Kwifashoni ezisi-7 eziphambili zeTikTok zokubukela ngo-2024

I-TikTok iyaqhubeka nokuba namandla abalulekileyo okuqhuba kumzi-mveliso wefashoni ngo-2024. Iqonga elidityanisiweyo lokuyila kunye nokukhawuleza liyenza ibe yeyona nto ifanelekileyo yokufukamela imikhwa emitsha. Kumashishini, ukuqonda kunye nokusebenzisa le mikhwa kunokutshintsha umdlalo. 

Le bhlog iphonononga iindlela ezisixhenxe zeTikTok zefashoni ezilawulayo kulo nyaka. Ibonelela ngombono obanzi wendlela nganye, ukuze amashishini asebenzise olu lwazi ukukhulisa isiseko sawo semarike ngo-2024! 

Isiqulatho
Amagqabantshintshi eTikTok kunye neempembelelo zayo kwishishini lefashoni
Iindlela ezi-7 eziphambili zeTikTok zefashoni
isiphelo

Amagqabantshintshi eTikTok kunye neempembelelo zayo kwishishini lefashoni

Amaqonga eendaba ezentlalo abe ngamajelo onxibelelwano abalulekileyo kubantu abaninzi kwihlabathi liphela. Ngo-2020, iTikTok yaba yeyona mithombo yeendaba ikhutshelweyo. Ngo-2023, iqonga laqikelelwa ukuba linokulinganiselwa 1.9 billion Abasebenzisi behlabathi, ukonyuka okukhulu ukusuka kubasebenzisi abazizigidi ezingama-652.5 ngo-2019. Umndilili weTikToker uchitha malunga neeyure eziyi-1.5 eqongeni yonke imihla.

I-TikTok yandisa iividiyo ezimfutshane ngokukhuthaza abasebenzisi ukuba benze, bahlele, kwaye babelane ngeevidiyo, beyila amathuba okukhuthaza iindlela ezintsha zehlabathi. Esi sicelo sibe nefuthe kakhulu kwishishini lefashoni, njengoko abaphembeleli kunye nabanye abasebenzisi babelane ngezinto abazithandayo. Umzekelo, ngo-2022, i-hashtag #sheinhaul yaqokelela malunga 4.8 billion iimbono. Oku kubangele ugqabhuko-dubulo olukhulu lweqonga le-e-commerce likaShein kunye neendlela zayo ezithandwayo zefashoni.

Ukuza kuthi ga ngoku, nge-1st ka-Agasti 2024, i-hashtag #fashiontiktok imalunga 7.9 million izithuba ezinombono omalunga ne-86.2 yeebhiliyoni. Oku kubonisa ukubaluleka kweqonga ekukhuthazeni ukuthambekela kwefashoni kunye nezitayela kunye nefuthe elinokubakho elilandelayo kwishishini.

Iindlela ezi-7 eziphambili zeTikTok zefashoni

Ifashoni yeTikTok idibanisa izitayile ezingezizo, i-aesthetics enesibindi, kunye nembonakalo entsha. Idlala indima ebalulekileyo ekuphembeleleni izitayile zefashoni zehlabathi ngenxa yokufikelela okubalulekileyo kweqonga kunye nokukwazi ukuxhasa ukuziveza kunye nokuyila.

Nazi ezisixhenxe zeTikTok zefashoni amashishini ekufuneka azilumkele:

Intombazana yaseGadini

Ubuhle bentombazana yasegadini buyaqhubeka ukutsala abasebenzisi beTikTok ngombono wabo wothando wobomi basemaphandleni kunye nezitayile zakudala. Ifunyaniswa ngokusebenzisa "intombazana yasegadini” ithegi, enezithuba ezimalunga nezigidi ezingama-55 kwiTikTok. 

Lo mkhwa ubonakaliswa ngokuprintwa kweentyatyambo, iilokhwe ezibalekayo, iikhati ezinithiweyo, kunye nemixholo yokufundisa. Isibheno sentombazana yegadi silele ngokulula kwayo kunye nokuphunyuka, inika ingxelo echaseneyo kwilizwe elikhawulezayo ledolophu. 

Amashishini anokungena kulo mkhwa ngokucokisa ingqokelela ebonisa amalaphu endalo, izixhobo ezenziwe ngezandla, kunye noyilo oluphefumlelweyo lwasemaphandleni. Ukusebenzisana nabaphembeleli ababandakanya indlela yokuphila yamantombazana asegadini kunokuphucula ubunyani bohlobo kunye nomtsalane.

Imbaleki

I-Athleisure iyaqhubeka nokuvela, idibanisa ukusebenza kunye nefashoni ukuhlangabezana neemfuno zabaphulaphuli abasebenzayo kodwa abanomdla kwisitayile. Xa abantu abaninzi beqaphela impilo, lo mkhwa udale imakethi enkulu yehlabathi kwiimveliso kwishishini lefashoni. Imarike yemidlalo yayixatyiswa I-358.07 yeebhiliyoni zeedola zaseMelika ngo-2023 kwaye kuqikelelwa ukuba iya kufikelela kwi-US$ 388.3 yebhiliyoni ngo-2014 kunye ne-US $ 662.56 yebhiliyoni ngo-2030. Oku kubonisa izinga lokukhula lonyaka elihlanganisiweyo (CAGR) le-9.3%. 

Ngo-2024, umkhwa uqhubela phambili usiya kwiziqwenga eziguquguqukayo ezinokusuka kwi-Workout ukuya impahla yokusebenza ngaphandle komthungo. Iimpembelelo zeTikTok kunye nabasebenzisi babonisa iimpahla zabo zokubaleka kwiindawo ezahlukeneyo ukubonisa ukuguquguquka kunye nokuthuthuzela kwezi mpahla. Ihlala inxulunyaniswa neehashtag ezinje nge #athleisure, ene 1.6 billion iimbono jikelele kunye #gymtostreetstyle.

I-tenniscore

I-Tenniscore yenye indlela ye-TikTok eyenza amaza ngo-2024. Idibanisa izitayile zembaleki kunye ne-preppy twist. Lo mkhwa ubandakanya iziketi eziphothiweyo, ihempe zepolo, kunye neejezi zentenetya zakudala. Abasebenzisi beTikTok kunye nabaphembeleli bahlala benxiba iimpahla ze-tenniscore ukuqaqambisa ukuguquguquka kunye nokuthuthuzela kwezi mpahla. 

Indlela yeTenniscore ingena kwi-nostalgia yeempahla zemidlalo zakudala, ezinomtsalane kubaphulaphuli ababanzi. Lo mkhwa unxulunyaniswa neehashtag ezifana #PreppyStyle, ene 189.6 million iimbono ezipheleleyo, iyenza idume phakathi kwabasebenzisi beTikTok.

Umfazi wehlokondiba

Ihlokondiba lomfazi wobuhle lifumana inkuthazo kwimifanekiso edumileyo yenkcubeko yabafazi bemafia. Esi simbo sineeprints ezibukhali, iiglasi zelanga ezingaphezulu, iifurs ezitofotofo kunye nesiteyitimenti nezacholo. Iimpembelelo zihlala zisebenzisa ii-hashtag ezinje nge#mobwife kunye ne#glam, ezinazo 308.6 yezigidi zokujonga kwaye Iibhiliyoni ezi-1.4 zokujonga ngokulandelelana. 

Umtsalane wotyekelo lomfazi wehlokondiba usekutyebeni nasekuzithembeni kwalo, linikezela ngenye indlela kwiifashoni ezijongelwa phantsi. Amashishini anokwenza imali kulo mkhwa ngokumisela ingqokelela ebonisa isibindi, iziqwenga ezinobunewunewu kunye nokusebenzisana nabaphembeleli abanobudlelwane obuqinileyo be-retro aesthetics.

Intombazana yetumato

Umkhwa wentombazana ye-tomato umalunga nokwamkela ubuhle beMedithera kunye nemibala eqaqambileyo. Imalunga 189.6 million iimbono kwiTikTok, malunga ne-6.8 lamawaka eembono ngeposi nganye. 

Olu hlobo lubonakaliswe ngombala obomvu kunye nohlaza, ukuprintwa kwe-gingham, kunye nezixhobo zokudlala. Yayidume ngabaphembeleli kunye nosaziwayo abanjengoKhloe Kardashian, besenza i-buzz yehlabathi ngenxa yokufikelela kwabo kwihlabathi liphela. Lo mkhwa ugxininisa ukuzibonakalisa kunye nesimo sengqondo sokungakhathali, esihambelana nolutsha olufuna ukufaka ulonwabo kwiiwadi zabo. 

Kumashishini, ukwamkela intombazana ye-tomato ngobuhle kuthetha ukubonelela ngamaqhekeza anemibala abamba ubunzulu behlobo laseMeditera. Ukusebenzisana nabaqulunqi bomxholo abaquka esi simbo kunokonyusa ukubonakala kwebhrendi kunye nomtsalane.

Ubunewunewu obuzolileyo

Ubunewunewu obuzolileyo bugxile kubuhle obungaphantsi kunye nezinto ezikumgangatho ophezulu, ezibhenela abo bakhetha isitayile esisulungekileyo. Udumo lwalo mkhwa luqhutywa kakhulu kukukhula kwefashoni yodidi, ekucingelwa ukuba iza kuvelisa phantse I-US $ 115.9 yezigidigidi kwi 2024. 

Ifashoni ethe cwaka yeTikTok ibonakaliswa ziithoni ezingathathi hlangothi, uyilo oluncinci, kunye neziqwenga ezingaphelelwa lixesha. Isibheno sayo silele ekuzinzeni kwayo kunye nobomi obude, inika ingxelo echaseneyo kwifashoni ekhawulezayo. 

Amashishini angangena kwindawo ezolileyo ifashoni yobutofotofo ngokunikezela ngekhwalithi ephezulu, iziqwenga ezingaphelelwa lixesha ezigxininisa ubugcisa kunye nokuqina.

Ifashoni yesini-ulwelo

Njengoko izithethe zoluntu malunga nesini ziqhubeka nokutshintsha, kunjalo nangefashoni. Ifashoni yolwelo lwesini, eyenza mfiliba imigca phakathi kwempahla yesiko yamadoda nabasetyhini, ifumana ukuduma kwiTikTok. Abadali baya benyusa izitayile zolwelo lwesini, besebenzisa iihashtag ezinje nge #genderfluidfashion kunye ne #nonbinarystyle ukwabelana ngenkangeleko yabo. 

Lo mkhwa ugxininisa ukubandakanywa kunye nokuzibonakalisa, ukubhenela kubaphulaphuli ababanzi. Uphononongo lwafumanisa ukuba I-56% yabathengi be-Gen Z ngamandla enkcitho angaphezulu kwe-US$ 140 yeebhiliyoni bathenge impahla yolwelo lwesini. Ezi nkcukacha-manani zibonisa utshintsho olubalulekileyo lwemarike. Iimveliso zinokulamkela eli thuba ngokunikezela ngengqokelela ye-unisex, ukukhuthaza ukulunga komzimba, kunye nokudala amaphulo okuthengisa aqukayo adibana nabaphulaphuli abohlukeneyo.

isiphelo

I-TikTok iyaqhubeka nokuba liqonga elinamandla leendlela zefashoni ngenxa yokukwazi ukuphembelela indlela yokuziphatha yabathengi kunye nokuqhuba imfuno yentengiso. 

Iimveliso kolu shishino kufuneka zihlale zihambelana neendlela ezifana nentombazana yasegadini, i-tenniscore, inkosikazi yehlokondiba, intombazana yetumata, ukonwaba okuzolileyo, iimbaleki, kunye nefashoni yolwelo lwesini. Oku kunokubabeka ngobuchule ukuba bahlangabezane nezinto ezikhethwayo eziguqukayo zabaphulaphuli babo. 

Ngaphezulu koku, ukuxhasa imeko-bume eguqukayo ye-TikTok kunye nokusebenzisana nabadali abanempembelelo kunokukhulisa ukufikelela kohlobo kunye nokuzibandakanya. Le ndlela inokukhokelela ekukhuleni kweshishini nakwimpumelelo ngo-2024 nangaphaya.