe kwibhrendi, ukwenza ngokwesiko kumava

Ingqikelelo ye-brand-focus, i-experience-centric type ye-customization yengxowa yokuthenga ayisebenzi nje njengesixhobo sobuchule sokukhulisa uphawu kodwa njengendlela yokunyusa amava omthengi. Ngokudibanisa imiba efana nentengiso yezinto ezahlukeneyo kunye nokuzinikela kuzinzo kuyilo lweengxowa zokuthenga, amashishini anokunyusa kakhulu ukubonakala kwawo kunye nesibheno. Le ndlela ikwangqanyaniswa nentsebenziswano phakathi kwefashoni kunye nokuthengisa, apho umtsalane wobuhle bokwenza ngokwezifiso udlala indima ebalulekileyo kuphawu lophawu.

Ngokuchasene nemvelaphi yokwandisa ulwazi lokusingqongileyo kunye namanyathelo okulawula ukunqanda ukusetyenziswa kweplastiki, imfuno yeengxowa zokuthenga ezibonisa ukutsha okuzinzileyo kunye nobuntu buyanda. Olu tshintsho lubhekiselele kuzinzo luqaqambisa ukubaluleka kwezimvo zoyilo kukwenziwa komntu ngamnye. Ukuhlala uphambili kwimarike yokhuphiswano ngelixa ukhuthaza uxanduva lokusingqongileyo, amashishini anokufumana izicwangciso ezidibanisa inguqulelo ezinzileyo kunye noyilo olungaphelelwa lixesha ukwenza unxibelelwano olomeleleyo nabaphulaphuli babo.

Ukufumana inkuthazo eyongezelelekileyo, iintsingiselo zeshishini zamva nje kunye nokuqonda, kunye nohlaziyo lweshishini malunga nokwenza izinto ezintsha, ndwendwela I-Chovm.com ifundeka rhoqo kwiimbono ezikhethekileyo kunye nolwazi lwamva nje lwehoseyile.