Ukuguga kube yeyona ndawo iphambili yokuthengisa kushishino lobuhle, kunye noluhlu olwahlukeneyo olunikezela ngeziphumo zokulwa nokuguga kunye nezinye izibonelelo kwizizukulwana eziselula (njengeGen Z kunye neMillennials). Kodwa uGen X uyayiphelisa loo nto ichasene nokwaluphala kwaye ifuna iinwele ezikhokelwa ngumsebenzi, ulusu, kunye neemveliso zokwakheka ezijongana neenkxalabo zabo zobuhle, ingeyiyo eyabathengi abancinci, kubandakanya nokuncipha kwe-collagen, ukuncipha kweenwele, kunye neempawu zokuyeka ukuya exesheni.
Abathengi beGen X ngoku bafuna iifomyula ezixutyiweyo ezongeziweyo ukubanceda bazive kwaye bajongeke belungile ngelixa benako. Ke ukuba ukulungele ukuhlangabezana neemfuno zale demographic, eli nqaku lixoxa ngezinto ezintsha zobuhle zeGen X eziza kulandela ngo-2025.
Isiqulatho
Iingongoma ezi-5 zobungqina ezixhasa le ndlela yobuhle yeGen X
1. Umbono omkhulu: Uyilo lwesidingo
2. Umntu wabathengi: Ukungakhethi buso
3. Gen X inkcitho yodumo lolona didi lukhula ngokukhawuleza
4. Uqoqosho lokuphila ixesha elide
5. #Ubuhle beMenopausal
Abavelisi aba-5 abakhokelela kwimarike yobuhle yeGen X
1. Yenziwe Ngakumbi
2. Flyte.70
3. UJusthuman
4. Ukuqalisa
5. UMTHETHO
Ukusondeza phezulu
Iingongoma ezi-5 zobungqina ezixhasa le ndlela yobuhle yeGen X
1. Umbono omkhulu: Uyilo lwesidingo
Iimveliso sele zijolise ngakumbi ekuqondeni ukuba yintoni efunwa ngabathengi abahlukeneyo. Batyhala iimveliso kunye neenkonzo ezisebenzela abantu abohlukeneyo kunye nokusetyenziswa. Ngokomzekelo, bafuna ukubonelela ngeemveliso ezenzelwe ukuhlangabezana neemfuno zeminyaka eyahlukeneyo, ngokukodwa kunye nezisombululo zesikhumba se-midlife kunye noshintsho lweenwele.
2. Umntu wabathengi: Ukungakhethi buso
Abangathathi cala babona impilo iyimfuneko ekufikeleleni kwiinjongo zabo zempilo. Ngolwazi oluninzi kunye neenketho ezininzi, bagxila kwiinyani kunye nokunyaniseka endaweni yokuthengisa okukhanyayo. Bathemba izisombululo ezixhaswa ziingcali kwaye zingqinwe ngezinto ezifana nolingo lwezonyango.
3. Gen X inkcitho yodumo lolona didi lukhula ngokukhawuleza
Uphando WWD kunye neCircana ibonisa ukuba uGen X uchitha i-6% yohlahlo lwabiwo-mali lwabo lokuthenga (i-USD 10.38 yezigidigidi) kwiimveliso zobuhle bodumo, okwenza ukuba ibe yinqanaba elikhula ngokukhawuleza kuloo marike. Ugxininiso lugxile kakhulu kwi-skincare kunye ne-makeup eyenzelwe ulusu olukhulileyo, kubandakanywa ukuthungwa okukhethekileyo kunye nezithako ezisebenzayo ezilungiselelwe iimfuno zabo.
4. Uqoqosho lokuphila ixesha elide
Abantu baphila ixesha elide kuluntu lwanamhlanje, beqhuba imfuno yokuphila kakuhle kunye nezisombululo zonyango ezibanceda bahlale besempilweni kwaye bazive belungile. I-Gen X inomdla ngakumbi kwiimveliso zempilo ezifana nezongezo ezinokungena lula kwiindlela zabo zemihla ngemihla, zibonelela ngenkxaso ejikelezwe kakuhle kwimpilo yabo.
5. #Ubuhle beMenopausal
Njengoko uGen Xers edlula kwi-perimenopause okanye ukuya exesheni okokuqala, baya kuseka iindlela ezintsha zobuhle. E-Asia, abantu abaninzi bathemba izithako zendabuko ezivela kwi-TCM (i-Traditional Medicine yaseShayina) kunye ne-Ayurveda, bezisebenzisa kwizongezelelo kunye nemveliso yokuphila kakuhle ukuxhasa impilo yabo.
Abavelisi aba-5 abakhokelela kwimarike yobuhle yeGen X
1. Yenziwe Ngakumbi
Olu hlobo lobuhle lwase-UK lugxininisa ukuba "ubomi obuphakathi asisichazi" ngokunikezela ngokhathalelo lwesikhumba olulungiselelwe utshintsho lwehomoni yesikhumba se-perimenopausal kunye ne-menopausal. Uphawu luyagqwesa ekujonganeni neenkxalabo zolusu ezinxulumene nokuyeka ukuya exesheni kunye neemveliso ezenzelwe ukuzinzisa i-collagen kunye nokulawula ubushushu bolusu ngexesha lobushushu obushushu.
Isithako esingundoqo, igrifolin, sikwakho kwiimveliso ezintathu kwezine zolu phawu. Yenziwe ngobuninzi ikwabhenela kubathengi abagxile kwinyani ngokusebenzisa iifomula ezixhaswa yingcaphephe. Igqama njengeyokuqala ukusebenzisa i-Menopause-friendly-friendly "M-Tick," eqinisekisa ukuba iimveliso zayo zijongana ubuncinane nenye yeempawu ze-48 zokuyeka ukuya exesheni.
I-Made okanye i-More ikwaqaqambisa iinkqubo “zokujongana ubuso ngobuso,” kusetyenziswa i-oyile yembewu ye-hemp ekhuliswe kwifama yosapho lomniniyo. Ikwasebenzisa ezolimo ezihlaziyayo ukuxhasa okusingqongileyo.
2. Flyte.70
I-brand ye-makeup yase-US i-Flyte.70 yenza iimveliso ezenzelwe ukusebenza kakuhle nolusu oluguga. Ngelixa kugxilwe kulusu oluqolileyo, i-skincare-based, iifomyula ze-multitasking zikwajongana neenkxalabo ezinxulumene nobudala ezikhathazwa ngabantu abancinci.
Umzekelo, i-mascara yabo ixhasa ukukhula kwe-Lash, i-lip liner inceda ukubuyisela umthamo womlomo kunye ne-fatty acids kunye ne-vitamin E, kunye ne-eyeliner igibela kakuhle phezu kweziciko eziqingqiweyo ngaphandle kokutsala. Ukongeza, i-Flyte.70 ivelele kunye ne "Misfit Sale," apho abathengi banokuthenga iimveliso ezithotyiweyo kunye neziphene ezincinci, njengama-dents okanye iilebhile ezigwenxa, ukunceda ukunciphisa inkunkuma kunye nokugcina izinto ngaphandle kweendawo zokulahla.
3. UJusthuman
Umseki weJusthuman esekwe eIndiya waqala uphawu emva kokujongana nesifo somzimba kwaye efuna izisombululo kulusu lwakhe oluqolileyo, iinwele kunye nomzimba. UJusthuman ugqame ngokudibanisa izithako ezenziweyo ezihambelana nebhayoloji kunye nezo zeAyurvedic zemveli, ephucula ukusebenza kwayo kunye nokufumana amanqaku aphezulu kumaxabiso ayo ezentlalo nezopolitiko.
I-brand isebenzisa i-neurocosmetics, ukudibanisa kwangaphambili, i-pro-, kunye ne-post-biotics ukulungelelanisa ulusu kunye ne-scalp microbiome. Ikwasebenzisa i-neuropeptides ukunyusa i-collagen kunye nemveliso ye-hyaluronic acid, ukuphucula impilo yesikhumba. Ukuncipha kunye nokulahleka kweenwele, i-serum kaJusthuman yokukhula kweenwele ibonisa iBurgeon Up, i-100% yesithako seeseli zesityalo esekwe kwisityalo esinciphisa ukulahleka kweenwele kwaye sikhuthaze ukukhula.
4. Ukuqalisa
Yasekwa ngumlingisi uBrooke Shields, uQalisa (US) ugxile ekuhlangabezaneni neemfuno eziguqukayo zeenwele ezigugayo kunye neendlela zokhathalelo ezihlaziyiweyo. Uluhlu lweemveliso ezithandathu lubandakanya abacoci, izitayile, kunye neemveliso zezempilo zeenwele ezenzelwe ukujongana neenguqu zehomoni kunye nokukhuthaza ukukhula, umthamo, kunye nokubuyiselwa.
Iimveliso ezivavanywe e-salon njenge-2-in-1 Instant Shampoo, i-3-in-1 ye-Leave-in conditioner, kunye ne-Root Serum zizisa iziphumo eziphezulu zobomi obuxakekileyo. I-Root Serum iphakamisa umthamo ngelixa iphucula impilo ye-scalp.
Ukuqala kwakhona ukuxabisa igalelo kuluntu, ukuphuhlisa iimveliso ezisekelwe kwingxelo yabathengi. I-brand imema abalandeli beendaba zentlalo ukuba babuze imibuzo kwaye bajoyine iincoko malunga nokhathalelo lweenwele eziguga.
5. UMTHETHO
Olu phawu lokongeza lwase-UK luchaza ukwaluphala ngokutsha ngokukhuthaza i-midlife njenge "superpower" ngokusebenzisa izisombululo zempilo yehomoni. I-LIMINAL ithatha indlela epheleleyo yesangqa kubuhle kunye nempilo kunye ne-powder kunye ne-capsule supplements eyenzelwe ukuphucula ukuqina kwengqondo, umsebenzi wokuqonda, ukuveliswa kwe-collagen, kunye nokuqina kwesikhumba-ukulungelelanisa kunye neenjongo ze-Gen X.
Phakathi kweminikelo yayo, i-Meno-Boost kunye ne-Peri-Boost powders zivelele ngenxa yokuguquguquka kwazo. Banikezela ngeengcinga zeeresiphi eziziguqula zibe yi-snacks eyonwabisayo, esebenzayo. Kodwa akuphelelanga apho. Ixhaswa luvavanyo lweklinikhi kunye nezifundo zempembelelo yemveliso, ezi zongezo, eziphuhliswe ngabagqirha be-naturopaths kunye nesondlo, bafumana ukuthenjwa kubathengi abagxile kwinyani.
Ukusondeza phezulu
Ubuhle be-Gen X busingise kwicala elahlukileyo, kwaye ezi mpawu zezinye zeendlela ezintsha ezintsha ezihambisana notshintsho. Baye bamkela izicwangciso ezizodwa ezibanceda ukuba bahlangabezane ne-Gen X demographic kwaye bakhe isiseko sabathengi abathembekileyo.
Yenziwe ngeedilesi ezingakumbi zokuguquguquka kwehomoni okanye iimfuno zesikhumba se-menopausal kunye neefomyula kunye nokuthungwa, i-Flyte.70 iphucula imveliso evuthiweyo yokwenza izinto ezinezithako ezikhokelwa lusu, i-Justhuman idibanisa isayensi yanamhlanje kunye nezenzo ze-Ayurvedic, i-Qala yenza lula i-routines kunye ne-hybrid hair formulas, kwaye i-LIMINAL iphatha iimpawu zobomi obuphakathi kunye ne-booster yemihla ngemihla.
Uphawu ngalunye lujolise kwiingxaki ezithile zeGen X, eziye zabanceda baziseka emarikeni. Thatha iimbono ezithile kubo kwaye uzisebenzise ukwenza iqhinga lokungena kwimarike yobuhle yeGen X.
