Izinto eziDos nezingaNyulwa zokuBloga njengeQhinga leNtengiso

Nangona ukuqonda iziseko zokuqalisa iblogi kunye nokubhala izithuba kuza lula kuninzi, ukufumana abaphulaphuli abafanelekileyo kunokuba ngumngeni, kwaye ukusebenzisa iblogi ukuthengisa ngempumelelo imveliso okanye uphawu lubuchule bonke abaqulunqi bomxholo bachitha ixesha lokulawula. Ukuba ishishini linomxholo olungileyo kodwa abafundi abambalwa, libonisa ukuba isicwangciso sabo kufuneka siphinde sisetyenziswe.

Kweli nqaku, siza kugubungela izinto ezifunekayo nezingenziwayo kwintengiso esekwe kwibhlog ngo-2024, ukuze sikuncede uthengise ibhlog yakho ngokufanelekileyo kwaye wongeze amanani abafundi.

Isiqulatho
Kutheni amashishini kufuneka axhume kwiblogi njengesicwangciso sokuthengisa
Iidos zokusebenzisa ukubhloga njengesicwangciso sokuthengisa
Izinto ezingenziwayo zokubhloga njengeqhinga lokuthengisa
isishwankathelo

Kutheni amashishini kufuneka axhume kwiblogi njengesicwangciso sokuthengisa

Nalu ubalo olunika umdla: 55% yabathengisi bathi ukubhloga yeyona nto bagxile kuyo ekufumaneni abathengi. Ngoba? Kuba zibonisiwe ukuba amaxesha 13 kunokwenzeka ukuba ufumane imbuyekezo elungileyo kunabo bangasebenzisi ukubhloga.

Kule minyaka ilishumi idlulileyo, amashishini amaninzi anyuse ingeniso yawo, andisa ulwazi lwebrendi, kwaye afumana abathengi abaninzi ngokwenza nje izithuba zebhlog eziluncedo kubaphulaphuli bawo. Eyona nto iphambili apha kukuba benza umxholo onexabiso – ukuba nebhlog nje akwanelanga; kufuneka ibe nenjongo ecacileyo. Ngesi sizathu, ukubhloga yenye yezona ndlela zisebenzayo iinkampani zinokutsala abathengi kwishishini labo okanye kwimveliso.

Iidos zokusebenzisa ukubhloga njengesicwangciso sokuthengisa

Iiblogi zingundoqo kuyo nayiphi na isicwangciso sokuthengisa ishishini kwaye ijolise ekukhuthazeni iimveliso kunye neenkonzo. Kodwa iibrendi kufuneka zithengise ibhlog ngokwayo ukonwabela izibonelelo. Isicwangciso sokuthengisa ibhlog siya kubandakanya izicwangciso zendlela ishishini elinokwabelana ngayo kunye nokukhuthaza izithuba zebhlog - njengoko besitshilo ngaphambili, ukwenza ibhlog akwanelanga ukutsala abafundi.

Ukuze iblogi itsale ngempumelelo i-traffic, iguqule iindwendwe, ikhulise ingeniso, kwaye iseke uphawu oludibeneyo njengengcali kwiinkalo zabo, bafuna isicwangciso esisebenzayo sokuthengisa. Amashishini anokusebenzisa ezi ndlela zilungileyo zokukhuthaza iiblogi zabo kubaphulaphuli ekujoliswe kubo.

Yazi ukuba ibhlog ijolise kubani

Ngaphambi kokuba amashishini athengise iiblogi zawo, kufuneka azi ukuba athengisa kubani. Ukufumana abaphulaphuli ekujoliswe kubo kuyimfuneko kwisicwangciso esiyimpumelelo sokuthengisa iblogi. Nazi iindawo ezine abathengisi abanokusebenzisa ukukhangela abafundi abajolise kubo.

Imidiya yokuncokola

Akuyomfihlo ukuba abantu bachitha ixesha elininzi kwimidiya yoluntu, beyenza ibe sisixhobo esihle kumashishini. Banokusebenzisa amaqela e-Facebook kwaye balandele ii-hashtag kwi-X (eyayisakuba yi-Twitter) kunye ne-Instagram ukuze babone ukuba yintoni ehamba phambili kwi-niche yabo. Ngolwazi olunjalo, amashishini anokuqonda ukuba abafundi babo banokufuna ukukufunda ntoni na.

Iingxoxo zengxoxo

Iiforum ezifana neQuora zilungile ekufumaneni abantu abanomdla kwizihloko ezithile. Abathengisi banokufunda malunga nezinto ezinomdla kunye neengxaki zabo kwaye bakhuthaze iiblogi zabo ngokuphendula imibuzo kunye nokwabelana ngobuchule babo.

Amacandelo amagqabantshintshi

Jonga amagqabantshintshi kwiiblogi ezikhuphisanayo, amajelo eYouTube, kunye neepodcasts. Ezi jelo zinokunika abathengi bamashishini ukuqonda kwizinto abazithandayo abaphulaphuli, abangazithandiyo, kunye nemibuzo. Banokuthi ke basebenzise olu lwazi ukwenza umxholo ohambelana nabo.

Thetha nabaphulaphuli

Musa ukoyika ukuthetha ngokuthe ngqo nabaphulaphuli bakho. Amashishini anokudibana nabathengi bexesha elizayo kwiindibano, iisemina, amaqela asekuhlaleni, nakwi-intanethi ngeZoom. Yindlela entle yokuqonda ngcono iimfuno zabo kunye nezinto abazithandayo.

Soloko ubhekisa kubuntu bomthengi

Xa ubhala iiblogi, amashishini kufuneka aqwalasele ukuba ngubani umthengi wabo ofanelekileyo. Kufuneka babuze, "Ngoobani?" kwaye "Kutheni befuna imveliso okanye inkonzo yethu?" Ngelixa ingcebiso #1 inceda ukuphendula le mibuzo, abathengisi ngoku kufuneka basebenzise iimpendulo ukwenza abantu abathengayo.

Abathengisi banokwenza njani umntu othengayo? Ngomnye, banokusebenzisa oku itemplate yasimahla ukusuka HubSpot ukwakha enye. Emva koko, banokwenza inkcazo ecacileyo yomthengisi ngamnye owenziweyo, onokubhekiswa kuyo nanini na xa befuna ukubhala izithuba zeblogi.

Nje ukuba umthengi wakho umntu agqibe, abathengi bamashishini banokwenza ngokulula umxholo olungiselelwe iimfuno zabo, iimfuno kunye nemingeni. Ukongezelela, umxholo olungiselelweyo unceda ukuguqula iiblogi zibe zizixhobo ezinamandla zokuguqula izikhokelo, ngakumbi xa zikwazi ukubonisa ixabiso lemveliso okanye inkonzo. Njengoko amashishini eqonda ngakumbi indlela abaphulaphuli bawo abaziphatha ngayo, anokwenza abantu abatsha okanye aphucule abantu abadala.

Beka iliso kukhuphiswano

Ngaphandle kokujonga icandelo lezimvo zokhuphiswano, amashishini kufuneka ajonge into ayenzayo ngeeblogi zabo. Ukhuphiswano lunokubonisa amashishini (ngokukodwa amatsha) yintoni umxholo weblogi osebenza kubaphulaphuli abajoliswe kubo kunye noko kungenjalo. Xa abathengisi behlalutya iiblogi zabo bakhuphisana nabo, banokubona oko bazama ukubonelela kwaye bafumane iindlela zokubonelela ngomxholo okhethekileyo onokuthi unikwe kuphela ishishini labo.

Ke, amashishini anokubeka iliso njani ukhuphiswano lwawo ngempumelelo? Qala ngokwenza uluhlu lwabahlanu ukuya kwi-10 abakhuphisana abaphezulu kwaye ufunde umxholo wabo. Qaphela iintlobo zomxholo ababelana ngazo, iindlela zabo zokubloga ezizodwa, kunye nendlela ababeka ngayo kakuhle amagama angundoqo afanayo oya kufuna ukujolisa.

Emva koko, chonga naziphi na izikhewu kumxholo wakho ekufuneka zizaliswe. Oku kunokufumaneka ngokulula ngezixhobo ezifana ne-QuickSprout, i-Open Site Explorer ngu-Moz, kunye ne-SEMRush Competitor Research ukwenza kube lula.

Yenza igama elingundoqo kunye nophando lwe-SEO

Kwilizwe elifanelekileyo, iwebhusayithi yeshishini ngalinye okanye ibhlog iya kuvela kwiphepha lokuqala le-injini yokukhangela xa amagama anxulumeneyo ayekhangelwa. Nangona kunjalo, ukuze ufumane ukubonakala okuphezulu kufuna uphando olubalulekileyo lwamagama angundoqo kunye namabinzana anokuthi abathengi bawakhangele, kwaye emva koko bawabandakanye ngendlela yendalo kunye nokunganyanzelwanga kumxholo onjengezithuba zeblogi. I-SEO efanelekileyo kunye nophando lwegama elingundoqo ngaphambi kokubhala lunokunceda iimpawu ziphucule amathuba abo okubeka phezulu kwiphepha leziphumo ze-injini yokukhangela (SERP).

Ngethamsanqa, igama elingundoqo kunye nophando lwe-SEO alunzima, ngakumbi xa amashishini esebenzisa izixhobo ezincedo. Inkqubo iqala ngeempawu ezidwelisa amagama amahlanu ukuya kwali-10 amagama angundoqo abafuna ukuwabeka, kunye namagama angundoqo anomsila omde. Emva koko, amashishini anokubabandakanya ngokucwangcisekileyo ukunceda iiblogi zabo zibekwe phezulu. Izixhobo ezifana ne-Google Keyword Planner, i-Moz Keyword Explorer, i-Ahrefs, i-Keyword Surfer, kunye ne-SEMrush inokunceda abathengisi bafumane amagama angundoqo aphezulu kwiiblogi zabo.

Khumbula, ii-algorithms zikaGoogle zihlala zivela ukuze zibe lula ngakumbi. Yiyo loo nto amaqhinga amadala anje ngokugcwala kwegama elingundoqo ngoku anokwenzakalisa umgangatho webhlog. Endaweni yoko, amashishini kufuneka agxininise ekubhaleni umxholo obandakanyekayo kubaphulaphuli babo kuqala kunye neenjini zokukhangela okwesibini.

Qinisekisa ezona ndawo zokwabelana ngomxholo

Amashishini kufuneka athathe isigqibo apho kusengqiqweni khona ukwabelana ngomxholo wabo webhlog. Ukuba sele benayo iwebhusayithi, ukwabelana ngayo mhlawumbi yeyona ndlela ilula yokuqalisa. Umzekelo, ukuba abathengisi basebenzisa i-HubSpot CRM kunye nesoftware yokubhloga, banokongeza amanqaku kumaphepha abo okufikela ewebhusayithi.

Ezinye iindawo zokwabelana ngomxholo ziquka amaqonga eendaba ezentlalo afana ne-Facebook kunye ne-LinkedIn, kunye neendawo zokupapasha kwi-intanethi njenge-Medium. Iimveliso zinokusebenzisana neenkokheli zeshishini, iingcali, kunye nabaphembeleli ukuba babelane ngomxholo kwiiwebhusayithi zabo kunye neeprofayili zemidiya yoluntu.

Yenza iiblogi zithengiseke ngakumbi ngoyilo olulula

Uyilo lweblogi lubaluleke ngakumbi kunokuba uninzi lwamashishini lucinga; ayikokwenza nje abantu ukuba bandwendwele ibhlog kodwa nokubagcina apho. Uyilo olulungileyo luyindlela entle yokunciphisa amaxabiso e-bounce. Nanga amanye amacebiso eemveliso anokusebenzisa ukuphucula amava abo ebhlog yomsebenzisi:

Uyilo olucocekileyo nolulula

Iiblogi kufuneka zibe nesithuba esimhlophe esaneleyo ukugcina abafundi begxile kwisicatshulwa kunye nemifanekiso. Iiheader kunye neesubheader ziya kwenza iiblogi zibe lula kubathengi ukuba baskene. Kodwa kwizithuba ezinde, qinisekisa ukuba iiblogi zinetafile ecofayo yemixholo, evumela abafundi ukuba bafikelele kwicandelo abalithandayo ngaphandle kokuskrola.

Ukuhamba lula

Khumbula ukusebenzisa imenyu ephezulu nasezantsi yeeblogi. Inika izithuba ukufikelela ngokulula kwiindawo ezahlukeneyo zebhlog, okuthetha ukuba abathengi abayi kuphoxeka xa kufuneka bafumane into abayiphosileyo. Kwakhona, iimpawu kufuneka zibandakanye amakhonkco angaphakathi kwizithuba zabo ukukhuthaza ukuphononongwa ngakumbi komxholo wabo.

Ukuphawula okuqinileyo

Soloko ube nesitayile sokubonwayo esicacileyo nesahlukileyo. Amashishini anokwenza oku ngelogo eyaziwayo kunye neskimu sombala. Yenza ibhlog ikhumbuleke ngakumbi kwaye ihluke.

Sebenzisa i-analytics ukulinganisa impumelelo yokuthengisa iblogi

Enye indlela eqinisekileyo yokwandisa ukusebenza kwebhlog kukuntywila kwidatha yohlalutyo lukaGoogle. Oku kunika ulwazi oluxabisekileyo kwindlela abaphulaphuli bakho abaziphatha ngayo, njengendawo abasuka kuyo kunye namaphepha abawandwendwelayo. Funda iimetrics ezifana neendwendwe zexesha lokwenyani, abaphulaphuli, ukufumana, ukuziphatha, kunye nokuguqulwa ukuze ubone ukusebenza kwezicwangciso zakho zentengiso.

Ukongeza, iibrendi zinokunyusa uhlalutyo lwemithombo yeendaba zentlalo ukuze baqonde ukubandakanyeka kwabaphulaphuli babo kumaqonga ahlukeneyo. Ngokomzekelo, i-Pinterest analytics ingabonisa i-demographics, impressions, kunye ne-post-performance. Khumbula ukwenza iiakhawunti zoshishino zasimahla kuFacebook, Instagram, kunye nePinterest ukufikelela kwezi nkcukacha.

Izinto ezingenziwayo zokubhloga njengeqhinga lokuthengisa

Ukulibala abaphulaphuli ekujoliswe kubo

Ukuze nawuphi na umxholo webhlog uphumelele, kufuneka ubandakanye abaphulaphuli ekujoliswe kubo kwaye ubakhuthaze ukuba benze. Amashishini akufuneki acinge ukuba umxholo wawo uyasebenza ukuba abakhange bacinge ngabaphulaphuli babo kunye noko bafuna ukuba bakwenze. Ukuqonda iintlungu zabaphulaphuli, imiceli mngeni, kunye neenjongo kunceda ukubagcina bebandakanyekile kwaye konyusa amathuba okuguquka, ngoko ke ukungahoyi okanye ukulibala le ngongoma kuya kubeka isicwangciso sakho sokubloga kwindawo embi.

isisombululo

Khetha izihloko ezijongana ngqo neemfuno zabaphulaphuli ekujoliswe kubo. Amashishini kufuneka achaze umntu wabo womthengi ukuze aqonde imisebenzi yabathengi, iinjongo, kunye nobunzima bemihla ngemihla. Olu lwazi luya kukhokela ithoni yomxholo, ifomathi, kunye nobunzima, ukuqinisekisa ukuba iibrendi zinxibelelana nabantu abalungileyo ngendlela elungileyo.

Ukubhala ngaphandle kokuhlela

Amashishini amaninzi ayalibala ukuhlela ukubhala kwawo. Bacinga ukuba ivakala igqibelele njengoko bayibhalayo, kodwa akusoloko kunjalo. Khumbula, ukubhala asikombhali; yeyabaphulaphuli. Ke, kububulumko ukuhlala ujonge kwidrafti yokuqala, nokuba sele "ivakala ilungile."

isisombululo

Ababhali kufuneka bathathe ikhefu emva kokugqiba uyilo lwabo lokuqala ngaphambi kokuchitha ixesha lokuhlela kunye nokulucokisa. Nababhali abanamava kufuneka bahlele. Kufuneka balungise ii-typos, izivakalisi ezihamba phambili, kunye neempazamo ezinokuthi zingabonakali kwasekuqaleni. Okokugqibela, qinisekisa ukuba ibali lihamba ngendlela egcina abafundi bexakekile.

Iquka kuphela iindaba ezihamba phambili

Iimveliso kufuneka ziphephe ukuseka isicwangciso sebhlog yazo yonke kwizihloko ezisefashonini eziphelelwa lixesha. Endaweni yoko, kufuneka bagxile kwisiqulatho esihlala siluhlaza esineengile ezinefashoni. Umzekelo, banokuyeka ukugubungela iindaba ezinokuthi zingabinamsebenzi ngokuxoxa ngezihloko ezibanzi ezinxulumene neshishini labo kunye neemveliso. Ukuhlaziya ezi bhlog ngomxholo omtsha ngelixa ugcina umyalezo ongundoqo unokuba yindlela elula yokuqinisekisa ukuba zihlala zifanelekile.

Ukusebenzisa isimbo sokubhala somjelo wokuqonda

Iimveliso kufuneka zikuphephe ukuphatha ukubhala kwazo njengendawo yokulahla ingqondo. Ngelixa kulinga ukuvumela imibono ukuba ihambe ngokukhululekileyo, ihlala iphumela kwizithuba ezingaphantsi kwebhlog. Iiblogi zifuna ulungelelwaniso olucacileyo ukwenzela ukuskena lula – isimbo solwazi asisayi kunceda.

isisombululo

Khetha uhlobo lweposti ofuna ukuyibhala (indlela yokuposa, isithuba esisekwe kuluhlu, okanye iposi yokuqokelela egciniweyo) ngaphambi kokuba udale ulwandlalo ukuze ulolonge amacandelo eblogi kunye nomxholo. Ukucacisa kuphucula ukucaca, ulungelelwaniso, kunye nokuhamba, ngakumbi kwizihloko ezinzima.

Amashishini asaqalayo angazama umxholo olula njengelisticles okanye izikhokelo zenyathelo nenyathelo. Bandakanya okubhalwe ngasentla kwekhasi ukwenza isithuba sifundeke lula. Yahlula imihlathi, yongeza imifanekiso efanelekileyo, kwaye usebenzise ukufomatha okukhokelela abafundi kulwazi abalufunayo.

Ukukopa umxholo

Ukukopa umxholo akubhabha esikolweni, kwaye yinto eqinisekileyo yokungayeki kwiibhlog zobungcali. Ngaphezu koko, uGoogle unokohlwaya iisayithi ezikopayo, ezilimaza ukukhula kwebhlog.

isisombululo

Ukuba uza kuzibandakanya, soloko ucaphula izimvo zabanye ngokufanelekileyo. Kuya kukunceda ukuba uphephe izohlwayo eziza nokukopa.

isishwankathelo

Xa amashishini esakha iblogi edumileyo kwi-niche yabo, benza isibonelelo esiya kuba nethemba lokutsala abathengi abanokubakho kwiminyaka ezayo. Esi sicwangciso siyanyuswa ukuba bahlala bethumela umxholo oluncedo ojongana neengxaki zabafundi babo kunye nezinto abanomdla kuzo, ukunceda ukufumana ukuthembela kwabathengi babo kunye nenkxaso kwaye kukhokelela ekukhuleni koshishino oluphuculweyo.

Kodwa njengaso nasiphi na isicwangciso, kukho izinto amashishini afanele ukuba angazenzi. Abathengisi kufuneka bachaze injongo yabo ephambili ngaphambi kokuzama ngokuthe ngcembe amaqhinga ahlukeneyo okuphucula ukusebenza kweblogi yabo besebenzisa amanyathelo izikhombisi ezixutyushwa kweli nqaku.

Ukufumana iingcebiso ezingaphezulu malunga nendlela yokuphucula isicwangciso sakho seshishini, qiniseka ukuba ubhalisele I-Chovm.com ifundeka.