Imbonakalo yedijithali iyavela, kwaye loo mbono idala ihlabathi apho abadali bengengabo abantwana abapholileyo abaneekhamera kodwa amaqabane anobuchule ayakwazi ukutyhala uphawu lwakho ukuba lungaze lubonwe ngaphambili.
Ingxaki? Abanye bezona mpembelelo zibalaseleyo bafuna idola ephezulu.
Ngelixa ubuhlakani obunempembelelo enobuchule bunokuhlawula ixesha elikhulu, kubalulekile ukuba ujonge lo mmandla mtsha wokuthengisa ngendlela ekrelekrele, yokuqonda uhlahlo lwabiwo-mali. Unaloo nto engqondweni, nantsi into ekufuneka uyazi.
Isiqulatho
Ukuqonda inkangeleko yempembelelo
Ukuyila ityala elikholisayo lokuthengisa impembelelo
Ukungqinelaniswa kwamanyathelo abadali kunye neenjongo zohlobo
Ukungqina ingqikelelo
Ukuyila isindululo sohlahlo lwabiwo-mali esicengayo
Ukukhangela iinkxalabo ngengqinisekiso yeqhinga
Ukuqonda inkangeleko yempembelelo
Phambi kokuba wenze uhlahlo lwabiwo-mali okanye uqalise ukufumana iqabane lakho lokuqala elinempembelelo, kubalulekile ukuba ufumane umhlaba. Utshintshiselwano lwemveli lokurhweba lwasimahla lokukhwaza nje okuqhelekileyo kwibali leqabane liguqule libe yindawo entsonkothileyo yokubalisa amabali kunye nokubandakanyeka kwabaphulaphuli okunefuthe.
Kutheni iimpembelelo? Impendulo ixhomekeke ekutshintsheni okunzulu kokuziphatha kwabathengi. Uthungelwano loluntu ngoku luyimveliso ephezulu kunye nejelo lophando lwebrand kubathengi abaphakathi kweminyaka eyi-16 kunye ne-34. Nabo baneminyaka eyi-35 ukuya kwi-44 babeka iinethiwekhi zentlalo njengeyona ndawo yesibini isetyenziswa kakhulu kwinethiwekhi yokukhangela.
Olu tshintsho lweparadigm lubangele ukuba kubekho abaphembeleli abathi, ngaphaya kwabancomeli nje, baye baba ngababalisi bamabali abanobuchule.
Impembelelo yangoku ayingomsele nje wokubekwa kwemveliso; bangabayili beengxelo ezinyanzelisayo ezihambelana nabaphulaphuli babo. Akusekho ngokwaneleyo ukuba nobuso obudumileyo obunxulumene nophawu lwakho; okubalulekileyo kukukwazi kwabo ukuzibandakanya ngokunyanisekileyo kwaye bavelise iziphumo ezinokulinganiswa.
Kulo mhlaba wangoku, imigca phakathi lobulungu kunye nokuthengisa influencer zi ukungaboni. Abaphembeleli abapheleli nje ekukhuthazeni; bangamaqabane ekudaleni amava ebhrendi antywilayo. Ukubekwa kweqhinga kweemveliso kunye neenkonzo ngaphakathi komxholo wazo bubugcisa, ukudibanisa ngokungenamthungo ukukhuthazwa kunye nentsebenziswano yokwenene.
Ngaphezu koko, ukunyuka kwamanyathelo abadali kubumba umda wokukhuphisana kwesi sithuba. Ngaphandle kweempembelelo, abadali bakhokela ekuyileni amabali ayinyani kunye nokunxibelelana nabaphulaphuli. Amaphulo akhokelwa ngabadali aya kuba sisixhobo ekwakhiweni kophawu lophawu, esebenzisa imbono yawo eyodwa ukwenza unxibelelwano olunzulu.
Ukuhlala ukhuphisana, kubalulekile ukulungelelanisa ibhrendi yakho kunye nabaphembeleli kunye nabadali ababeka phambili unxibelelwano lokwenyani kwaye banokuzisa iziphumo ezinokulinganiseka. Njengoko amajelo eendaba ezentlalo eqhubeka elawula umhlaba wophando, amanyathelo aphembelela kunye nabadali ayilokhetho nje-ayinxalenye ebalulekileyo yesicwangciso esiyimpumelelo sokuthengisa, eqhubela uphawu lwakho kwindawo ebonakalayo ngesitayile kunye nezinto.
Ukuyila ityala elikholisayo lokuthengisa impembelelo
Ngoku sele singene kubucukubhede bentengiso yokusebenza, ukulungele ukwakha imeko enyanzelisayo yohlobo lwakho kwaye uqinisekise abenzi bezigqibo ngembuyekezo enokubakho kutyalo-mali kwindawo yentengiso yentsebenziswano enempembelelo.
Enye yeenzuzo eziphambili zale ndlela yokuthengisa kukulandeleka kwayo. Ngokungafaniyo nezinye iindlela zemveli, intsebenziswano yempembelelo inika umkhondo ocacileyo wempembelelo. Ungachonga ngokuchanekileyo ukunyuka kweentengiso okanye i-spikes kulwazi lophawu kwaye uchaze ezi ziphumo zibambekayo kubaphembeleli abathile.
Nanga amanyathelo amathathu okwenza ityala elicengayo:
- Qala ngokuqulunqa izifundo ezomeleleyo ezibonisa amabali empumelelo yentsebenziswano yangaphambili yabaphembeleli.
- Ukuqokelela idatha ngononophelo, ugxininisa impembelelo enokulinganiswa kwiimetriki ezifana namanani okuthengisa kunye nokubonakala kwebhrendi. Amanani kunye neenkcukacha eziphathekayo zithetha kakhulu.
- Sebenzisa i-infographics kunye nokubonwa okunamandla ukuguqula idatha yakho ibe yingxelo enyanzelisayo eya kongeza umaleko wokucaca ukuhambelana nabachaphazelekayo.
Injongo ayikokutsala nje abenzi bezigqibo, kodwa kukukhuthaza izigqibo ezinokuthabath’ unyawo.
Kwimeko yokhuphiswano lwentengiso yanamhlanje, ulwazi oluqhutywa yidatha yeyona mali ithetha kakhulu. Ngokubonisa impembelelo enokulandeleka yobambiswano lwabaphembeleli, ubeka uphawu lwakho njengomdlali onolwazi kumdlalo wentengiso, olungele ukonyusa idatha ukuqhuba impumelelo.
Ukungqinelaniswa kwamanyathelo abadali kunye neenjongo zohlobo
Amaphulo empembelelo awakwazi ukuzimela yedwa. Bamele baphinde ilizwi lebhrendi yakho, injongo, kunye neenjongo. Ukukhetha abadali abalungelelaniswe ne-brand ethos yakho ngundoqo ekuqinisekiseni ukudityaniswa okungenamthungo kwamanyathelo abo kwisicwangciso sakho sokuthengisa esibanzi.
Udinga amaqabane anamandla athi aluke imveliso yakho kunye nomyalezo ngokwawo kumxholo wabo. Xa abaphulaphuli bekholelwa ukuba umntu onempembelelo uyithanda ngokwenene kwaye esebenzisa imveliso yakho, kunokwenzeka ukuba bathenge.
Akunjalo malunga nokubekwa kwemveliso; imalunga nokwenza amava antywilayo avakale ngokwendalo kubaphulaphuli. Oku kunyaniseka kuya kuhambelana nababukeli, ukuseka uqhagamshelwano oludlula intengiselwano nje yokuthengisa.
Kwimida ebanzi yeenjongo zentengiso, amalinge abadali aba sisixhobo ekwakhiweni kwengxelo ehamba ngaphaya kwephulo elinye. Banegalelo ekuphuhliseni uphawu lophawu olungaguquguqukiyo noluguquguqukayo. Ngokukhetha ngononophelo abaphembeleli ababandakanya i-ethos yebhrendi yakho, uyaqinisekisa ukuba iphulo ngalinye linegalelo kwingxelo edibeneyo, ukuqinisa ixabiso le-brand yakho kunye nomsebenzi.
Ukungqina ingqikelelo
Njengoko kuhenda njengoko kunokuba yingozi ukutsibela kwihlabathi lentengiso yempembelelo, khumbula ukuba yonke idola iyabaluleka. Ngesi sizathu, kububulumko ukuqala ngeprogram yokulinga ukubonisa ubungqina bakho.
Ukwenza uvavanyo lovavanyo kukuvumela ukuba uqikelele impumelelo yom(aba)chaneleli obakhethileyo kwaye kunika ikroba kwindlela abaphulaphuli bakho abamkela ngayo amaqhinga akho amatsha okuthengisa. Sebenzisa ezi mbono ukwandisa iphulo lakho ngaphambi kokuba uliqhube kwisikali.
Ukuyila isindululo sohlahlo lwabiwo-mali esicengayo
Ngoku, makhe sijonge phantsi kwiinkcukacha zokuyila isindululo sohlahlo lwabiwo-mali esicengayo esilungiselelwe ukuthengisa okusebenzayo. Apha kulapho irabha idibana khona nendlela, kwaye ukonakaliswa okucokisekileyo kweendleko kuba yeyona nto iphambili ekusungulweni okuyimpumelelo.
- Imirhumo yokuSebenza komchaphazeli: Esona siseko sotyalo-mali lwakho yimirhumo eyayanyaniswa nabaphembeleli abahambelana neenjongo zakho zentengiso yokusebenza. Ukuphonononga irekhodi labo lokuqhuba iziphumo ezinokulinganiseka, ukuqinisekisa ukuba uhlahlo lwabiwo-mali olwabiweyo luyangqinelana neziphumo zokusebenza ezilindelekileyo.
- Ukwenziwa koMxholo oqhutywa kukuSebenza: Yabela izixhobo zokwenziwa komxholo olungiselelwe ngokuthe ngqo kwiimetrikhi zokusebenza. Oku kunokubandakanya ukuhluka kovavanyo lwe-A/B ukulungiselela ukuguqulwa okanye ukudala umxholo ngeefowuni ezicacileyo zokuqhuba izenzo ezithile kubaphulaphuli.
- Imirhumo yeQonga ngokuGqalisela kuMsebenzi: Qwalasela iifizi zeqonga kunye nelensi yokusebenza esembindini. Ezinye iiplatifomu zibonelela ngeemodeli zexabiso ezisekelwe ekusebenzeni okanye iimpawu ezongezelelweyo eziphucula ukulandelwa kunye nokulinganisa-izinto ezi zinto kwibhajethi yakho yesicwangciso esisebenzayo sokuthengisa.
- Inkcitho yentengiso yoKwandiswa koMsebenzi: Gcina isahlulo sohlahlo lwabiwo-mali lwakho kwinkcitho ekujoliswe kuyo yentengiso ejolise ekwandiseni impembelelo yokusebenza komxholo oveliswe yimpembelelo. Oku kunokubandakanya ukujolisa ngokuchanekileyo okanye ukonyusa izithuba ezikumgangatho ophezulu ukulungiselela iziphumo ezinqwenelekayo.
- Izixhobo zoHlalutyo lokuSebenza: Tyala imali kwizixhobo zokuhlalutya ezibonelela ngengqiqo enzulu ekusebenzeni kwephulo lakho lokuthengisa impembelelo. Oku kuquka ukulandelela izalathisi eziphambili zokusebenza (KPIs) ezifana namazinga okuguqulwa, amazinga okuchofoza, kunye nezinye iimethrikhi ezibalulekileyo zokuvavanya impumelelo eqhutywa yintsebenzo.
Qinisekisa ukungafihli kuhlahlo lwabiwo-mali lwakho kwaye ulungele ukucacisa ingqiqo emva kwedola nganye oyabeleyo. Ngokuchaza ngokucacileyo apho iimali zisetyenziselwa khona kwaye kutheni, unokufumana abachaphazelekayo ebhodini kwaye usombulule iinkxalabo ezinokuthi zibekho kwangethuba.
Ukukhangela iinkxalabo ngengqinisekiso yeqhinga
Ukujongana neenkxalabo ayilonyathelo nje lokhuseleko; lucebo olunobuchule oluqinisekisa ukuba abachaphazelekayo bakho abashiywa kumthunzi wokungaqiniseki, ngakumbi ukuba eli linge elitsha lebhrendi yakho.
Masingene ekuyileni indlela esebenzayo enganciphisi imingcipheko kuphela, kodwa ikwagxininisa ukuziqhelanisa nesicwangciso sakho.
Isicwangciso sobuchule sokunciphisa umngcipheko
Liqikelele izinto ezikuxhalabisayo ngokuzibona ukwizihlangu zabachaphazelekayo. Yakha uluhlu olubanzi lwezinto ezinokubakhona, ucingela ubume obukhethekileyo bentengiso yempembelelo.
Oku kubona kwangaphambili kwenza ukuba ukwazi ukujongana neenkxalabo ngexesha lenkcazo-ntetho yakho, ubonisa isicwangciso sobuchule esenzelwe ukukhangela imigibe enokubakho.
Ukugxininisa ukuguquguquka kunye nokuguquguquka
Kwimarike eguquguqukayo, ukuguquguquka ngumhlobo wakho. Qinisekisa abachaphazelekayo ukuba isicwangciso sakho sentengiso yentsebenziswano enefuthe asibekwanga ematyeni; luyilo oluguquguqukayo olunokuthi luvele ngokutshintsha kweentsingiselo zemarike.
Ukuba bhetyebhetye kukuvumela ukuba ujikeleze ngokukhawuleza ekuphenduleni imiceli mngeni engalindelekanga okanye usebenzise amathuba avelayo. Gxininisa ukuba indlela osebenza ngayo ayiqinanga kodwa iyaguquguquka, iqinisekisa ukuba uphawu lwakho luhlala luguquguquka kwindawo ehlala iguquguquka yempembelelo yempembelelo.
Ukukhetha impembelelo elungileyo
Ngokungathandabuzekiyo, enye yezona zinto zixhalabisayo kumngcipheko wokulungelelanisa nempembelelo engalunganga.
Qinisekisa abachaphazelekayo ukuba uhlolo olucokisekileyo luphambili kwisicwangciso sakho. Chaza inkqubo yakho yokuhlola ebanzi, ugxininisa ukuba umchasi okhethiweyo akahambelani kuphela nexabiso lebhrendi yakho kodwa unerekhodi eqinisekisiweyo yokuba neempembelelo ezilungileyo kwindawo efanayo.
Le ndlela yobuchule ikhusela isidima sophawu lwakho kwaye ifaka ukuzithemba kukhetho lwakho lwempembelelo.
Unikezelo lwakho akufuneki lube lukhuselo kwiinkxalabo nje, kodwa lubonise ukulungela kwakho ukujonga izinto ezintsonkothileyo zentengiso yentsebenziswano enefuthe kunye nesohlwayo seqhinga.
Umthombo ovela accelerationpartners.com
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