Phonononga iikhonsepthi ezingaphelelwa lixesha uhlengahlengiso lwentengiso kwaye ubone ukuba zichaza njani kwakhona ukuthenga kwizizukulwana ezizayo.

Ukusuka kwizitena zemveli kunye nodaka lokusekwa ukuya kumaqonga e-intanethi, ezi ngcamango zingaphelelwa lixesha ziyaqhubeka nokubumba amava abathengi kwaye ziqhubele phambili ishishini lokuthengisa.
Kweli nqaku, siphengulula kwezinye zezi ngcinga zokuthengisa ezihlala zihlala zitshintshile indawo yokuthenga kwaye ziqhubeke nokuphembelela ukuziphatha kwabathengi.
- Ubuwena: ukunyusa amava okuthenga
Kwihlabathi lanamhlanje elikhawulezayo, abathengi banqwenela amava omntu ngamnye ahlangabezana neemfuno zabo kunye neemfuno zabo. Abathengisi baya besamkela ingqikelelo yobuqu ukwenza uhambo lokuthenga olulungiselelwe abathengi babo.
Ukusuka kwiinjini zeengcebiso ezikwi-intanethi ukuya kumalinge enkonzo yabathengi evenkileni, ukwenziwa komntu kuguqula indlela abathengisi abanxibelelana ngayo nabathengi.
Abathengisi be-Intanethi basebenzisa ii-algorithms eziphucukileyo ukuhlalutya idatha yabathengi kwaye banike iingcebiso zomntu ngamnye ezisekelwe kwizinto ezithengiweyo zangaphambili, imbali yokukhangela, kunye neenkcukacha zabantu.
Le ndlela ekujoliswe kuyo ayiphuculi kuphela amava okuthenga kodwa inyusa ukwaneliseka kwabathengi kunye nokunyaniseka.
Kwiivenkile ezithengisa izitena kunye nodaka, ubuqu bomntu buthatha indlela yokwenza izandla, kunye nabasebenzi abaqeqeshelwe ukubonelela ngoncedo lomntu ngamnye kunye neengcebiso kubathengi.
Ngokuqonda izinto abazikhethayo abathengi kunye nokunikezela ngeengcebiso ezenzelwe wena, abathengisi banokwenza unxibelelwano olunzulu kwaye bakhuthaze ubudlelwane bexesha elide kunye nabathengi babo.
- Ukuthengiswa kwe-Omnichannel: ukudibanisa ngaphandle komthungo kwi-intanethi kunye namava angekho kwi-intanethi
Ukunyuka kwe-e-commerce kuyiguqule indawo yokuthengisa, kodwa ukubaluleka kweevenkile ezibonakalayo kuhlala kubalulekile.
I-Omnichannel yokuthengisa ivala umsantsa phakathi kwamava okuthenga kwi-intanethi kunye nangaphandle kwe-intanethi, ivumela abathengisi ukuba babonelele ngohambo olungenamthungo kubathengi kwiitshaneli ezininzi.
Abathengisi batyala imali kwitekhnoloji ebenza bakwazi ukudibanisa imisebenzi yabo ye-intanethi kunye ne-offline efana neenkonzo zokucofa kunye nokuqokelela, iinketho zokupakisha evenkileni, kunye neenkqubo ze-inventri ezihambelanayo.
Le ndlela ivumela abathengi ukuba bajonge iimveliso kwi-intanethi, bathenge ngeetshaneli abazithandayo, kwaye bakhethe phakathi kokuhanjiswa kwekhaya okanye ukuqokelelwa kwivenkile ekufutshane.
Ngaphaya koko, ukuthengiswa kwe-omnichannel kunika abathengi ukuguquguquka okukhulu kunye nokulula, okubavumela ukuba batshintshe phakathi kwetshaneli ze-intanethi kunye ne-intanethi ngaphandle komzamo.
Ngokubonelela ngamava okuthenga adibeneyo kuzo zonke iindawo zokuchukumisa, abathengisi banokuphucula ukwaneliseka kwabathengi kunye nokuqhubela phambili ukuthengisa.
- Ukuthengisa ngamava: ukuguqula ukuthenga ibe yi-adventure enzulu
Kwixesha apho ukulungeleka kuyinkosi, abathengisi baphinda bacinge ngamava okuthenga emveli njengendlela yokuzonwabisa.
Ukuthengisa okunamava kugxile ekudaleni imeko-bume entywilayo ebandakanya iimvakalelo kunye nokutsala abathengi, ukuguqula uhambo oluqhelekileyo lokuthenga lube luhambo olungalibalekiyo.
Iivenkile ezizivelelayo, imisitho enemixholo, kunye neziboniso ezisebenzisanayo zezinye zeendlela abathengisi abamkela ngazo ukuthengiswa kwamava ukutsala kunye nokugcina abathengi.
La mava antywilayo adlulela ngaphaya kwentengiselwano nje, enika abathengi ithuba lokusebenzisana neebrendi kwinqanaba elinzulu kwaye benze unxibelelwano lweemvakalelo.
Ngaphaya koko, amajelo eendaba ezentlalo adlala indima ebalulekileyo ekwandiseni ukufikelela kumanyathelo okuthengisa anamava, abathengi babelane ngamava abo kwi-intanethi kwaye benze i-buzz kwi-brand.
Ngokwenza amaxesha ekwabelwana ngawo ahambelana nabaphulaphuli abajolise kubo, abathengisi banokwandisa ukufikelela kwiinzame zabo zokuthengisa kwaye baqhube ulwazi lophawu.
Ekugqibeleni, ezi ngcinga zokuthengisa ezingaphelelwa lixesha ziyaqhubeka nokuguqula amava okuthenga, ukubumba indlela abathengi abanxibelelana ngayo neempawu kunye nokuphembelela izigqibo zokuthenga.
Nokuba kungenxa yeengcebiso ezenzelwe wena, ukudityaniswa kwe-omnichannel engenamthungo, okanye imeko-bume enzulu yamava, abathengisi bahlala beyila izinto ezintsha ukuhlangabezana neemfuno eziguqukayo zabathengi babo.
Ngokwamkela ezi ngcamango, abathengisi banokuhlala phambi kwegophe kwaye benze amava okuthenga akhumbulekayo amele uvavanyo lwexesha.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
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