Izicoci zobuso ziye zaba sisiseko kwiindlela zobuhle amashumi eminyaka, ngokuyintloko zisetyenziselwa ukususa ukungcola kunye nokulungiselela ulusu kwezinye iimveliso. Kodwa namhlanje, baguquke baba ziimveliso zokhathalelo lwesikhumba ezininzi ezicoca kwaye zinyange ulusu.
Ngcono ngakumbi, imfuno yala ma "hybridi" ahlambululayo iyakhula, iqhutywa ziinkxalabo malunga nongcoliseko kunye nefuthe lezinto "ze-collagen-thieving" kwimpilo yesikhumba. Ukuphendula, iimveliso ziphuhlisa izicoci ezilungiselelwe iintlobo ezahlukeneyo zesikhumba ezityetyiswe ngezithako ezinamandla ezisebenzayo.
Eli nqaku libonisa iimpawu ezintlanu ezintsha ezichaza ngokutsha imarike yokucoca ubuso kunye nezicwangciso ezisemva kwempumelelo yazo.
Isiqulatho
Abasunguli bokucoca ubuso: Iimpawu ezi-5 ezikhokelela kwimarike
1. I-Skin Rocks: Izithinteli ezixhasayo zokucoca
2. UGqr. Abambalwa: Ukucoca okuhambelana ne-Tweakment
3. I-Grüum: Ukucoca okufikelelekayo nokuzinzileyo
4. I-Sidekick: Iiwodrophu zokucoca
5. In;usth: Abacoci abakholisa uvakalelo
Iingongoma ezi-3 zobungqina eziqhuba umkhwa wokucoca ubuso
1. Ukhangelo lwehlabathi lukaGoogle lwabacoci luyenyuka
2. Ukulawula umonakalo
3. Ukunyuka kolusu olubuthathaka
Amazwi okugqibela
Abasunguli bokucoca ubuso: Iimpawu ezi-5 ezikhokelela kwimarike
1. I-Skin Rocks: Izithinteli ezixhasayo zokucoca
I-Skin Rocks yenziwa nguCaroline Hirons, ingcaphephe eyaziwayo yaseBritane yokhathalelo lwesikhumba, kwaye imalunga nokugcina izinto zilula kodwa zisebenza. Abagqithisi abathengi ngeenketho-ijeli ezimbalwa eziqinileyo kunye nezicoci zekhrimu ezisebenza kuzo zonke iintlobo zolusu kunye neethoni. Yonke into iqondile, ukusuka kwizithako ukuya kwimiyalelo. Akukho fluff, akukho mabango angaphezulu-phezulu, iziphumo kuphela.
Enye into ebalaseleyo yi-app yabo. Inika ukufikelela kwezona zinto ziphambili zokhathalelo lwesikhumba-iingcali zobuso, iikhemisti, kunye neengcali zebhayokhemisti-zonke zisendaweni enye. Iwebhusayithi yabo ikwaluncedo kakhulu, ivumela abasebenzisi ukuba bahluze uphononongo ngohlobo lwesikhumba, ubudala, okanye iinjongo zokhathalelo lwesikhumba, ukuze bangachithi xesha beqikelela ukuba yintoni enokubasebenzela.
Uquko lukwayinto enkulu kubo. I-Skin Rocks ivavanya iimveliso zayo kuluhlu olubanzi lwabantu-iithoni zesikhumba ezahlukeneyo, ubudala obuhlukeneyo-kwaye iphambili ngayo. Kuyahlaziya ukubona uphawu oluma ngentetho yalo malunga nokubandakanywa.
2. UGqr. Abambalwa: Ukucoca okuhambelana ne-Tweakment
UGqr. Julius Few, ugqirha wotyando weplastiki ogqibeleleyo, wenze umgca wakhe wokunyamekela ulusu ukuncedisana nonyango lokuthambisa. Umbono ulula: iimveliso zakhe zinceda ukonyusa iziphumo zolo nyango ngelixa zikwakhawulezisa ukuchacha. Zilungele abantu abafuna ukuphuculwa okukhangeleka ngokwendalo ngaphandle kwexesha elininzi lokuphumla.
Enye yeemveliso ezibalaseleyo ze-brand yi-Exfoliating Cleanser, elungile kwi-post-inflammatory hyperpigmentation. Abantu abaninzi abanesikhumba esimnyama bayasokola ngale nto, ke kumnandi ukubona idilesi yebhrendi kuyo.
Eyona nto ipholileyo yinkqubo yeStackable Treatments. Yenzelwe ukwenza lula iindlela zabasebenzisi ngelixa ubanika iziphumo ezintle. Olu phawu lufanele indawo yalo njengentshayelelo ephezulu, ngakumbi ukuba abathengi bakwindlela ekulula ukuyisebenzisa kodwa yokhathalelo lwesikhumba olusebenzayo.
3. I-Grüum: Ukucoca okufikelelekayo nokuzinzileyo
I-Grüum yibrendi esekwe e-UK yenza into epholileyo kwimarike yokucoca ubuso obuqinileyo. Benza imivalo yokucoca ubuso obuqinileyo (ezisixhenxe kuzo) ezilungele ulusu kwaye zilungele iplanethi.
Nali icandelo elilungileyo: le mivalo ayizi ngeplastiki, esele iphumelele kokusingqongileyo. Ngaphezulu koko, iGrüum ayithathi cala ngeplastiki. Oko kuthetha ukuba baxhasa iiprojekthi zokuphinda zisetyenziswe ezicutha inkunkuma yeplastiki ngelixa zikwadala amathuba emisebenzi kubantu abakwiindawo ezihlelelekileyo. Kukuchukumisa okuhle okubenza bafanelekele indawo ephezulu kule marike.
Inxalenye engcono? Abathengi akufuneki bachithe intywenka yemali ukuze bafumane i-eco-friendly kwaye iimveliso ezisebenzayo. I-Grüum yenza ukuba ukhathalelo lwesikhumba oluzinzileyo lufikeleleke, ngokungafaniyo nobunye ubunewunewu umntu ophakathi angakwaziyo ukubufikelela.
4. I-Sidekick: Iiwodrophu zokucoca
I-Sidekick, evela kwi-brand yaseJapan i-Shiseido, yenzelwe ngokukhethekileyo abafana abangaphantsi kweminyaka engama-25. Ayizami ukuba yinto yonke kumntu wonke, kwaye luhlobo lokuhlaziya. Endaweni yoko, igxile kwimiba abafana abakwelo qela leminyaka eneneni-izinto ezinjengezithintelo ezibuthathaka zolusu, amanqanaba aphantsi e-antioxidant, kunye nolusu olungakwaziyo ukujongana notshintsho lonyaka.
Banezicoci ezintlanu abanokukhetha kuzo, ngoko kukho into yomntu wonke. Kwaye zonke zimalunga "nokukhulelwa kwangaphambili" -ukuthintela ukwaluphala ngaphambi kokuba kuqalise. I-brand ipakisha abacoci abanezithako ezisebenzayo ezifana ne-glutamic acid, esebenza nakwiimveliso zabasebenzisi bahlanza ngokukhawuleza.
Kodwa nantsi into eyonwabisayo: abacoci banuka ngokumangalisayo, njengokuhamba ehlathini. Ngaphezu koko, ukupakishwa kuyilwe kakhulu-iityhubhu ze-aluminium ezitshintsha imilo njengoko uzisebenzisa. Iinkcukacha ezincinci ezinje zenza ukuba uphawu luzive lulomntu ngakumbi kwaye lungaphantsi njengenye imveliso kwishelufu.
5. In;usth: Abacoci abakholisa uvakalelo
I-In;usth yenza amaza ngomxube wolonwabo kunye nozinzo. Abacoci babo bebhola yejeli yeyona nto ikhethekileyo kubo. Ukuthungwa kwabo kwe-bouncy kwenza ukuhlamba ubuso kube mnandi ngokumangalisayo-kufana nomdlalo omncinci kuyo nayiphi na inkqubo ye-skincare.
Kodwa ayisiyiyo yonke into emnandi kunye nemidlalo. I-brand inkulu ekuzinzeni, nayo. Ngokomzekelo, basebenzisa izithako eziphakanyisiweyo njengeminqathe "embi"-imveliso ehlala iphonswa ngaphandle-kwi-Acne Jelly Bar. Yindlela ekrelekrele yokunciphisa inkunkuma ngelixa usenza iimveliso ezisebenzayo.
Nangona i-brand ine-vibe yokudlala, ithatha uvavanyo olunzulu. Iimveliso zayo zenzelwe ulusu olubuthathaka, olukhulu, ngakumbi kwintengiso ekhulayo kumazwe e-APAC.
Iingongoma ezi-3 zobungqina eziqhuba umkhwa wokucoca ubuso
1. Ukhangelo lwehlabathi lukaGoogle lwabacoci luyenyuka
Nantsi into enomdla: abantu abaninzi ngabacoci beGoogling kunangaphambili. Ngoku ka Statist, I-Elemis Cleaning Balm evela e-UK yayiyeyona nto ikhangelwe-imveliso ye-skincare kwi-2023, kunye nophando olukhulu lwe-356,700 yehlabathi.
Ngeli xesha, e-US, iCeraVe's Hydrating Cleanser yeza kwindawo ye-9, iqokelela ngaphezulu kwe-128,000 yokukhangela. Abantu banikela ingqalelo enzulu koko bakubeka eluswini lwabo!
2. Ukulawula umonakalo
Nantsi inyani: abantu abajongi izicoci ezicocekileyo kuphela-bafuna abo bakhusela kwaye balungise ulusu lwabo, nabo. Iimveliso ezintsha zenzelwe ukulwa "amasela e-collagen" njengongcoliseko ngaphambi kokuba enze umonakalo.
Yiyo yonke le nxalenye yendlela “yokuzala”, egxile ekugcineni ulusu lusempilweni phambi kokuba kuqale iingxaki. Amaza alandelayo abahlambululi aya kususa ukungcola kwaye ayeke umonakalo.
3. Ukunyuka kolusu olubuthathaka
Ukuba kubonakala ngathi abantu abaninzi kunangaphambili bathetha ngolusu olubuthathaka, kungenxa yokuba kunjalo. Ngokweengxelo ezivela kwi-Aveeno, I-71% yabantu abadala emhlabeni jikelele ngoku bajongana nolusu olubucayi-ukunyuka kwe-55% kwiminyaka engamashumi amabini edlulileyo.
Ngumtsi omkhulu lowo! Ngokwemvelo, oku kuthetha imfuno ekhulayo yeemveliso ezithambileyo nezisebenzayo. Izinto ezifana nezicoci zonyango zonxibelelwano olufutshane, ezenzelwe ukunyanga ulusu olubuthathaka ngaphandle kokulugqithisa, ziba yindlela yokuya kwabaninzi.
Amazwi okugqibela
Izicoci zobuso ziyavela, kwaye ezi mpawu zikhokela indlela ngezicwangciso ezitsha ezilungiselelwe nabani na okhangela ezona hlabathi zimbini: ukucocwa kunye nonyango. Ngokomzekelo, i-Skin Rocks igxile kwiimveliso zokucoca ezilula zivavanywa kulo lonke uhlobo lwesikhumba, ngelixa i-Gruum iphucula imarike yokucoca okuqinileyo kunye neefomathi ze-hybrid ezifikeleleka ngokulula.
I-Sidekick ikwabonelela kwiimfuno ezikhethekileyo zamadoda e-Gen Z, uGqr. Bambalwa bagxile kwiziphumo ezipheleleyo, kwaye i-In;usth ibonelela ngezicoci ezinokwakheka kwejeli ukwenzela isiko lobuhle obuchukumisayo. Ngokujongana nemiceli mngeni ethile yokhathalelo lwesikhumba, ezi mpawu ziqingqe indawo eqinileyo kwimarike, zibenza babe yinkuthazo enkulu kubathengisi abanethemba lokungena kwimarike yokucoca ubuso.
