Uphando olutsha lufumanisa ukuba iipesenti ezingama-96 zabathengisi abancinci ukuya kwabaphakathi bafumana ukubandakanyeka ngakumbi kwiTikTok kune-Instagram.
I-TikTok ibe liqonga eliphambili lamashishini amancinci ukuya kwaphakathi (ii-SMB) kunye nabathengisi abajonge ukuzibandakanya okuphezulu kunye nembuyekezo eyomeleleyo kutyalo-mali.
Ngokophando lukaCapterra, iipesenti ezingama-71 zamashishini amancinci aya konyusa inkcitho yawo yentengiso ye-TikTok ngo-2024, enyuke isuka kwi-52% ngo-2023.
I-96% eyothusayo yee-SMB ezizithengisayo kwi-TikTok zinika ingxelo eyona nto iphambili xa kuthelekiswa namaqonga e-Meta anje nge-Facebook okanye i-Instagram.
Umthengisi omncinci ophakathi kwi-TikTok ugcina inani labalandeli phakathi kwe-10,000 ukuya kwi-25,000 kunye nezithuba ezifumana umndilili we-1,000 ukuya kwi-10,000 yemibono, ebonisa ukufikelela okwandisiweyo kweqonga. Ukongeza, iipesenti ezingama-65 zee-SMB zithumela umxholo mihla le, ubungqina bokuthandwa kweTikTok.
Izicwangciso ze-SMB zohlahlo lwabiwo-mali lwentengiso
Ngo-2024, i-TikTok's-centric user-centric, umxholo ohlukeneyo kunye namathuba okuzibandakanya okwenene akhuthaza amashishini ukuba acinge ngokutsha ngohlahlo lwabiwo-mali lwabo lwentengiso.
Uninzi lwee-SMBs ziceba ukonyusa imali yazo yentengiso ye-TikTok ngelixa malunga nesinye kwisithathu ngaxeshanye baya kunciphisa utyalo-mali lwabo kuFacebook (37%) nakwi-Instagram (32%).
Olu tshintsho lucwangcisiweyo luza njengoko amashishini ebona umtsalane owahlukileyo womxholo weTikTok, okhuthaza ukudityaniswa kolonwabo kunye nezinto eziluncedo ezingabonakali kwamanye amaqonga. Ngaphezu koko, olu thethathethwano alukho nje phezulu; ngaphezulu kwesiqingatha see-SMB zisebenzisa iintengiso ezihlawulwayo zeTikTok zinika ingxelo ye-ROI entle.
Indima yeqonga ekuxhaseni amashishini ayiphelelanga kumxholo wendalo. Ukungeniswa kwentengiso ye-TikTok, ngakumbi into edumileyo yokuJonga i-Smart Targeting, itshintsha umdlalo ngokwenza ukuba ii-SMB zifikelele kwi-ROI ekhawulezayo, rhoqo kwiinyanga nje ezintlanu.
Imingeni yentengiso yeTikTok
Ukwakha ubukho beTikTok akukho ngaphandle kwemiceli mngeni. Njengoko iTikTok isanda kwi-eCommerce ngeTikTok Shop, ii-SMBs zijongana nemiqobo yokwenza izinto, kubandakanya nolawulo lwempahla kunye nobunzima bokuzaliseka.
Malunga ne-45% yamashishini afumanise ukuba ukufumana i-ROI kwiVenkile yeTikTok kulucelomngeni, nto leyo ebonisa imfuneko yokwamkelwa kobuchule.
Umhlalutyi ophezulu wevenkile waseCapterra uMolly Burke uthe: "Njengoko indawo yentengiso ye-eCommerce yeTikTok ikhula, amashishini kufuneka agxile ekudaleni umxholo owonwabisayo noluncedo ukunqanda ukongeza ekudinweni kwentengiso kwabasebenzisi."
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
