IiNdlela ezi-5 eziPhakamisayo zokuBumba uThengo olubukhoma ngo-2024

Ubhubhani we-coronavirus ukhokelele kwiindlela ezintsha zokuthengisa, enye yazo kukuthenga ngqo. Namhlanje, ukuthenga okuphilayo ayisosicwangciso nje kodwa kuyimfuneko kumashishini abeka phambili ukuzibandakanya okukhulu kunye namazinga okuguqulwa.

Njengomnini weshishini osebenzisa ukuthenga okuphilayo ukwenza intengiso, ukuhlala unolwazi lweendlela zamva nje zentengiso akufuneki ungahoywa. Ngo-2024, iindlela ezintsha ziyaphuhla ukuguqula amava okuthenga ebukhoma, ngenxa yetekhnoloji entsha, Imidiya yokuncokola, kunye nokuziphatha kwabathengi rhoqo. Ke ngoko, eli nqaku liza kuphonononga ukuthenga okuphilayo, ukuhlalutya ukukhula kwayo, kunye nokuchonga iindlela ezintlanu eziphambili eziza kulawula intengiso kulo nyaka. Masiqalise.

Isiqulatho
Yintoni ukuthenga ngqo?
Ukuqonda ukunyuka kweentengiso eziphilayo
Iindlela ezi-5 zokubumba ukuthenga okuphilayo ngo-2024
Iinzuzo kunye neengozi zokuthenga ngokuphila
isiphelo

Yintoni ukuthenga ngqo?

Ukuthenga ngokuthe ngqo, okwakwaziwa nje ngokuba yintengiso ebukhoma okanye urhwebo oluphilayo, luhlobo lokuthenga kwi-intanethi evumela abathengi ukuba bazibandakanye ngokuthe ngqo nabathengisi kunye neemveliso ngexesha lokwenyani.

Ngokungafaniyo e-commerce yemveli, apho abathengi baskrola kwiikhathalogu zeemveliso ezingatshintshiyo, isebenzisa itekhnoloji yokusasazwa kwevidiyo, ukudala indawo ebandakanyekayo kunye nesebenzisanayo kubathengi.

Amashishini e-e-commerce, ke ngoko, anokunyusa urhwebo oluphilayo ukubonisa iimveliso zabo kubathengi, bajongane neenkxalabo zabo ngexesha lokwenyani, kwaye bafumane impendulo kwangoko ngelixa ababukeli bebukele usasazo ngqo.

Ukuqonda ukunyuka kweentengiso eziphilayo

Ukuthenga ngokuthe ngqo kuye kwahamba indlela ende ukusukela kwiintsuku zayo zokuqala kwiitshaneli zokuthenga ekhaya ngeminyaka yoo-1980 kunye no-1990. Nangona kunjalo, ukunyuka kwamva nje kwenkcubeko ye-influencer kunye netekhnoloji yeselula iqalise ukuthenga ngokuphila kwixesha elitsha.

Ngo-2022, intengiso ebukhoma yenziwe ngaphezulu I-US $ 17 yezigidigidi kwiintengiso eUnited States. Elo nani lilindeleke ukuba linyuke liye kutsho kwi-US $55 yezigidi ngo-2026. Ukuthenga ngokuthe ngqo kuye kwafumana ngaphezulu kwe-50,000 ye-livestreams ubuncinane be-260 yezigidi zababukeli bemihla ngemihla kwiiplatifti.

Uphuhliso luye lwaphenjelelwa yimfuneko yokuba amashishini abonelele abathengi ngamava angcono nangakumbi okuthenga kwi-intanethi.

Uthungelwano lwemidiya yoluntu kunye nobuchwepheshe obutsha obufana AR kunye nokufunda koomatshini kwenze ukuba ukuthenga okuphilayo kube yimveliso enamandla enokusebenzisa ukufikelela nokuthengisa kubaphulaphuli ekujoliswe kubo. Njengoko sijonge ku-2024, kukho iindlela ezininzi zokulindela, esiya kuthi sixoxe ngazo kwicandelo elilandelayo.

Iindlela ezi-5 zokubumba ukuthenga okuphilayo ngo-2024

1. Ukudityaniswa kwamaqonga eendaba ezentlalo

Enye yeendlela eziphambili ezimiselwe ukuba zibe ngumtshintshi-mdlalo ngo-2024 kukudibanisa imithombo yeendaba zentlalo kunye namaqonga okuthenga aphilayo. Urhwebo lwentlalo, indibaniselwano yemithombo yeendaba zentlalo kunye ne-e-commerce, ibona ukukhula kokuthandwa, kwaye amashishini athatha ithuba leziseko ezinkulu zabasebenzisi ezinje ngoFacebook, Instagram, LinkedIn, TikTok, kunye neYouTube ukubamba imisitho yokuthenga ngqo.

Njengokuba, WalMart ihlala ibamba iminyhadala yayo yokuthenga ngqo kwi-TikTok kwisiseko sayo sabathengi abathembekileyo. KitKat iye yafumana impumelelo enkulu yokuthengisa ngokusebenzisa iinzame zayo zokuthengisa ezibukhoma kuFacebook.

Ukufikelela ngokubanzi akusiyo kuphela inzuzo efunyenwe ekudityanisweni kwemidiya yoluntu; ikwavumela ukwabelana ngokungenamthungo kunye nokukhuthazwa kweemveliso. Lindela iibrendi ezininzi ukuba zityale imali ngakumbi ekudaleni amava okuthenga adibeneyo kuwo wonke amajelo osasazo oluntu kulo nyaka.

2. Amandla okuthengiswa kwempembelelo

Omnye umkhwa we-2024 yintengiso ye-influencer, eye yaba yinxalenye yezicwangciso zokuthenga ngokuphila. Iibrendi ezininzi zisebenzisana nabaphembeleli ukubamba imisitho yokuthenga ngokuthe ngqo, besebenzisa isiseko sabalandeli abathembekileyo. Ukongeza ekongezeni ukunyaniseka kumava okuthenga ephilayo, ikwanyusa intembeko yohlobo.

Njengoko abaphembeleli bebonisa kwaye bacebisa iimveliso ngexesha lokwenyani, abathengi banokuthi benze izigqibo zokuthenga ezinolwazi. Umzekelo ngulo Izinto zokuthambisa ze-NYX' amava okuthenga ephila, apho abaphembeleli uLance Bass, uJoJo, kunye noBrandy baphinda benza ii-2000s ukujonga kuTriller. Ngabantu abadumileyo be-pop, abaphulaphuli ekujoliswe kubo, ubukhulu becala bamawakawaka kunye no-Gen Z, owathi sebenzisa ngaphezulu, ndalathiswa kwiphepha lokuthenga le-NYX ukuze uthenge.

Ke ngoko, ukudibanisa intengiso ye-influencer kunye nokuthenga okuphilayo kudala ifomula enamandla yokuqhuba ukuthengisa kunye nokwandisa ukubonakala kohlobo. Oko ngokutsho kubahlalutyi beemarike, abatyhila oko ukuthengisa okunempembelelo inokunyusa ukuguqulwa kweentengiso phakathi 1% kunye ne5% kunye nokubonakala kohlobo nge 82%.

3. Ukunyuka kokuthengwa kweselula

I-ubiquity yezixhobo eziphathwayo iyaqhubeka nokubumba ukuziphatha kwabathengi, kwaye ukuthenga ngokuphila akukho nto. Ngo-2024, ukunyuka kokuthenga ngeselula ngexesha lemisitho ephilayo kulindeleke ukuba kunyuke.

Oku kungenxa yokuba abathengi banamhlanje bajika ngokukhawuleza kwiifowuni eziphathwayo ukufikelela kwiwebhusayithi yomthengisi okanye ii-apps eziphathwayo. Ngokuka a 2023 uphononongo ngeAirship ngokubambisana noPhando lweSapio, phantse i-80% yabathengi basebenzisa iiwebhusayithi ze-e-commerce ukuthenga iimveliso, ngelixa i-78% isebenzisa i-app yomthengisi.

Uninzi lwabathengi abafikelela kwimithombo yeendaba zentlalo kunye neevenkile ezikwi-Intanethi ngezixhobo zabo eziphathwayo, amashishini anokwenza imali kulo mkhwa ngokulungiselela amava okuthenga ebukhoma kwizikrini ezincinci.

Enye ingcebiso kukubonelela ngokungenamthungo intlawulo yeselula iinketho zokongezwa lula. Olu khetho lokuphuma lunokubandakanya i-WeChat Pay, i-AliPay, i-Apple Pay, i-PayPal, okanye uthenge ngoku, hlawula kamva ekuphumeni. Ngokwenza njalo, abapheleli nje ekuncedeni abasebenzisi, kodwa bakwabonisa iinzame zabo zokutshintshela kwindawo ethe kratya ye-e-commerce.

4. Amava okuthenga enzelwe wena

I-AI kunye nokufunda koomatshini kudlala indima ebaluleke kakhulu ekulungiseleleni amava okuthenga ekhoyo kwizinto azithandayo. Kungenxa yokuba abathengi abaninzi bafuna amava okuthenga alungiselelwe umntu. Uphononongo lweDatha yeNdyebo kunye neForbes luveze oko 74% yabathengi bathenga ngokusekwe kuphela kumava omsebenzisi.

Ngo-2024, amashishini amiselwe ukuba asebenzise i-algorithms ephucukileyo ukuhlalutya idatha yabathengi kunye nokubonelela iingcebiso zomntu ngamnye ngexesha lemisitho ephilayo. Umzekelo, EWE, i-app yokuthenga yeempawu zefashoni, isebenzisa i-algorithm ephucukileyo ukwenza kunye nokuhambisa ivenkile eyenzelwe umntu ngamnye umthengi ngokusekelwe kwisitayile abasikhethayo, ubungakanani, kunye nohlahlo lwabiwo-mali.

Oku kwandisa ukwaneliseka kwabathengi ngelixa kusenyusa amathuba oguqulo oluyimpumelelo. Ukukwazi ukwenza ngokwezifiso uhambo lokuthenga ngokusekwe kwizinto ezithengiweyo ezidlulileyo, imbali yokukhangela, kunye nezinto ezikhethwayo kudala amava abandakanyekayo kwaye afanelekileyo kubathengi.

5. Ukuvela kokuthengwa kwenyani yenyani

Inyani eyinyani (VR) ingena kwintengiso ephilayo, inika abathengi amava ekamva kunye namava antywilayo. Iimpawu ezifana Gucci, Nike, yaye adidas sele bedibanisa itekhnoloji ye-VR kwimithombo yabo yokuphila, apho abaphulaphuli banokuphonononga iimpahla kunye nezihlangu kwaye banxibelelane nazo kwindawo enemigangatho emithathu.

Itekhnoloji yeVR ineenzuzo zayo, ezibandakanya ukubonelela ngenoveli kunye namava okonwabisa kunye nokujongana nemida yemveli. kuthengwa kwi intanethi, njengokunika abathengi ujongo olusondeleyo kwiimveliso ngaphambi kokuthenga. Njengoko itekhnoloji yeVR iqhubela phambili, kunokwenzeka ukuba ichaze ngokutsha indawo yokuthenga ephilayo, inikezela ngenqanaba elitsha kumava e-e-commerce.

Iinzuzo kunye neengozi zokuthenga ngokuphila

Ngelixa ukuthenga okuphilayo kuzisa amathuba anomdla kwiibrendi kunye nabathengi ngokufanayo, kubalulekile ukuqwalasela izinto eziluncedo kunye nezingeloncedo.

eziluncedo

• Amava abandakanyekayo: Enye yeenzuzo zokuthenga ngokuthe ngqo kukuba ibonelela ngamava abandakanyekayo kakhulu kwaye asebenzisanayo akhuthaza unxibelelwano olusondeleyo phakathi kweebrendi kunye nabathengi.
• Unxibelelwano lwexesha lokwenyani: Urhwebo oluphilayo luvumela iibrendi ukuba zizibandakanye nabathengi ngexesha lokwenyani, zibavumela ukuba baphendule imibuzo, babonise iimpawu zemveliso, kwaye bakhe intembeko.
• Uguqulo olwandisiweyo: Uphononongo lufumanise ukuba ukuthenga ephilayo kunokonyusa uguqulo ukuya kuthi ga 76%. Ubume obuguquguqukayo bokuthenga ngokuphila yongeza uguqulo kuba abathengi banokwenza izigqibo zokuthenga kwangoko.

neengozi

• Imingeni yobuchwephesha: Ubugqwirha bobugcisa okanye imiba yoqhagamshelo inokuthi yenzeke ngexesha lomjelo ophilayo, yonakalisa amava omthengi.
• Ixesha eliqingqiweyo: Imisitho yokuthenga ekhoyo ihlala inamaxesha amisiweyo, nto leyo eyenza kube yimfuneko ukuba iibrendi zigqithise umyalezo wazo kwaye zibonise iimveliso zazo ngokufanelekileyo.

isiphelo

Ukushwankathela, ukuthenga okubukhoma kumi ngaphambili kwiindlela zorhwebo ze-e-commerce, kunika amashishini ithuba elikhethekileyo lokunxibelelana nabathengi ngexesha lokwenyani. Imizila ephambili efana ne-influencer marketing, i-mobile commerce, indibaniselwano ye-media media, i-VR, kunye namava omntu ngamnye aya kuguqula indawo yokuthenga ephilayo kwi-2024. Amashishini athatha ithuba lale mikhwa ekuthengiseni nasekuthengiseni amaqhinga aya kuba phambili ekufumaneni impumelelo ye-e-commerce kwiminyaka ezayo.