"Ukulinda yeyona nto inzima." Ngelixa uTom Petty wayengacingi malunga nokulandelela iodolo yakhe ye-intanethi xa ecula loo mgca ubetha nzima, imvakalelo isawela kwi-e-commerce. Emva koko, ukulindela sisixhobo esinamandla esinokubumba amava omthengi.
Khawube nomfanekiso wakho ujonge kwivenkile yakho oyithandayo ye-intanethi kwaye ubone isixhobo esimangalisayo, eyona nto intsha iwayo, okanye incwadi evela kumbhali omthandayo. Nangona ingekaphumi okwangoku, uninzi lweevenkile ziya kunika inketho ethi "Oda kwangaphambili ngoku".
Ii-odolo zangaphambili ziyindlela entle yokwakha uchulumanco, ngakumbi phakathi kwabathengi abajonge phambili ekuqinisekiseni imveliso entsha. Zikwasisicwangciso esinamandla seshishini esinceda iinkampani zitshixe kwiintengiso, zilinganise imfuno, kwaye zenze i-hype enkulu phambi kokuba imveliso ibekho.
Ke, ngaba ucinga ukusebenzisa iiodolo zangaphambili njengesicwangciso seshishini? Esi sikhokelo siya kuchaza ukuba yintoni kwaye isebenza njani ukukunika ukuqonda okungcono. Masingene ngaphakathi.
Isiqulatho
Kuthetha ntoni uku-odola kwangaphambili?
Kutheni abathengi beodola kwangaphambili?
Kutheni amashishini ethanda iodolo yangaphambili?
Kutheni iiodolo zangaphambili zitshintsha umdlalo kumashishini
1. Uthengisa phambi kokuba ube ne-inventri
2. Ii-odolo zangaphambili zinceda amashishini aqikelele imfuno endaweni yokuqikelela
3. Ii-odolo zangaphambili zakha i-hype kunye nemincili
Iindlela zoku-odola kwangaphambili: Hlawula ngoku xa kuthelekiswa nokuhlawula kamva
Indlela yoku-1: Hlawula ngoku (intlawulo epheleleyo ngaphambili)
Ukhetho lwesi-2: Hlawula kamva (ihlawuliswe ekuthunyelweni)
Ukuvala
Kuthetha ntoni uku-odola kwangaphambili?
Xa abathengi bethenga into ngaphambi kokuba ikhululwe ngokusemthethweni okanye isitokhwe kwakhona, lulungiselelo lwangaphambili. Abaninzi abathandi ukulinda imveliso yabo elindelekileyo ukuba ifike ezivenkileni ukuze bayibukele ihlatywa ngabanye. Endaweni yoko, baya kukugcina ukuthenga kwabo kwangethuba okanye bahlawule kwangaphambili kwindawo ekhuselekileyo kamva.
Kuyafana nokubiza i-dibs kwi-snack eyintandokazi-kodwa kwiimveliso. Nje ukuba i-odolo yangaphambili iphelile, abathengi baya kuyifumana loo nto xa ifumaneka (ukuqaliswa okutsha okanye ukubuyela kwisitokhwe).
Kutheni abathengi beodola kwangaphambili?
- Uninzi lwabathengi baya kuodola kwangaphambili ukuba bafuna ukuba phakathi kwabokuqala ukufumana imveliso entsha.
- Abanye abathengi nabo abathandi ukuphoswa ngabafikayo abatsha, ngakumbi ukuba bayaziwayo okanye isitokhwe silinganiselwe. Ke, bayaku-odola kwangaphambili endaweni yoko.
- Abathengi bakwa-odola kwangaphambili ukuxhasa iibrendi abazithembileyo, ngakumbi kwi-crowdfunding; iiodolo zangaphambili zinceda ukwenza iimveliso ziphile.
Kutheni amashishini ethanda iodolo yangaphambili?
- Ukuthengisa kwangaphambili kuthetha ingeniso eqinisekisiweyo ngaphambi kokuba imveliso iqaliswe.
- Ii-odolo zangaphambili zinceda ukuqikelela imfuno ukuze zingavelisi kakhulu okanye zibe ngaphantsi.
- Badala i-hype, njengoko iphulo loku-odola eliyimpumelelo lakha ulindelo kunye nomfutho.
Phawula: Ii-odolo zangaphambili zihamba ngaphaya kweqhinga lokuthengisa elinomtsalane. Bakwayindlela ekrelekrele yokulawula uluhlu kunye nemfuno.
Kutheni iiodolo zangaphambili zitshintsha umdlalo kumashishini
1. Uthengisa phambi kokuba ube ne-inventri
Ukuhamba kwemali okungcono sesona sizathu sikhulu samashishini athanda iiodolo zangaphambili. Kuba zithengisa imveliso ngaphambi kokwenza okanye ukuyithumela, iinkampani zinokubamba ingqalelo ngaphambi kokuba abathengi abathembekileyo bajonge ezinye iindlela.
Nantsi inyani enomdla: abathengi banokufikelela phantse nantoni na abayifunayo namhlanje. Nangona oku kukuhle, kukwathetha ukuba abathengisi banokhuphiswano oluninzi. Ke, iimveliso ezingafumanekiyo okanye ezingaphandle kwesitokhwe inokuba yinto egxotha abathengi.
Nangona kunjalo, ii-odolo zangaphambili zinceda ukusombulula lo mba ngokufumana intengiso kunye nenzala ngaphambi kokuba uqalise okanye ubuyise imveliso. Akusayi kuphinda kujikiswe abathengi xa sele belungele ukuthenga, nokuba loo nto isekwimveliso.
2. Ii-odolo zangaphambili zinceda amashishini aqikelele imfuno endaweni yokuqikelela
Ngaba ukhe waqaphela ukuba ezinye iibhrendi zibonakala zinesitokhwe esigqibeleleyo ngelixa ezinye zithengisa ngokukhawuleza kakhulu okanye zishiyeke kakhulu? Kungenxa yokuba ukuqikelela imfuno kunzima-kodwa iiodolo zangaphambili zenza kube lula.
Ukuthengisa iimveliso zomzimba kuhlala kuyingozi. Amashishini kufuneka alinganise imfuno ngokuchanekileyo, njengoko ehlala etyala imali kuphando, uyilo, kunye nemveliso okanye uluhlu lokuthenga.
Ke, ukuba uzama ukwenza imveliso yakho igqibelele phambi kokuyisungula, ukuthatha iiodolo zangaphambili kunokukunika umbono ocacileyo wento abayifunayo abathengi ngaphambi kokuba imveliso iqale. Ngelixa ezinye iingcali zoshishino zixhomekeke kwithuku (elisebenza kakuhle kubo), uninzi lwethu ludinga idatha yokwenyani, kwaye iiodolo zangaphambili zibonelela kanye loo nto. Bavumela abathengisi ukuba bavelise inani elifanelekileyo kunye nee-odolo zenqanawa ngexesha.
Umzekelo: Ibhrendi yokomelela ifuna ukukhulula isihlangu sokubaleka esilinganiselweyo. Endaweni yokwenza iiperi ezingama-20,000, ivula iiodolo zangaphambili. Emva kweentsuku ezili-10, ifumana ii-odolo eziyi-14,500 kwaye ihlengahlengise imveliso ngokufanelekileyo.
Kutheni le nto ibalulekileyo Ii-odolo zangaphambili zisusa umdlalo wokuqikelela kwaye zivumele amashishini ahambelane nemveliso kwimfuno yokwenyani.
3. Ii-odolo zangaphambili zakha i-hype kunye nemincili
I-Glowforge yakhe yakha i-hype enkulu malunga nemveliso ebingekho, ibangele US $ 28 yezigidi kwii-odolo zangaphambili. Ayingomlingo lowo, kodwa sisiphumo sephulo elicwangciswe kakuhle. Nangona iintengiso ezininzi kunye nezikrini zikhuphisana ngokuhoywa kwabasebenzisi mihla le kwaye abathengisi bayasokola ukugqama, iiodolo zangaphambili ziyindlela entle yokonwabisa abantu malunga neemveliso ezintsha ezisaphuhliswayo.
Ulungele ukusungula iphulo lakho loku-odola kwangaphambili? Gcina la macebiso alandelayo engqondweni:
- Yenza umfanekiso wemveliso yobungcali kwaye ukhuphele ukuze utsale umdla wabathengi.
- Ukukhuthaza imathiriyeli yoku-odola kwangaphambili kumajelo eendaba ahlawulwayo kunye nendalo.
- Nikeza inkuthazo ukukhuthaza abathengi abaninzi ukuba baodole kwangaphambili.
Nangona kunjalo, iiodolo zangaphambili zinokwenza okungakumbi kunokwakha nje i-hype. Isicwangciso esilungileyo sinokwandisa amathuba abathengi abathembekileyo abaphinda ukuthenga. Ukongeza, iiodolo zangaphambili zinokunyusa unxibelelwano lwebrendi kubaphulaphuli balo, zibabonisa ukuba inkxaso yabo ibalulekile.
Iindlela zoku-odola kwangaphambili: Hlawula ngoku xa kuthelekiswa nokuhlawula kamva
Ayizizo zonke iiodolo zangaphambili ezifanayo. Amanye amashishini afuna intlawulo epheleleyo ngaphambili, ngelixa amanye evumela abathengi ukuba bagcine ngaphandle kokuhlawula de bathunyelwe.
Indlela yoku-1: Hlawula ngoku (intlawulo epheleleyo ngaphambili)
Olona hlobo lwe-odolo luxhaphakileyo luthi "bhatala ngoku," apho abathengi bahlawula ixabiso elipheleleyo ngaphambili, njengokuthenga rhoqo. Umahluko kuphela kukuba baya kufumana imveliso kamva endaweni yoko nangoko. Sisicwangciso sokuya ukuba amashishini afuna:
- Cwangcisa ukuhamba kwemali kwangoko.
- Bamba ingqalelo yabathengi.
- Gcina abathengi benolwazi.
- Hlaziya iimveliso eziphumayo ngokuzenzekelayo.
neengozi
- Abanye abathengi banokuthandabuza ukuhlawula kwangaphambili into abangayi kuyifumana ngokukhawuleza.
- Abathengi banokukhathazeka xa kukho ukulibaziseka.
Ukhetho lwesi-2: Hlawula kamva (ihlawuliswe ekuthunyelweni)
"Hlawula kamva" yindlela yesibini enika indlela yokuguquguquka ngakumbi. Olu khetho luvumela abathengi ukuba bafake okanye bagcine into ngaphandle kokuhlawula kwangaphambili. Emva koko, abathengisi banokubiza imali epheleleyo xa imveliso ilungele ukuthunyelwa. Amashishini kufuneka asebenzise le ndlela ukuba afuna:
- Ukulinganisa umdla kwiimveliso ezintsha.
- Fumana iiodolo zeemveliso ngaphandle komhla wokukhutshwa obekiweyo.
- Ukuhlawulisa abathengi ngaphambi okanye emva kokuhlawula ababoneleli.
neengozi
- Akukho ngeniso eqinisekisiweyo de imveliso ihambe ngeenqanawa.
- Abanye abathengi banokurhoxisa ngaphambi kokuqaliswa.
Ukuvala
Ii-odolo zangaphambili zinokutshintsha umdlalo ukuba usungula imveliso entsha, uqhuba ishishini le-e-commerce, okanye unikezela ngempahla enoshicilelo olulinganiselweyo. Uya kuvelisa ukuthengisa kwangaphambili ngaphambi kokuvelisa uluhlu, imfuno yovavanyo ngaphambi kokuba utyale imali kwimveliso yobuninzi, kwaye udale i-hype, ungxamiseko, kunye nokukhetheka. Ke, ngaba ishishini lakho kufuneka lisebenzise iiodolo zangaphambili? Ukuba ufuna ukuthengisa okuphezulu, umngcipheko omncinci, kunye nesicwangciso esingcono sokuqaliswa kwemveliso, impendulo ngu-YES.
