Isiqulatho:
-Ukuzalwa kweembacu zeTikTok
– Ukuqonda iBan: IWebhu eNxulumene neNgxaki
Kutheni le nto abasebenzisi bezibiza ngokuba “ziimbacu zeTikTok”?
– Ixesha loTshintsho
-Iimpembelelo zokuValwa okunokwenzeka
– Iiplatforms ezingezinye eziThatha iZiko leNqanaba
– Amathuba oShishino kuMmandla oMtsha
Kumhlaba osoloko uvela wemithombo yeendaba zentlalo, kuye kwavela into emangalisayo: intshukumo ye "TikTok refuge". Oku kufuduka kungazange kubonwe ngaphambili kwabasebenzisi ukusuka kwi-TikTok ukuya kwelinye iqonga, ngakumbi i-Xiaohongshu (RED), iphawula utshintsho olubalulekileyo kwinkqubo yendalo yedijithali. Njengoko amashishini kunye nabadali bomxholo bajonga le nguquko, ukuqonda iimpembelelo kunye namathuba kubaluleke kakhulu kwimpumelelo yexesha elizayo. Makhe sijonge ngakumbi ukuba yintoni i-“TikTok Refugee”.
Ukuzalwa kweembacu zeTikTok
Imbacu yeTikTok imele okungaphezulu nje kokutshintsha komsebenzisi amaqonga. Aba bantu bayinxalenye yoluntu olukhulayo olunyanzelwa ukuba lufune amakhaya amatsha edijithali ngenxa yesoyikiso esizayo sokuvalwa kweTikTok eUnited States. Eli gama liye laduma ngasekupheleni kuka-2024 njengoko abadali kunye nabasebenzisi bemihla ngemihla baqala ukulungiselela izithintelo zeqonga ezinokubakho.
Ukufuduka kuye kwaphawuleka ngakumbi kwi-Xiaohongshu, iqonga leendaba laseTshayina lentlalontle elidibanisa izinto ze-Instagram kunye nePinterest. Ngokungafaniyo nokutshintsha kweqonga lemveli, le ntshukumo inokubaluleka okunzulu kwenkcubeko nezopolitiko, ebonisa ubudlelwane obunzima phakathi kwetekhnoloji, ulawulo, kunye noluntu lwabasebenzisi.
Ukuqonda iBan: IWebhu eNgxaki yeeNgxaki
I-push yokuvala i-TikTok e-United States ivela kwiinkalo ezininzi zokhuseleko lwelizwe. I-ByteDance, inkampani yabazali bakaTikTok, ijongene nokujongwa ngokuphathwa kwedatha yabasebenzisi kunye nobudlelwane obunokubakho kurhulumente waseTshayina. Ngo-Epreli ka-2024, abenzi bomthetho bawisa umthetho wokuba i-ByteDance ilahle imisebenzi yayo yase-US nge-19 kaJanuwari 2025, okanye ijongane nokuvalwa ngokupheleleyo.
Iinkxalabo zandisa ngaphaya kobumfihlo bedatha elula. Amagosa ezobuntlola axhalabile malunga nokubakho kweqonga lokuguqulwa kolwazi kunye nokukwazi ukuphembelela abasebenzisi baseMelika ngokusebenzisa i-algorithms yomxholo entsonkothileyo. Olu loyiko lufikelele kwinkxaso ye-bipartisan kwizithintelo, ngaphandle kokuqinisekiswa okuphindaphindiweyo kweTikTok malunga nemilinganiselo yokhuseleko lwedatha.
Kutheni abasebenzisi beZibiza ngokuba “ziimbacu zeTikTok”?
Igama elithi "imbacu yeTikTok" iye yaba sisikhalo sokuhlanganisana kubasebenzisi abaziva begxothiwe zizigqibo zezopolitiko. Abadali bomxholo abachithe iminyaka besakha umbono wabo olandelayo oku kufuduka ngenkani njengohlaselo kwindlela yabo yokuphila kunye nokubonakalisa ukuyila. Abasebenzisi abaninzi bamkele ilebhile ethi "TikTok refugees" njengendlela yoqhanqalazo ngokuchasene noko bakubona njengokunganyaniseki kukarhulumente. Bajonga ukufudukela kwabo eXiaohongshu kungekuphela nje njengendlela yokugcina unxibelelwano kodwa njengendlela yokubonisa ukuchasa ngokuchasene nokuvalwa okuzayo kweTikTok. Le ntshukumo iye yafumana umfutho kumaqonga eendaba ezentlalo apho abasebenzisi babelana ngamava abo kwaye bakhuthaze abanye ukuba bahlanganyele nabo ekukhupheleni i-Xiaohongshu125.
Amajelo eendaba ezentlalo awandisile la mazwi, kunye nabasebenzisi ababhala iihambo zabo zokufuduka kunye nokunceda abanye bahambe kumaqonga amatsha. Ukumanyana phakathi kwaba nothwal' impahlana bedijithali kwenze i-subculture ekhethekileyo, egcwele isigama sayo kunye namava okwabelwana ngawo.
Ixesha loTshintsho
Ubomi obude bentshukumo yeembacu zeTikTok abuhlala bungaqiniseki kwaye buya kuxhomekeka kakhulu kwizinto ezininzi:
- Isiphumo seeNkqubo zoMthetho: Ukuba iTikTok icela umngeni ngempumelelo kwisithintelo okanye ukuba kuvela imimiselo emitsha evumela ukuba isebenze ngaphandle kokuphuma kwi-ByteDance, abasebenzisi abaninzi banokubuya.
- Amava omsebenzisi kwi-Xiaohongshu: Ukuguquguquka kwabasebenzisi baseMelika kwi-interface ye-Xiaohongshu kunye noluntu luya kuba nefuthe ukuba bahlala ixesha elide.
- Inkcazo yoLuntu: Njengoko abasebenzisi baseMelika benxibelelana nabalingane baseTshayina eXiaohongshu, ukukhuthaza ukuqondana kunokuqinisa olu luntu lutsha.
Ngaphandle kwezi ngqwalasela, iingcali ezininzi ziqikelela ukuba intshukumo yeembacu ze-TikTok iya kuvela ngezigaba ezininzi. Amaza okuqala aqala ngabamkeli bokuqala kunye nabadali abanempembelelo baseka ubukho kwamanye amaqonga. Njengoko umhla wokugqibela kaJanuwari ka-2025 usondela, kunokwenzeka ukuba sibone iipatheni zokufuduka ezikhawulezayo.
Ubomi obude bentshukumo buya kuxhomekeka kakhulu kuphuhliso lwezomthetho kunye nokulungelelaniswa komsebenzisi kumaqonga amatsha. Iingcali ezininzi zikholelwa ukuba ngelixa abanye abasebenzisi banokubuyela kwi-TikTok ukuba ihlala isebenza, abanye banokufumana ixabiso kunxibelelwano lwabo olutsha kwaye baqhubeke nokusebenzisa i-Xiaohongshu nokuba i-TikTok ibuyiselwe.
Impembelelo yokuvalwa okunokwenzeka
Ukuba iTikTok inokujongana nokuvalwa ngokupheleleyo, iziphumo ziya kuphazamiseka kuyo yonke inkqubo yendalo yedijithali. Abaqulunqi bomxholo baya kuphulukana nokufikelela kubaphulaphuli abamiselweyo, okunokuthi kuchaphazele umvuzo wabo kunye nobudlelwane bophawu. Ishishini leentengiso kuya kufuneka labele ngokukhawuleza iibhiliyoni kwinkcitho yokuthengisa kwezinye iindawo.
Ukuvalwa komsebenzi kuya kuba nefuthe kuqoqosho lwabadali ngokubanzi, kubandakanya ii-arhente, iifemu zentengiso, kunye nababoneleli betekhnoloji abakhethekileyo ekudalweni komxholo weTikTok kunye nohlalutyo. La mashishini kuya kufuneka ukuba ajikeleze ngokukhawuleza ukugcina ukufaneleka kwimeko eguqukayo.
Iiplatforms ezizezinye ezithatha iZiko leNqanaba
I-Xiaohongshu ivele njengeyona ndlela iphambili, enomtsalane ngakumbi kwindlela yokuphila kunye nabadali bomxholo wefashoni. Iqonga lokudityaniswa kwe-e-commerce ephucukileyo kunye neempawu zoluntu ezomeleleyo zibhenela kubo bobabini abadali kunye namashishini ajonge ukugcina unxibelelwano nabaphulaphuli babo.
Amanye amaqonga afumana i-traction abandakanya iLemon8, i-Instagram Reels, kunye neeShorts zikaYouTube. Nganye ibonelela ngeengenelo ezizodwa, ukusuka kunxibelelwano oluqhelekileyo ukuya kwisakhelo sokwenza imali esekiweyo. Ukwahluka kweenketho kuye kwakhokelela ekufudukeni okuqhekekileyo, kunye nabasebenzisi abakhetha iiplatifomu ngokusekelwe kwiimfuno zabo zomxholo kunye nokukhethwa kwabaphulaphuli.
Amathuba oShishino kuMmandla oMtsha
Oku kufuduka kwedijithali kunika amathuba awodwa kumashishini acinga phambili. Abamkeli kwangethuba kumaqonga afana noXiaohongshu banokuseka izikhundla ezomeleleyo ngaphambi kokuba ukhuphiswano lube nzulu. Ugxininiso lweqonga kumxholo oyinyani kunye nothethathethwano noluntu lubonelela ngeendlela ezintsha zokuthengisa kunye nokusebenzisana nabathengi.
Ukutshintsha kwindlela yokuziphatha yabasebenzisi kunika amathuba awodwa kumashishini ajonge ukuhlengahlengisa amacebo awo okuthengisa:
- Ukusebenzisana nabaphulaphuli abatsha: Iimveliso zinokunyusa amaqonga afana noXiaohongshu ukufikelela kubantu abancinci ababandakanyekayo kumxholo wendlela yokuphila.
- I-E-commerce Integration: Ingqwalasela eyomeleleyo ye-Xiaohongshu kwi-e-commerce ivumela iibrendi ukuba zingene kumathuba okuthengisa ngokuthe ngqo ngokusebenzisa intsebenziswano yeempembelelo kunye nomxholo owenziwe ngumsebenzisi.
- Intengiso yoTshintsho lweNkcubeko: Njengoko abasebenzisi baseMelika benxibelelana nenkcubeko yaseTshayina ngeXiaohongshu, iimveliso zinokwenza amaphulo ahambelana nenkcubeko ahambelana nabaphulaphuli bobabini.
- Ukwahlukahlukana kweMijelo yokuThengisa: Ngokutshintsha okunokwenzeka kude ne-TikTok, amashishini kufuneka athathele ingqalelo ukwahlula-hlula izicwangciso zawo zokuthengisa kuwo wonke amaqonga amaninzi ukunciphisa umngcipheko ohambelana nokuthembela kuso nasiphi na isicelo esinye.
Amathuba entengiso yenkcubeko enqamlezileyo andise njengoko abasebenzisi baseMelika benxibelelana namaqonga aseTshayina. Amashishini anokwandisa olu tshintshiselwano lwenkcubeko ukwakha ubukho bophawu lwehlabathi kwaye angenele kumacandelo amatsha entengiso. Ukuhlanganiswa kweempawu ze-e-commerce kula maqonga nawo abonelela ngeendlela ezithe ngqo zokwenza imali.
Ukujonga phambili
Into ye-TikTok yokubaleki imele ngaphezulu kokutshintsha okwethutyana kwiipateni zokusetyenziswa kwemidiya yoluntu. Ibonisa utshintsho olusisiseko kwindlela abasebenzisi kunye namashishini abajongana ngayo namaqonga edijithali kunye nokudalwa komxholo. Ngelixa ukungaqiniseki kusekho malunga nekamva le-TikTok e-US, umbutho sele ulungelelanise izinto ezintsha ekwabelaneni ngomxholo wenkcubeko kunye nolwakhiwo loluntu.
Kumashishini, impumelelo kule meko intsha ifuna ukuguquguquka kunye nokubona kwangaphambili okucwangcisiweyo. Abo baqondayo kwaye bamkele imbonakalo yomhlaba eguqukayo baya kufumana amathuba okukhulisa ubukho babo kwaye babandakanyeke nabaphulaphuli ngeendlela ezinentsingiselo. Njengoko ufuduko lwedijithali luqhubeka, izifundo ezifundiweyo ziya kubumba ikamva lokuzibandakanya kwimidiya yoluntu kunye nokwakhiwa koluntu kwi-Intanethi.
