Ikamva le-Sunscreen: Iindlela zeMarike kunye nokuqonda

Njengoko singena ngo-2025, imakethi ye-sunscreen iyaqhubeka nokuvela, iqhutywa kukwandisa ulwazi lwabathengi malunga nempilo yolusu kunye nokunyuka kwezifo ezinxulumene nolusu. I-sunscreen, eyake yaba yimveliso yexesha, ngoku ibe yinto efunekayo unyaka wonke, ebonisa utshintsho olubalulekileyo ekuziphatheni kwabathengi kunye nokutshintsha kweemarike. Eli nqaku lihlolisisa imeko yangoku yemarike yelanga, igxininisa iindlela eziphambili, abaqhubi beemarike, kunye noqikelelo lwexesha elizayo.

Isiqulatho:
– Isishwankathelo seMarike
-Ukhathalelo lwelanga njengolubalulekileyo lwemihla ngemihla: IShift kwiNdlela yokuZiphatha yabaThengi
-ULondolozo lweLanga loMntu loMntu: Ukubonelela ngeeMfuno ezahlukeneyo
– UkuGqiba koLusu oluPhakamileyo: Ukhuseleko olugqibeleleyo
– Isiphelo: Ukwamkela iKamva leLanga

Ukunyuka kweMfuno yeeMveliso zeLanga

Imarike yelanga yelanga ifumana ukukhula olomeleleyo, kunye noqikelelo olubonisa isantya sokukhula sonyaka (CAGR) se-5.28% ukusuka ngo-2024 ukuya ku-2029. Ngo-2029, imakethi kulindeleke ukuba ifikelele kwixabiso le-16.204 yeebhiliyoni zeedola, isuka kwi-11.372 yeebhiliyoni zeedola ngo-2022. ikhusi elangeni. Ukukwazi kwe-sunscreen ukuthintela ukutshiswa lilanga, ukuguga kwangaphambi kwexesha, kunye nolunye usulelo lwesikhumba kwenze ukuba kube yinxalenye ebalulekileyo yeendlela zokunakekelwa kwesikhumba.

Abaqhubi beMarike abaPhambili

Enye yezona zinto ziqhuba imarike ye-sunscreen kukukhula kokuxhaphaka kwezifo zolusu, ngakumbi umhlaza wolusu. Ngokutsho kwe-American Cancer Society, i-melanoma iyanda, kuqikelelwa ukuba amabhinqa angama-39,490 kunye namadoda angama-58,120 achaphazeleka eUnited States ngo-2023. Lo mkhwa wothusayo ugxininisa ukubaluleka kokukhusela ilanga ekukhuseleni kwimitha ye-ultraviolet (UV) eyingozi. Ukongeza, abantu abalupheleyo, abachaphazeleka ngakumbi kumonakalo wolusu, banegalelo ekwandeni kwemfuno yeemveliso zelanga. IBhanki yeHlabathi yabika ukuba ngo-2022, abantu abaneminyaka engama-65 nangaphezulu babalelwa kwi-10% yabemi behlabathi, begqamisa icandelo lemarike elikhulayo labavelisi belanga.

Ukuqonda kwiNgingqi kunye nokwaHlulwa kweMarike

UMntla Merika kulindeleke ukuba ubambe isabelo esibalulekileyo kwimakethi yelanga yelanga, eqhutywa kukwazisa kwabathengi kunye nokuthandwa kwebrendi zasekhaya nezamazwe aphesheya. Imfuno yommandla we-sunscreen iqiniswa kukwanda kokuziva phakathi kwabathengi e-United States naseCanada. Ngaphaya koko, imakethi ibona ukwanda kokuthandwa kweebrendi zaseKorea naseJapan, ezinje nge-Innisfree, Laniege, kunye neHado Labo, ezifumana ukuthambeka kwintengiso yase-US.

Imakethi ye-sunscreen yahlulwe ngohlobo, uhlobo lwemveliso, isicelo, kunye nejografi. I-sunscreens yamaminerali kunye neekhemikhali zimbini iintlobo eziphambili, kunye ne-creams kunye ne-lotions, i-gels, izibonda, i-sprays, kunye ne-powders yizona ntlobo zemveliso eziphambili. Ezi mveliso zibonelela ngezicelo ezahlukeneyo, kubandakanya ukhuseleko lobuso kunye nomzimba. Ngokwendawo, imakethi iqala kuMntla Merika, uMzantsi Merika, iYurophu, uMbindi Mpuma kunye neAfrika, kunye neAsia Pacific, kunye nommandla ngamnye ubonisa amandla okuthengisa kunye nezinto ezikhethwa ngabathengi.

Izinto ezintsha kunye noPhuhliso lweMarike

Imakethi ye-sunscreen ibona iinguqulelo ezibalulekileyo, kunye neenkampani ezinkulu zizisa iimveliso ezintsha ukuhlangabezana neemfuno zabathengi. Umzekelo, ngoJanuwari ka-2023, i-brand ye-Beiersdorf AG i-Nivea yaphehlelela isikhuselo-langa esikhethekileyo kubantu abane-Erythropoietic Protoporphyria (EPP), imeko ebenza babe novelwano kakhulu ekukhanyeni kwelanga. Ngokufanayo, u-Eucerin wazisa umgca we-sunscreen ngoMeyi ka-2022, owenziwe nge-5 AOX Shield ukukhusela kwi-radicals yamahhala kunye nokugcina ulusu olusempilweni. I-L'Oréal Paris nayo yenza izihloko eziphambili nge-"UVMune 400″" yayo yokukhusela ilanga, enika ukhuseleko kwimitha ye-UVA yexesha elide.

Ukuqukumbela, imakethi ye-sunscreen ilungele ukukhula kakhulu kule minyaka izayo, iqhutywa kukwandisa ulwazi lwabathengi, ukwanda kwesifo solusu, kunye nokuveliswa kwemveliso okuqhubekayo. Njengoko intengiso ikhula, amashishini kufuneka ahlale ehambelana neendlela ezivelayo kunye nezinto ezikhethwa ngabathengi ukuze benze imali kwimfuno ekhulayo yeemveliso ezisebenzayo nezisebenzayo zelanga.

Imakethi yokunakekelwa kwelanga yenza utshintsho olubalulekileyo, oluqhutywa yinguqu kwindlela yokuziphatha yabathengi ejonga i-sunscreen njengento ebalulekileyo yemihla ngemihla kunokuba imveliso yexesha. Olu tshintsho luphenjelelwa kakhulu kukunyuka kwe ""skintellectuals" - abathengi abanolwazi oluphezulu malunga nokhathalelo lwesikhumba kunye nokukhuthala ekugcineni impilo yolusu. Ngokwengxelo ye-WGSN, imakethi yehlabathi yokukhathalela ilanga imiselwe ukuba ikhule nge-4.5% CAGR phakathi kuka-2023 no-2030, ngolwazi olwandisiweyo lomonakalo welanga odlala indima ebalulekileyo.

Ukunyuka kweSkintellectuals kunye neDaily Suncare

I-Skintellectuals, ngakumbi phakathi kwe-Gen Alphas kunye ne-Gen Z, bakhokela intlawulo ekwamkeleni iindlela zokunyamekela ilanga. Aba bathengi abakhangeli nje ukhuseleko olusisiseko lwelanga; bafuna iimveliso ezinikezela ngezibonelelo ezongezelelweyo zokhathalelo lwesikhumba. Iimveliso ezifana ne-Sallve eBrazil ziphendule ngeemveliso ezintsha ezifana ne-10-shade ye-sunscreens enemibala, ebonelela ngolawulo lweoli, ukunciphisa i-pore, kunye nokukhuselwa kwelanga. Lo mkhwa wongezwa ngakumbi kukuthandwa komxholo okhokelwa yingcaphephe kumaqonga afana neTikTok, apho iihashtag ezinjenge #Sunscreen zifumene iibhiliyoni zeembono, zifundisa abathengi ngokubaluleka kokukhuselwa kwelanga imihla ngemihla.

Izinto ezintsha eziNgaphaya koKhuseleko: Iimveliso zeHybrid

Isizukulwana esilandelayo seemveliso zokhathalelo lwelanga sidibanisa imigca phakathi kokhathalelo lwesikhumba, ukhathalelo lweenwele, kunye ne-makeup. Ngokomzekelo, i-Ultraviolette e-Australia iphuhlise i-sunscreens edibeneyo engakhuseli kuphela ulusu kodwa iphucula ukukhanya kwayo kwendalo. I-Super Glow Drops yabo inokuxutywa kunye ne-Skinscreen ye-brand ye-SPF 50 yokugubungela kunye nokugqitywa kwelanga. Ngokufanayo, i-brand yaseKorea i-TirTir's Off The Sun Air Mousse ibonelela ngokhuseleko lwelanga kwi-whip-cream texture, enomtsalane kubathengi abafuna iimveliso ezikholisayo.

Ithuba le-Acne: I-Blemish-Safe Suncare

Ngokunyuka kwehlabathi kwi-acne yabantu abadala, kukho imfuno ekhulayo yeemveliso ezikhuselekileyo zelanga. E-US, i-acne yimeko yesikhumba eqhelekileyo, echaphazela i-85% ye-12 ukuya kwi-24 ubudala kunye ne-15% yabasetyhini abadala. Ukhuseleko lwelanga lwemihla ngemihla lubalulekile kulusu oluthanda amaqhakuva, njengoko unyango olufana ne-retinoids kunye ne-benzoyl peroxide lunyusa uvakalelo lwelanga. Iimpawu ezifana ne-SkinCeuticals ziye zajongana nale mfuno kunye neemveliso ezifana ne-Brightening UV Defense, efakwe kwi-tranexamic acid ukulwa ne-post-inflammatory hyperpigmentation. Ukongeza, izihluzi ze-DSM-Firmenich's Parsol UV ziye zangqinwa ngokweklinikhi ukukhusela iibhaktheriya zolusu ezisempilweni ngelixa zinciphisa iintsholongwane ezibangela amaqhakuva.

Ukwenza umntu kube ngumxholo ophambili kwimarike yokunyamekela ilanga, kunye neemveliso eziphuhlisa iimveliso ezijongene noluhlu olubanzi lweetoni zesikhumba kunye nezantsi. Lo mkhwa ubaluleke kakhulu kubathengi abanesikhumba esine-melanated, abaye bangagcinwanga kwishishini lelanga.

Izikhuselo zelanga eziTinted kuyo yonke ithoni ephantsi

Ukwenziwa kwezinto ezintsha kwimixube engeyiyo i-whitecast yinto ephambili kwiimpawu ezijolise ekukhonzeni abathengi abaneethoni ezimnyama zesikhumba. I-brand yaseMzantsi Korea i-Rom&nd iphuhlise i-White Rice Tone-up Sun Cushion, esebenzisa umlinganiselo ochanekileyo we-peach kunye nee-pigments ezimhlophe ukugqamisa ulusu ngaphandle kokushiya isamente. Ngokukwanjalo, i-US brand Colorescience's Sunforgettable SPF iguqula ukusuka kumhlophe ukuya kwisiseko sokhuselo oluphakathi kuzo zonke iithowuni zesikhumba, ifumana umdla omkhulu kumajelo eendaba ezentlalo.

Customizable Suncare Solutions

Iimveliso zikwasebenzisa itekhnoloji yokubonelela ngomntu ochanekileyo ekunyamekeleni ilanga. Umzekelo, i-Skoon eMzantsi Afrika ibonelela nge-Shade Shifter Booster Drops, evumela abathengi ukuba benze i-sunscreen yabo ihambelane nomthunzi wabo ngamnye. Le ndlela ayiphuculi kuphela amava omsebenzisi kodwa ikwajongana neemfuno ezahlukeneyo zesiseko sabathengi behlabathi.

Njengoko abathengi bebona ukwanda kwelanga njengokwandiswa kweendlela zabo zokuzihombisa, imfuno yeemveliso ezibonelela ngokugqitywa kwesikhumba esiphakamileyo iyanda. Ukusuka kwi-ultra-matte ukuya kwesikhumba seglasi, ukhetho lwe-sunscreen luba luyimfuneko ekudaleni ukugqitywa kolusu olugqibeleleyo.

Ukuxutywa kweSensorially-Pleasing Textures

Ikhokelwa ngu-K-beauty, ukuthungwa kwamafu kwenza indlela yabo kudidi lwelanga. Uphawu lwaseKorea Yenza i-P:rem's Soothing Sun Essence, umzekelo, yehlisa ubushushu bomphezulu wolusu nge-5.3°C, inika isiphumo sokupholisa esinomtsalane ngakumbi kwimozulu eshushu. Ngokufanayo, i-mousse ye-SPF ye-TirTir ibonelela ngokumisa ngokukhawuleza, ukuthungwa kwekrimu eyongeza into yokudlala ekukhuseleni ilanga.

I-Hybrid Sunscreens yokuKhanya kwendalo

Njengoko amaqondo obushushu ehlabathi enyuka, abathengi bachitha ixesha elininzi emthunzini ukuze bakhusele ulusu lwabo. I-Hybrid sunscreens enika zombini ukhuseleko kunye nokukhanya kwendalo zifumana ukuthandwa. I-Ultraviolette's Super Glow Drops, umzekelo, inokuxutywa kunye ne-Skinscreen yabo ukubonelela nge-SPF 50 yokugubungela kunye nokugqitywa kwe-sunkissed, ebhenela kubathengi abafuna iimveliso ezininzi.

Imarike yelanga ikhula ngokukhawuleza, iqhutywa ngabathengi abanolwazi abafuna ngaphezulu kwiimveliso zabo zokukhusela ilanga. Ukusuka kwizisombululo zethoni yolusu zomntu ukuya kwiimveliso ezixubileyo ezibonelela ngezibonelelo ezongezelelweyo zokhathalelo lwesikhumba, ikamva lokhathalelo lwelanga liqaqambile kwaye lizele yinguqulelo entsha. Iibrendi ezinokuziqhelanisa nezi meko kwaye zihlangabezane neemfuno ezahlukeneyo zabathengi bazo ziya kuba kwindawo entle ukuze ziphumelele kule marike iguqukayo. ”