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phezulu-5-ezininzi-ukusetyenziswa-ubuhle-trends-2023

Iindlela ezi-5 eziPhezulu zokuSebenza ngobuhle onokuthi uzibukele ngo-2023

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ubenemboniselo Market
Yeyiphi imikhwa
isiphelo

ubenemboniselo Market

Ehlabathini lonke, imeko yezoqoqosho ibonisa ukuba ukunyuka kwamaxabiso kuchaphazela abantu abaninzi ngoku. Umyinge wokunyuka kwamaxabiso kwihlabathi liphela ube sisi-7.4% ukusukela ngoMeyi ka-2022, Nyuka nge-3.05% ukusuka 2021. Ukunceda ukunciphisa umthwalo, abathengi bafuna iindlela zokwandisa ukusetyenziswa kweemveliso zabo ngelixa bechitha imali encinci kangangoko kunokwenzeka. Naziphi na iimveliso ezinokubonelela ngeendlela ezininzi zokusetyenziswa okanye izibonelelo ziya kunqweneleka kubathengi. 

Oko kuthethiweyo, nangona izinga lokunyuka kwamaxabiso lichaphazele abathengi abaninzi, ixabiso lentengiso yezobuhle kuqikelelwa ukuba liya kunyuka liye kuthi ga kwi-700 yeebhiliyoni zeedola ngo-2030. I-CAGR ye-3.15%. Kwishishini lobuhle, iintsingiselo kulindeleke ukuba zibonise ukonyuka kwemfuno yazo zonke izinto zobuhle kunye nezinto ezininzi zobuhle. 

Nazi ezona ndlela zintsha zobuhle ekufuneka uziqwalasele ngeli xesha loqoqosho ukuze ufumane imbuyekezo ephezulu yeshishini lakho.

Yeyiphi imikhwa?

Iifomati zebha eqinileyo

Ibha eqinileyo yesepha kwisitya sesepha

Ukhathalelo lolusu iimveliso ziza kwiifomyula ezininzi ukusuka kumagwebu ukuya kwioyile, kodwa ibha yobuhle iseyifomati edumileyo. Abathengi banokufumana ukusetyenziswa okuninzi kwimveliso yefomathi eqinileyo efana isepha yesibha okanye isithambiso somzimba esiqinileyo. Ukuba zigcinwe ngokufanelekileyo kwizitya zeesepha okanye iiracks ezikhethekileyo ekhaya, iibha zobuhle zinokuba nobomi obude ngokumangalisayo. 

Ukongeza, ukuqulunqwa kwebha eqinileyo i-eco-friendly kakhulu. Kuba akukho zibhotile zokugcina imveliso kuzo, kukho isiqwenga esinye esingaphantsi sepakethe ukuze umthengi ajongane nayo. Kwaye ngenxa yokuba ibha eqinileyo ingekho kwisikhongozeli, abathengi banokusebenzisa i-100% yemveliso. Abathengi abafuna ukunciphisa okanye ukuphelisa inkunkuma yabo yemveliso yobuhle baya kutsalwa kwifomathi yebha eqinileyo. 

Iifomathi zentonga

Isandla esibambe ityhubhu ebomvu yelipstick

Ngokufana nebha eqinileyo, i-skincare kunye neemveliso zobuhle zinokwenziwa zibe yifomathi yentonga. Ezi mveliso zisetyenziswa ngokubamba ityhubhu kwaye ziqatywe ngokuthe ngqo esikhumbeni, zizenze zibe yeyona ndlela ingcono yokuthambisa kubathengi abakhathalela impilo. Izibonda zokucoca ubuso, umzekelo, khuthaza abathengi ukuba babambe ubuso babo kancinane kangangoko ukuze babugcine bucocekile. 

Izinti zobuhle zingasetyenziselwa iinjongo ezininzi ngokunjalo; a intonga emdaka, umzekelo, ingasetyenziselwa emlonyeni okanye emehlweni njengendlela yokongeza umbala ngakumbi ebusweni ngelixa usebenzisa iimveliso ezincinci. Ezi zinto zisetyenziselwa izinto ezininzi ziya kunceda abathengi bonge imali ngokunikezela ngeendlela ezininzi zokusetyenziswa kwimveliso enye.

Iifomathi zolonwabo & ezisebenzayo

Iphalethi encinci ye-eyeshadow ene-powders ecinezelweyo enemibala emininzi

Iimpawu zikwalatha kubathengi abancinci, ngakumbi iGen Z, ijonge iimveliso ezintsha ezinokhetho lokupakisha olutsha. Ngenxa yokuqhubeka itsheyini yonikezo imiba kunye nokunyuka kwamaxabiso, izinto zokuthambisa zomntu ngamnye zibiza kakhulu kwaye kunzima ukuzifumana. Izinto ezininzi ezenziwayo, njenge izithambiso zomlomo kunye nenketho ye-2-in-1, iya kunceda abathengi bonge imali ngelixa ikwavumela abavelisi ukuba bazame ukupakisha okuncinci. Izinto ezifanayo zokuzihombisa ziquka ipeni yobuhle ye-4-in-1 okanye ipalethi yokwenza izinto ezinamagumbi amaninzi anokutshintshwa ukuze asetyenziswe.

Iimveliso zeHybrid

Isandla simpompa imveliso engumxube

Imveliso exutyiweyo yiyo nayiphi na imveliso enokusetyenziswa okungaphezulu kwesinye ekuqulunqweni kwayo. Abathengi abathanda ukusebenzisa iimveliso ngeendlela ezininzi baya kutsalwa kwiimveliso ezixubileyo ukuze basebenzise ngokulula. Iimveliso ezininzi zokuthambisa zabathengi zibonelela ngeendlela ezininzi zokusebenzisa kwiifomula, ezinje nge I-2-1 i-shampoo kunye ne-conditioner okanye isicoci sesandla esithambisayo.

Nangona abathengi baya kufuna iimveliso ezininzi zokusetyenziswa njengendlela yokugcina imali, bazimisele ukuhlawula ngaphezulu kweemveliso zeprimiyamu kunye nokusetyenziswa okuninzi. Iimveliso ezinokubonelela ngenzuzo engaphezulu kwesinye ziya kubonwa njengotyalo-mali olulungileyo ngabathengi abangonwabanga, kwaye ziya kuthandwa ngakumbi njengoko ukunyuka kwamaxabiso kuqhubeka.

Ukupakishwa okuphinda kusetyenziswe

Imveliso eyenziwe ngomthi ehlaziywayo emdaka/exineneyo ehleli phezu kwekhawuntara

Abanye abavelisi bathatha inyathelo eliya phambili kwaye ngabom bayila ukupakishwa okunokuthi kuphinde kusetyenziswe emva kokuba imveliso yobuhle iphelile; enye inkampani iye yade yafikelela ekupakisheni iimveliso zabo ezisetyenziselwa izinto ezininzi ngaphakathi iqhekeza le-ceramic yobugcisa. Abathengi abayongayo baya kutsaleleka kwezi mveliso njengendlela yokunciphisa inkunkuma, kuzo zombini iimveliso ezigqithisileyo kunye nokupakishwa.

Ukupakishwa kwakhona ikwayinxalenye yentshukumo yokupakisha enokuphinda isetyenziswe. Abavelisi bathengisa isikhongozeli semveliso yobuhle ngexesha elinye kwaye ukusukela ngoko bathumela okuzaliswayo endaweni yeemveliso ezintsha. Ngenxa yokuba ukufakwa kwakhona kuvame ukuthengisa ngaphantsi kwexabiso lemveliso entsha, abathengi abajonga iindleko baya kubeka phambili naziphi na iimveliso ezibonelela ngokupakishwa okuphinda zisetyenziswe kwizinto ezintsha kraca. Eyona ipakethe iphinda isetyenziswe kwakhona iya kuba yeyona ingalindelekanga; Gen Z abathengi baya kuphendula kakuhle izicwangciso ezintsha nezinika umdla zokupakisha.

isiphelo 

Umntu obambe icwecwe elincinci lokuqaqambisa

Ukujonga phambili, ukunyuka kwamaxabiso kunye neentloko zobonelelo ngeenkonzo ziya kwandisa kuphela iindleko zezithambiso zomthengi. Uninzi lwabathengi baya kuphendula kakuhle kuyo nayiphi na imizamo yokudala iinketho ezingabizi kakhulu kunye nenkcitho encinci. Izinto zokusetyenziswa kwezinto ezininzi azikho kuphela isisombululo esineendleko eziphezulu zokunyuka kwamaxabiso, kodwa ziyindlela efanelekileyo yokunciphisa ukupakishwa kunye nenkunkuma yabathengi. 

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