Isiqulatho
- Intshayelelo
– Ukubaleka iiDynamics zeMarike yeZihlangu
– Ukubaleka iiTrendi zezihlangu
- Isiphelo

intshayelelo

Izwe izicathulo isoloko ivela, kunye neempawu ezityhala imida yokusungula izinto ezintsha ukunika iimbaleki awona mava angcono. Njengoko sijonge ku-2024, iindlela ezininzi ezichulumancisayo kunye nenkqubela phambili isetelwe ukuguqula ishishini lezihlangu eziqhubayo, libonelele kwiimfuno ezahlukeneyo zeembaleki kuwo onke amanqanaba.

Ukubaleka iMakethi yeZihlangu Dynamics

Imakethi yezihlangu ezibalekayo kwihlabathi kulindeleke ukuba ifikelele kwi- $ 13.1 yeebhiliyoni zeedola ngo-2032, ikhula kwi-CAGR ye-3.4% ukusuka ngo-2023 ukuya ku-2032. Kukomelela nokuba sempilweni, kunye nenkqubela phambili yetekhnoloji eqhubekayo. I-US, iJapan, iChina, i-Indiya, iJamani kunye ne-UK ziimarike ezibalulekileyo zokuqhuba izicathulo.

IAsia-Pacific ngoyena mnini sabelo ubalulekileyo kwimakethi yezihlangu zehlabathi kwaye kulindeleke ukuba ibonise i-CAGR ye-5.01% ngexesha loqikelelo. Ngo-2021, iAsia-Pacific yalawula imarike yezihlangu zembaleki ngesabelo sengeniso esingaphezulu kwe-35.0%. I-Europe kuqikelelwa ukuba ibonise i-CAGR ye-4.4% ngexesha lentelekelelo yentengiso yezihlangu. Imarike yezihlangu zembaleki yase-UK yaqikelelwa kwi-USD 7.0 yeebhiliyoni ngo-2021. UMntla Melika uqikelelwa ukuba uza kukhula ngesantya esiphezulu kwimarike yezihlangu. Ukunyuka komzi-mveliso wezihlangu ezibalekayo eMntla Melika kuya kukhuthazwa kukukhula kokungena kwe-e-commerce e-United States naseCanada phakathi kowama-2022 ukuya kowama-2030.

Abadlali abaphambili kwimarike yezihlangu ezibalekayo zehlabathi babandakanya: iNike, iAdidas AG, ASICS Corporation, iNew Balance Athletics, Saucony, Brooks Sports, HOKA ONE ONE, Puma SE, Under Armour, Skechers USA, Mizuno Corporation, Reebok International, Salomon SA Nike yinkokeli ecacileyo kwimarike yeeteki zehlabathi kwintengiso yeebhiliyoni zeedola ze-29 yeebhiliyoni zeedola. 2. I-Brooks ine-2022% yesabelo semakethe ekuqhubeni izicathulo, ilandelwa yi-HOKA kwi-25%, i-New Balance kunye ne-ON kwi-24% nganye, i-Saucony kwi-10%, i-ASICS kwi-9%, kunye ne-Oofos kwi-7%.

Ukubaleka iiTrendi zezihlangu

Izinto eziZinzo kunye nokuVeliswa

Enye yezona ndlela zibalulekileyo zokuqhuba izihlangu zika-2024 kukutshintsha ukuya eco-friendly imathiriyeli kunye nezenzo zokwenziwa ezizinzileyo. Iimveliso ziya zibandakanya izinto ezisetyenzisiweyo, ezifana ne-polyester esetyenzisiweyo kunye nerabha, kuyilo lwezihlangu zabo.

adidas iye yazisa i-Futurecraft.Loop, isicathulo esisebenzayo esisebenza ngokugqibeleleyo esenziwe kwinto enye - i-TPU eyi-100 ephinda isetyenziswe. Isontelwe ukuba ibe ngumsonto, ithungelwe, ibunjwe kwaye icoceke idityaniswe kwiBoost midsole kusetyenziswa itekhnoloji ye-Adidas 'Speedfactory. Nje ukuba izihlangu zifike esiphelweni sobomi babo bokuqala kwaye zibuyiselwe e-Adidas, ziyahlanjwa, zigalelwe kwiipellets kwaye zinyibilike zibe yimathiriyeli yamacandelo kwizihlangu ezintsha, kunye nenkunkuma eyi-zero. I-Nike ikwathatha amanyathelo okuzinza, ibuyisela iibhotile zamanzi ezizigidi ezingama-31 kwiindawo zokulahla inkunkuma kunye neeplastiki zolwandle ukusukela ngo-2019 ukuze zisetyenziswe kwizihlangu zazo ezibonisa ukuya kuthi ga kwi-75% yezixhobo ezisetyenzisiweyo. Basebenzela ukunciphisa ukukhutshwa kwekhabhoni kunye nokuchithwa kwamanzi kwimveliso.

I-Reebok iqalise izihlangu zokugijima ezisekelwe kwizityalo ezifana ne-Forever Floatride GROW, kunye nephezulu eyenziwe kwi-eucalyptus, i-midsole evela kwiimbotyi ze-castor, kunye ne-outsole evela kwi-rubber yendalo. Injongo yabo kukudala uluhlu lwezicathulo ezisekelwe kwizityalo ezilula ukwenza umquba xa zilahlwa. Ezinye iibrendi ezifana nee-Allbirds zisebenzisa imathiriyeli efana noboya be-merino, iintsinga zomthi we-eucalyptus, ummoba, kunye neebhotile zeplastiki ezisetyenzisiweyo ukwenza izihlangu zabo zokusebenzisa i-eco-friendly. I-On Running iphinde yazibophelela ekuzinzeni, ijolise ekudaleni iimveliso ezivela kwi-100% yezinto ezisetyenzisiweyo kwakhona emva ko-2022.

Ukusetyenziswa kwezinye izinto ezifana ne-algae bloom foam, i-hemp, i-cotton ephilayo, kunye nezinto ezenziwe ngenkunkuma yezolimo njengamakhoba erayisi kunye nombona ziya zixhaphake njengoko iimveliso zijonge ukunciphisa impembelelo yazo yendalo. Ngelixa izihlangu ezibalekayo ze-biodegradable ngokupheleleyo azikenzeki ngenxa yeemfuno zokusebenza, ishishini lenza inkqubela phambili ebonakalayo kwiindlela ezizinzileyo kunye neemodeli zokuvelisa ezijikelezayo zokunciphisa inkunkuma.

IiTekhnoloji zeCushioning eziphendulayo

Itekhnoloji yeCushioning iyaqhubeka nokuvela, kunye neempawu eziphuhlisa izixhobo eziphendulayo kunye neziguquguqukayo ze-midsole: 

Ugwebu lwe-Nike's ZoomX, oluvezwe kwiimodeli ze-Alphafly kunye ne-Vaporfly, lubonelela ngokubuya kwamandla akhethekileyo kunye nokukhanya okulula. I-ZoomX lelonagwebu liphendulayo le-Nike, lizisa i-85% yokubuya kwamandla kunye nokubonelela ngemvakalelo eshukumisayo kuwo onke amanqanaba. Le teknoloji inike amandla ukwenza irekhodi-yophula irekhodi kwiimbaleki ezinkulu. Itekhnoloji ye-Asics 'FlyteFoam, esetyenziswa kwizihlangu zeNovablast kunye neMetaracer, ibonelela ngohambo oluthambileyo kodwa oluphendulayo. I-FlyteFoam yi-55% ikhaphukhaphu kunegwebu eliqhelekileyo le-EVA ngelixa igcina ukugxuma okugqwesileyo kunye nokuqina.

I-Novablast 4 ifaka i-FF BLAST PLUS igwebu, inguqulelo ehlaziyiweyo ethambileyo nge-15% kunye ne-12% ye-bouncier kuneyandulelayo. I-Saucony's PWRRUN PB foam, esetyenziswe kumgca we-Endorphin, yinto elula kunye ne-springy esekelwe kwi-PEBA enika ukubuyiswa kwamandla aphezulu kunye ne-cushioning. Olu gwebu lusebenza ngokubambisana kunye netekhnoloji ye-SPEEDROLL ye-Saucony ukwenza uhambo olugudileyo, olukhawulezayo. I-foam ye-FuelCell ye-Balance entsha, efumaneka kwiimodeli ezifana ne-FuelCell RC Elite v3 kunye ne-FuelCell Rebel v3, yi-TPU efakwe i-nitrogen enika i-snappy kunye ne-sponsive underfoot ivakale ngokubuya kwamandla. I-RC Elite v3 izibini i-FuelCell kunye nepleyiti ye-carbon fiber eyingozi yokuqhuba umdyarho wenqanaba elite.

Njengoko ii-brand ziqhubeka nokusungula kunye nokucokisa itekhnoloji ye-cushioning, iimbaleki zinokulindela iinketho eziphendulayo nezilungelelanisiweyo ukuhambelana neemfuno zabo kunye nezinto abazikhethayo kwiminyaka ezayo. Ugqaliselo luhlala lusekufumaneni ulungelelwaniso olufanelekileyo phakathi kobunzima obulula, ukubuya kwamandla, kunye nokuqina ukunceda iimbaleki ziqhube kakuhle.

Ukwenza ngokwezifiso kunye noShicilelo lwe-3D

Ukwenza okuthandwa nguwe kukhula kubaluleke ngakumbi kwiimbaleki, kwaye iibrendi ziphendula ngeenketho ezinokwenziwa ngokwezifiso kunye nezinto eziprintiweyo ze-3D:

Iqonga leNew Balance's TripleCell lisebenzisa ushicilelo lwe-3D ukwenza i-lattice structure kwi-midsole, evumela ukugcinwa ngokwezifiso kunye nenkxaso. Itekhnoloji yenza kube lula ukuyilwa kweejiyometri ezintsonkothileyo ezinokuthi ziphuculwe kwi-gait nganye yembaleki kunye nezinto azikhethayo. I-New Balance iphinde yavavanya i-3D-printed uppers ukuze ilingane ngokupheleleyo.

Itekhnoloji ye-4D ye-Adidas, eboniswe kwisihlangu se-4D Run 1.0, isebenzisa i-digital light synthesis ukudala i-midsole ekhethekileyo, eprintiweyo eyenzelwe iimfuno zombaleki. Inkqubo ibandakanya i-resin ye-liquid efakwe kwisakhiwo esithile usebenzisa ukukhanya kunye ne-oksijini, okubangelwa i-midsole enokuthi ilungiswe kakuhle kwiindawo ezahlukeneyo zonyawo. Obu buchwephesha buvumela ukwenziwa okuchanekileyo ngakumbi kunye nokubanakho koyilo oluthe ngqo kwingingqi.

Itekhnoloji ye-Nike ye-Flyprint ngomnye umzekelo woshicilelo lwe-3D kwizihlangu ezibalekayo. Isebenzisa i-TPU i-filament ukwenza umphezulu owenziwe ngokuchanekileyo ukuxhasa inkxaso ekhaphukhaphu kunye nokuphefumla. Ubuchwephesha busetyenziswe kwiimodeli ezikumgangatho ophezulu ezifana neVaporfly Elite Flyprint, eyenzelwe umzamo womdyarho weyure ezi-2 ka-Eliud Kipchoge.

Ezinye iimpawu, ezifana ne-Brooks kunye ne-Salomon, zibonelela ngezixhobo ze-intanethi ezivumela abagijimi ukuba benze imibala kunye nezixhobo zezihlangu zabo. Njengoko ushicilelo lwe-3D lufikeleleka ngakumbi kwaye lusebenza kakuhle, sinokulindela ukubona iinketho ezininzi zokufaneleka kunye nokusebenza komntu kwixesha elizayo. Ukukwazi ukuthunga izihlangu kwii-biomechanics kunye nezinto ezikhethwayo zinokuguqula ishishini lezihlangu ezibalekayo kunye nokuphucula amava okubaleka kwiimbaleki kuwo onke amanqanaba.

Ukudityaniswa kweSmart Shoe

Ukudityaniswa kwetekhnoloji ehlakaniphile ekuqhubeni izihlangu yenye indlela yokubukela ngo-2024:

Phantsi kweArmor's HOVR izihlangu eziqhagamshelweyo zinezixhobo zoluvo ezizinzisiweyo ezilandelela iimethrikhi ezinje ngomgama, isantya, kunye ne-cadence, ungqamaniso kunye ne-MapMyRun app. Iinzwa zifakwe kwi-midsole kwaye zinokubonelela ngedatha ebalulekileyo yokunceda abagijimi bahlalutye ukusebenza kwabo kunye nokwenza uphuculo. I-app ikwabonelela ngeengcebiso zoqeqesho zobuqu ezisekelwe kwidatha eqokelelweyo.

Isihlangu se-Altra sikaTorin IQ sisebenzisa izinzwa zoxinzelelo ukubonelela ngoqeqesho lwexesha lokwenyani kunye nengxelo malunga nokuqhuba ifom. Abenzi boluvo babekwe kwi-midsole ukulinganisa iipateni zokubetha kweenyawo, amandla empembelelo, kunye nexesha loqhagamshelwano. Le datha ke ihlalutywe yi-app ye-IQ, enika isikhokelo malunga nendlela yokuphucula ukusebenza kakuhle kunye nokunciphisa umngcipheko wokulimala. I-app inokulandelela inkqubela ekuhambeni kwexesha kwaye ibonelele ngezicwangciso zoqeqesho lomntu.

I-Nike iphinde yangena kwimarike yezihlangu ezihlakaniphile kunye ne-Nike Adapt BB 2.0, ebonisa iteknoloji yokuzimela elawulwa yi-smartphone app. Ngelixa ubukhulu becala yenzelwe ibhola yomnyazi, itekhnoloji inezicelo ezinokuthi zisetyenziswe ekuqhubeni izihlangu, ezivumela ulungelelwaniso olulungelelanisiweyo olulungelelanisa ukumila konyawo kunye nokuhamba.

Ezinye iimpawu, ezifana ne-Digitsole kunye ne-Arion, zibonelela ngee-insoles ezihlakaniphile ezinokufakwa kwizihlangu eziqhubayo ukulandelela iimethrikhi kunye nokubonelela ngempendulo yexesha langempela. Ezi insoles zisebenzisa i-sensor sensors kunye ne-accelerometers ukulinganisa iipatheni zokubetha kweenyawo, ukubiza, kunye nezinye iinkcukacha ze-biomechanical.

isiphelo

Ishishini leembadada eziqhubayo lihamba notshintsho oluguqukileyo, lugxininise ekuzinzeni, ekuphenduleni i-cushioning, ukwenza ngokwezifiso, kunye nokudibanisa iteknoloji ehlakaniphile. Njengoko iibrendi ziqhubeka nokuvelisa izinto ezintsha kunye nokutyhala imida yokusebenza kunye nokuthuthuzela, iimbaleki zinokujonga phambili kuluhlu olunomdla lweenketho ngo-2024, ukulungiselela iimfuno zabo ezizodwa kunye nezinto abazikhethayo. Nceda ucofe iqhosha elithi "Bhalisa" ukujonga amanqaku amaninzi anxulumene neshishini lakho kunye nezinto onomdla kuzo zemidlalo.