Kwilizwe elihlala livela lobuhle kunye nokhathalelo lwesikhumba, inkwenkwezi entsha iye yaphakama, yatsala umdla wabathengi kunye neengcali zeshishini ngokufanayo: i-sunscreen enemibala. Njengoko imigca phakathi kokhathalelo lwesikhumba kunye ne-makeup iqhubeka nokufiphala, #TintedSunscreen iye yavela njengendlela yamandla kwi-TikTok, ebonisa utshintsho kwizinto ezikhethwa ngabathengi kwiimveliso ezisebenza ngeendlela ezininzi ezibonelela ngokukhusela kunye nokugubungela. Eli nqaku lijonge kwisenzeko sezikhuseli zelanga ezinetinted, kuphononongwa izibonelelo zazo, iintsingiselo zemarike, kunye nokwenziwa kwezinto ezintsha ezilungisa ngokutsha imbonakalo yobuhle. Ukusuka ekuhlalutyeni impembelelo ye-TikTok ukuya kuphononongo lwentelekelelo yentengiso yehlabathi, siya kufumanisa ukuba kutheni i-sunscreens enemibala ayiyonto nje edlulayo, kodwa ludidi olutshintsha umdlalo olulungele ukukhula okubalulekileyo kunye nokuqamba izinto ezintsha.

Isiqulatho
● Yintoni i-Tinted Sunscreen: Inkcazo kunye neeNzuzo
● ITikTok Buzz: #TintedSunscreen Trend Analysis
● Ukuveliswa kwezinto eziNtsha kwiMveliso kunye neeNdlela zokuYilwa
● Amathuba eMarike kunye neFuture Outlook
● Yintoni elandelayo kwiZikhuseli zelanga eziTinted?

Yintoni i-Tinted Sunscreen: Inkcazo kunye neeNzuzo

I-sunscreen ene-Tinted yimveliso edibeneyo edibanisa iimpawu zokukhusela ze-sunscreen kunye nokugubungela isiseko esikhanyayo okanye i-moisturizer e-tinted. Olu qulunqo lubonelela ngokhuseleko olubanzi lwe-UV ngelixa lubonelela ngetinti ecacileyo enokuthi ikhuphe ithoni yesikhumba kwaye yenze isiphelo sendalo, esikhazimlayo.

Iinzuzo eziphambili:

• Ukukhuselwa kwelanga: Umsebenzi ophambili wezikhuseli zelanga ezinetinted kukukhusela ulusu kwimitha eyingozi ye-UVA kunye ne-UVB, ebonelela ngokhuseleko olubanzi nge-SPF engama-30 okanye ngaphezulu.
• Ukuphucula ithowuni yolusu: I-tint inceda ukukhupha ithoni yesikhumba, ukunciphisa ukubonakala kwamabala, kunye nokubonelela ngembonakalo yendalo ngaphandle kobunzima besiseko semveli.
• Iifomula ezinemisebenzi emininzi: Uninzi lwe-sunscreens olune-tinted lubandakanya izibonelelo ezongezelelweyo zokunakekelwa kwesikhumba, ezifana ne-hydration, iipropathi zokulwa nokuguga, kunye nokukhuselwa kuxinzelelo lokusingqongileyo.
• Akukho bafo bamhlophe: Ngokungafaniyo ne-sunscreens ye-mineral yendabuko, iifomyula ezinemibala zisusa i-white cast ehlala ishiywe esikhumbeni, ibenza bafaneleke kuzo zonke iithoni zesikhumba, ngakumbi i-complex complex.
• Ukugcinwa kwexesha: Ngokudibanisa ukukhuselwa kwelanga kunye nokugubungela ukukhanya, i-sunscreens ene-tinted ihambisa i-skincare kunye ne-makeup routines, ibhenela kubathengi abafuna ukusebenza kakuhle.
• Ulusu olunobuntunu olunobuhlobo: Uninzi lwezihluzi zelanga ezenziwe nge-tinted ezenziwe nge-mineral filters ezifana ne-zinc oxide kunye ne-titanium dioxide, ezingafane zibangele ukucaphuka, zizenze zilungele ulusu olubuthathaka okanye olune-acne.

I-TikTok Buzz:: #TintedSunscreen Uhlalutyo lweNdlela yokuGqibela

I-WGSN ye-TikTok Analytics ye-WGSN ityhila indlela yokukhula eyomeleleyo ye-#TintedSunscreen, ngeembono zonyuka ukusuka kwi-4.4 yezigidi ngoJulayi 2023 ukuya kwi-24.6 yezigidi ngoJuni ka-2024.

Izimvo eziphambili :

• Ukukhula Okukhawulezayo: Igrafu ibonisa ukunyuka okuthe gqolo kweembono ukusuka ngoJulayi 2023 ukuya kuMeyi 2024, kunye ne-spikes ephawulekayo ekudumeni ngexesha lentwasahlobo nasekuqaleni kweenyanga zasehlotyeni.
• STEPIC* Isalathiso: Ibonisa ubomi "obude kakhulu" kunye nolungelelwaniso "oluPhakathi", iphakamisa intsingiselo ezinzileyo nehlala ixesha elide.
• Intelekelelo yoTyalo-mali oluTrendi: Amandla anamandla okukhula kwemarike kunye nokwamkelwa kwabathengi.
• Cross-Category Impact: Ukubakho kokutshintsha iipatheni zenkcitho kuwo omabini amacandelo e-skincare kunye ne-makeup.

I-STEPIC *: I-STEPIC yimodeli yohlalutyo eyenziwe yi-WGSN.com, equka imimandla yoMbutho, iThekhnoloji, iNdawo, iPolitiki, iShishini kunye noBuchule. Kwaye isalathisi se-SEPIC sisalathisi esenziwe ngophando olusemgangathweni kunye nobungakanani kwezi zihloko.

Ngokutsho kwe-Glimpse, inzala kwi-sunscreens ene-tinted ikhule nge-26% kunyaka odlulileyo, kunye nomthamo wokukhangela wangoku we-104,000 ngenyanga. Oku kukhula kuhambelana nedatha yeTikTok, eqinisekisa ukwanda komdla wabathengi kumaqonga amaninzi.

Okwangoku, indlela ye-#TintedSunscreen kwiTikTok ibetha ibhalansi phakathi komxholo oveliswe ngumsebenzisi kunye neengcebiso zeengcali. Abathengi babelana ngentshiseko ngamava abo ngeemveliso ze-SPF ezinemibala, ngelixa iingcali ze-skincare zilinganisa awona mayeza asebenzayo okukhusela ilanga okwaneleyo. Ngexesha elifutshane, iibrendi kufuneka zigxininise ekuboniseni imigca yemveliso esele ikho, ukubonisa iindlela ezifanelekileyo zokusebenzisa kunye nezixa ezifanelekileyo zokusebenzisa ukhuseleko oluphezulu kunye nokhuseleko.

Ukujonga phambili, kukho amandla abalulekileyo ophuhliso lwemveliso entsha (NPD) kolu didi, ngogxininiso olubalulekileyo ekwandiseni uluhlu lwemithunzi ukulungiselela uluhlu olwahlukileyo lweethowuni zesikhumba. Oku kubaluleke ngakumbi ekujonganeni neemfuno zabantu bemibala (POC), apho ii-SPF zemveli zeminerali zihlala zishiya i-cast emhlophe engathandekiyo. Njengoko umkhwa uqhubeka uvela, sinokulindela ukubona iifomyula ezintsha ezidibanisa ukhuseleko lwelanga olusebenzayo kunye ne-inclusive, i-tints ephucula ulusu efanelekileyo kuzo zonke ii-complexations.

Ukwenziwa kwezinto ezintsha kwiMveliso kunye neeNdlela zokuYilwa

Njengoko imakethi ene-tinted sunscreen iqhubeka nokuvela, iibrendi zigxile kuqulunqo olutsha ukuhlangabezana neemfuno zabathengi kwaye lugqame kukhuphiswano lomhlaba. Nazi iindlela eziphambili ezibumba uphuhliso lwemveliso kolu didi:

Uluhlu lwemithunzi oluqukayo

Ukuzibophelela kweshishini lobuhle ekubandakanyekeni kube nefuthe elimandla kwimixube eyenziwe ngetinted sunscreen. Iibrendi ngoku zibonelela ngoluhlu olubanzi lwee-shades ukulungiselela iitoni zesikhumba ezahlukeneyo. Umzekelo, iFenty's Hydra Vizor Huez Tinted Moisturizer ene-SPF 30 iza ngee-shades ezili-10, ihlangabezana neemfuno zesiseko esibanzi sabathengi. Ukongeza, ezinye iimveliso zinetekhnoloji yokulungelelanisa imibala elungelelanisa ithoni yesikhumba somntu onxibileyo ukuze agqibezele umntu. Imixube ekwinqanaba eliphezulu iqwalasela ubunzulu bolusu kunye neethoni zangaphantsi, iqinisekisa inkangeleko yendalo ethe kratya kunye nethambileyo kuwo wonke amabala ahlukeneyo.

Iifomyula ezinemisebenzi emininzi

I-sunscreens ene-tinted iyavela ukuze ibonelele ngaphezu kokukhusela ilanga ngokubandakanya izibonelelo ezongezelelweyo zokunakekelwa kwesikhumba. Amachiza amaninzi ngoku aquka izithako ezifana ne-peptides, i-antioxidants, kunye ne-hyaluronic acid ukujongana nemigca emihle kunye nokuphucula ukuqina kwesikhumba. Kwabo banolusu olubuthathaka, iibrendi zongeza izinto zokuthomalalisa ezifana ne-niacinamide, centella asiatica, kunye nekhala. Ngokunyuka kwexesha lesikrini, ezinye i-sunscreens ezinemibala zikwabonelela ngokhuseleko ekukhanyeni okuluhlaza okukhutshwa zizixhobo zedijithali. Ukongeza, iifomyula ezityetyiswe ngee-antioxidants ezifana nevithamini C kunye no-E zibonelela ngokhuseleko olongezelelweyo

IiNdlela zoBubuhle obuZinzileyo nezicocekileyo

Abathengi be-Eco-conscious baqhuba imfuno yozinzo oluzinzileyo kunye nokukhethwa kwe-sunscreen ecocekileyo "ecocekileyo". Iimveliso zisuka kwizithako ezinobungozi ezifana ne-oxybenzone kunye ne-octinoxate, zikhetha izihluzo zeminerali ezikhuselekileyo ezifana ne-zinc oxide kunye ne-titanium dioxide ukukhusela i-ecosystems yaselwandle. Izisombululo zokupakisha ezitsha, ezinje ngeityhubhu ezibolayo kunye nezikhongozeli ezinokuphinda zizaliseke, nazo ziyathandwa. Kukho ukhetho olukhulayo lokuqulunqwa okusebenzisa izithako zendalo, ezisekelwe kwizityalo kunye nokuphepha iziqholo ezenziweyo kunye nezigcini. Iibrendi ezininzi zifumana izatifikethi ukuze zibhenele kubathengi abaziphethe kakuhle.

Amathuba eMarike kunye neFuture Outlook

Ukukhula kweMarike yeHlabathi kunye noQikelo

Imakethi ye-sunscreen ene-tinted ifumana ukukhula olomeleleyo, oluqhutywa kukwandisa ulwazi lwabathengi ngokhuseleko lwelanga kunye nemfuno yeemveliso zobuhle ezisebenzayo. Ngokophando lwamva nje lwemakethi, imarike yelanga yelanga ethathiweyo kuqikelelwa ukuba iya kufikelela kwi-1.5 yeebhiliyoni zeedola ngo-2028, kunye nezinga lokukhula lonyaka elihlanganisiweyo (CAGR) ye-6.8% ukusuka ku-2023 ukuya ku-2028. Oku kukhula kubalelwa kwizinto ezininzi, kubandakanya nokunyuka kweenkxalabo zomhlaza wolusu, ukukhula komdla kwimveliso yendalo kunye ne-organic skincare, kunye nokwanda kokuthandwa kwe-makeup-skincare.

Ummandla weAsia-Pacific kulindeleke ukuba ubone ukukhula okukhawulezayo, kunye namazwe afana neTshayina, iJapan, kunye noMzantsi Korea okhokelayo. Oku kunokunxulunyaniswa nenkcubeko eyomeleleyo yobuhle balo mmandla, ukwanda kwengeniso enokulahlwa, nokwanda kokuqonda ngokhuseleko elangeni. UMntla Melika kunye neYurophu ziyaqhubeka ukuba ziimarike ezibalulekileyo, kunye nabathengi kule mimandla bebonisa ukhetho lwepremiyamu kunye nokuveliswa kwezinto ezintsha zokwenziwa kwe-sunscreen.

Oku kukhula kwemarike kuqikelelwa, kunye nokukhula kokuthandwa kweevidiyo ezifakwe kwi-sunscreen kwi-TikTok, ebone ukwanda okukhulu ngexesha lentwasahlobo nasekuqaleni kweenyanga zehlobo lika-2024, kunika amathuba abalulekileyo. Le pateni yexesha lonyaka iqaqambisa amandla okuthengisa ekujoliswe kuwo kunye nokuqaliswa kwemveliso ebekwe ixesha ukuhambelana nencopho yamaxesha omdla wabathengi.

Yintoni elandelayo kwi-Tinted Sunscreens?

Ingxelo ye-WGSN ye-TikTok yoHlalutyiso ye-WGSN ityhila ukuba imeko ye-sunscreen ene-tinted inobomi "obude kakhulu" kunye nokulungelelaniswa "okuphakathi", ebonisa amandla ayo okukhula okuzinzileyo kunye nokungena kwintengiso. Ubomi obude bucebisa ukuba i-sunscreens ene-tinted ayiyona nje i-fad edlulayo kodwa udidi olunamandla okuhlala kwishishini lobuhle.

Intelekelelo yotyalo-mali oluqhelekileyo icebisa ukwandisa utyalo-mali kwizikhuseli zelanga ezinetinted, ezibonisa amandla anamandla okukhula kwemarike kunye nokwamkelwa kwabathengi. Oku kulungelelaniswa nendlela ebonwayo yezikhuseli zelanga ezinombala ezihambela phambili kuzo zonke iindidi kunye namashishini, ezinokuthi zitshintshe iipatheni zenkcitho yabathengi kuwo omabini amacandelo okhathalelo kunye ne-makeup.

Ikamva lee-sunscreens ezinombala oqaqambileyo liya kubona ukuhambela phambili kobuntu, kunye neempawu ezixhasa i-AI ukwenza imixube yesiko ehambelana neetoni zesikhumba kunye nokujongana neenkxalabo ezithile zokhathalelo lwesikhumba. Uzinzo luya kuhlala lugxininiso oluphambili, kunye neendlela zokupakisha ezinokuphinda zizaliseke, ukwakheka kwezinto eziphilayo, kunye nezithako ezikhuselekileyo zolwandle ezinomtsalane kubathengi be-eco-conscious.

Njengoko umkhwa uqhubeka nokuguquka, sinokubona ukwanda kwiindidi ezikufutshane, ezifana ne-sunscreens yomzimba enemibala, i-scalp sunscreens, kunye neendlela ezikhethekileyo zobomi obusebenzayo okanye iimeko ezithile zokusingqongileyo.