Sibuze ababhalisile beleta yeendaba ye-Ahrefs 'Digest umbuzo omnye olula: "Zeziphi izixhobo zentengiso yedijithali ozisebenzisayo ngo-2023?"
Nazi iziphumo.
I-SIDENOTE. Olu yayiluphando olukhethiweyo, ngoko abaphenduli banokuvotela zonke izixhobo abazisebenzisayo kudidi ngalunye. Sidibanisa uluhlu lwezixhobo zokuqala ngokwethu, kodwa uphando lukwavumela abantu ukuba basixelele ngazo naziphi na ezinye izixhobo abazisebenzisayo (abazenzileyo).
Contents
Zixhobo ze SEO
Izixhobo zemidiya yoluntu
Izixhobo zokuthengisa nge-imeyile
Izixhobo ze-CRO
Izixhobo zemveliso
Izixhobo zohlalutyo
Zixhobo ze SEO
1. Google Search Console
I-Google Search Console (GSC) sisixhobo se-SEO esikunceda ukuba:
- Qonda ukuba uGoogle uwabona njani amaphepha akho.
- Hlalutya unqakrazo, imbonakalo, kunye nendawo ephakathi.
- Bona ukuba yeyiphi imibuzo ezisa abasebenzisi kwindawo yakho.
- Fumana kwaye ulungise iimpazamo ze-SEO zobugcisa.
- Fumana umxholo wakho kuGoogle ngokungenisa iimephu zesayithi.
Ukuthandwa kwe-GSC phakathi kwee-SEO kunye nabathengisi sesinye sezizathu esigqibe ekubeni sidibanise i-GSC kwi-Ahrefs 'Rank Tracker kunye nesixhobo sethu sasimahla: Izixhobo ze-Webmaster ze-Ahrefs.
OKUFUNDILEYO FUNDA
- Uyisebenzisa njani i-Google Search Console ukuze uphucule i-SEO (Isikhokelo sabaqalayo)
2. Ii-Ahrefs
I-Ahrefs sisixhobo se-SEO onokusisebenzisa ukwandisa iwebhusayithi yakho kunye nokuphucula amanqanaba akho kwiinjini zokukhangela ezifana noGoogle.
Iluncedo kakhulu kule misebenzi ilandelayo ye-SEO:
- Uphando lwamagama aphambili -Fumana amagama angundoqo abalulekileyo kwishishini lakho.
- Uhlalutyo lwe-backlink -Hlalutya umgangatho kunye nobuninzi be-backlinks kwiwebhusayithi yakho.
- Uphicotho lwesiza -Phicotha iwebhusayithi yakho ukuqonda uphuculo olufunekayo lwe-SEO.
- Ukulandelela isikhundla -Landela amanqanaba ewebhusayithi yakho kunye nabakhuphisana nabo.
Ungazama ii-Ahrefs simahla ngokubhalisela i-Ahrefs Webmaster Tools (AWT). Ukuqhagamshela iwebhusayithi yakho kwi-AWT kukuvumela ukuba uphicothe kwaye ulandelele ukusebenza kwe-SEO yewebhusayithi yakho.
OKUFUNDILEYO FUNDA
- Izinto ezili-16 ezinokwenziwa nguAhrefs kuphela
3. Iprofayile yeShishini likaGoogle
Iprofayile yeShishini likaGoogle ikuvumela ukuba ulawule indlela ishishini lakho lasekhaya elibonakala ngayo kwiiMephu zikaGoogle kunye noPhendlo.
NgeProfayile yeShishini likaGoogle, unga:
- Gcina ulwazi oluchanekileyo malunga neshishini lakho kwi-intanethi.
- Xelela uGoogle iiyure zakho, iwebhusayithi, inombolo yefowuni, kunye nendawo (idilesi yesitrato, indawo yenkonzo, okanye indawo ephawulayo, kuxhomekeke kwishishini lakho).
- Sebenzisana nabathengi.
- Ukutsala abathengi abatsha.
4. Ukukhwaza iSele SEO Spider
I-Screaming Frog sisixhobo se-SEO esenza ukuba uphicothe iwebhusayithi yakho. Olunye uphawu oluluncedo kukukwazi kwesixhobo ukutsala idatha kweminye imithombo efana neGoogle Analytics, Google Search Console, kunye neAhrefs API-ekunika umbono opheleleyo wedatha yokukhangela yewebhusayithi yakho.
5. Yoast SEO
I-Yoast SEO yiplagi ye-WordPress SEO eyenza iwebhusayithi yakho ibe neenjini zokukhangela. Okwangoku inezigidi ezi-5 zofakelo olusebenzayo kwaye ikuvumela ukuba uqwalasele iwebhusayithi yakho ukuba ibe ye-SEO-friendly.
Izixhobo zemidiya yoluntu
1. Hootsuite
I-Hootsuite yindawo yokulawula imidiya yoluntu. Ngayo, unokupapasha kwaye ucwangcise umxholo wakho wemidiya yoluntu kwideshibhodi enye. Ixhasa ukudityaniswa ne-Twitter, Facebook, Linkedin, Instagram, Pinterest, YouTube, kunye neTikTok.
2. Isithinteli
I-Buffer sisixhobo semidiya yoluntu esinceda ukuba ucwangcise kwaye upapashe umxholo wakho wemidiya yoluntu. Ikwanayo nohlalutyo olwakhelwe eqongeni ukuze ukwazi ukujonga ukusebenza kwezithuba zakho. Ikuvumela ukuba upapashe kuzo zonke iinethiwekhi ezinkulu zentlalo kunye nezingaziwayo kangako njengeMastodon.
3. Kamva
Kamva ikuvumela ukuba ucwangcise kwaye uthumele umxholo weendaba zoluntu kwiindawo eziphambili zeendaba zoluntu. Bangamaqabane kunye neTikTok, iMeta, kunye nePinterest. Kodwa ungathumela kwi-LinkedIn kunye ne-Twitter.
4. Ihlumela Social
I-Sprout Social sisixhobo solawulo lwemidiya yoluntu esinceda abathengisi bakhulise ubukho babo kwimidiya yoluntu. Ibeka embindini upapasho, ukubeka iliso, uthethathethwano, kunye nohlalutyo. Isebenza kuwo onke amaqonga eendaba ezentlalo ezinkulu.
5. Umsila
I-Tailwind yimithombo yeendaba zentlalo kunye neqonga lohlalutyo elikuvumela ukuba ucwangcise izithuba zakho zemidiya yoluntu kumaqonga afana ne-Instagram, Pinterest, kunye ne-Facebook kwindawo enye.
Izixhobo zokuthengisa nge-imeyile
1. Mailchimp
I-Mailchimp liqonga elizisebenzelayo lokuthengisa i-imeyile ekuvumela ukuba ulandele kwaye uhlalutye amaphulo akho entengiso ye-imeyile. Inomhleli wokutsala kunye nokulahla, okuthetha ukuba awudingi naluphi na ulwazi lwekhowudi ukuze ufumane iphulo le-imeyile kwaye liqhuba.
2. HubSpot Email Marketing
I-HubSpot ibonelela ngoluhlu lwezixhobo ezijolise ekuncedeni amashishini amancinci ukuya kwaphakathi ngokuthengisa kwawo. Phakathi kwezo zixhobo kuxhotyiswe kakuhle, isixhobo sokuthengisa i-imeyile onokuthi usebenzise ukunceda ukunyusa ukuzibandakanya kwakho kwephulo le-imeyile.
3. ActiveCampaign
I-ActiveCampaign inezifanekiso ze-imeyile ezingaphezu kwe-250+ ze-B2B kunye ne-B2C, ezenza kube lula ukufumana umkhankaso wakho we-imeyile olandelayo kwaye usebenze. Unokwenza ii-imeyile ezisekelwe ekuthengeni, ukutyelela indawo, okanye ukubandakanyeka kwaye ukwahlula abaphulaphuli bakho kumaphulo ekujoliswe kuwo.
4. I-Mailerlite
I-Mailerlite ikuvumela ukuba wenze ngokuzenzekelayo ukuhamba kwakho komsebenzi kwaye uthumele imikhankaso ekujoliswe kuyo. Inomhleli wokutsala nokulahla ekulula ukuwusebenzisa. Olunye uphawu oluluncedo kukuba unokwenza imali ngabaphulaphuli bakho, njengoko iqonga lidibanisa neShopify, WooCommerce, kunye neStripe.
5. iBrevo (Eyayifudula iyiSendinblue)
I-Bevo (eyayifudula i-Sendinblue) ikuvumela ukuba wenze ii-imeyile ezijongeka njengobuchwephesha ngaphandle kobuchule bokuyila usebenzisa umhleli wayo wokutsala nokulahla. Inika abafowunelwa abangenamkhawulo kwaye ikuvumela ukuba ulandelele indlela i-imeyile nganye eyenza ngayo-ikuvumela ukuba ufunde oko kusebenza kakuhle nabaphulaphuli bakho.
Izixhobo ze-CRO
1. Hotjar
IHotjar sisixhobo esikuvumela ukuba ubone ukuba zeziphi iindawo zamaphepha akho abathengi ababandakanyekayo. Ikwenza oku ngeendlela ezininzi, ezinje:
- Ubushushu
- Ukurekhodwa kwesikrini
- Ingxelo yomsebenzisi
- Uphando lwabasebenzisi
2. Ngokufanelekileyo
I-Optimizely sisixhobo sovavanyo lokwahlulahlula esinika ukuqonda kwindlela yokuziphatha yabasebenzisi bakho kwiwebhusayithi yakho. Ikuvumela ukuba uqinisekise iimpawu ezintsha ngokuqhuba imifuniselo. Ikwayindawo ephantsi/ekungekho khowudi, ke akuyomfuneko ukuba ube yingcaphephe yobugcisa ukuze ufumane umfuniselo.
3. Microsoft Clarity
IMicrosoft Clarity sisixhobo esisimahla sokusebenzisa imaphu yobushushu ekuvumela ukuba ubone indlela iindwendwe ezinxibelelana ngayo kwiwebhusayithi yakho. Ikuvumela ukuba ubukele indlela abantu abasebenzisa ngayo indawo yakho kunye neeseshini ezirekhodiweyo. Isixhobo sidibanisa ne-Google Analytics, oku kuthetha ukuba unokufumana umbono opheleleyo wokusebenzisana kwabathengi bakho kwiwebhusayithi yakho.
4. Iqanda eliphambeneyo
I-Crazy Egg liqonga elidumileyo onokuthi ulisebenzise ukulandelela kunye nokwandisa ukuziphatha kweendwendwe zakho kunye nokuphucula izinga lakho lokuguqulwa. Ibandakanya iimephu zokushisa, uvavanyo lwe-A / B, ukurekhoda, uphando kunye nokunye. Ukuba usebenzisa ivenkile yakwaShopify unokuqhagamshela ngokulula ivenkile yakho kwaye ufikelele kwiCrazy Egg kwideshibhodi yakho yakwaShopify.
5. I-Orenji enethamsanqa
I-Orenji yethamsanqa inedeshibhodi ekulula ukuyisebenzisa kwaye igxile ekuphuculeni izinga lokuguqulwa kwewebhusayithi yakho. Ikwenza oku ngokusebenzisa iimephu zobushushu eziguqukayo, ushicilelo lweseshoni, kunye novavanyo. Unokusebenzisa esi sixhobo ukubona yonke imbali yonxibelelwano lwabatyeleli kwiwebhusayithi yakho.
Izixhobo zemveliso
1.Google Workspace
I-Google Workspace ibonelela ngoluhlu lwezixhobo onokuzisebenzisa ukuqhuba ishishini lakho. Ukuba ufuna ukwenza amaxwebhu, i-spreadsheets, izilayidi, ukugcina iifayile, ukuseta umnxeba wevidiyo, okanye ujonge nje i-imeyile yakho, ungazenza zonke apha.
2. Sondeza
I-Zoom liqonga lenkomfa yevidiyo onokulisebenzisa ukubamba iifowuni zenkomfa yevidiyo. Ukuthandwa kwayo okukhulayo kuthetha ukuba akuzange kube lula kwiingcali zentengiso yedijithali ukutsibela umnxeba kunye nomxhasi okanye umntu osebenza naye.
3. Ukucotha
I-Slack liqonga lentsebenziswano apho unokusebenzisana neqela lakho okanye usebenzisane namanye amaqela. Isebenzisa "Amatshaneli" ukucwangcisa umxholo, ukuzisa lonke unxibelelwano lwakho kwiqonga elinye. Olunye uncedo lwe-Slack kukuba inokudityaniswa okungaphezulu kwe-2,000 kunye nezinye izixhobo zakho ozithandayo kwaye ikuvumela ukuba wenze ngokuzenzekelayo izenzo zesiqhelo.
4. I-Dropbox
I-Dropbox liqonga lokugcina ilifu elikuvumela ukuba ugcine iifayile zakho kwindawo yabucala nekhuselekileyo. Ufumana i-2GB yokugcina ilifu simahla kunye neDropbox Basic, ke lukhetho oludumileyo lokugcina kunye nokwabelana ngeefayile zentsebenziswano.
5. Amaqela eMicrosoft
Amaqela eMicrosoft liqonga lenkomfa yevidiyo elenza ukuba usebenzisane noogxa bakho. Ukudityaniswa kwayo nezinye izixhobo ezifana neOfisi 365 yenza kube lula ukuyisebenzisa ukuba uqhelene nezinye iimveliso zikaMicrosoft.
Izixhobo zohlalutyo
1. Uhlalutyo lukaGoogle
Uhlalutyo lukaGoogle lunceda ukuqokelela idatha malunga neendwendwe zewebhusayithi yakho kunye nendlela abanxibelelana ngayo newebhusayithi yakho. Isetyenziswa ngamashishini abo bonke ubukhulu ukuqonda uhambo lwabathengi babo.
2. Hotjar
I-Hotjar liqonga elipheleleyo elibonakalayo elikunika amandla okuqokelela zonke iintlobo zedatha kwiwebhusayithi yakho. Ungalandelela iiseshini, ireyithi yokugxuma, iziteshi eziphezulu zetrafikhi, amaphepha aphezulu kunye nezinga loguqulo lwakho kuyo yonke ideshibhodi enye.
3. Iwebhu efanayo
Iwebhu efanayo ikunika ulwazi lwentengiso kwaye ikunceda ukulinganisa ukusebenza kwakho kwedijithali ngokuchasene nabo bakhuphisana nabo. Ikwakuvumela ukuba uvelise ulwazi malunga nabaphulaphuli bakho abanokukunceda ukumisela isicwangciso sakho sokuthengisa.
4. UMatomo
I-Matomo ikunika i-100% yokulawula idatha yakho. Ikunceda ukuba uqonde ukuba iindwendwe zakho zikhangela ntoni, ukuziphatha kwazo, kunye nendlela onokuthi uwasebenzise ngayo amava abo omsebenzisi. Isetyenziswa kwiiwebhusayithi ezingaphezu kwesigidi esi-1.
5. Uhlalutyo lweHubSpot
I-HubSpot Analytics ikuvumela ukuba uhlalutye i-metrics yokusebenza kwewebhusayithi yakho, njengeeseshoni kunye namazinga okuguqulwa. Ikwakuxelela ukuba yeyiphi imithombo yendlela ezisa abathengi abaninzi ngokuhamba kwexesha. Ukunika ingxelo yinxalenye ephambili yesixhobo, kwaye indibaniselwano yayo kunye neqonga leHubSpot lilonke ngamandla ayo ukuba sele usebenzisa iHubSpot.
Iingcamango zokugqibela
Nangona ingeyonxalenye yolu vavanyo, ukukhankanywa kwembeko kokugqibela kufuneka kuyiwe kwi-ChatGPT. Kulungile ukutsho ukuba itshintshile ukuba bangaphi abathengisi bedijithali abasebenza kwaye babanceda bakhulise imveliso yabo.
Unayo nayiphi na imibuzo? Ndiyabulela kuTwitter.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
