Njengoko abantu beqaphela ngakumbi ifuthe labo lokusingqongileyo, ukuphila okuzinzileyo kuye kwaba yindlela ebalulekileyo yokuphila. Abantu bayiqaphela ngakumbi imikhwa yabo yokusebenzisa kunye nemeko yendalo abayishiya ngasemva ngo-2024 kunokuba bebenjalo. Ngokophando lwakutshanje, 78% yabantu bayavuma ukuba ukuzinza kokusingqongileyo kubalulekile kwaye bafuna ukuphila ubomi obuzinzileyo.
Olu tshintsho lubhekiselele kuzinzo aluyonto nje edlulayo; yintshukumo ehlaziya amashishini kunye nokuziphatha kwabathengi. Kuphando luka-2023, 62% yabantu bathi "kaninzi okanye rhoqo" bafuna iimveliso kuba zizinzileyo kokusingqongileyo, ukwanda okubonakalayo ukusuka kwi-27% ngo-2021. Baye baqaphela ukuba iibrendi ezithengisa i-eco-friendly iimveliso zithengiswe ngempumelelo kwi-intanethi.
Njengoko amashishini ezama ukuzilungelelanisa nala maxabiso, ukusebenzisana nabaphembeleli bokuphila okuzinzileyo kunokubonelela ngeendlela ezinamandla zokufikelela kubaphulaphuli abaqaphela indalo.
Makhe sihlolisise ukuba yintoni ebandakanya ukuphila okuzinzileyo kwaye siphonononge abantu abathile abanempembelelo kwesi sithuba abanokukunceda ukuphakamisa uphawu lwakho.
Isiqulatho
Ukuqonda ubomi obuzinzileyo
Imarike yeemveliso ezizinzileyo
Kutheni iqabane kunye neempembelelo zokuphila ezizinzileyo?
Imizekelo emi-5 yabaphembeleli bokuphila okuzinzileyo amashishini anobudlelwane nawo
Top 5 uzinzo influencers
Ukuqonda ubomi obuzinzileyo
Ukuphila ubomi obuzinzileyo yindlela yokuphila ejolise ekunciphiseni impembelelo yomntu yokusingqongileyo ngokwenza izigqibo ezizizo kubomi bemihla ngemihla. Ibandakanya iinkalo ezahlukeneyo, kuquka:
- Ukunciphisa inkunkuma: Ukunciphisa ukusetyenziswa kweeplastiki ezisetyenziswa kanye, ukukhetha iimveliso ezinokuphinda zisetyenziswe, kunye nokuziqhelanisa nobugcisa obufanelekileyo bokurisayikilisha.
- Ukugcina izixhobo: Ukusetyenziswa kwezixhobo ezonga umbane, ukunciphisa ukusetyenziswa kwamanzi, kunye nokukhetha iindlela zothutho ezilungele indalo
- Ukuxhasa izenzo ezisesikweni: Ukuthenga kwiimpawu ezibeka phambili iindlela zokusebenza ezinobulungisa, intlalontle yezilwanyana, kunye nokugcinwa kwemathiriyeli
- Ukukhuthaza iintlobo-ntlobo zezinto eziphilayo: Ukuxhasa amanyathelo okukhusela i-ikhosistim, ukulondoloza iindawo ezihlala izilwanyana zasendle, kunye nokukhuthaza ukuhlukahluka kwebhayoloji
- Ukwamkela i-minimalism: Ukwamkela ubomi obungenazinto eziphathekayo, ukubeka amava kuqala kunezinto eziphathekayo, kunye nokuchitha indawo yokuhlala.
Ngokwamkela le migaqo, abantu ngabanye banokuba negalelo ekugcineni ubuncwane beplanethi nokudala ikamva elizinzileyo lezizukulwana ezizayo.
Imarike yeemveliso ezizinzileyo
Imarike yeemveliso ezizinzileyo ifumene ukukhula okumangalisayo kwiminyaka yamva nje, eqhutywa kukonyuka kwemfuno yabathengi kwezinye iindlela ezilungele i-eco-friendly.
Ngoku ka Icandelo lezobuntlola le-Economist, kukho ukunyuka kwe-71% kukhangelo lwe-intanethi lwezinto ezizinzileyo kwihlabathi jikelele kule minyaka mihlanu idlulileyo.
Nazi iinkcukacha-manani eziqaqambisa ubungakanani kunye nokukhula kwemarike yeemveliso ezizinzileyo:
- Ngokophando lukaNielsen, I-73% yabathengi behlabathi bathi ngokuqinisekileyo baya kuyitshintsha imikhwa yabo yokusebenzisa ukunciphisa impembelelo yokusingqongileyo
- Uhlolisiso olwenziwa kubathengi kuMntla Merika, eYurophu naseAsia lufumanise oko 72% yabantu ingxelo ngokukhuthalayo ukuthenga iimveliso ezininzi ezihambelana nokusingqongileyo
- Uphando olwenziwe yi-NYU's Stern School of Business lufumene ukuba I-50% yokukhula kwempahla epakishwe ngabathengi ukusuka kwi-2013-2018 yavela kwiimveliso ezithengiswa njengezizinzileyo
Kutheni iqabane kunye neempembelelo zokuphila ezizinzileyo?
Ukusebenzisana nabaphembeleli abakhuthaza ukuphila okuzinzileyo kunokunika amashishini ithuba elikhethekileyo lokunxibelelana nabathengi abaqaphela indalo. Aba baphembeleli bakhe uluntu olubandakanyekayo kwizihloko ezinje ngefashoni eco-friendly, indlela yokuphila eyinkunkuma eyi-zero, ukutya okusekwe kwizityalo, kunye nohambo oluzinzileyo.
Intsebenziswano enjalo ayincedi nje ukuphakamisa ulwazi lwebrendi kodwa ikwakhuthaza umfanekiso wophawu oluhle olunxulunyaniswa nokuzinza kunye noxanduva loluntu.
Imizekelo emi-5 yabaphembeleli bokuphila okuzinzileyo amashishini anobudlelwane nawo
Ngelixa izibonelelo zokusebenzisana nabaphembeleli bozinzo zinwenwela kumashishini ahlukeneyo, iintlobo ezithile zamashishini zilufanelekele kakhulu ubambiswano olunjalo:
1. Iimpawu zefashoni kunye nempahla
Iinkampani zefashoni kunye neempahla ezibeka phambili ukufunwa kweenqobo ezisesikweni, izixhobo ezizinzileyo, kunye neendlela zemveliso eco-friendly zinokubonisa ngokufanelekileyo ukuzibophelela kwazo kuzinzo ngokusebenzisa intsebenziswano. Abaphembeleli befashoni banokumisela imigca yempahla ezinzileyo kwaye bakhuthaze abathengi abanolwazi phakathi koluntu lwabo.
impembelelo: Venetia Falconer (@venetiafalconer)
UVenetia ngummeli wefashoni ozinzileyo owabelana ngohambo lwakhe olusingise kwiwodrophu eco-conscious ngakumbi. Usebenzisana neempawu zefashoni ezisesikweni kwaye ukhuthaza ukhetho lwefashoni oluzinzileyo kubaphulaphuli bakhe ababandakanyekayo.
2. Iimpawu zobuhle kunye nokhathalelo lomntu
Ngokunyuka kwemfuno yeemveliso zobuhle bendalo kunye nenkohlakalo engenazo inkohlakalo, ukusebenzisana nabaphembeleli abakhuthaza ubuhle obucocekileyo kunye nokupakishwa okuzinzileyo kunokunceda iibrendi zezithambiso zifikelele kubathengi abakhathalela indalo abafuna ezinye iindlela zokuziphatha.
impembelelo: Stephanie Liu Hjelmeseth (@stephhjelmeseth)
UStephanie ngumntu ophembelela indlela yokuphila eyaziwa ngokuzibophelela kwakhe kubuhle obucocekileyo kunye nokuphila okuzinzileyo. Wabelana ngeendlela zokhathalelo lwesikhumba, izifundo zokuthambisa, kunye neengcebiso zemveliso ezihambelana nemilinganiselo yakhe eco-friendly. Ngaphambili uye wenza njalo hlu lelane kunye NguRosie Jane, obonelela ngeemveliso zobuhle ezicocekileyo kwipakethe ezinzileyo.
Fumana ulwazi oluthe kratya malunga neempembelelo zobuhle apha. Okanye ufumane iimpembelelo ezithile zamadoda okanye iimpembelelo ezigxile kwi-skincare.
3. Iinkampani zokutya neziselo
Iimveliso ezinikezela ngendalo, ukutya okusekwe kwizityalo, okanye ezifumaneka ekuhlaleni neziselo zinokunyusa ubambiswano lwabaphembeleli ukukhuthaza iimveliso zabo njengokhetho olusempilweni noluzinzileyo. Abaphembeleli bokutya ababelana ngeeresiphi, iingcebiso zokulungiselela ukutya, kunye neendlela ezizinzileyo zokutya banokubonisa ezi mpawu kubaphulaphuli babo ababandakanyekayo.
impembelelo: Ella umnandi (@deliciouslyella)
U-Ella Mills, owaziwa ngokuba nguDeliciously Ella, ungumbhali othengisa kakhulu kwaye ukhuthaza ukutya okusekelwe kwizityalo. Ubelana ngeeresiphi ezisebenza ngezityalo, iingcebiso zesondlo, kunye nophononongo lweemveliso zokutya ezizinzileyo, okumenza iqabane elifanelekileyo lokutya okunempilo kunye neempawu zesiselo.
4. Iimveliso zekhaya kunye nendlela yokuphila
Amashishini asebenza kwi-eco-friendly iimpahla zasekhaya, iimveliso zokucoca ezizinzileyo, kunye nezisombululo zamandla avuselelekayo zinokuzuza kwintsebenziswano kunye nabaphembeleli abagxile kubomi obuluhlaza kunye nokuqonda abathengi. Abaphembeleli bokuhombisa ikhaya, ngakumbi, banokubonisa iindlela zoyilo oluzinzileyo kunye neemveliso zasekhaya ezihambelana nokusingqongileyo.
Abaphembeleli: Ellen (@featherglass)
U-Ellen unomdla wokuphila ngokuzinzileyo kunye ne-minimalism (oko kukuthi "ukuphila ngokulula"). Wabelana ngeengcebiso malunga nokuhonjiswa kwekhaya eco-friendly, ifashoni ezinzileyo, kunye nokuqonda abathengi, okumenza iqabane elixabisekileyo kwiibrendi ezibonelela ngeemveliso zokuphila ezihambelana nokusingqongileyo.
5. Ishishini lokuhamba kunye nokwamkela iindwendwe
Njengoko abakhenkethi besiya bekhangela amava okuhamba eco-conscious, iihotele, abakhenkethi, kunye neearhente zokuhamba banokusebenzisana nabaphembeleli abakhuthaza ukhenketho oluzinzileyo kunye nokuziphatha okunenkathalo yokuhamba. Abaphembeleli bohambo banokuqaqambisa indawo yokuhlala eco-friendly, amanyathelo olondolozo, kunye namava ezilwanyana zasendle kubalandeli babo.
impembelelo: UDante noZsuzsi (@deertraveler)
UDante kunye noZsuzsi sisibini esinempembelelo esabelana ngomxholo ogxile kubo uhambo kwihlabathi jikelele, nokuzinza, kunye nokufota. Kwindawo nganye yokufikela, banikezela ngeengcebiso zokuhamba malunga nezinto ekufuneka zenziwe kwaye bakhuthaze abalandeli babo ukuba benze ukunxibelelana nenkcubeko.
Top 5 uzinzo influencers
Ngaba ukulungele ukuqalisa ukusebenzisana nabaphembeleli? Naba abaphembeleli abaphezulu bozinzo kwishishini lakho elinokuthi lifune ukuthathela ingqalelo ukusebenzisana nabo:
- Aditi Mayer (@aditimayer)
- Ilizwi elikhokelayo ngendlela ezinzileyo, uMayer uxhasa amalungelo abasebenzi kunye nobulungisa bentlalontle kwishishini. Usebenza kwi-Intersectional Environmentalist kunye ne-State of Fashion councils, okwenza ukuba abe ngumntu onempembelelo kwintshukumo yokuzinza.
- Bea johnson (@zerowastehome)
- Umbhali we "Zero iNkunkuma yeKhaya,” uJohnson uye waphefumlela abantu abaninzi ukuba baphile ngendlela engenankunkuma. Iingcebiso zakhe ezisebenzayo kunye nezibonelelo zixhobisa abanye ukuba banciphise ukusetyenziswa kunye nokunciphisa inkcitho, kumenza iqabane elixabisekileyo kumashishini akhuthaza izenzo ezizinzileyo.
- Kathryn Kellogg (@going.zero.inkunkuma)
- Ngokugxila kubomi obungenaplastiki, iKellogg ibonelela ngeengcebiso ezisebenzayo kunye nezinye iindlela zokunciphisa inkunkuma. Ukulandela kwakhe okukhulu kunye nobuchule kuzinzo kumenza abe ngumcebisi ofanelekileyo kumashishini afuna ukukhuthaza iimveliso kunye nezenzo ezilungele indalo.
- UJessica Clifton (@jess.cliftonn)
- Njengomnini we-Impact for Good, uClifton wabelana ngolwazi kunye neengcebiso zemveliso yokuphila ubomi obungenankunkuma. Ubungcali bakhe kuzinzo kunye nokuzinikela kubomi obulungele indalo bumenza abe nefuthe elithembekileyo kubathengi abakhathalela indalo.
- Andrew Burgess (@wandythemaker)
- Ugxininiso lukaBurgess kwiiprojekthi ze-DIY ezizinzileyo kunye nezimvo zokunyusa umgangatho ubhenela kwabo bajonge ukunciphisa inkunkuma ngokuyilayo. Umxholo wakhe obandakanyekayo kunye nokuzinikela ekusetyenzisweni okusesikweni kumenza abe nefuthe elixabisekileyo kwiibrendi ezikhuthaza uzinzo kunye nokuqonda abathengi.
Iingcamango zokugqibela
Ukusebenzisana naba baphembeleli kunokunika ishishini lakho iqonga lokukhulisa amanyathelo akho okuzinza kunye nokunxibelelana nabathengi abakhathalela indalo. Kodwa khumbula, akusoloko kuyimfuneko ukusebenzisana nabaphembeleli abaphezulu abanelona nani liphezulu labalandeli; abaphembeleli abancinci banokuba nempembelelo enkulu ngokufanayo kwabo banohlahlo lwabiwo-mali oluncinci.
Phambi kokuba uthathe isigqibo sokuba ngabaphi na abaphembeleli oza kusebenzisana nabo, qwalasela uhlahlo lwabiwo-mali lwakho kunye nento oyifunayo kwintsebenziswano yabaphembeleli.
Ukufumana iingcebiso ezingakumbi malunga nendlela yokukhulisa ishishini lakho kunye neendlela zamva nje zeshishini, qiniseka ukuba ubhalisele I-Chovm.com ifundeka.
