IiNdlela eziPhezulu ezisi-7 ze-B2B ze-Ecommerce zika-2024

Ukufika kwengxoxo ye-GPT kubangele ukuxhatshazwa kwihlabathi le-tech, kwaye amashishini kuwo wonke ama-niches akhawuleza ukungena kwisenzo. Zombini iingozi kunye neentlawulo ezinokubakho zinkulu kakhulu. 

Imozulu kwi-ecommerce ye-B2B ayifani. Kwelinye icala, kukho ukwanda komdla kwizinto ezinokubakho ze-AI kunye ne-neural network, ngelixa kwelinye icala, kukho ukuhla kwe-post-Covid kwizitokhwe zetekhnoloji, okukhokelela ekwehlweni kunye nokucuthwa kohlahlo lwabiwo-mali. 

Oku kushiye abathengi beziva bengakhululekanga, ngophando olubonisa imbono yokuba itekhnoloji kunye nezinto ezintsha ziyenzeka kubo kunokuba zidalelwe bona.

Njengabenzi bezigqibo kunye nabanini beemveliso, kunokuba ngumceli mngeni ukumisela amacebo angcono kunye namanyathelo okuthathwa. Yintoni efanele ibe yingqwalasela kunye nephambili? 

Njengoko sisiya ku-2024, masijonge ukuba yintoni na ekwi-ajenda kwaye iphambili kwiingxoxo ukunceda ukukhokela isicwangciso sonyaka ozayo.

Contents:
Indlela yokuziphatha ngokuchasene namanani angenanto
Omnichannel CX vs ngaphandle kwendlela i-CX
Uzinzo vs ukugxeka
URhwebo lweNtlalo vs urhwebo ngaphandle kweintanethi
Incoko ye-AI (i-chatbots) vs inkxaso yevidiyo
Ubunyani vs ubuphakathi
Ubulula vs ukuntsonkotha
Okukwintsusa

Indlela yokuziphatha ngokuchasene namanani angenanto

Ubume obuphucukileyo buqhubeka buyinto ephambili kwishishini le-ecommerce le-B2B. Iingxilimbela zeTekhnoloji zizama ngokukhutheleyo ukuqokelela idatha eninzi kangangoko ukuze zinike iingcebiso ezilungiselelwe iinkonzo. 

Ngaba ukhe waqaphela ukufumana iintengiso ezijoliswe ngendlela engaqhelekanga kumajelo eendaba ezentlalo ngezinto obuzixoxa ngasese?

Nangona kunjalo, oorhulumente bazama ukulawula ezi zinto zikhulayo zobuchwepheshe, ngelixa abasebenzisi bafuna ubumfihlo kwaye bayakucekisa ukuphathwa njengamanani.

Ukwenza ubuqu kuthetha ukubek' esweni okokoko, njengokuba nomphandi wabucala olandela inyathelo lakho ngalinye. Iikuki ngomnye umboniso wale nto. Ngaxa lithile ekuhambeni kwexesha, lo mcuphi wabucala ngequbuliso utsiba ekoneni njengomthengisi ongaqhelekanga, ekhwaza: “Psst, mhlekazi, ndibheja uzakuyifuna le nto.”

Kungcono okanye kubi, indlela eyenzelwe umntu-yonke into ibonakala ihleli apha. Njengomnini wesabelo kwi-ecommerce ye-B2B, lilungelo lakho ukulwela ukwenza izinto ezisesikweni. Umceli mngeni kukulungelelanisa iinzuzo zamava alungelelanisiweyo kunye nentlonipho yemfihlo yamaqabane akho kunye nokuqinisekisa ukungafihli ekuqokeleleni idatha.

Omnichannel CX vs ngaphandle kwendlela i-CX

Ngokutsho kweZendesk, i-73% yabathengi bafuna ukukwazi ukuhamba ngokukhawuleza phakathi kweendlela ezahlukeneyo zokuthengisa ezifana newebhu, iselula, ivenkile, njl.

Ngokhetho oluninzi olukhoyo, abanye abathengi banokulahleka okanye bakhungathekiswe kukungahambelani kwiindawo ezahlukeneyo zentengiso. Banomonde omncinci wokuphinda baqale uhambo lwabo lokuthenga ukusuka ekuqaleni kwitshaneli nganye.

I-Omnichannel ijolise ekunciphiseni oku kuphazamiseka kunye nokunqumla ingxolo. Injongo kukwenza uhambo lomthengi ukusuka ekuqaleni ukuya ekugqibeleni lube lula kangangoko, nokuba basebenzisana nesixhobo esinye kwaye bagqibe kwesinye. Bafanele bagcine indawo yabo kwinkqubo yokuthenga kwaye babe nedatha yabo edibeneyo.

Ngaphaya koko, i-omnichannelism ibandakanya ukwabelana ngedatha yabathengi phakathi kwetshaneli ukwenza iingcebiso ezenzelwe wena kunye nezaziso kuzo zonke izixhobo. Le ndlela iphucula amava okuthenga ngokubonelela ngonxibelelwano olungakhubekiyo kunye namava alungiselelwe abathengi.

Ibali elide: "Phumelela uhambo, hayi intengiselwano kuphela."

Uzinzo vs ukugxeka

Ngeempembelelo ezibonakalayo kunye nezingxamisekileyo zokutshintsha kwemozulu, amashishini ajongene noxinzelelo olukhulayo lokunciphisa ukukhutshwa kwekhabhoni kunye nokwamkela izenzo ezihambelana nokusingqongileyo.

Amazwe athile kunye namazwe aphumeze imigaqo engqongqo malunga nokunciphisa inkunkuma kunye nokupakishwa okunoxanduva, ekufuneka iinkampani zorhwebo zithobele.

Abathengi ngokwabo baya bebeka phambili ukuzinzileyo xa besenza izigqibo zokuthenga. Balindele ukuba iibrendi zithathe uxanduva kwaye zisebenze ngokukhutheleyo ekunciphiseni indawo yazo yokusingqongileyo.

Ukusuka kumbono weshishini, ukwamkela ukuzinza kwixesha elide kunokukhokelela ekugcinweni kweendleko. Nangona kusenokubakho utyalo-mali lokuqala olufunekayo ukuze kuphunyezwe izenzo ezizinzileyo, ezi nzame zinokukhokelela kwiindleko zokusebenza eziphantsi. 

Izinto ezifana nemithombo yamandla ahlaziyekayo, ukupakishwa okuphinda kusetyenziswe, kunye nothungelwano olusebenzayo lokusasaza ekugqibeleni lunciphisa iindleko zokusebenza.

Ke njengoko iziphumo zemozulu zikhula ngakumbi, ukwamkela imisebenzi eluhlaza kuzuzisa iplanethi kunye nomgca osezantsi ukuba usondele njengesicwangciso sexesha elide. 

URhwebo lweNtlalo vs urhwebo ngaphandle kweintanethi

Ukuba ukwi-intanethi, uyindlela enye okanye enye, kurhwebo loluntu. Abantu banotyekelo lwendalo lokufuna intuthuzelo ngaphakathi kwamaqamza abo asekuhlaleni, bexhomekeke kubahlobo kunye nabahlobo ngolwazi kunye nokusetyenziswa komxholo. 

Ukuthenjwa kunye nobungqina boluntu budlala indima ebalulekileyo kulo mxholo. Xa abahlobo bezibandakanya kunye kwaye bacebise iimveliso ngaphakathi kwesangqa zabo zentlalo, impembelelo yabo inobunzima obuninzi kuneentengiso zemveli. Abantu batyekele ekuzithembeni izimvo zabo bakwiintanethi zabo zokuncokola.

Imithombo yeendaba zentlalo kunye nomxholo wayo obangela umdla unike ithuba lokusasaza amajelo osasazo entlalontle angqina ukuba asebenza kakhulu kwiimpawu ze-ecommerce ezijolise ukunxibelelana nabathengi apho bachitha khona ixesha labo.

Iimpembelelo zongeze intlantsi kwindlela. Umxholo owenziwe ngumsebenzisi udlala indima ebalulekileyo ekuthengisweni kwezentlalo kunye nokuthengiswa kwe-intanethi. Abaphembeleli babelana ngeefoto kunye neemveliso kunye nokubonelela ngophononongo kudala iindlela ezinamandla zentlalo zokuthengisa eziqhuba unxibelelwano kunye nokukhuthaza ukuthengisa.

Urhwebo lwezentlalo lubeka iimveliso kwimeko yokwenyani kwaye ikhawulezisa amava okuthenga omntu. Ngokufikelela kwiiprofayili zabasebenzisi abazizityebi, idatha yokuziphatha, kunye nokutya okulungiselelwe umntu, iibrendi zinokujolisa iimveliso ezifanelekileyo kubathengi ngabanye.

Incoko ye-AI (i-chatbots) vs inkxaso yevidiyo

IiChatbots ze-AI (incoko ye-AI) kunye ne-next-gen interfaces - ngaba amaqabane akho e-ecommerce e-B2B ayayamkela obu buchwepheshe butsha? 

Amanani ajikeleze esi sihloko ngandlel’ ithile ayangqubana. Ngokutsho kweCalabrio, i-70% yabathengi bakholelwa ukuba amaziko oqhagamshelwano kufuneka abeke phambili uqeqesho lwe-arhente kunokuba azise ii-chatbots. Ngakolunye uhlangothi, i-Hubspot ibika ukuba i-48% yabathengi baziva bekhululekile ngobudlelwane obulawulwa yi-bots.

Ngelixa le datha inokufaneleka ngakumbi kwiimeko ze-B2C, kubalulekile ukuqwalasela ukuba amaqabane akho e-B2B anokukhetha inkxaso yevidiyo, ngokuxhomekeke kwiinkonzo ozinikezelayo.

Nangona kunjalo, ii-chatbots zenza inkxaso yabathengi ngokukhawuleza, ngaxeshanye iqokelela uluhlu olubanzi lweengxelo. Ke, i-AI yokuncokola inokuphucula ngokumangalisayo izakhono zomntu. Ivumela iingcebiso ezenzelwe wena, amaphepha emveliso alungelelanisiweyo, kunye nokuthengisa okujoliswe kuko okusekwe ekuthengeni komntu ngamnye kunye nemikhwa yokukhangela, enokuba ngumceli mngeni ukufezekiswa ngezinye iindlela.

Ngaphezulu koku, i-AI inamandla okuhlalutya i-database enkulu yabathengi kunye neentengiselwano. Olu hlahlelo lubonelela amashishini ngemibono enzulu yabathengi ebekuya kuba nzima ukuyityhila.

Ke ngelixa abanye behlala belumkele i-bots (kunye nenkxaso yevidiyo kunye nokubamba kwayo komntu kunokufaneleka ngakumbi kwi-B2B), i-AI yokuncokola ihambisa ixabiso ngeengcebiso eziqhutywa yidatha kunye nohlalutyo oluphucula ukuqonda kwabathengi kunangaphambili. 

Ubunyani vs ubuphakathi

Ubunyani abunakuphumelela ngaphandle kokuyila, ukohluka, intsusa, njl.njl. Ukubalisa amabali okwenene kunceda ukufunyanwa kunye nokunyaniseka. Abathengi batsalwa kwiimpawu eziziva ziyinyani kwaye ziqhagamshelwe kubantu bokwenyani, endaweni yeenkampani ezingenabuso. 

Iibrendi zeB2B zokwenyani zibalisa amabali anyanzelisayo malunga nomsebenzi wabo, ixabiso, kunye neemveliso ngendlela ehambelana ngakumbi nabaphulaphuli, elindele ukungafihli kumashishini.

Amaqabane akho anokubakho namhlanje anemfuno ephezulu yokumelwa kokwenyani kweenkcubeko ezahlukeneyo. Iibrendi ezamkelayo kwaye zibonise ngokwenyani iyantlukwano ziyahlangabezana nale mfuno kwaye zidibana nabaphulaphuli ababanzi.

Amashishini anokwakha unxibelelwano olunzulu kunye namaqabane aqhutywa lixabiso ajonga iibrendi eziziva ziyinyani kunokuba zigxile kwinzuzo kuphela. 

Ubulula vs ukuntsonkotha

Xa sijongene nempembelelo ekhulayo yetekhnoloji ebomini bethu, ngaba abantu baziva becace ngakumbi kwaye kulula, okanye ukudinwa, ukudakumba, kunye nexhala?

Ukugcwala kolwazi ngumba wokwenyani. Abathengi bafumana ukudinwa kwesigqibo ngenxa yobuninzi beenketho kunye nedatha. Kwaye.. ukulula kunqumla ingxolo ngokufanelekileyo.

Amashishini abonwa njengatyibilizi ngokugqithisileyo okanye iinkcukacha ezisithelisayo ngokuntsokotha aswele elubala kwabanye. Amaqabane akho kunye nababoneleli bakho bayalixabisa ixesha labo kwaye bafuna iintetho ezigxilileyo ezingachithi imizuzwana. Ifom kufuneka ilandele umsebenzi ongaphezulu kwayo yonke into. Ukhetho olumbalwa lunokwandisa ngokumangalisayo intengiso ngokunciphisa ukhetho olugqithisileyo. Ukuhlela phantsi kunika injongo ecacileyo.

Ngokubanzi, ukusika ubunzima kuqinisekisa ukucaca phakathi kwenkqubela phambili yetekhnoloji. Iyalihlonipha ixesha lamaqabane akho eB2B ngelixa igcina ukungafihli.

Okukwintsusa 

Iliza langoku lophuhliso lwe-AI linempembelelo kakhulu ukuba lingahoywa. I-ecommerce ye-B2B, njengabo bonke ubuchwephesha, kuya kufuneka ukuba ibandakanye imisebenzi ethile ye-AI ukuze uhlale ukhuphisana. Nangona kunjalo, kubalulekile ukukhumbula ukuba amaqabane akho asengabantu, hayi ii-bots. Ukubaphatha ngenkathalo yokwenyani kunye nengqalelo yobuqu yinto abantu abayixabisayo ukuza kuthi ga ngoku.

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