Imakethi yebra yezemidlalo ifumana ukukhula okungazange kubonwe ngaphambili, kuphenjelelwa kukukhula kolwazi lokuqina komzimba kunye nenkqubela phambili yetekhnoloji. Eli nqaku lijonge ubungakanani bemarike, abaqhubi abaphambili, kunye nokuqonda kwengingqi kubumba ikamva leebhodi zezemidlalo.
Isiqulatho:
Imfuno ekhulayo yeeBra zeMidlalo
Izinto ezintsha kuYilo lweBra yezeMidlalo
Izinto ezikhethwa ngabathengi kunye neendlela
Iimpawu eziphambili kunye neMinikelo yazo
Imfuno ekhulayo yeeBra zeMidlalo
Ubungakanani beMarike kunye noQhekelelo lokuKhula
Imarike yebra yezemidlalo yehlabathi ikwindlela yokukhula eyomeleleyo. NgokoPhando kunye neeMakethi, imakethi yebra, ebandakanya iibras zezemidlalo, kuqikelelwa ukuba iza kukhula nge-19,044.13 yezigidi zeedola ngexesha le-2023-2028, isantya kwi-CAGR ye-7.78% ngexesha loqikelelo. Oku kukhula yinxalenye yendlela ebanzi kwimakethi yebra yehlabathi, ekuqikelelwa ukuba iya kufikelela kwiidola ezingama-60 eebhiliyoni ngo-2030, ikhula kwi-CAGR ye-5.7% ukusuka ngo-2023 ukuya ku-2030, njengoko kuxelwe nguPhando kunye neeMarike.
Abaqhubi abaphambili boKwandiswa kweMarike
Izinto ezininzi ziqhuba ukwanda kwemarike yebra yezemidlalo. Enye yezona zinto ziqhubayo kukwanda kokuthatha inxaxheba kwabasetyhini kwimidlalo nakwimisebenzi yokuqina komzimba. Njengoko abafazi abaninzi bezibandakanya kwimisebenzi yomzimba, imfuno yeebhodi zezemidlalo ezikumgangatho ophezulu ezinika intuthuzelo kunye nenkxaso iye yanda. Ukongeza, ukuqhubela phambili kwetekhnoloji kwilaphu kunye noyilo kwenze ukuba iibras zezemidlalo zibe nomtsalane ngakumbi. Iimpawu ezinje ngamalaphu afaka ukufuma, imitya elungelelanisiweyo, kunye noyilo olungenamthungo luphucula intuthuzelo kunye nokusebenza, ukutsala isiseko esibanzi sabathengi.
Ukunyuka kwe-e-commerce kunye nokungena okukhulayo kwee-smartphones nako kudlale indima ebalulekileyo ekukhuleni kwemarike. Amaqonga akwi-Intanethi abonelela abathengi ngoluhlu olubanzi lweenketho kunye nokulula kokuthenga ekhaya, ukonyusa ngakumbi ukuthengisa. NgokukaPhando kunye neeMarike, ukonyuka kokugxila kwinkonzo yabathengi ngabathengisi kunye nemisebenzi yobuchule yokuthengisa ikwanegalelo ekukhuleni kwemarike.
Ukuqonda kwiMarike yeNgingqi
Imarike yebra yezemidlalo ibonisa iinguqu ezibalulekileyo zengingqi. UMntla Melika kunye neYurophu zihamba phambili kwiimarike, ziqhutywa ngamanqanaba aphezulu okuqonda ukuba sempilweni kunye nengeniso enokulahlwa. EUnited States, imarike yeebras, kubandakanywa iibras zezemidlalo, kulindeleke ukuba ivelise ingeniso ye-USD 11.12 yezigidigidi ngo-2024, kunye nezinga lokukhula lonyaka le-2.45% ukusuka kwi-2024 ukuya kwi-2028, ngokutsho kwe-Statista.
I-Asia-Pacific ivela njengentengiso enengeniso, kunye namazwe afana neTshayina abonisa izinga lokukhula elincomekayo. Imakethi yaseTshayina kuqikelelwa ukuba iza kukhula kwi-CAGR ye-9.3% ukuya kuthi ga kwi-12.7 yeebhiliyoni zeedola ngo-2030, njengoko kuxelwe luPhando kunye neeMarike. Oku kukhula kubalelwa kukwanda kwabantu basezidolophini, ukunyuka kwemivuzo enokulahlwa, kunye nokwanda kokuqonda ukuba sempilweni nempilo.
Ngokwahlukileyo, iimarike kwimimandla efana noMzantsi Melika kunye noMbindi Mpuma kunye neAfrika zisaphuhla kodwa zibonisa amandla okukhula kwixesha elizayo. Le mimandla ibona ukonyuka kancinci kwemisebenzi yokomelela kunye nokukhula kodidi oluphakathi, olunokuthi luqhube imfuno yeebras zezemidlalo kwiminyaka ezayo.
Izinto ezintsha kuYilo lweBra yezeMidlalo
Ubuchwephesha beFabric obukwinqanaba eliphezulu
Ukuvela kweebras zezemidlalo kuphenjelelwe kakhulu kukuhambela phambili kwetekhnoloji yelaphu. Iibras zezemidlalo zanamhlanje ziyilwe ngezixhobo ezibonelela ngeempawu ezigqwesileyo zokumisa ukufuma, ukuphefumla, kunye nokuqina. Ngokomzekelo, ii-brand ezifana ne-Nike kunye ne-Lululemon ziye zafaka iingubo eziphezulu zokusebenza ezingagcini nje ukugcina umgqobi omile kodwa zibonelela ngempembelelo yokupholisa ngexesha lokuzivocavoca okukhulu. Ngokutsho kweCurve New York S / S 25 Intimates ingxelo, ukusetyenziswa kweengubo ezinzima, iingubo ezisemgangathweni ziyimfuneko yokugcina uluhlu olubanzi lwee-shades kunye nokugxila kwiinkcukacha zokunika imihla ngemihla imbonakalo yokunethezeka. Olu gxininiso kwiteknoloji yelaphu iqinisekisa ukuba iibras zezemidlalo azisebenzi nje kuphela kodwa zinesitayile kwaye zikhululekile.
Uyilo olungenamthungo kunye nolungenacingo
Uyilo olungenamthungo kunye nolungenazingcingo luye lwanda kakhulu kwintengiso yebra yezemidlalo. Olu yilo lubonelela ngamava agudileyo, angenawo umkrwelo, nto leyo ibalulekile kwiimbaleki kunye nakwabo bathanda ukomelela. Ingxelo yeCurve New York S/S 25 Intimates ibalaselisa ukubaluleka kolwakhiwo kunye nophuhliso olufanelekileyo, olulungelelanisa nentsingiselo eya kwiibras zezemidlalo ezingenamthungo kunye nezingenazingcingo. Iimveliso ezinje ngeHarper Wilde ziye zazisa izinto ezintsha ezinje ngemigca yexesha ekroliweyo kwiibrashi zebra, ecebisa ukuba ibotshelelwa phi ibra njengoko iyolula kwaye inxiba. Le ngqalelo kwiinkcukacha iphucula amava omsebenzisi ngokubanzi, yenza uyilo olungenamthungo kunye nolungenacingo lube lolona khetho lukhethwayo kubathengi abaninzi.
Customizable Fit kunye neNkxaso
Ukulungelelaniswa ngokwezifiso kunye nenkxaso yimiba ephambili ekuyilweni kweebhodi zezemidlalo zanamhlanje. Iimveliso zigxininisa ngakumbi ekudaleni iibrasi ezijongene noluhlu olubanzi lweentlobo zemizimba kunye neemfuno zenkxaso. Ngokomzekelo, i-brand ye-Canadian brand Understance iye yaqulunqa i-brand compression bra yokubopha nge-back panel airflow, ukubonelela ngenkxaso kunye nokuphefumula. Ukongeza, iCurve New York S/S 25 Intimates ingxelo ikhankanya ukusetyenziswa kweebhanti zeVelcro kunye ne-zip zangaphambili ngeempawu ezifana no-Anita, okwenza kube lula ukuthatha kunye nokuvala emva kotyando. Ezi mpawu zikhethwayo ziqinisekisa ukuba iibras zezemidlalo ziyakwazi ukulungelelaniswa nokukhethwa komntu ngamnye, ukunika induduzo enkulu kunye nenkxaso.
Izinto ezikhethwa ngabathengi kunye neendlela
Ukunyuka koMbaleko
Umkhwa wokubaleka ube nefuthe elikhulu kwimarike yebra yezemidlalo. I-Athleisure, edibanisa iimbaleki kunye nempahla yokuzonwabisa, iye yaba yeyona ndlela ibalaseleyo yefashoni, kunye nabathengi abafuna iimpahla eziguqukayo kunye nezinesitayile ezisebenzayo ezinokunxitywa ngaphakathi nangaphandle kwejimu. Ngokutsho kwe-SS25 Activewear Forecast, iimpawu ezifana ne-Alo Yoga kunye ne-Lululemon ziye zafumana imali kulo mkhwa ngokunikezela ngeebras zezemidlalo ezidibanisa ukusebenza kunye nesitayile. Olu tshintsho lusiya kukhuphiswano lwezemidlalo luqhubele phambili imfuno yeebras zezemidlalo ezingasebenziyo kuphela kodwa zisefashonini, zizenza zibe yeyona nto iphambili kwiiwodrophu zemihla ngemihla.
Ukuqukwa kunye nokwahluka kobungakanani
Ubandakanyo kunye nokwahluka kobukhulu yimizila ebalulekileyo kwishishini lebra yezemidlalo. Iimveliso ziya ziqonda ngakumbi ukubaluleka kokutya kwiindidi ezahlukeneyo zomzimba kunye nobukhulu. Ingxelo yeCurve New York S/S 25 Intimates iqaqambisa iinzame zeebrendi ezifana neMagnetic Me, ebonelela ngempahla yasebusuku ngokuvalwa kwemagnethi ukunceda abathengi abanesifo samathambo kunye nobunye ukukhubazeka. Ngokufanayo, i-SS25 Activewear Forecast ikhankanya ukubandakanywa kobukhulu ukuya kwi-5X ngeempawu ezifana ne-SKIMS, ukuqinisekisa ukuba iibhodi zezemidlalo zifikeleleka kubaphulaphuli ababanzi. Oku kugxininiswa kubandakanywa kunye nokwahluka kobukhulu kubonisa indlela yoshishino olubanzi ekuyileni iimveliso ezilungiselela bonke abathengi, nokuba baluhlobo luni lomzimba okanye ubungakanani.
Iinketho ezizinzileyo kunye ne-Eco-Friendly
Uzinzo luyinkxalabo ekhulayo phakathi kwabathengi, kwaye imarike yebra yezemidlalo ayinjalo. Iimveliso ziya zisanda ngokwanda iindlela zokusebenzisa i-eco-friendly kunye nemathiriyeli ukuhlangabezana nemfuno yeemveliso ezizinzileyo. Ngokutsho kweNgxelo ye-Undressing Opportunities kwi-Shapewear report, iibrendi ezifana ne-Proclaim zikhokela indlela ngempahla yokumila esekwe kwisityalo eyenziwe kwi-Tencel, i-organic cotton, i-hemp, kunye ne-cupro. Oku kuzinikela kuzinzo kukwabonakala kwimarike yebra yezemidlalo, kunye neempawu ezibandakanya imathiriyeli esetyenzisiweyo kunye neenkqubo zemveliso ezilungele indalo. Njengoko abathengi beba nokuqonda ngakumbi kokusingqongileyo, imfuno yebras yezemidlalo ezinzileyo kulindeleke ukuba iqhubeke nokunyuka.
Iimpawu eziphambili kunye neMinikelo yazo
I-Nike: Intsebenzo yobuvulindlela kunye neSimbo
I-Nike kudala yaba yinkokeli kwimarike ye-bra yezemidlalo, eyaziwa ngokuba yi-innovative designs edibanisa ukusebenza kunye nesitayela. Ukusetyenziswa kohlobo lwetekhnoloji yelaphu ephezulu kunye noyilo olungenamthungo luqinisekisa ukuba iibras zabo zezemidlalo zibonelela ngentuthuzelo enkulu kunye nenkxaso. Ukuzibophelela kwe-Nike ekubandakanyekeni kukwabonakala kuluhlu lwabo olubanzi lobungakanani kunye neenketho ezilungele wena.
Lululemon: Ukudibanisa Intuthuzelo kunye nokusebenza
I-Lululemon idume ngeempahla zayo ezisebenzayo ezikumgangatho ophezulu, kwaye iibras zabo zezemidlalo azinjalo. I-brand igxile ekudaleni iibrasi ezinikezela zombini intuthuzelo kunye nokusebenza, kunye neempawu ezifana neendwangu zokuthambisa umswakama kunye neentambo ezilungelelanisiweyo. Ugxininiso lukaLululemon kwi-athleisure trend lubonakala kwi-design yabo yesitayela, okwenza iibranti zabo zezemidlalo zilungele ukusebenza kunye nokugqoka kwansuku zonke. I-SS25 Activewear Forecast ibalaselisa ukuzinikela kukaLululemon ekwenzeni izinto ezintsha kunye nokusebenza, ukuqinisa isikhundla sabo njengophawu oluphambili kwimarike yebra yezemidlalo.
Ngaphantsi kweSikrweqe: Izisombululo zeNkxaso eziPhezulu zeMpembelelo
I-Under Armor iyaziwa ngezisombululo zayo zenkxaso ephezulu, ukubonelela iimbaleki ezifuna inkxaso ephezulu ngexesha lokuzilolonga ngamandla. Iibras zezemidlalo ze-brand ziyilwe ngobuchwephesha belaphu obuphambili kunye neendlela ezilungeleyo ezilungeleyo, ziqinisekisa ukuba zibonelela ngenkxaso eyimfuneko kunye nentuthuzelo. Ngokwengxelo yeCurve New York S/S 25 Intimates, Ngaphantsi kweArmour kugxilwe ekubandakanyekeni kunye nokwahluka kobukhulu kuyabonakala kuluhlu olubanzi lobungakanani kunye namanqanaba enkxaso. Oku kuzibophelela ekufezekiseni iimfuno zabo bonke abathengi kwenza ukuba i-Under Armor ibe lolona khetho luphezulu kwiibhodi zezemidlalo ezinempembelelo ephezulu.
isiphelo
Imakethi yebra yezemidlalo iyaqhubeka nokuvela, iqhutywa zizinto ezintsha kuyilo, itekhnoloji yelaphu, kunye nezinto ezikhethwa ngabathengi. Njengoko iimpawu ezifana ne-Nike, i-Lululemon, kunye ne-Under Armor zikhokelela indlela kunye neminikelo yazo ephakamileyo, ukugxila ekubandakanyekeni, ukuzinza, kunye neendlela zokugijima kuya kubumba ikusasa loshishino. Ngemfuno ekhulayo yeebhodi zezemidlalo eziguquguqukayo, ezinesitayile, kunye ne-eco-friendly, intengiso ikulungele ukukhula okuqhubekayo kunye nokutsha. Njengoko abathengi besiya benokuqonda ngakumbi kunye nokukhathalela okusingqongileyo, iibrendi ezibeka phambili ezi ndlela ziya kuba kwindawo entle ukuphumelela kwimarike yebra yezemidlalo ekhuphisanayo.
