IiNkqubo zeNtengiso eziPhezulu zoNxibelelwano kuShishino ukuze uqalise

Ukuthengisa okuhambelanayo kuye kwaba sisiseko sezicwangciso zentengiso yedijithali yanamhlanje, enika amashishini indlela eneendleko zokuqhuba ukuthengisa kunye nokwandisa ulwazi lwe-brand. Ngaba ucinga malunga nokusebenzisa intengiso edibeneyo kwishishini lakho? Apha, siya kukufundisa iziseko zentengiso edibeneyo kwaye sikubonelele ngeenkqubo zethu zokuthengisa ezihambelanayo ukuze uqalise.

Isiqulatho
Yintoni intengiso yobumbano?
Yintoni inkqubo yobulungu?
Iinkqubo ezidibeneyo zisebenza njani?
Inkqubo yokuthengisa edibeneyo yamashishini ukuze aqalise
Ungayikhetha njani eyona nkqubo yokuthengisa ehambelana nayo
Iingcamango zokugqibela

Yintoni intengiso yobumbano?

Ukuthengisa okuhambelanayo sisicwangciso sokuthengisa esisekwe kwintsebenzo, kwaye amashishini avuza abo basebenzisanayo ngokuqhuba itrafikhi kunye nokuthengisa kwiwebhusayithi yabo ngemigudu yabo yokuthengisa. Ngokukodwa, abadibeneyo bakhuthaza iimveliso okanye iinkonzo kubaphulaphuli babo, kwaye xa ukuthengiswa okanye esinye isenzo esithile (njengokubhalisa) kwenzeka ngekhonkco yabo yokuthunyelwa ekhethekileyo, bafumana ikhomishini.

Funda kabanzi intengiso edibeneyo kunye neenzuzo zayo.

Yintoni inkqubo yobulungu?

Inkqubo edibeneyo yinkqubo ecwangcisiweyo ishishini elimisela ukulawula nokuququzelela ukuthengisa okuhambelanayo. Ibonelela ngamahlakani ngezixhobo, izibonelelo, kunye nezikhokelo ukukhuthaza ngempumelelo iimveliso okanye iinkonzo zeshishini. Inkqubo ilandelela i-traffic eqhutywa yi-affiliate kunye neentengiso, ibala iikomishini, kwaye ibamba iintlawulo.

Iinkqubo ezidibeneyo zisebenza njani?

Iinkqubo ezidibeneyo zisebenza ngenkqubo ecwangcisiweyo eyilelwe ukuqinisekisa ukulandelwa okuchanekileyo kunye nembuyekezo efanelekileyo. Nalu ucazululo lwenyathelo ngalinye lwendlela abasebenza ngayo:

1. Amalungu ajoyina inkqubo:
   • Amalungu abhalisela inkqubo ngewebhusayithi yomthengisi okanye inethiwekhi edibeneyo.
   • Bavunyiwe kwaye bafumana ukufikelela kwideshibhodi yenkqubo kunye nezibonelelo.

2. Ukukhuthazwa:
   • Abaxhasi bakhuthaza iimveliso zabarhwebi besebenzisa amakhonkco okulandelela awodwa anikezelwe yinkqubo.
   • Basebenzisa iindlela ezahlukeneyo zokuthengisa, ezifana nezithuba zeblogi, amaphulo eendaba ezentlalo, ukuthengisa nge-imeyile, okanye iintengiso ezihlawulwayo.

3. Ukucofa kwabathengi kunye nokuthenga:
   • Umthengi onokubakho ucofa kwikhonkco le-affiliate kwaye uthunyelwe kwakhona kwiwebhusayithi.
   • Ukuba bathengile okanye bazalise isenzo esicacisiweyo (umzekelo, ukugcwalisa ifom), ikhonkco le-affiliate lilandelela lo msebenzi.

4. Ukulandela umkhondo kunye nokuqinisekiswa:
   • Inkqubo yokubambisana ilandelela ukuthunyelwa kwaye ibonise intengiso okanye isenzo kwi-affiliate.
   • Umrhwebi uqinisekisa intengiselwano ukuqinisekisa ukuba iyahlangabezana nemigaqo yenkqubo (umzekelo, akukho mbuyekezo okanye ukurhoxiswa).

5. Intlawulo yeKhomishini:
   • Xa sele iqinisekisiwe, i-affiliate ifumana ikhomishini ngokusekelwe kwisakhiwo sentlawulo yeprogram.
   • Iintlawulo zenziwa ngokweshedyuli emiselweyo, efana nenyanga, kwaye inokuququzelelwa ngeqonga lenkqubo.

Inkqubo yokuthengisa edibeneyo yamashishini ukuze aqalise

Nazi ezinye zeenkqubo zokuthengisa ezihambelanayo ezinokuthi ziqalise ishishini lakho kunye nokuthengisa okuhambelanayo.

1. Amaqabane eAmazon

Amazon Associates yenye yezona nkqubo zidumileyo kwaye zisekwe kakuhle. Ivumela amahlakani ukuba akhuthaze nayiphi na imveliso ekhoyo kwindawo yentengiso ebanzi yeAmazon kwaye afumane ikhomishini ngayo yonke intengiso eyenziwa ngamakhonkco okuthumela.

Ezona mpawu:

• Uluhlu olubanzi lwemveliso: Abasebenzisana nabo banokukhetha kwizigidi zeemveliso kuzo zonke iindidi ezahlukeneyo.
• Uphawu oluthembekileyo: Isidima se-Amazon sinokunceda ukwandisa amazinga okuguqulwa.
• Ukudibanisa okulula: Izixhobo ezilula zokwenza amakhonkco, amabhana, kunye namawijethi.
• Ubume beKhomishini: Amaxabiso aguquguqukayo asekelwe kwiindidi zeemveliso, ukusuka kwi-1-10%.

2. Yabelana ngeSaleASale

Shareasale yinethiwekhi enkulu yokuthengisa edibeneyo edibanisa abarhwebi kunye namahlakani. Ibonelela ngeqonga elomeleleyo lamashishini e-e-commerce ukulawula iinkqubo zabo ezihambelanayo ngokufanelekileyo. I-ShareASale ibamba ngaphezulu kwe-4,000 yabarhwebi kwaye inamalungu angaphezu kwesigidi esi-1, iyenza ibe yinethiwekhi ekhuphisanayo kakhulu kumashishini.

Ezona mpawu:

• Umsebenzisi-onobuntu ujongano: Kulula ukuhamba kwaye usete amaphulo.
• Ingxelo ebanzi: Uhlalutyo oluneenkcukacha lokulandelela ukusebenza.
• Inethiwekhi eyohlukeneyo: Ukufikelela kumawakawaka abanxulumanisi kwii-niches ezahlukeneyo.
• Amaxabiso ekomishini enokwenziwa ngokwezifiso: Amashishini anokuseta ezawo izakhiwo zekomishini.

3. CJ Affiliate (eyayifudula iyiKhomishoni yeJunction)

CJ Okudibeneyo yinethiwekhi yentengiso edibeneyo ebonelela ngeqonga kumashishini e-e-commerce ukunxibelelana namahlakani kunye nokulawula iinzame zabo zokuthengisa.

Njengenye yeenkampani ezinkulu zokuthengisa ezidibeneyo, okwangoku ibambe I-6.36% yesabelo semarike yoshishino. Iqhayisa ngenethiwekhi yabarhwebi abangaphezu kwe-3,000 kunye nama-70,000 asebenzisanayo asebenzayo, aququzelele ngaphezulu kwe-US $ 15 yebhiliyoni kwintengiso yonyaka ngo-2020.

Ezona mpawu:

• Ukulandelela okukwinqanaba eliphezulu: Ukulandelela okuqinileyo kunye nezixhobo zokunika ingxelo.
• Ukufikelela kwihlabathi jikelele: Ukufikelela kuthungelwano lwehlabathi jikelele lwamahlakani.
• Inkuthazo yokusebenza: Iinketho zokuseta inkuthazo esekwe kwintsebenzo kumaqabane.
• Inkxaso ebanzi: Izibonelelo ezibanzi kunye nenkxaso kubo bobabini abarhwebi kunye namahlakani.

4. Intengiso yeRakuten

Intengiso yeRakuten, inxalenye yeQela leRakuten, ibonelela ngeqonga lokuthengisa elidibeneyo eligxile ekunikezeni izithuthi ezikumgangatho ophezulu kunye nezixhobo zokunika ingxelo ezomeleleyo. I Inethiwekhi edibeneyo yeRakuten ngumlamli phakathi kweebrendi, abathengisi abanxulumeneyo, kunye nabathengi abathenga iimveliso. Ikwayindawo enika abathengi imali yokubuyisela imali ngokwenza ukuthenga.

Inesabelo sesibini ngobukhulu semarike yothungelwano oludibeneyo, kwi 7.13%. Inethiwekhi yayo edibeneyo ibandakanya ngaphezulu kwe-150,000 yabavakalisi, eqhube ngaphezulu kwe-US $ 1 yebhiliyoni ekuthengiseni abathengi bayo.

Ezona mpawu:

• Amalungu akumgangatho ophezulu: Ugxininiso kumgangatho phezu kobuninzi.
• Uhlalutyo oluneenkcukacha: Iimbono zentsebenzo enzulu.
• Ubukho behlabathi: Uthungelwano olomeleleyo lwamazwe ngamazwe.
• Izisombululo ezilungiselelwe wena: Iinkqubo ezilungelelanisiweyo ukuze zilingane iimfuno ezithile zoshishino.

5. Ewe

Hayi lunxibelelwano lwehlabathi jikelele olunceda amashishini e-e-commerce akhulise iinkqubo zawo ezihambelanayo kunye nokufikelela kuthungelwano olukhulu lwamahlakani kunye nezixhobo zokulandela umkhondo. Ngo-2021, u-Awin wayenabathengisi abangaphezu kwe-15,000 kwaye wenze i-US $ 16.5 yezigidigidi kwingeniso kubathengi bakhe.

Ezona mpawu:

• Uthungelwano olubanzi: Ngaphezulu kwama-200,000 amaqumrhu asebenzayo.
• Ukulandelela izixhobo ezinqamlezileyo: Iqinisekisa ukulandelela okuchanekileyo kuzo zonke izixhobo ezahlukeneyo.
• Inkxaso ezinikeleyo: Inkxaso yobuqu kubathengisi.
• Iinketho intlawulo Flexible: Iindlela ezahlukeneyo zokuhlawula kubaxhasi.

6. I-Pepperjam

Pepperjam, ngoku eyaziwa ngokuba Nyuka nge Partnerize, inikezela ngeqonga lokuthengisa elidibeneyo elidibanisa itekhnoloji kunye neenkonzo zeengcali zokunceda amashishini e-e-commerce andise iinkqubo zabo ezihambelanayo. Uthungelwano lwePepperjam lubandakanya ngaphezulu kwama-200,000 amahlakani, kwaye iqonga lenze ngaphezulu kwe-5 yeebhiliyoni zeedola zaseMelika kwintengiso.

Ezona mpawu:

• Itekhnoloji edibeneyo: Idibanisa intengiso edibeneyo kunye nefuthe kunye nentengiso yeqabane.
• Ulwazi oluqhutywa yidatha: Uhlalutyo oluphezulu lokwazisa isicwangciso.
• Ukugunyaziswa okuguquguqukayo: Izakhiwo zekomishini enokwenziwa ngokwezifiso.
• Inkxaso yobuchule: Ulawulo lweakhawunti oluzinikeleyo.

7. Ubhekiso

Ireferensi liqonga lokuthengisa elidibeneyo elenzelwe ngokukodwa amashishini e-e-commerce, ebonelela ngokudityaniswa komthungo kunye namaqonga e-e-commerce adumileyo afana noShopify, WooCommerce, kunye neBigCommerce. yentengiso yakwaWindows sisisombululo sikaReferensi sokudibanisa iibrendi namahlakani.

Ireferensi ixhasa ngaphezulu kwe-10,000 yamashishini e-e-commerce kwaye incede ukulawula ngaphezulu kwesigidi esi-1 sobudlelwane bobudlelwane.

Ezona mpawu:

• Ukudibanisa okulula: Ukuseta okulula kunye namaqonga amakhulu e-e-commerce.
• Iideshibhodi ezilungiselelweyo: Iideshibhodi ezenzelwe wena kubaxhasi kunye nabarhwebi.
• Uhlalutyo oluneenkcukacha: Ukulandelela ukusebenza okubanzi.
• Iintlawulo ezizenzekelayo: Iinkqubo zokuhlawula ezilungelelanisiweyo zamaqumrhu.

Ungayikhetha njani eyona nkqubo yokuthengisa ehambelana nayo

Nantsi isikhokelo sendlela yokukhetha eyona nkampani ilungileyo yokuthengisa:

1. Chaza iinjongo zakho kunye nabaphulaphuli

Ngaphambi kokuphonononga iinkampani zokuthengisa ezihambelanayo, chaza ngokucacileyo iinjongo zakho kunye nabaphulaphuli ojolise kubo. Qonda into onenjongo yokuyiphumeza ngokuthengisa okuhambelanayo: ukwandisa ukuthengisa, ukuqhuba i-traffic website, okanye ukwandisa ulwazi lophawu.

Ukuchonga abaphulaphuli bakho ekujoliswe kubo kunceda ukunciphisa ukukhangela kwakho kumaqabane adibeneyo anempembelelo ngaphakathi kwe-niche yakho.

2. Phanda amaqabane anokubakho

Yenza uphando olucokisekileyo ukuze uchonge iinkampani ezinokuthi zithengiswe ezihambelana neenjongo zakho kunye nabaphulaphuli, uqale ngoluhlu olunikezelwe ngasentla.

3. Vavanya umgangatho womnatha odibeneyo

Vavanya umgangatho wothungelwano oludibeneyo olunikezelwa yinkampani nganye. Jonga uthungelwano olunoluhlu olwahlukeneyo lwabanxulumanisi oluthatha ii-niches ezahlukeneyo kunye nemimandla yejografi. Inethiwekhi enkulu yonyusa ukufikelela kwakho kunye nokubanakho ukuvezwa kubaphulaphuli abafanelekileyo.

Ukongeza, qwalasela isidima sothungelwano sokugcina imigangatho ephezulu yobungcali kunye nezenzo ezisesikweni.

4. Ukuphonononga ubume bekhomishini kunye nemiqathango yentlawulo

Vavanya ubume bekhomishini kunye nemigaqo yokuhlawula enikezelwa yinkampani nganye yokuthengisa edibeneyo. Qinisekisa ukuba iireyithi zekhomishini ziyakhuphisana kwishishini lakho kwaye zinike inkuthazo eyaneleyo kumaqabane ukuba akhuthaze iimveliso okanye iinkonzo zakho.

Vavanya ishedyuli yentlawulo, iindlela, kunye nemilinganiselo yentlawulo encinci ukuqinisekisa ukuba ziyahambelana neemfuno zakho zeshishini kunye nezemali.

5. Ukuvavanya amandla okulandelela kunye nokunika ingxelo

Uhlala ufuna ukulandelela ukusebenza kweenkqubo zakho zokuthengisa. Ke, ukulandelela okusebenzayo kunye nokunika ingxelo kubalulekile.

Vavanya itekhnoloji yokulandela umkhondo kunye nezixhobo zokunika ingxelo inkampani nganye yokuthengisa ehambelana nayo ibonelela ukuqinisekisa ukuba banikezela ngemibono echanekileyo kunye nebanzi ekusebenzeni kwephulo lakho. Jonga iimpawu ezinjengokulandelela ixesha lokwenyani, uhlalutyo oluneenkcukacha, kunye nokulandela umkhondo woguqulo.

6. Qwalasela inkxaso kunye nezibonelelo

Khetha inkampani yokuthengisa ehambelanayo enikezela ngenkxaso ebalaseleyo kunye nezixhobo zokukunceda wena kunye namahlakani akho ukuba uphumelele. Khangela iinkampani ezibonelela ngabaphathi beakhawunti abazinikeleyo, izixhobo zemfundo, kunye nezixhobo zokuthengisa ukuxhasa inkqubo yakho yokunxibelelana. Ukufikelela kuncedo lwangexesha kunokukunceda ulungise imiba kwaye wandise iphulo lakho lokufumana iziphumo ezingcono.

7. Khangela ukuhambelana kunye nokudibanisa

Qinisekisa ukuba iqonga lenkampani yokuthengisa edibeneyo iyahambelana neenkqubo zakho ezikhoyo kunye nobuchwepheshe. Qwalasela izinto ezinje ngokudityaniswa neqonga lakho le-e-commerce, ukuhambelana nokulandela umkhondo kunye nezixhobo zokuhlalutya, kunye nokulula kokuphunyezwa. Udibaniso olungenamthungo lulungelelanisa inkqubo yokuseta kwaye luququzelele ulawulo olululo lwenkqubo yakho yobulungu.

Iingcamango zokugqibela

Ngoku ukuba unokuqonda okunzulu malunga nokuthengisa okuhambelanayo, lixesha lokudala isicwangciso sobuchule sokuthengisa ngokuphuhlisa iinjongo kunye nokufumana ukuqonda okunzulu malunga nendlela ishishini lakho elingathanda ngayo ukusebenzisana nabanokubakho.

Ukuba sele uzibekele iinjongo zakho, oko kuhle; ungaqalisa ukuphanda iinkqubo eziphezulu zokuthengisa ezihambelanayo ukuze ubone eyona nto ifanelekileyo kwishishini lakho.