ITemu vs.Amazon: Yonke into omawuyazi ngo-2024

Yeyiphi indlela elungileyo yokugcina abathengi bencamathele kwi-app yakho? Kubasebenzisi beTemu, kubonakala ngathi 'spin-to-win,' inqaku elinika abasebenzisi abatsha ithuba lokuphumelela i-US $ 100-200 kwiikhuphoni zokuthenga ngoko nangoko.

Iintengiso ezisebenzayo ezinje zidityaniswe nezicwangciso ezikrelekrele zokuthengisa kwimidiya yoluntu zincede uTemu ukuba abe yeyona app yokuthenga ekhutshelweyo ngo-2023.

Impumelelo kaTemu ide yanempembelelo kwiTikTok, ngo-2022 eyona app yemidiya yoluntu ekhutshelweyo, ukusungula indawo yentengiso ye-ecommerce kwi Agasti 2023. Kungokwemvelo ukuba iAmazon, i iqonga le-ecommerce likhulu kwihlabathi ngokwemali yemalike yemalike kunye nengeniso, yaqala uku ndiziva ndisongelwa ngokuphakama kukaTemu.

Kule bhlog, siza kuchaza umahluko omkhulu phakathi Hayi kunye ne-Amazon ngokubhekiselele kwimvelaphi yabo yoshishino kunye nokugxila, izicwangciso zokuthengisa, abaphulaphuli abajoliswe kuyo, ukuzaliseka kwe-oda, kunye nokubuyisela, kunye nemigaqo-nkqubo jikelele kunye nommandla womthengisi.

Isiqulatho
I-Temu vs. Amazon: Imvelaphi kunye nobunini
Ugxininiso lweshishini
Abaphulaphuli abajoliswe kubo kunye nezicwangciso zokuthengisa
Ukuzaliseka kweodolo kunye nembuyekezo
Indawo yomthengisi kunye nemigaqo-nkqubo
Umlo oqhubekayo phakathi kweenkwenkwezi eziphumayo kunye ne-titan elawulayo

I-Temu vs. Amazon: Imvelaphi kunye nobunini

Akunakwenzeka ukuxoxa ngembali kunye nobunini be-Amazon ngaphandle kokukhankanya Jeff Bezos. Okwangoku i umntu wesithathu kwizityebi kwihlabathi, kunye nomntu osisityebi emhlabeni iminyaka emine elandelelanayo ukusuka kwi-2017 ukuya kwi-2021, u-Bezos wasungula i-Amazon ngaphandle kwegaraji yakhe kufuphi ne-Seattle, wayisungula njenge-bookstore ethobekileyo ye-intanethi kunye nomfazi wakhe ngelo xesha kwi-1994. Ukususela ngelo xesha, waqhubeka nokuguqula i-Amazon ibe yi-ecommerce enkulu kunazo zonke emhlabeni. 

Ngaphandle kokuba uTemu exhasa "iingcambu zase-US," echaza kwiwebhusayithi yakhe ukuba yasekwa eBoston, Massachusetts ngo-2022, yinto eyaziwayo ukuba imvelaphi kaTemu idibene ngokunzulu nobunini baseTshayina, ngakumbi ngenkampani yabazali, iPDD Holdings. I-PDD ikwanayo nePinduoduo, i iqonga le-ecommerce lesithathu ngobukhulu eTshayina, i imarike enkulu ye-ecommerce yehlabathi, kwaye yaqhayisa ngengeniso eqikelelweyo ye I-US $ 20.92 yezigidigidi kwelona xesha leenyanga ezili-12 zakutsha nje. 

Ugxininiso lweshishini

Izilogeni zohlobo lweempawu mhlawumbi yeyona ndlela ingcono yokushwankathela indlela abajongana ngayo neshishini, ngokufutshane igxininisa umahluko osisiseko phakathi kweebrendi ezimbini. UTemu, umzekelo, uthatha indlela ehamba phambili yexabiso, ngelixa i-Amazon ikholelwa ekubekeni umthengi kuqala.

Isilogeni sikaTemu esithi “Team Up, Price Down” sikwabonisa indlela yokuthengisa yenkampani engudade wabo iPinduoduo, inceda abathengi ukuba bafumane amaxabiso ekujoliswe kuwo angcono. Ngokuchasene noko, i-Amazon iyaqonda ukuba ixabiso aliyiyo yonke into, ekwazama ukuqinisekisa ukuba iimfuno kunye nokulindela kwabathengi kuhlangatyezwana nazo, kumazinga aphezulu okhuphiswano. 

Ngokomzekelo, i-Amazon ibeka phambili ngokukhawuleza kunye nokuhanjiswa kwexesha, kunye nomgangatho wemveliso. Zidibanise ezi ngoluhlu olubanzi lweemveliso eziphuma kwihlabathi, kwaye unamandla amakhulu orhwebo. Okuchasene, uninzi, ukuba asingabo bonke Iimveliso zikaTemu ziphuma eChina. Ngaphaya koko, ezi mpahla zihlala zingaphawulwanga, zenziwe zabenziwe zafana nazo zonke, kwaye azicolwanga, nto leyo evumela ukuba zinikezelwe ngamaxabiso aphantsi kakhulu kodwa zitsala ingqumbo yokumosha nokuba yingozi.

Abaphulaphuli abajoliswe kubo kunye nezicwangciso zokuthengisa

IAmazon kunye neTemu nganye ibonelela abathengi abajolise kubo. IAmazon isebenzela abathengi behlabathi kunye namashishini ngokusebenzisa iAmazon.com kunye neB2B-centric indawo yeAmazon Business. Kwelinye icala, iTemu ijolise kubathengi, ngakumbi abathengi abakwi-Intanethi eUnited States, ngeapp yayo. Ikwatyhalele ukwanda ukuya eYurophu, eOstreliya naseNew Zealand.

Isicwangciso sentengiso sikaTemu sikwagxile kumajelo eendaba ezentlalo, sikhuthaza abasebenzisi ukuba babe “ngoonozakuzaku” ngokwabelana ngeekhowudi zokuthumela, ukongeza kwiinkqubo zabo ezihambelanayo kunye neempembelelo. Kwiindawo ezahlukeneyo, abathathi-nxaxheba banokuzuza simahla "Star Coins" okanye ukuya kuthi ga I-20% yeekomishini. Ezi zinxulumanisi kunye nokuthunyelwa kutsala abanye ukuba bathenge nge izinto ezinexabiso eliphantsi kakhulu, amava okuthenga atyetyiswe yi-gamification, Kunye free 90-day ipolisi yokubuya.

Ngelixa iinkampani ezininzi zisathembela kakhulu kwintengiso ye-imeyile, enokuchaphazeleka kwizihluzi ezingafunekiyo kunye nokucoca ngokulula, iTemu isebenzisa ukuthengisa okubhaliweyo kweSMS, ukuxhasa imikhankaso yayo ye-imeyile ekujoliswe kuyo kunye neyomntu, ukufikelela ngcono kubathengi.

Ngokwahlukileyo, i-Amazon, esondela kwi-30 yeminyaka yayo, isebenzise izicwangciso ezahlukeneyo zokuthengisa ngexesha lophuhliso lwayo, kubandakanywa ne-SEO kunye neenkqubo ezihambelanayo ezigxininisa ukugcinwa kwabathengi kunye nokunyaniseka. Kwiminyaka yakutshanje, iAmazon igxininise ngakumbi Amazon Prime inkqubo, inkonzo yomrhumo enikezela ngokukhawuleza kunye nokufikelela okukodwa kwimisitho efana nayo KwiNkulumbuso, eyaziwa ngonikezelo lwexesha eliqingqiweyo kunye nezaphulelo.

Ukuzaliseka kweodolo kunye nembuyekezo

I-Temu inikezela ngokuhambisa simahla ngaphakathi iintsuku 6-25, ngokhetho olucacileyo olusuka kwi iintsuku 2-3. Ukuthunyelwa kwayo simahla kusebenza phantse kuzo zonke iimveliso, kwaye abathengi bayazuza kwi- uluhlu olubanzi yoqhagamshelwano lomthwali kwimeko yayo nayiphi na imiba yonikezelo. Ukongeza, iTemu ibonelela ngefestile yokubuya yeentsuku ezingama-90 phantsi kwayo Inkqubo yoKhuseleko lokuthengwa kweTemu, kunye neendlela zokubuyisela imali ngentlawulo yokuqala okanye njengetyala likaTemu.

Ngokwahlukileyo, iAmazon inokhetho olwahlukeneyo lokuhanjiswa, kubandakanya usuku olunye lwababhalisi beNkulumbuso, kodwa ngeendleko ezahlukeneyo. Imbuyekezo yayo ilinganiselwe iintsuku 30, kuxhomekeke kwinto kunye nemigaqo-nkqubo yomthengisi we-Amazon. eAmazon iindlela zokubuyisela imali Ibandakanya ngekhadi letyala, ikhadi lebhanki, kunye ne-Amazon Gift Cards, ngamaxesha okusebenza ahlukeneyo ukuya kwiintsuku ezingama-30.

Indawo yomthengisi kunye nemigaqo-nkqubo

Amaqonga e-Ecommerce afana neAmazon kunye neTemu adlale indima ebalulekileyo ekuchazeni amava omthengisi we-intanethi. IAmazon isebenza njengeqonga levenkile enye, ithengisa iimveliso zayo zohlobo kunye nezo zabathengisi beqela lesithathu ngelixa inyanzelisa imigaqo-nkqubo engqongqo ngokuchaseneyo. iimpahla zomgunyathi ukugcina umgangatho wemarike. Imigaqo nemiqathango yayo ilungelelanisa iminikelo yayo kunye nobukho babathengisi beqela lesithathu.

Ngokuchaseneyo, isimo sikaTemu kumthengisi wendalo esingqongileyo asicacanga noko. Yalo imimmiselo nemiqathango icebisa ukuba isebenze kuphela njengendawo yokuthengisa, igxile kwinkxaso yobugcisa kunye nokuzibekela kude kuxanduva lwasemva kokuthengisa. Nangona kunjalo, FAQs ezahlukeneyo kwisiza sayo bonisa ukubandakanyeka kwinkonzo yabathengi, imbuyekezo, kunye nembuyekezo, yenza mfiliba imigca yendima yayo.

Ngeli xesha, eminye imithombo iqaphela ukuba uTemu ulandela a "ilawulwa ngokupheleleyo" imodeli yolawulo lwabathengisi, ngakumbi ukunceda abathengisi baseTshayina ngokulungiselela, ukuzaliseka, kunye nenkxaso yabathengi. Le ndlela icebisa ukuba abathengisi beTemu bagxile ikakhulu ekufumaneni iimpahla kunye nokuqinisekisa umgangatho wemveliso, ngokulinganiselweyo. ukulawula ixabiso labo lokuthengisa, ngokuchasene noxanduva olubanzi lwabathengisi kwamanye amaqonga.

Umlo oqhubekayo phakathi kweenkwenkwezi eziphumayo kunye ne-titan elawulayo

Ubuso phakathi kweTemu kunye neAmazon - abakhuphisana ababini abatyale imali kakhulu kwaye bagxile kwi-ecommerce ye-B2C - imiselwe ukuqhubeka. I-Temu, nangona isentsha, iye yavela ngokukhawuleza ekugxileni kwayo kweshishini kunye nezicwangciso zentengiso, ijolise kakhulu kubaphulaphuli abancinci, abanolwazi kwimidiya yoluntu. Kwangaxeshanye, iAmazon ihlala isisigantsontso se-ecommerce esinamava kunye nemodeli yeshishini eyahluka-hlukeneyo, kwaye izibeka ngendlela enomtsalane kubathengi abaninzi abaxabisa iimveliso ezisemgangathweni, ukuhanjiswa kosuku olunye olukhawulezayo, kunye nemivuzo yokuthembeka. 

Zombini iAmazon kunye neTemu zinenzaliseko entsonkothileyo, imbuyekezo, kunye nemigaqo-nkqubo yembuyekezo ngelixa ibonelela ngenkqubo yomthengisi eyahlukileyo ezoba iintlobo ezahlukeneyo zamashishini kwiindlela zabo. Ngelixa iAmazon ixhamla kumashumi eminyaka yobuchwephesha bokusebenza kunye nokuqondwa kohlobo lwehlabathi, iTemu ikhawuleza ngokwaneleyo ukuba isabele kwiimfuno zayo zentengiso ekujoliswe kuyo ngamaxabiso aphantsi. Enyanisweni, ngokutsho iingxelo ezininzi zamva nje, kukholelwa ukuba iAmazon iphulukene nenani elibalulekileyo labasebenzisi beTemu ukusukela ekuqaleni kuka-2023, kubandakanya ne-1 yezigidi zabasebenzisi bemihla ngemihla Amazon UK. 

Kwicala le-flip, ngaphandle komthamo okhutshelweyo we-app ephezulu kakhulu, i-PDD Holdings inokufumana inkcitho ebalulekileyo malunga neTemu, kunye ne-China Merchants Securities eqikelela ukuba iqonga liya kuphulukana nelinye. US $500 million ukuya US $900 million kulo nyaka. Ngamafutshane, nokuba ungumthengisi ofuna ukujoyina elinye lala maqonga okanye umthengi ucinga ngokuthenga kwakhe okulandelayo kwi-Intanethi, umlo ophakathi kwezi zigebenga zimbini ze-ecommerce ufanele ukujongwa ngokusondeleyo kwaye ufunde kuwo. 

Ukuhlala usexesheni kumabali eendaba afanayo abambe ilizwe le-ecommerce, kunye nokufumana ulwazi, uhlaziyo lweshishini, kunye nemibono yeshishini, ndwendwela UChovm uyafunda namhlanje!