Ukusukela oko kwathi kwavela iTikTok, umhlaba uqhagamshelwe ngakumbi kunangaphambili. Ukusuka ekufumaneni ifashoni yamva nje yokufumana inkuthazo kwiindlela zokhathalelo lwesikhumba, iqonga liqhubele phambili iingxoxo kwizisombululo ezisebenzayo kunanini na ngaphambili. Omnye umkhwa onjalo othe wathimba ingqalelo yabathandi bokhathalelo yi #MilkyToner. Olu tshintsho luthambileyo kodwa lusebenzayo lokhathalelo lwesikhumba luguqula iindlela zesiqhelo, ngakumbi kwabo banolusu olubuthathaka. Masingene kwihlabathi leetoni zobisi kwaye siphonononge ukuba kutheni zisiba zezona zinto zibalulekileyo kwizixhobo zobuhle kwihlabathi liphela.

Isiqulatho
● Yintoni iitoni zobisi?
● Ukunyuka kwe-#MilkyToner kwiTikTok
● Iingenelo zeetoni zobisi
● Amathuba entengiso yeempawu zobuhle

Ziziphi iitoni zobisi?

I-Milky toners yinto entsha ye-skincare ethathe ilizwe lobuhle ngoqhwithela. Embindini wabo, ezi toner zilula, zilulwelo olukhanyayo olufana nokuhambelana kobisi. Ziyilelwe ukuba zifakwe emanzini, zithomalalise, kwaye zilungiselele ulusu kumanyathelo alandelayo okhathalelo lwesikhumba. Ngokungafaniyo nabalingane babo bamanzi, iitoni zobisi zihlala zineemollients kunye ne-humectants ezinikezela umaleko owongezelelweyo wokufuma, zibenza babe luncedo ngakumbi kwabo banolusu olomileyo okanye olubuthathaka.

Ngokwenyani, i-milky toner yintlanganisela yeentanda-bulumko zaseMpuma naseNtshona zokhathalelo lwesikhumba, ezitsala inkuthazo evela kumanyathelo amaninzi eendlela zokhathalelo lwesikhumba saseKorea kunye neendlela zokuhlambela ubisi lwesintu ukwenza imveliso edibana nabaphulaphuli behlabathi abafuna izisombululo ezisebenzayo kodwa ezithambileyo zokhathalelo lwesikhumba.

Ukunyuka kwe #MilkyToner kwiTikTok

Umkhwa we #MilkyToner ufumene ukwanda okubonakalayo kokuthandwa kwiTikTok, kunye neembono zikhula ngokuthe ngcembe ukusukela phakathi ku-2023. Ngokwe-TikTok idatha yehlabathi jikelele evela kwi-Exolyt, i-hashtag #MilkyToner (kubandakanya iiyantlukwano ezinje nge #milkytoner kunye ne #milkytoners) ifikelele kwincopho yeembono ezizizigidi ezi-4.3 nge-14 kaDisemba 2023.

Ipateni yokukhula kwendlela inika umdla ngakumbi. Igrafu ibonisa ukunyuka okubukhali kweembono eziqala ngo-Oktobha 2023, kunye neencopho ezininzi kunye neentlambo ezilandelayo. Oku kuguquguquka kucebisa ukuba ngelixa imeko ifumene ukutsaleka okubalulekileyo, isekwinqanaba eliguqukayo, elinokubanakho ukukhula ngakumbi kunye nendaleko.

I-WGSN TikTok Analytics' STEPIC Index ibonelela ngolwazi olongezelelekileyo kwiimpawu zesimo:

• Ulungelelwaniso: Intsingiselo ibonisa ulungelelwaniso oluphakathi kunye nezalathiso zangoku zeshishini lobuhle, ebonisa ukubaluleka kwayo kwiinkqubo zangoku zokhathalelo lwesikhumba.
• Ubude bokuphila: Ngamanqaku obomi obuphakathi, i-#MilkyToner kulindeleke ukuba ihlale ifanelekile kwixesha elifutshane ukuya kweliphakathi, nto leyo eyenze ukuba ibe yingqwalasela enexabiso kwiibrendi zobuhle nakubathengi ngokufanayo.
• I-Trend Investment Projection: Uhlalutyo lucebisa isicwangciso "soVavanyo", sicebisa ukuba ii-brand kufuneka zihlolisise lo mkhwa ngokuzisa iimveliso kwimiqulu encinci.

I-STEPIC *: I-STEPIC yimodeli yohlalutyo eyenziwe yi-WGSN.com, equka imimandla yoMbutho, iThekhnoloji, iNdawo, iPolitiki, iShishini kunye noBuchule. Kwaye isalathisi se-SEPIC sisalathisi esenziwe ngophando olusemgangathweni kunye nobungakanani kwezi zihloko.

Ukunyuka kwe #MilkyToner kwiTikTok kubonakalisa utshintsho olubanzi kukhathalelo lwesikhumba. Abasebenzisi baya betsaleleka ngakumbi kwiindlela ezithambileyo, ezondla ngakumbi ezihambelana nendlela "ye-skinimalist". IiTikTokers zabelana ngamava abo ngeetoni zobisi, zihlala ziqaqambisa izibonelelo ezinje ngokuphuculwa kwamanzi, umqobo wolusu owomeleziweyo, kunye nokukhanya “kweglasi” enqwenelekayo.

Abadali bomxholo eqongeni baphonononga iimveliso ezahlukeneyo kunye neemveliso, kubandakanywa neminikelo evela eMzantsi Korea-based I'm From, Canada's The Ordinary, kunye ne-US brands njengeThayers kunye ne-ILIA. Le yantlukwano kwiimveliso ezibonisiweyo ibonisa umdla wehlabathi jikelele kwindlela, ukudlula imida yejografi.

Njengoko umkhwa we #MilkyToner uqhubeka nokuba namandla, inika ithuba elikhethekileyo kubo bobabini abasekiweyo kunye nemveliso ye-skincare ekhulayo yokwenza imali kubathengi kumdla wokuthamba, ukuhambisa amanzi, kunye neemveliso ezininzi. Ulungelelwaniso oluphakathi lo mkhwa kunye nobude bobomi bucebisa ukuba nangona ingeyofashoni edlulayo, iibrendi kufuneka zisondele kuyo ngenzondelelo elinganiselweyo, zivavanya amanzi ngokwenziwa kwezinto ezintsha kunye nezicwangciso ezijoliswe kuzo zentengiso.

Iinzuzo zeMilky Toners

Iitoni zobisi zibonelela ngeenzuzo ezininzi ezibonelela ngeentlobo ezahlukeneyo zolusu kunye neenkxalabo. Ezi ziqulunqo zobisi zidibanisa ezona zinto zibalaseleyo zehlabathi - iipropati ze-hydrating ze-moisturizer kunye nomsebenzi wokulungiselela we-toner yendabuko. Enye yeenzuzo eziphambili ze-milky toner kubuchule bazo obuthambileyo kodwa obusebenzayo bokuhambisa amanzi. Ngokungafaniyo ne-astringent toners yendabuko, iitoni ezinobisi zibonelela ngesenzo sokucoca esithambileyo esingahluli ulusu lweeoyile zendalo. Oku kubenza babe luncedo ngakumbi kwabo banolusu olomileyo okanye olubuthathaka, njengoko benceda ukuqinisa umqobo wolusu ngaphandle kokubangela ukucaphuka.

Enye inzuzo ebalulekileyo yeetoni zobisi yimpembelelo yazo epholileyo kunye nokuzola eluswini. Amachiza amaninzi aquka izithako ezifana ne-chamomile, i-oat extracts, okanye ezinye izinto ezichasayo ezinceda ukunciphisa ubomvu kunye nokucaphuka. Oku kwenza i-milky toner ibe lolona khetho lubalaseleyo kwabo banolusu olubuthathaka okanye olusebenzayo, njengoko lunokunceda ekunciphiseni ukungonwabi ngelixa lusabonelela ngeenzuzo zetoner.

I-Milky toner nayo idlala indima ebalulekileyo ekuxhaseni nasekomelezeni umqobo wolusu. Ngokubonelela ngoluhlu lwesondlo kunye ne-hydration, banceda ukugcina imisebenzi yokukhusela yendalo yolusu. Oku kubaluleke kakhulu ekulweni noxinzelelo lwendalo kunye nokuthintela ukulahleka komswakama, oku kunokukhokelela kwimicimbi eyahlukeneyo yesikhumba. Iipropathi ezithambileyo zokukhupha ezinye iitoni ezinobisi, ezinjengezo zinezithako ezivundisiweyo njengeSaccharomyces, zinokunceda ukukhuthaza ulusu olugudileyo, olukhanyayo ngaphandle kokucaphukisa.

Iitoni zobisi zihlala zibandakanya indibaniselwano yezithako zokuthambisa, ukuthambisa, kunye nezithintelo. Amanye amacandelo aphambili aquka:

• I-Colloidal Oatmeal: Iyaziwa ngokuthambisa kunye neempawu zokuchasa ukudumba, ilungele ulusu olubuthathaka.
• IiCeramide: Ezi lipids zinceda ukomeleza umqobo wolusu kwaye zigcine ukufuma.
• Niacinamide: Uhlobo lwevithamin B3 enokunceda ekuphuculeni ukumila kolusu kunye nokunciphisa ukudumba.
• IGlycerin: I-humectant enamandla etsala kwaye igcina ukufuma eluswini.
• I-Panthenol: Ikwabizwa ngokuba yi-pro-vitamin B5, inceda ukuhambisa amanzi kunye nokuthomalalisa ulusu.
• I-Rice Extract: Ihlala isetyenziswa kwi-skincare yase-Asia, isicatshulwa serayisi sinokunceda ukuqaqamba kunye nokuthambisa ulusu.
• I-Hyaluronic Acid: I-hydrator enamandla enokuthi ibambe ukuya kuthi ga kwi-1000 ubunzima bayo emanzini.

Ezi zithako zisebenza ngokubambisana kwiitoni zobisi ukubonelela ngeenzuzo ezininzi, ukusuka kwi-hydration kunye ne-soothing ukuya kwi-exfoliation ethambileyo kunye nenkxaso yomqobo. Xa ukhetha i-milky toner, qwalasela inkxalabo yakho yesikhumba kwaye ujonge ukwakheka okubandakanya izithako ezilungiselelwe ukujongana nezo mfuno.

Amathuba eMarike kuMashishini oNobuhle

Ukunyuka kokuthandwa kweetoni zobisi kunika amathuba abalulekileyo eemveliso zobuhle ukwenza imali kulo mkhwa ukhulayo. Nanga amanye amathuba emarike aphambili ekufuneka uwaqwalasele:

1. Ukwandiswa kwemida yeMveliso:

Umxholo ongaphakathi kolu hlaselo lwentlalo lukwinqanaba lophononongo njengoko abasebenzisi belinga ngeempawu zokuzisa iitoni zobisi. Ngemakethi ye-skin toner yehlabathi kuqikelelwa ukuba iya kufikelela kwi-2.1 yeebhiliyoni zeedola ngo-2033, ikhula kwi-CAGR ye-5.2%, iimveliso zobuhle zinethuba elikhulu lokwandisa imigca yazo yemveliso ukubandakanya iitoni zobisi. Le ndlela yokukhula ibonisa umdla wabathengi ozinzileyo kwiitoni, ngakumbi ezo zineempawu zokuhambisa amanzi kunye nezondlo.

2. UkuJonga Ulusu Olubuthathaka:

I-Milky toners ifumana ukutsaleka ngenxa yokuhambelana kwazo neentlobo zesikhumba ezibuthathaka. Iimveliso zinokujolisa ekuphuhliseni ukwakheka okuthambileyo okuhlangabezana neli candelo likhulayo labathengi, kugxininiswa izithako ezifana ne-colloidal oatmeal, iiceramides, kunye ne-niacinamide ezithomalalisa kwaye zilungise umqobo wolusu. Ii-hashtag eziyeleleneyo eziquka #MilkySkincare, #HydratingSkincare, kunye ne #SensitiveSkin zibonisa ukuba iitoni zobisi kusenokwenzeka ukuba zidume phakathi kwabathengi abane-acne kunye ne-eczema, abafuna iimveliso ezinokuthambisa ulusu.

3. Ukusebenzisa iindlela zoBubuhle obucocekileyo:

Imakethi ingqina ukwanda kwemfuno yeemveliso zobuhle eziphilayo nezicocekileyo. Icandelo lezinto eziphilayo zemarike ye-skin toner kulindeleke ukuba ikhule kwi-CAGR ye-4.7% ngokusebenzisa i-2033.

4. ImiSebenzi emininzi:

Abathengi bayanda befuna iimveliso ezibonelela ngeenzuzo ezininzi. Iimveliso zinokuphuhlisa i-milky toner ezingagcini nje ngokuba ne-hydrate kodwa zikwabonelela ngeenzuzo ezongezelelweyo zokhathalelo lwesikhumba ezinje ngokucolwa kancinci, ukuqaqamba, okanye iipropathi zokuchasa ukuguga. Oku kuhambelana nomkhwa wokunakekelwa kwesikhumba ulungelelaniswa ngakumbi kwaye usebenze kakuhle.

isiphelo

Indlela ye-#MilkyToner kwiTikTok ibonisa utshintsho oluya kubumnene, ukuhambisa amanzi, kunye neemveliso ezininzi zokhathalelo lwesikhumba. Ngolungelelwaniso oluphakathi kunye namanqaku obomi, i-milky toner ibonise ukuba inokuba ngaphezu kwefad edlulayo, inika iimpawu zobuhle ithuba lokuvuselela kule marike evelayo. Njengoko abathengi bebeka phambili impilo yolusu kunye nokukhuselwa komqobo, iitoni zobisi zimi kakuhle ukuhlangabezana nezi mfuno ngokuqulunqwa kwazo okuthambileyo kunye neempawu ezithomalalisayo. Umtsalane walo mkhwa kwabo banolusu olubuthathaka okanye olusebenzayo longeza ngakumbi amandla entengiso.

Kwiimpawu zobuhle, impumelelo ixhomekeke ekuphuhliseni ukuqulunqwa kwezinto ezintsha, ukugxininisa izithako zendalo kunye nezicocekileyo, kunye nokufundisa abathengi malunga neenzuzo zeetoni zobisi. Ngelixa kusekumanqanaba okuqala, njengoko kubonisiwe sisincomo "soVavanyo", imeko ibonisa isithembiso sokukhula kwexesha elizayo. Iimveliso kufuneka ziqwalasele ukwazisa iimveliso ze-milky toner kwimiqulu encinci, egxininise ekuqulunqweni okukodwa kunye nezicwangciso ezijoliswe kuzo zokuthengisa ukuze kuxhaswe kulo mkhwa ovelayo kwiindlela zokunakekelwa kwesikhumba zemihla ngemihla.