Iindlela ezili-10 zokwenza iQhinga leNtengiso leTikTok eliyimpumelelo

Ngaba ukufumanisa kunzima ukufumana isicwangciso esifanelekileyo sokuthengisa iTikTok ukonyusa intengiso yesiqalo okanye ishishini elincinci? Emva koko, eli nqaku liyi-deal-breaker. Apha, abathengisi, abathengisi, okanye idropshippers baya kubona iindlela ezilishumi zokuqinisa amaqhinga akhoyo okuthengisa.

Amashishini ajongene nemingeni ekufikeleleni abathengi abajolise kubo kunye ukunyusa intengiso unokungenelwa kweli nqaku.

Qhubeka ufunda ukuze ufumane zonke iindlela ezilishumi ezinengeniso. Kodwa ngaphambi koko, nasi isizathu esibambekayo esibonisa ukuba kutheni abathengisi kufuneka babandakanye intengiso yeTikTok kwi-brand yabo ye-intanethi okanye iphulo leshishini.

Isiqulatho
Kutheni le nto amashishini kufuneka asebenzise iTikTok ukuthengisa?
Indlela yokwenza imali kwiTikTok izicwangciso zentengiso
Amazwi okugqibela

Kutheni le nto amashishini kufuneka asebenzise iTikTok ukuthengisa?

Ayimangalisi into yokuba iTikTok, enabasebenzisi bayo abangaphezu kwebhiliyoni enye, yeyona ndlela yokuya kuninzi lweminyaka eyiwaka kunye nabasebenzisi beGen-Z, ngoku abangabo. abachitha imali kwi-intanethi. Ke, ukusukela ngo-2020 e-US, iTikTok yayiqikelelwa ukuba ikhule ukusuka Abasebenzisi abayizigidi ze-66.5 ukuya kwi-89.7 yezigidi ngo-2023, ukubhalisa i-CAGR ye-11 ekhulwini. Ngokwengxelo, abantu beminyaka eliwaka bafikelela kwi-21.93 yeepesenti yase-US, kunye neepesenti ezingama-44 zokuthenga kwi-Intanethi veki nganye kunye nobuncinci be-USD 61.24 kuyo yonke intengiso.

Kodwa akuphelelanga apho. I-67 yezigidi linani eliqikelelweyo le-Gen Z okanye i-zoomers e-US, kunye neepesenti ezingama-73 zokuthenga kwi-Intanethi minyaka le.

Kwakhona, a umbiko ibonisa ukuba i-65 yepesenti ye-Gen Z okanye i-zoomers isekela izigqibo zabo zokuthenga kwiingcebiso ezivela kubaphembeleli beendaba zoluntu. Ishishini limi ithuba eliphezulu lokuhamba ngentsholongwane ngokukhawuleza kwi-TikTok ngenxa yolonwabo, ukonwabisa, kunye neevidiyo ezimfutshane ezifikelela kubasebenzisi abaninzi.

Ngokungathandabuzekiyo, kukho a iinzuzo ezininzi ehambelana nentengiso yeTikTok. Apha ngezantsi kukho izitshixo ezilishumi izicwangciso zorhwebo abathengisi bangasebenzisa.

Indlela yokwenza imali kwiTikTok izicwangciso zentengiso

Yiba nabaphulaphuli abachaziweyo

Okokuqala, abathengisi kufuneka baqonde ukuba abaphulaphuli kwiTikTok bancinci kunabo bakwezinye iiapps zemidiya yoluntu. Ngoku ka Iingxelo, Abasebenzisi abazizigidi ezingama-37.3 kwiTikTok zi-zoomers, kuqikelelwa ukuba baya kubetha kwi-48.8 yezigidi.

Ukufumana abaphulaphuli beTikTok ekujoliswe kubo kwishishini, abathengisi kufuneka bachonge imiceli mngeni kunye namathuba abo. Emva koko, kufuneka benze umxholo wokuthengisa ofaneleka ngokugqibeleleyo kubo.

Funda okwenziwa lukhuphiswano

Abathengisi banokuba nesicwangciso esisebenzayo sokuthengisa iTikTok ngokuhlalutya ngokucokisekileyo umxholo wabo bakhuphisana nabo. Ngaloo ndlela, abathengisi baya kuqonda ukuba benza ntoni abakhuphisana nabo ngokwahlukileyo, baphucule, kwaye bayisebenzise kumashishini abo.

Abathengisi banokuqhuba uhlalutyo olubanzi ngokuphonononga umxholo ngamnye okhuphisana nabo abawulayishayo. Umzekelo, jonga iiposti zabo zeTikTok ngobona nxibelelwano luninzi, izinto abazithandayo, kunye nezimvo zokufumana ezona zinto zibalulekileyo zizise impumelelo.

Ibhonasi; qwalasela izithuba ezingaphumelelanga zalowo ukhuphisana naye kwaye uchonge ukuba zeziphi izinto ezibangele ukusilela.

Nantsi imibuzo ebalulekileyo onokuthi uyibuze xa uhlalutya abo ukhuphisana nabo kwiTikTok:

• Bawupapasha nini umxholo wabo weTikTok?
• Ngaba bayamakisha abantu kwizithuba zabo? Ukuba ewe, ngubani?
• Ngaba bayawaphendula amagqabaza?
• Ngaba izithuba zabo zenziwe ngumxholo owenziwe ngabasebenzisi?
• Ziziphi ii-hashtag abazisebenzisayo kwisithuba ngasinye?

Yenza umxholo wokuqala

Iimveliso kwiTikTok kufuneka zithathele ingqalelo imveliso yomxholo oyinyani, ngakumbi ukuba zicwangcisa ukujolisa kubaphulaphuli abathile. Abasebenzisi bahlala befuna into entsha kunye neyokuqala. Baziva benxibelelene kancinci xa iibhrendi zisebenzisa umxholo wevidiyo weshishini, ukuhlelwa okumnandi, iividiyo ze-4K, njl.

Kwaye kungenxa yokuba iTikTok luluntu lwabantu abathanda ukonwaba, ukwaziswa, kwaye bahlale bonwabile. Ke, abathengisi kufuneka bagxile ekudaleni iividiyo ezingathengiswayo. Ngaloo ndlela, kulula ukwakha uqhagamshelwano oluqinileyo kwaye uthengise iimvakalelo zabasebenzisi.

Sebenzisa iintengiso zeTikTok

Abathengisi banokufumana okona kulungileyo kwentengiso yeTikTok ngokunyusa iintengiso zeTikTok, into entsha evumela iibrendi ukuba ziqhube iintengiso eqongeni kubaphulaphuli ekujoliswe kubo.

Okubangela umdla kukuba, iTikTok ibonelela ngeendidi ezintathu zeentengiso, ezihambelana neempawu ezahlukeneyo ngokuxhomekeke kwiimfuno zabo. Zimi ngolu hlobo lulandelayo:

1. Iintengiso zokuThatha ibhrendi: Olu hlobo lwentengiso lusebenzisa indibaniselwano yeevidiyo, ii-GIFs, kunye nemifanekiso emileyo eqhagamshela umva kwiphepha lokufikela lomthengisi okanye intengiso ye-hashtag.
2. Iintengiso zeHashtag: Le ntengiso ilungile kubathengisi abafuna ukujolisa kubasebenzisi abathile. Ngolu hlobo lwentengiso, abasebenzisi babona isibhengezo sentengiso esibalathisa kwiphepha elineseti yemiyalelo yomngeni othile we-hashtag.
3. Iintengiso zoMthonyama ezi-In-feed: Ngokusondeleleneyo nohlobo lwentengiso yesiqhelo, iintengiso zemveli ezikwi-feed ziintengiso ezitsitywayo kubathengisi be-whcih abanokongeza amakhonkco kwiwebhusayithi yabo okanye iqhosha leShop.

Thumela rhoqo

I-TikTok ihlala inikezela ngembasa rhoqo eqongeni. Ke, ilungile kubathengisi ukuba bathumele iividiyo ezininzi rhoqo kwiTikTok. Ngenxa yoko, i-algorithm yeTikTok ngokwemvelo iya kubeka umxholo ebusweni babasebenzisi abafanelekileyo-okuguqulela kubalandeli abaninzi.

Uvavanyo lwenziwa kwiiakhawunti eziphumeleleyo zeTikTok ezingaphezulu kwekhulu lamawaka, kwaye bakwazile ukufumana amaxesha (ixesha laseMpuma) elilungele ukuthumela umxholo.

Zizo zilandelayo:

• NgeCawa: 7am, 8am, 4pm
• NgoMvulo: 6am, 10am, 10pm
• NgoLwesibini: 2am, 4am, 9am
• NgoLwesithathu: 7am, 8am, 11pm
• NgoLwesine: 9am, 12am, 7pm
• NgoLwesihlanu: 5am, 1pm, kunye 3pm
• NgoMgqibelo: 11am, 7pm, kunye 8pm

Sebenzisa izixhobo ezifanelekileyo ngeziphumo ezingcono

Amashishini anokwenza imbonakalo entle yokuqala ngeevidiyo ezisemgangathweni kunye nesandi esigqwesileyo. Umthengisi unokufezekisa oku ngokutyala imali kwiigiya ezifanelekileyo kunye nokufota kwiindawo ezikhanyiswe kakuhle. Ingcebiso yebhonasi; buyisela isandi sokuqala ngengoma ehamba phambili ukuba awukwazi ukufumana isandi esicacileyo.

Khulisa unxibelelwano lomntu ngokusebenzisa iTikTok LIVE isici

Amashishini kufuneka abandakanye iTikTok LIVE uphawu kwisicwangciso sabo sokuthengisa. Yindlela ethembekileyo yokubeka ubuso kwishishini, ukudala unxibelelwano lomntu kunye nabaphulaphuli. Ukongeza, yindlela entle yokuma phakathi kwabakhuphisana nabo. I-TikTok inceda amashishini atyhale izaziso kubalandeli babo malunga nokusasaza bukhoma, ezixhonywe phezulu kwiphepha labaphulaphuli.

Okubangela umdla kukuba, iTikTok ikhuthaza eli nqaku kakhulu, kwaye kulula kakhulu ukuyisebenzisa. Enye yeendlela ezilula zokusebenzisa into ehamba-bukhoma kukubhala phantsi ii-FAQ kunye nokuhlaziya uluhlu ngeseshoni nganye. Kwakhona, kubalulekile ukuphendula imibuzo ngokufanelekileyo ngexesha le-LIVE kwaye ubulele abalandeli abathumela i-emojis / izitikha. Ukucwangcisa uBOMI kubalulekile kuba kunceda amashishini akhe uluntu olujikeleze umsinga.

Ngamafutshane, amashishini anokuqhuba UBOMI ngendlela ekholisa iTikTok algorithm. Ukuqala iLivestream esekwe kwixesha labalandeli yenye indlela yokunyusa ababukeli.

Sebenzisa icandelo lamagqabaza ukunyusa intsebenziswano

Icandelo lezimvo kwiTikTok yindawo entle yokuchaza, ukuncokola, kunye nokunxibelelana. Abathengisi banokujonga eli candelo rhoqo ukunxibelelana nababukeli. Xa iibrendi ziphawula ngeposti, iimpendulo zihlala zibonisa igama lomsebenzisi kunye nebheji yomdali-nto leyo evuyisa abasebenzisi.

Ukuthandwa ngomnye umsebenzi oza luncedo xa amashishini efuna ukuvuma izimvo ngaphandle kokuchwetheza impendulo. Ukuba amagqabantshintshi maninzi kakhulu, ukuthanda kukulungele ukuphendula kwizimvo ezisengqiqweni neziqhubekayo kwiposti yevidiyo.

Amashishini anokufumana abalandeli abaninzi ngokuphawula okanye ukuthanda iiakhawunti eziqinisekisiweyo. Ngokungathandabuzekiyo, izimvo ziyinxalenye enkulu yamava eTikTok. Ke, amashishini kufuneka abaxhase njengoko amajelo abo ekhula.

Funda iintsingiselo eqongeni

Iphepha leTikTok lokufumanisa yindawo elungileyo yokujonga ngaphambi kokuthumela nawuphi na umxholo. Kwaye kungenxa yokuba iphepha lazisa amashishini malunga nemingeni ye-hashtag okanye iindlela zeTikTok zosuku eziluncedo ekuveliseni umxholo. Kwakhona, i-algorithm yeqonga leendaba zentlalo inceda ukwandisa abalandeli. Ke, injongo kukuhlala uhambelana neendlela kwaye ujonge ngakumbi njengomntu, ubonisa ukufaneleka kubalandeli.

I-TikTok ayisebenzisi amagama angundoqo okanye ii-hashtag ukufumana umxholo wabaphulaphuli. Endaweni yoko, iqonga lisebenzisa amaqela ukondla iividiyo kwiphepha leFor You. Iqela libhekisa kubaphulaphuli abanomdla ofanayo kwividiyo. Ii-hashtag ziluncedo ekutyhaleni iividiyo kumaqela athile.

Amashishini kufuneka enze umxholo wevidiyo onee-hashtag ezihamba phambili ukwandisa iimbono.

Yenza uyilo ngokuhlela ukunyusa ababukeli

Kuqhelekile ukuba iiakhawunti zeshishini eziphumeleleyo kwiTiktok zibhakwe kwizihloko ekuqaleni kweevidiyo zabo. Benza oku ukunika abaphulaphuli babo imboniso yento abanokuyilindela njengoko beskrola kwiiprofayili. Ke, amashishini anokusebenzisa izihloko ezinemibala yokuhlela iividiyo zabo ukunceda ababukeli baphonononge umxholo womdla kunye nokukhuthaza ukubonwa.

Kukwabalulekile ukuqinisekisa ukuba izihloko zisembindini wesikrini, kuthathelwa ingqalelo ukuba ujongano lomsebenzisi weTikTok lwaleka kwicala lasekunene nasezantsi. Ngokungathandabuzekiyo, ii-smartphones ezahlukeneyo zinemiba eyahlukeneyo. Nangona kunjalo, umthetho wesithupha kukugcina umxholo obalulekileyo kude nemiphetho ukuvumela abaphulaphuli ukuba bawubone ngokufanelekileyo.

Ukuba iibrendi ziceba ukwenza umxholo oza kufikeleleka kubo bonke abaphulaphuli kuzo zonke iimeko, banokusebenzisa amagama avaliweyo kwiividiyo apho kuyimfuneko. Inqaku lesicatshulwa esinexesha leTikTok likwanobuchule bokwenza inkqubo ibe lula kakhulu.

Amazwi okugqibela

I-TikTok ingaphezulu kokudanisa okanye i-skit app. Inethiwekhi yoluntu ibalaselisa umahluko wesitayile, ivumela amashishini ukuba anxibelelane nabaphulaphuli babo buqu. Ngamanye amazwi, iTikTok ngumgodi wegolide kumashishini awaziyo ukulinganisa ukuthengisa kunye nemvelaphi.