IMarike yokuhlamba ubuso ngo-2024-2028

isishwankathelo

Ishishini lokucoca ubuso libekwe kwindawo yokukhula ngeCompound Annual Growth Rate (CAGR) ye-5.46%, ebonisa ukunyuka koNyaka kuNyaka (YOY) nge-5.16%. Kuqikelelwa phakathi kolwakhiwo lweemarike eziqhekezayo, ubungakanani bemarike kulindeleke ukuba bunyuke nge-USD 8.38 yeebhiliyoni ukusuka kwi-2024 ukuya ku-2028. Kule bhlog, siza kuphonononga abaqhubi abaphambili, iindlela, kunye nemingeni ebumba imakethi yokuhlamba ubuso, ukubonelela ngemibono ebalulekileyo kumashishini ajonge ukwenza imali kule marike ikhulayo.

Yenzelwe ukuba ibe mnene kwaye ibe mnene, ukuhlamba ubuso benzelwe ukucoca ulusu ngokufanelekileyo ngaphandle kokunciphisa ioli yendalo okanye ukubangela ukucaphuka. Ukhetho olukhulayo lokuhlamba ubuso bendalo kunye nendalo lubonisa ukwanda kolwazi lwezempilo phakathi kwabathengi beemveliso zokhathalelo lomntu kwihlabathi liphela. Ukongeza, ukunyuka kwabemi behlabathi babasetyhini abasebenzayo, abasoloko betyala imali eninzi kwizinto zokhathalelo lobuqu, banegalelo ekwandeni kwemfuno yokuhlamba ubuso, beqhubela phambili imakethi yehlabathi ngalo lonke ixesha loqikelelo.

IMarike yokuhlamba ubuso: Abaqhubi abaphambili, iiTrendi, kunye nemingeni

Abaphandi bethu baqhube uhlalutyo olubanzi besebenzisa i-2023 njengesiseko, baphonononga abaqhubi abaphambili, iindlela, kunye nemingeni ngaphakathi kwemarike yokuhlamba ubuso. Ukuphononongwa ngokucokisekileyo kwabaqhubi kujolise ekuncedeni iinkampani ekuphuculeni izicwangciso zabo zokuthengisa ukuze bafumane ukhuphiswano.

• UMqhubi oPhambili kwiMarike yokuhlamba ubuso

Ukukhula kwemarike kukhuthazwa kakhulu kukukhula kwengeniso yomntu ngamnye kunye nokuziphatha kokuthenga. Ukunyuka kwengeniso elahlayo, ngakumbi kumazwe asaphuhlayo, yinto ephambili, kunye ne-China ibona ukunyuka okuphawulekayo kwe-13.7% kwingeniso yomntu ngamnye kwi-Q1 ka-2021 xa kuthelekiswa nonyaka odlulileyo. Le nkululeko inyukileyo yezemali yenza ukuba abathengi bakwazi ukwaba imali eninzi kwizinto ezingabalulekanga ezifana nokuhlamba ubuso. Uqoqosho olusakhulayo kwingingqi ye-Asia-Pacific (APAC) lungqina utshintsho kwindlela yokuthenga abathengi, eqhutywa zizinto ezinjengomvuzo ophakamileyo wokuzikhethela, ukufumaneka kohlobo olubanzi, kunye nokunikezelwa kweemveliso ezahlukeneyo kumaqonga e-intanethi, zonke zinegalelo ekwandeni kwemarike yokuhlamba ubuso.

Ngaphaya koko, amazwe aphuhlileyo afana ne-US abonakalisa ukukhula okunxulumene nomvuzo womntu olahlayo, ekhuthaza ukonyuka kwenkcitho yabathengi ekuhlambeni ubuso nangona amaxabiso aphezulu. Ngokucacileyo, utyekelo lwabasetyhini abasebenzayo lokutyala imali ngakumbi kwiimveliso zokhathalelo lobuqu yindlela yehlabathi eqhuba imakethi yokuhlamba ubuso ngexesha loqikelelo.

• IiNdlela eziPhambili kwiMarike yokuhlamba ubuso

Ukhetho olukhulayo lokuhlambela ubuso bendalo yindlela evelayo echaphazela ukukhula kwemarike. Ukonyuka kokuqonda kwezempilo phakathi kwabathengi behlabathi beemveliso zokhathalelo lomntu kuqhube imfuno yokuhlamba ubuso bendalo kunye nendalo. Iinkxalabo ezinxulumene nolusu, ezinjengokucaphuka, ukwaliwa komzimba nezinto ezithile, kunye namanqaku amnyama, ziye zabangela umnqweno wokuhlanjwa kobuso ngaphandle kwezithako zokwenziwa.

Abavelisi baphendula ngokubeka phambili ukuveliswa kokuhlamba ubuso bendalo kunye nemvelo, ngokuphindaphindiweyo ukubandakanya izicatshulwa zezityalo, i-oyile yendalo, kunye nezithako ezifana neoli ye-sunflower, ioli yejojoba, i-aloe vera, i-turmeric kunye neoli yeoli. Oku kugxininiswa kukhetho lwendalo kunye nolwendalo kunceda ukwahlula iimveliso, kubethelela ukuthembana kwabathengi, kwaye kulindeleke ukuba kuqhube imakethi yehlabathi kwixesha lengqikelelo.

• Umngeni oMkhulu kwiMarike yokuhlamba ubuso

Umceli mngeni obalulekileyo othintela ukukhula kwemarike kukufumaneka ngokubanzi kweemveliso zomgunyathi, ngakumbi ngamaqonga e-e-commerce. Ukuthontelana kweempahla zomgunyathi kubeka isoyikiso kubathengisi abakhulu, kube nefuthe kwiintengiso kunye nokungcolisa inkoliseko kunye nomfanekiso wabavelisi abaziwayo. Ixabiso eliphantsi lemveliso yeemveliso zomgunyathi zokhathalelo lomntu, kubandakanywa nokuhlamba ubuso, yinto ephambili eqhuba ukwanda kwazo, okuhlala kukhokelela ekungcolisekeni ngamachiza epetroli kunye neekhemikhali eziyingozi ngexesha lokuvelisa.

Abathengi, ngakumbi kumazwe e-APAC afana neTshayina, iIndiya, neThailand, kunye namazwe akuMbindi Mpuma anje nge-UAE, iSaudi Arabia, kunye neQatar, basesichengeni sokupakishwa okulahlekisayo kunye namagama emveliso alingisa iibrendi ezisekiweyo. Ngenxa yoko, ubukho beemveliso zomgunyathi kulindeleke ukuba kuchaphazele kakubi imida yengeniso yabathengisi bokwenyani kwaye kuthintele ukukhula kukonke kwemarike yokuhlamba ubuso behlabathi ngexesha loqikelelo.

Ngawaphi aMacandelo amakhulu aKhulayo kwiMarike yokuhlamba ubuso

Icandelo le-intanethi liqikelelwa ukuba libone ukukhula okubonakalayo ngexesha loqikelelo. Iimveliso zokhathalelo lomntu, kubandakanywa nokuhlamba ubuso, zithengiswa kakhulu ngejelo lokusasazwa kwe-intanethi, elibandakanya amaqonga e-e-commerce, iiwebhusayithi zenkampani, kunye nabathengisi be-intanethi. Utshintsho oluya kwintengiso ye-intanethi yeemveliso zokhathalelo lomntu, kubandakanya nokuhlamba ubuso, luqhutywa zizinto ezahlukeneyo ezifana nokuxhaphaka kokuxhaphaka kwe-e-commerce, ukutshintsha imikhwa yokuthenga abathengi, kunye noncedo olunikezwa kukuthenga kwi-Intanethi.

Icandelo le-intanethi lalilikhulu kwaye lixabisa i-USD 16.88 yezigidigidi kwi-2023. Abathengi bayanda bephendukela kwiiplatifti ze-intanethi zokuthenga iimveliso zokunyamekela komntu ngenxa yokulula kokukhangela kunye nokuthelekisa iimveliso, ukufikelela kwiindlela ezininzi zokukhetha, kunye nokulula ukuhanjiswa kweminyango. Iiplatifti ze-e-commerce zibonelela ngendlela efanelekileyo kunye neyonga ixesha kwiivenkile zemveli zezitena kunye nodaka, ezivumela abathengi ukuba bathenge besuka kumakhaya abo.

Ukongeza kwiiplatifti ze-e-commerce, ezininzi iimpawu zokhathalelo lomntu kunye nabavelisi banewebhusayithi yabo esemthethweni apho abathengi banokuthenga ngokuthe ngqo iimveliso. Le ndlela yokujonga ngqo kumthengi yenza ukuba iibrendi ziseke ubudlelwane obusondeleyo kunye nabathengi bazo, ziqokelele ingxelo exabisekileyo, kwaye zibonelele ngentengiso ezikhethekileyo okanye izaphulelo. Ngokubanzi, ijelo lokusasaza kwi-intanethi libe yindlela ebalulekileyo nekhulayo yokuthengisa iimveliso zokhathalelo lomntu, kunye nokuhlamba ubuso kuba ludidi oluphawulekayo oluxhamlayo kuncedo kunye nokufikeleleka okunikezelwa ngamaqonga e-intanethi. Ezo zinto kulindeleke ukuba zonyuse ukwamkelwa kwamajelo akwi-Intanethi okuhlamba ubuso, okuya kukhuthaza ukukhula kogxininiso lwentengiso ngexesha loqikelelo.

isiphelo

Imakethi yokuhlamba ubuso ikwindlela yokukhula eyomeleleyo, eqhutywa kukunyuka kwemivuzo enokulahlwa, ukutshintsha indlela abaziphatha ngayo abathengi, kunye nokukhethwa okukhulayo kweemveliso zendalo kunye nezendalo. Nangona kunjalo, imingeni efana nokwanda kweemveliso zomgunyathi ibeka isoyikiso kwisidima sentengiso kunye nenzuzo yomthengisi. Ijelo lokusasaza kwi-intanethi livela njengomqhubi obalulekileyo wentengiso, enikezela lula kunye noluhlu olubanzi lweenketho kubathengi. Njengoko imakethi iqhubeka nokuvela, iinkampani kufuneka zilungelelanise izicwangciso zazo ukuze zijonge imeko eguqukayo kwaye zisebenzise amathuba avela kweli shishini liguqukayo. Ngokuqonda okunzulu kwabaqhubi bentengiso, iindlela, kunye nemiceli mngeni, amashishini anokuzibeka kwimpumelelo kwimakethi yokuhlamba ubuso ngexesha loqikelelo luka-2024-2028.