Ukusasazwa okubukhoma kuye kwanda kakhulu namhlanje, nge 35% yabathengisi ukubandakanya esi sicwangciso kwiinzame zabo zokuthengisa, ukusuka kwi-20% ngo-2022. Nangona kunjalo, ngokusasazwa okuphilayo, ukubandakanyeka kwabaphulaphuli ngumngeni omnye ekwenzeni ezi ntlobo zeevidiyo, njengoko I-78% yamashishini banokholo lokuba ukuzibandakanya okuphezulu kwandisa amanqanaba abo e-ROI.
Unokubagcina njani abathengi bebukele imicimbi yakho ephilayo kwaye utsale amathemba amatsha? Eli nqaku liza kuphonononga izicwangciso ezizanyiweyo nezithenjiweyo ukuba iinkampani eziphezulu ezifana ne-SAP, Burberry, kunye ne-Eaton zibandakanyiwe kwintengiso yazo ebukhoma ukuphucula ukubandakanyeka kwabathengi kunye nengeniso. Qhubeka ufunda ukuze ufunde ngakumbi.
Isiqulatho
Yintoni usasazo ngqo?
Ubungakanani bemarike yostrimisho ephilayo
Izizathu zokubandakanya ukusasazwa okubukhoma kwisicwangciso sakho sokuthengisa
Iingcebiso ezili-11 zokunyusa amanqanaba okuzibandakanya kunye nokugcina abaphulaphuli bakho ngexesha lomsinga
isiphelo
Yintoni usasazo ngqo?
Ukusasaza okubukhoma kubhekisa ekuhambeni nokuzisasaza ngexesha ngevidiyo. Ngexesha lomjelo, abantu ngabanye banokunxibelelana nababukeli babo, abanokuzibandakanya ngeempawu ezinjengokwabelana kwesikrini kunye nokuphawula bukhoma.
Ngamanye amaxesha, imijelo ephilayo ibe yinxalenye yezicwangciso zentengiso zeenkampani ukutsala abathengi abatsha kunye nokwenza umdla kwiminikelo yabo. Injongo kukuba ababukeli bezi vidiyo baphonononge kwaye baqwalasele iimveliso eziboniswayo.
Ubungakanani bemarike yostrimisho ephilayo
Ubungakanani bemarike yostrimisho bukhulu. Ngo-2022, ifikelele kwixabiso le I-USD 55.4 yezigidigidi, kunye noqikelelo olubonisa ukukhula okungakumbi. Iingcali zoshishino zilindele ukuba ngo-2032, imakethi iya kwanda iye kwi-USD 559.62 yezigidigidi, ebonisa izinga lokukhula elihlanganisiweyo (CAGR) ye-29.30% ukusuka ngo-2023 ukuya ku-2032.
Enye into ebalulekileyo enegalelo koku kukhula kukudityaniswa kwe-e-commerce ngaphakathi kwamava okuthenga. Iiplatforms ezifana ne-Chovm's ITaobao ngoku kwaye Ukuphila kweAmazon ziphambili kulo mkhwa, ziguqula indlela iibrendi kunye neempembelelo ezibonisa ngayo iimveliso. Ngokwenza unxibelelwano lwexesha lokwenyani kunye nababukeli kunye nokuququzelela ukuthenga, baphinda bamise indlela urhwebo olwenzeka ngayo kwi-Intanethi.
Ubume bokusebenzisana befomathi bukhuthaza ababukeli ukuba bazibandakanye nababuki zindwendwe, baphonononge imiboniso yemveliso, kwaye bafumane iimpendulo kwimibuzo yabo. Ukusebenzisa ukunqongophala kunye nokunikezelwa kwexesha elilinganiselweyo ngexesha lokuthengisa kudala imvakalelo yongxamiseko eqhuba ukuthenga ngokungxamisekileyo. Ngaphezu koko, phila ngokuthenga yakha intembeko kunye nokunyaniseka ngokubonelela ababukeli ngamava emveliso esebenza kunye nophononongo kunye neengcebiso.
Izizathu zokubandakanya ukusasazwa okubukhoma kwisicwangciso sakho sokuthengisa
Ukubandakanya ukusasazwa kwevidiyo kwisicwangciso sakho sokuthengisa kunokuba luncedo. Okokuqala, iividiyo ezibukhoma zibamba ingqalelo 10 kumaxesha e-20 ixesha elide kuneevidiyo ezirekhodiweyo. Obu bomi bandisiweyo bubonelela ngamathuba kwiinzame zakho zokuthengisa ukuze ugqithise umyalezo wakho ngokufanelekileyo, udale ulwazi lophawu, kwaye useke unxibelelwano nabaphulaphuli bakho kwindawo enokhuphiswano olukhulayo apho ukubamba kunye nokugcina ingqalelo kulucelomngeni.
Ukongezelela, 28% yabathengisi sele betyale imali kumalinge okusasaza bukhoma njengoko bebona ixabiso kunye nefuthe elinokuba nalo njengesixhobo. Ngokwamkela obu buchule, ume ukuze ufumane izibonelelo kwishishini lakho.
Around 45% yabathengi bazimisele ukuhlawulela umxholo wevidiyo ephilayo. Ibonisa ukuba ukuba abathengi babona umxholo njengento ekhethekileyo kunye nexesha elibuhlungu, banokuthi banomdla ekuhlawuleleni. Ke ngoko, icofa kwinkalo yeFOMO (uloyiko lokuphoswa).
Ngaphezu koko, ngokunyuka kwabathengi abavakalisa ukuzimisela kwabo ukuhlawulela umxholo, i-leveraging esi sicwangciso sokuthengisa inokukwenza wahluke kwabo bakhuphisana nabo. Kule meko, ujolise kwi-tech-savvy kunye nabaphulaphuli ababandakanyekayo.
Ukongezelela, 52% yabathengi bathanda ukwabelana ngomxholo wevidiyo. Oku kuziphatha kukhulisa ukufikelela kumxholo wakho njengoko ababukeli bethatha inxaxheba ekusasazeni iividiyo zakho ngokwabelana ngazo kunye neenethiwekhi zabo. Ngenxa yoko, ukusasaza bukhoma kunika ithuba kwishishini lakho lokwandisa ukubonakala, ukunxulumana nabaphulaphuli, kwaye uye kwintsholongwane njengoko umxholo ekwabelwana ngawo ufikelela kubabukeli abatsha.
Ngaphezu koko, kubalulekile ukuqaphela oko I-63% yabantu ngabanye abaneminyaka eyi-18 ukuya kwengama-34 bahlala bebukele umxholo osasazwayo. IGen Z kunye neMillennials baziwa ngokufunda ngedijithali kunye nokunxibelelana noluntu, okubenza babe yinxalenye ebalulekileyo yabaphulaphuli bedijithali. Ngokusebenzisa intengiso yevidiyo ephilayo, unokuzibandakanya ngokusebenzayo nale demographic ngokucofa into abayithandayo kumava exesha lokwenyani.
Eli qela leminyaka likwanamandla okuthenga aphezulu e-United States, inkcitho I-USD 600 yezigidigidi ngonyaka. Ngenxa yoko, ukubamba ingqalelo yabo ngomxholo wokusasaza ophilayo kunokuba negalelo elikhulu kwimpumelelo yokuthengisa ishishini lakho.
Iyamangalisa I-81% yabantu ngabanye abo babukele iividiyo kunokwenzeka ukuba bathenge.
Iividiyo, kubandakanywa iividiyo ezibukhoma, zibambe phezu kwabathengi abanokubakho. Ungaseka unxibelelwano nababukeli ngokubandakanyeka kwimisebenzi yokusasaza bukhoma kunye nokubonisa iimveliso zakho ngamandla.
le inqanaba eliphezulu lothethathethwano kukhulisa kakhulu amathuba okuguqula abantu babe ngabathengi, ukwenza ukusasazwa bukhoma kube sisixhobo sokuqhuba intengiso kunye nokuphucula ukusebenza ngempumelelo kwentengiso.
Iingcebiso ezili-11 zokunyusa amanqanaba okuzibandakanya kunye nokugcina abaphulaphuli bakho ngexesha lomsinga
1. Fumana ukuqonda ngabaphulaphuli bakho ojolise kubo
Phambi kokuba uqalise naziphi na iinzame zokusasaza bukhoma, thatha umzuzwana uqonde ngokwenyani ukuba uthetha nabani. Kwanokuba izinto ezicwangcisiweyo zibonakala zisonwabisa, zisenokungakwazi ukubavuyisa abaphulaphuli bakho ukuba azihambelani nezinto abazithandayo.
Enye indlela kuku qokelela ulwazi malunga nabaphulaphuli bakho, njengeminyaka yabo, umsebenzi, okanye indawo. Unokusebenzisa uphando kunye nokuvota, uthathe inxaxheba kwiiforamu, okanye usebenzise izithuba zeendaba ukuqokelela olu lwazi malunga nabathengi bakho.
Unokwenza nokusebenzisa idatha enikezelwe ngu google Analytics. Ukuqokelela olu lwazi kuya kukunceda ekuphuhliseni umxholo ohambelana kakuhle nobomi babo.
Enye indlela kukuchonga imingeni yababukeli bakho ukuba uyabazi ukuba bangoobani. Ukujongana nale miba ngexesha levidiyo yakho kunye nokunikezela ngezisombululo kunokwenza umxholo wakho ubaluleke ngakumbi kwaye uxabiseke.
2. Misela iinjongo zakho zomsinga
Xa kuziwa ekwandiseni ukuzibandakanya kwabathengi ngeevidiyo, kubalulekile ukuqonda into ofuna ukuyifeza ngomjelo ngamnye. Ngaphambi kokuba uqalise umsinga, chaza injongo yevidiyo.
Ngaba ujonge ukukhuthaza imveliso, ukufikelela kwithagethi yokuthengisa, okanye ukuvelisa izikhokelo? Nje ukuba uphendule le mibuzo, uya kuba nemephu yendlela yokwenza umxholo ohambelana neenjongo zakho.
3. Seka ishedyuli yeeseshoni zokusasaza ngokuqhubekayo
Ukuba neshedyuli yomxholo wokusasaza kunokuphucula kakhulu amanqanaba okubandakanyeka kwabathengi. Yicinge njengokumisela imihla kunye nabaphulaphuli bakho. Ngokuhamba ngamaxesha athile, wakha ulindelo phakathi kwababukeli bakho.
Ulindelo olukhuthazayo phakathi kwabaphulaphuli bakho lubakhuthaza ukuba bacwangcise ngokukhutheleyo ukuthatha inxaxheba kwiiseshoni zakho, okukhokelela ekubeni amazinga oguqulo aphezulu.
Ukubonisa ukuzinikela ngokuthobela ishedyuli yokusasaza kuthumela umyalezo kubabukeli bakho ukuba uyalixabisa ixesha labo kunye nokuzibandakanya, okwakha ukuthembana kunye nokuseka unxibelelwano phakathi kwakho nabo.
Ngaphaya koko, ii-algorithms zikhetha abadali bomxholo abagcina rhoqo kunye nokuthembeka, ukonyusa ukubonakala kweevidiyo zakho kumaqonga okusasaza. Oku kubonakala kuphuculwe kukhokelela ekukhuleni njengoko ishishini lakho litsala abantu abahambelana nomxholo wakho.
4. Sebenzisa iqonga lokusasaza umxholo othembekileyo
Iqonga elithembekileyo lokusasaza umxholo libalulekile kwiseshoni yevidiyo ephilayo kunye nabaphulaphuli bakho. Nangona kunjalo, ukukhetha iqonga elifanelekileyo lokusasaza bukhoma kunokuba ngumceli mngeni, ngakumbi ngemakethi ezaliswe ziinketho ezahlukeneyo, kubandakanya iinguqulelo zasimahla kunye nezihlawulweyo.
Ke ngoko, xa uqala ngentengiso yevidiyo ebukhoma, ungasebenzisa iinketho zokusasaza simahla njenge-Instagram Live, YouTube Live, kunye neFacebook Live, njengoko la maqonga aneebhiliyoni zabasebenzisi abasebenzayo ngenyanga. Ngokomzekelo, i-Instagram iyaqhayisa I-2.35 yezigidigidi zabasebenzisi ngenyanga, ngelixa i-YouTube kunye ne-Facebook banayo 2.7 billion kwaye Abasebenzisi abayi-2.9 yezigidigidi, ngokulandelelanayo, ukwenza kube lula ukufikelela kubathengi abaninzi abanokubakho.
Ukutyala imali kwiqonga lokusasaza ividiyo kulungile ukuba unabalandeli abaninzi kumaqonga ahlukeneyo. Phinda uzame kwaye Ividiyo yefu ye-IBM ngamaqonga adumileyo asekwe ekubhaliseni akuvumela ukuba usasaze iividiyo zakho kumajelo eendaba ezentlalo ezininzi, ngaloo ndlela ufikelela kubaphulaphuli ababanzi kunye nokwandisa ukuzibandakanya kumajelo amaninzi.
Ukukhetha iqonga leendaba zosasazo zokusasaza bukhoma kuya kubandakanya ukuqwalaselwa kweempawu ezinje ngencoko, ukuvota okubukhoma, kunye nokuphendula. Ezi zinto zikhuthaza ukuthatha inxaxheba kwababukeli, ngoko ke ukonyusa amanqanaba okuzibandakanya ngevidiyo yakho. Kwaye okukhona besebenza ngakumbi ababukeli bakho, kokukhona benyuka amathuba okuguqulwa.
5. Lungiselela ngokwaneleyo umsinga ophilayo
Ngaphambi kokuba uye ngqo, kubalulekile ukulungiselela ukusasazwa okubukhoma. Ukuphuhlisa isicwangciso kubalulekile kwimpumelelo. Thatha ixesha lokuchaza iskripthi okanye i-ajenda yevidiyo yakho ephilayo, uqinisekise ukuba iyahambelana nentengiso yakho kunye neenjongo zokuthengisa.
Ukubandakanya imizobo, ukugquma, kunye nemvelaphi kuya kunceda ukugcina isazisi esibonakalayo esidibeneyo ngexesha lokuhamba, ukomeleza ukuqondwa kophawu kunye nobungcali.
Ukwenza i-livestream ibe namandla ngakumbi kwaye ugcine abaphulaphuli bakho bebandakanyeka, cinga ukucwangcisa ukubandakanya izinto ezisebenzisanayo ezinje ngokuvota, iiseshoni ze-Q&A, kunye nokukhwaza kwabaphulaphuli. Ezi zixhobo zothethathethwano zikhuthaza ukuthatha inxaxheba.
6. Thengisa umcimbi wakho wokusasaza bukhoma
Ukuthengisa umnyhadala wakho wokusasaza bukhoma kubalulekile ekwandiseni ukubandakanyeka kwabaphulaphuli. Ungawukhuthaza umsitho ngokusebenzisa amajelo nge ukuqhuba unyuso kunye nezinto ezihlekisayo ezivelisa uchulumanco phakathi kwabalandeli bakho.
Ukukhuthaza umjelo wakho ngokusebenzisa amajelo eendaba ezentlalo, iileta zeendaba, kwaye iiwebhusayithi zibalulekile ukuvelisa uchulumanco phakathi kwabaphulaphuli bakho. Oku kuya kunceda ukwakha ulangazelelo kunye nokufumana abantu abaninzi babukele. Ukongeza, ukubonelela ngezinto ezihlekisayo kunye nokukroba kunokuba yindlela yokutsala abaphulaphuli.
7. Bamba umsinga ophilayo kunye nomntu odumileyo
Esinye isicwangciso esisebenzayo kukubamba umsitho kunye no impembelelo eyaziwayo. Aba baphembeleli bahlala benokulandelayo, kwaye ngokusebenzisana nabo kwi-livestream yakho, unokufikelela kuluhlu lwababukeli kwaye wazise uphawu lwakho kubathengi abatsha abanokubakho. Ukufikelela okwandisiweyo kwandisa ulwazi lwebrendi kwaye kubhentsise umxholo wakho kubantu abangekafumani iimveliso zakho.
Ngaphaya koko, ukusebenzisana nomntu odumileyo kwi-livestream yakho yongeza ukuthembela kunye nokuthembeka kuhlobo lwakho. Xa abalandeli babo bebabona bexhasa okanye benxulumana nebrand yakho, inokuba nefuthe elihle kwindlela abajonga ngayo umxholo wakho. Abathengi babonakala benxibelelana nebrendi abayithembileyo okanye abaziva belungelelaniswe nayo.
8. Khuthaza abaphulaphuli bakho
Elinye iqhinga elisebenzayo kukukhuthaza abaphulaphuli bakho ebudeni bevidiyo. Ngokunika imivuzo okanye inkuthazo, ukhuthaza ukuthatha inxaxheba.
Unokukhuthaza ababukeli ukuba benze izinto ezithile eziya kukunceda ufezekise iinjongo zakho.
Umzekelo, ungabamba ukhuphiswano okanye iziphiwo ngexesha lomlambo apho ababukeli banokuphumelela amabhaso okanye urhwebo olukhethekileyo ngokuthatha inxaxheba kwimisebenzi efana nokuphendula imibuzo, ukwabelana ngomlambo, okanye ukuthenga.
Elinye iqhinga kukwazisa izaphulelo okanye amaxabiso akhethekileyo afumaneka kuphela ngexesha lomsinga. Imvakalelo yongxamiseko eyenziwe sesi sinikezelo sexesha elilinganiselweyo inokukhuthaza ababukeli ukuba bathathe inyathelo, okukhokelela kuguquko olwandisiweyo njengoko baya kufuna ukulisebenzisa ithuba elinjalo.
9. Sebenzisana ngokukhutheleyo nabaphulaphuli bakho
Kukwabalulekile ukusebenzisana nabo kwividiyo ephilayo. Oku kunokwenziwa ngokuphendula kwizimvo kunye nemibuzo yabo, ukudala ingqiqo yoqhagamshelwano, nokukhuthaza uthethathethwano.
Ukukhuthaza intatho-nxaxheba ngokubuza imibuzo, ngokuqhuba uvoto, kunye nokubonisa umxholo oveliswe ngumsebenzisi nako kunokunyusa amanqanaba. Ukubonisa izimvo zabasebenzisi kwisikrini kunye nokuvakalisa umbulelo ngokubandakanyeka kwabo kuya kwenza umsinga ophilayo uguquke ngakumbi kwaye ubandakanyeke.
Ukongeza, ukubandakanya abaphulaphuli bakho kwiindlela ezimbini zokunxibelelana kubenza bazive beviwe kwaye bexatyiswa, nto leyo ekhuthaza amava angalibalekiyo akhuthaza ukuthatha inxaxheba kunye nokukhuthaza ukunyaniseka kohlobo.
10. Sebenzisa izixhobo zomsindo nevidiyo ezisemgangathweni
Ukuqinisekisa ukuba umjelo wakho uyavakala, qinisekisa ukuba usebenzisa izixhobo ezivakalayo ezikumgangatho ophezulu kunye nekhamera. Cinga ngokutyala imali kwimakrofoni, njengeShure's SM7B kunye neemodeli zeMV7, ezithathwa njengezona zibalaseleyo. livestream iinketho zegajethi.
Ngelixa uninzi lweekhamera zevidiyo kunye nee-smartphones zinokuphatha usasazo oluphilayo ngaphandle kwemiba, kubalulekile ukubeka phambili isisombululo seHD. Kuphephe ukubala esichengeni kunye nokubandakanyeka kwabathengi ngokubonelela ngeevidiyo ezikumgangatho ophantsi kunye neaudio kumalungu abaphulaphuli.
11. Linganisa kwaye ulungise umjelo wakho ophilayo
Ukulinganisa kunye nokuphucula iziphumo zakho zokusasaza kubalulekile ukwenza isicwangciso sakho sisebenze. Qala ngokuvavanya iimetriki ezifana nokubalwa kwababukeli, umsebenzi wencoko ephilayo, kunye nokugcwala kwewebhusayithi. Ukuba i-livestream yakho ibandakanya izinto ezinokulinganiswa, njengeekhuphoni, zivavanye kakuhle ukusebenza kwazo kwiinzame zakho zokuthengisa.
Nika imizuzu eli-10 ukuya kweli-15 emva kweseshoni nganye ukuhlalutya imiba ethe yaba nefuthe kwaye uchonge ezo ndawo zifuna ukuphuculwa. Ekugqibeleni, unokugqwesa kumdlalo wokusasaza bukhoma ngokuqhubela phambili iimethrikhi zakho zokuzibandakanya ngokuhamba kwexesha.
isiphelo
Ukuqukumbela, ukuzuza impumelelo kukusasaza kufuna ukudala umxholo obandakanyekayo kunye nonxibelelwano lokwenyani nabalandeli bakho. Ukusebenzisa iingcebiso ezixoxwe apha kuya kunceda ukwenza imisinga yakho ihambelane nabaphulaphuli.
Injongo ephambili kukutsala ababukeli, ukudala uluntu, kunye nokuseka ukunyaniseka. Ngokuphucula izakhono zakho zokusasaza bukhoma kunye nokulungelelanisa izinto ezikhethwa ngabaphulaphuli bakho, ngokungathandabuzekiyo uya kuba namava okwanda kokubandakanyeka kunye nempumelelo kwihlabathi eliguqukayo lokuthengisa umxholo wevidiyo.
