Izizathu eziphambili zokufuna umxholo oveliswe ngumsebenzisi ngo-2024

Imidiya yoluntu iba sisixhobo esithandwa kakhulu ngabathengi abasisebenzisayo ukufunda ngakumbi ngamashishini. Bafuna ubudlelwane kunye nonxibelelwano olunyanisekileyo kunye neempawu.

Nangona kunjalo, ukuseka ubudlelwane bomthengi kufuna ngaphezulu kweendlela eziqhelekileyo zemidiya yoluntu. Ke, ungayilungisa njani le nto? Ngokusebenzisa umxholo oveliswe ngumsebenzisi (UGC) ukuseka ubudlelwane bohlobo nabaphulaphuli bakho.

Ukuba ujonge ulwazi oluthe kratya nge-UGC, ufikelele kwindawo elungileyo. Eli nqaku liza kuphonononga le ndlela entsha yokuthengisa kwaye ihlalutye ukubaluleka kwayo kubathengi kunye neempawu ngo-2024. Masiqalise.

Isiqulatho
Yintoni umxholo owenziwe ngumsebenzisi?
Iintlobo zomxholo owenziwe ngumsebenzisi
Uvela phi umxholo owenziwe ngumsebenzisi?
Kutheni kufuneka ubandakanye i-UGC kwisicwangciso sakho sokuthengisa sika-2024
Iindlela ezilungileyo xa usenza umxholo owenziwe ngumsebenzisi
isiphelo

Yintoni umxholo owenziwe ngumsebenzisi?

Umxholo owenziwe ngumsebenzisi, okanye umxholo owenziwe ngabathengi, ubhekisa kulo naluphi na uhlobo lwezinto eziveliswa ngabantu kuneempawu, kubandakanya isicatshulwa, iifoto, iividiyo, kunye nophononongo.

Iquka izimvo zeblogi, ukuphononongwa kwemveliso, izithuba zemidiya yoluntu, ubungqina, kunye nokunye. Umxholo owenziwe ngumsebenzisi usasazwa ngokuqhelekileyo kuluntu lwe-intanethi, iisayithi zokuphonononga, iiforamu, kunye namanye amaqonga.

Iintlobo zomxholo owenziwe ngumsebenzisi

UGC uza ngeendlela ezahlukeneyo. Ibonisa iindlela ezahlukeneyo abasebenzisi abasebenzisana ngayo neempawu kunye neemveliso. Ezi fomu ziquka oku kulandelayo:

• Izithuba zosasazo zasekuhlaleni: I-UGC ingaba yindlela yabasebenzisi bomxholo abayenzela abaphulaphuli babo. Emva koko bathumela kwiiwebhusayithi zentlalo yoluntu ezifana ne-Facebook, Instagram, X (Twitter), okanye TikTok.
• Ukuhlolwa komkhiqizo: Ingxelo kunye neereyithingi kwiimveliso kunye neenkonzo ziintlobo ze-UGC. Ezi ntlobo zomxholo zinokuphembelela izigqibo zokuthenga zabanye.
• Videos: Iividiyo ezidalwe ngumsebenzisi zinokubandakanya iividiyo ze-unboxing, izifundo, kunye nobungqina. Ezi vidiyo zibonelela ngemibono eyiyo kwiimveliso ezahlukeneyo kunye neempawu.
• Izimvo zebhlog: Abafundi bathatha inxaxheba kwi-UGC ngokushiya izimvo, ukwabelana ngeengcinga zabo, nokubuza imibuzo kwizithuba zeblogi.
• Amaphulo eHashtag: Amashishini anokukhuthaza abasebenzisi ukuba benze kwaye babelane ngomxholo wevidiyo kunye nomfanekiso usebenzisa i-hashtag ethile. Olu hlobo lwe-UGC lugqithisa ukubonakala kwebhrendi kunye nokuzibandakanya.
• baqinisekiswa: Abathengi abonelisekileyo babelana ngamava abo kunye neengcebiso. Oku kwakha intembeko kunye nokuthembeka kwi-brand.

Uvela phi umxholo owenziwe ngumsebenzisi?

I-UGC ivela kwimithombo eyahlukeneyo, kuquka:

• Abaxhasi: Abantu abathe bathenga okanye banxibelelana neemveliso zophawu okanye iinkonzo ngokuzithandela benza kwaye babelane ngomxholo ngokusekelwe kumava abo.
• Abalandeli kunye nabalandeli: Abaxhasi bebhrendi, abathengi abathembekileyo, kunye nabalandeli beendaba zentlalo banegalelo kwi-UGC. Bayisebenzisa ukubonisa inkxaso yabo, ukunyaniseka, kunye nobudlelwane bophawu.
• Iimpembelelo zemidiya yoluntu kunye nabadali bomxholo: Abadali banokuvelisa i-UGC ubuhlakani obuxhaswayo okanye intsebenziswano neempawu.
• Uluntu olutsha: Abathengi banokuthatha inxaxheba kwiiforam, iibhodi zengxoxo, kunye namaqonga oluntu. Banokwabelana ngolwazi, bafune iingcebiso, kwaye banxibelelane nabantu abanengqondo efanayo. Olu nxibelelwano luvelisa umxholo owenziwe ngumsebenzisi.

Kutheni kufuneka ubandakanye i-UGC kwisicwangciso sakho sokuthengisa sika-2024

Ngoku siyazi ukuba yintoni umxholo owenziwe ngumsebenzisi, kubalulekile ukuqonda ukuba kutheni wena, njengomthengisi kwixesha ledijithali, kufuneka uyikhathalele.

1. I-UGC isebenza njengomqondiso wokuthembana

Okokuqala, ukusebenzisa umxholo owenziwe ngumsebenzisi kumaphulo akho okuthengisa kubalulekile kuba luphawu lokuthembela. Oku kungenxa yokuba abathengi babona umxholo owenziwe ngabanye abasebenzisi njengobunyani kwaye uthembekile kunomxholo ophawulweyo.

Ukuxhasa le ngxoxo, 93% yabathengi jongana nophononongo ngaphambi kokwenza isigqibo sokuthenga, okukhokelela ekubeni benze isigqibo sobulumko. Ukongeza, oku kuthenjwa kwakhelwe kumava okwenyani kunye nezimvo zabasebenzisi bokwenyani, ezifana nentengiso yelizwi, ehambelana nzulu ngakumbi nabathengi abanokubakho.

Ngokubandakanya i-UGC kwiinzame zakho zentengiso, ungena kweli vimba lokuthembana eliseka unxibelelwano olunentsingiselo kunye nabaphulaphuli bakho kunye iqhuba uthethathethwano. Ke ngoko, ngo-2024, ukwamkela i-UGC ayisiyonto nje isiqhelo kodwa sisicwangciso esiyimfuneko sokuqinisa ukuthembeka kunye nokuthembeka kwimiyalezo yohlobo lwakho.

2. Ukukhula kobunyani kunye nokufaneleka

Ngo-2024, imfuno yomxholo oveliswe ngabathengi isuka kugxininiso olukhulayo lokunyaniseka kunye nokufaneleka kwintsebenziswano ye-brand. Ubunyani, eyona nto ibalulekileyo ekwakheni ukuthembana, ihlala inqongophele kunxibelelwano lohlobo lwemveli, okukhokelela abathengi ukuba bafune unxibelelwano lokwenyani.

kunye 90% yabathengi ukubeka phambili ukunyaniseka xa ukhetha iibrendi, amava omntu abalulekile. I-UGC isebenza le njongo ngokubonelela ngomxholo oyinyaniso ngokuthe ngqo kumava omthengi, ukukhuthaza ukuthembana kunye nokufaneleka.

Abathengi babona i-UGC njenge Amaxesha e-2.4 ngaphezulu eyinyani kunomxholo owenziwe ngebhrendi, obonisa ukhetho lokwenyani, amabali aqhutywa ngumsebenzisi ngaphezulu komyalezo webrendi ogcinwe, ngakumbi phakathi kweminyaka eyiwaka. Kulo mhlaba, i-UGC ivela njengesixhobo esibalulekileyo seempawu zokusebenzisana ngokunyanisekileyo nabaphulaphuli bazo kunye nokukhuthaza unxibelelwano olunentsingiselo olusekwe kwintembeko nokufaneleka.

3. Ukwandisa iinguqu kunye nefuthe kwizigqibo zokuthenga

Ukudibanisa umxholo owenziwe ngumsebenzisi kwisicwangciso sakho sokuthengisa kunceda ukunyusa ukuguqulwa kunye nefuthe kwizigqibo zokuthenga. Ibonakala ixabisekile ekukhokeleni abathengi abanokubakho kuguquko, njengoko kungqinwa luphononongo olutyhila oko I-78% yeemillennials thembela kumxholo onjalo xa usenza ukhetho.

Amandla e-UGC alele kumsebenzi wawo njengobungqina bentlalontle, ukuzoba kubungqina obuvela kubantu bokwenyani kunye nophononongo lwe-intanethi ngokunjalo. Uphando lwe-Bazaarvoice luxhasa ngakumbi le ngcamango, nge I-84% yeemillennials ukuvuma ifuthe le-UGC kwizigqibo zabo zokuthenga.

I-niches ethile ingqina abathengi beguqukela ekubeni ngoonozakuzaku bohlobo, bethengisa ngobuchule iimveliso ngamava abo, njengokunxiba iimpahla ezinophawu. Ingaba ibonisa ukuthenga okanye ukwabelana ngemibono yokusetyenziswa, i-UGC sisixhobo esinamandla sokubandakanya abaphulaphuli kunye nokunyusa izinga lokuguqulwa, ngakumbi xa idityaniswe ngobuchule kumaphepha okuhlalisa okanye amaqonga e-e-commerce.

4. Ukwanda kokuvezwa kunye nokufikelela

Kwisicwangciso sakho sokuthengisa sika-2024, ukubaluleka komxholo oveliswe ngumsebenzisi ilele ekonyukeni okukhulu kokuvezwa kunye nokufikelela kuyo. Amaqonga eendaba ezentlalo, aqhutywa zii-algorithms zokuzibandakanya, ezikhuthaza ngokwendalo umxholo ohambelana nabasebenzisi.

Ngokubandakanya abasebenzisi ngokusebenzayo kwimikhankaso yomxholo, iinkampani zifezekisa ukuvezwa okubanzi kunye nokwandisa ulwazi lophawu. I-UGC, apho abantu benza umxholo kunye nebhrendi, ikhulisa kakhulu ukubonakala. Ngokukodwa, kumaqonga e-intanethi anje ngeYouTube, iividiyo ezenziwe ngabathengi iimboniselo eziphindwe kalishumi kunomxholo oveliswe ngebhrendi.

Oku kubonakala kuphezulu akuphelelanga kubathengi bodwa; abasebenzi, abathembekileyo brand, kunye nefuthe igalelo ukwandiswa UGC amaphulo, ingakumbi xa kudityaniswe nezicwangciso zokuthengisa ezinempembelelo.

5. Misela ukunyaniseka kwegama

Ngo-2024, i-UGC ibambe isitshixo ekusekeni ukunyaniseka kohlobo. I-UGC yenza ukuba isiseko sabathengi bakho babandakanyeke ngokubonakalayo kwindaleko yebhrendi yakho, bekhuthaza ukuziva uyinxalenye kunye nokubandakanyeka koluntu. Ngokukhuthaza abasebenzisi ukuba bafake isandla kumxholo, iibrendi zixhobisa abantu ukuba bazive beqhagamshelwe kwinto ebaluleke ngakumbi, ukuphucula ukunyaniseka kunye nobudlelwane bohlobo.

Ngaphezu koko, i-UGC iqalisa iincoko ezinentsingiselo phakathi kwakho nabathengi bakho, ikhulisa uluntu olubandakanyekayo. Ukwabelana ngomxholo oveliswe ngabaphulaphuli komeleza ngakumbi ikhonkco phakathi kwebhrendi yakho kunye nabalandeli, kukhuthaza ubudlelwane obunzulu kwaye ekugqibeleni kuqhuba ukwanda kokuthembeka kwebrendi.

Iibrendi ezininzi eziyimpumelelo, ezinje Ubuninzi Ubuhle, Coca Cola, T-Mobile, kunye neGoPro, bonisa amandla okubandakanya umxholo owenziwe ngumsebenzisi (UGC) ukwakha ukunyaniseka kwegama. I-GoPro, umzekelo, isebenzisa ii-hashtag eziveliswayo izigidi zezithuba zabasebenzisi.

Esi sicwangciso-qhinga se-UGC sihlakulele uluntu lwabaxhasi abathembekileyo bohlobo. Umxholo ekwabelwana ngawo ngabasebenzisi beGoPro ubonisa iimveliso zophawu kwaye ubonisa izinto ezahlukeneyo nezinika umdla ezinokwenzeka abazinikelayo.

I-GoPro iseka unxibelelwano lokwenyani kunye nabaphulaphuli bayo ngale ndlela ye-UGC, iguqula abathengi babe ngabaxhasi abasebenzayo kwingxelo yophawu. Isiphumo sisimo esinamandla soluntu kunye nokuthembeka kwebrendi, njengoko abasebenzisi beziva betyaliwe kwaye benxibelelene nesazisi sophawu kunye nexabiso.

6. Ukusebenza kweendleko

Ukusebenza kweendleko kwintengiso kubhekiselele ekufumaneni iziphumo eziphezulu kunye nenkcitho encinci, kunye nomxholo owenziwe ngumsebenzisi ubonisa le ngcamango. Ngelixa ukuqesha abaphembeleli banakho zibiza izigidi, Ukukhuthaza abathengi ukuba babelane ngamava abo ngemveliso yakho phantse akubizi mali.

I-UGC ibonelela ngendlela elungele uhlahlo lwabiwo-mali ekunyuseni nasekuxubeni iinzame zokuthengisa, ukuphelisa imfuno yee-arhente zokuyila ezibizayo. Kwiimpawu ezincinci, yeyona ndlela ifikelelekayo kumaphulo abanzi okwazisa ngebrendi.

Ukongeza, i-UGC ivumela indlela yolawulo lwangaphakathi, njengoko abasebenzisi bevelisa umxholo ngokwabo. Ukusebenzisa intsebenziswano yentlalo yoluntu kunye nano-influencers, ngubani biza iintlawulo ezifanelekileyo, inikezela ngendlela engabiziyo yokuphucula ukubonakala kwebhrendi nge-UGC.

7. Ukwehla

I-Scalability, inzuzo ephambili yokuxhamla umxholo owenziwe ngumsebenzisi kwintengiso yedijithali, kubonakala njengoko amashishini anqwenela ukwandisa.

Njengoko bekutshiwo ngaphambili, i-UGC ikhuthaza ukuthembana kunye noluntu oluzinikeleyo, iququzelela intengiso yegama lomlomo. Ukusebenza kweendleko ze-UGC kwandisa ngakumbi ukucutha kwayo, ibonelela ngeendlela ezinobuchule zokwakha abaphulaphuli, ukusasaza umxholo, kunye nokuseka intembeko, ekugqibeleni. ukuqhuba ukuthengisa okwandisiweyo.

Ukongeza, njengoko i-brand yakho ikhula, umthamo womxholo owenziwe ngumsebenzisi uyakhula ngokwemvelo, unikezela ngomthombo onobungozi wezinto eziphathekayo. Le ntabalala ixhobisa amashishini akho ukuba agcine ubukho obungaguqukiyo kwi-intanethi kuwo onke amajelo ahlukeneyo kunye neengongoma zokuchukumisa, ukuphelisa imfuno eqhubekayo yokudala umxholo wangaphakathi.

8. Ukwahluka komxholo okuninzi

Olunye uncedo lomxholo owenziwe ngumsebenzisi kukuba lutyebisa ukuhlukahluka komxholo ngokudala ngokubambisana kunye nokusabalalisa ngobuchule. Abasebenzisi bafaka igalelo ngokuyilayo, bevelisa imixholo eyahlukeneyo enje ngezithuba zemithombo yeendaba zentlalo, ubungqina, uphononongo, iividiyo ezingenabhokisi, iziphiwo, kunye nemisinga ephilayo.

Njengomthengisi, ungathumela le mathiriyeli yahlukeneyo kwiitshaneli ezahlukeneyo, hayi nje kwimidiya yoluntu. Ukubuyisela i-UGC yamaqonga oluntu ahlukeneyo ngaphakathi kwefenitshala yakho yokuthengisa okanye izigaba zohambo lwabathengi kuqinisekisa ukubaluleka kunye nokuzibandakanya.

Ijelo ngalinye, ukusuka kwiiwebhusayithi ukuya kwiileta zeendaba, lifuna umxholo olungiselelweyo ngenxa yokulindelwe ngabaphulaphuli okwahlukileyo. Oku kuziqhelanisa kuvumela indawo etyebileyo, eguqukayo yomxholo, uphucula ukubonakala kwebhrendi yakho kunye nesandi kuluhlu olubanzi lweendawo zokuchukumisa abaphulaphuli.

Iindlela ezilungileyo xa usenza umxholo owenziwe ngumsebenzisi

1. Hlala ucela imvume

Ukucela imvume ngaphambi kokuphinda upapashe okanye usebenzise umxholo owenziwe ngabathengi kubalulekile. Nokuba abasebenzisi basebenzisa ii-hashtag ezinophawu, imvume ecacileyo iyimfuneko ukunqanda ukhukuliseko olulungileyo okanye imiba enokubakho yelungelo lokushicilela.

Ngaphaya koko, ukufuna imvume kubonakalisa ukuxabisa ipowusta yantlandlolo kwaye kukhuthaza uchulumanco malunga nokwabelana ngomxholo wayo nabaphulaphuli ababanzi, okomeleza ubhengezo olulungileyo lophawu. Ngokufuna imvume yokuthumela umxholo we-UGC, uyazikhusela kwiinkxalabo zomthetho ngelixa ukhuthaza indlela enentlonipho nentsebenziswano xa usebenzisa i-UGC.

2. Tyala umdali wokuqala

Ingcebiso ebalulekileyo ekuthengisweni kwe-UGC kukuvuma ngokuphandle kunye nokubalela umxholo owenziwe ngumsebenzisi kumsunguli wayo ofanelekileyo. Lo mkhuba awugcini nje ngokuphakamisa imigangatho yokuziphatha kodwa ukwakha ukuthembana kubaphulaphuli.

Ngokunika ikhredithi efanelekileyo, amashishini abonisa intlonipho kubaxhasi, akhuthaze uvakalelo loluntu, kwaye akhuthaze uthethathethwano oluqhubekayo. Oku kungafihlwa komeleza ubudlelwane bomthengiseli brand kwaye kuseka isiseko sobunyani kubuchule bokuthengisa.

Ngaphaya koko, inceda ukunqanda imiba enokubakho yezomthetho enxulumene nepropathi enomgangatho ophezulu wokuqonda ngokuqinisekisa ukunikezelwa kunye nemvume efanelekileyo.

3. Cacisa ngohlobo lomxholo owukhangelayo

Ukwandisa umxholo owenziwe ngabasebenzisi ngokufanelekileyo, kubalulekile ukuba ucace ngohlobo lomxholo owufunayo. Abadali be-UGC bafuna isikhokelo malunga nokuba zeziphi iibrendi ezinokuthi zabelane ngazo. Okumangalisayo kukuba, kuphela I-16% yeempawu nika izikhokelo ezicacileyo kumxholo ofunekayo. Nangona kunjalo, ngaphezu kwesiqingatha sabathengi bakhetha imiyalelo ethile.

Ke ngoko, ukukhuthaza i-UGC, zive ukhululekile ukuchaza ngokuthe ngqo ukuba ngowuphi umxholo ohambelana nebhrendi yakho, ukwenza kube lula kubantu ukuba banikele ngomxholo ohlangabezana neemfuno zakho.

4. Yiba nobuchule kwaye ubeke iinjongo ezicacileyo

Isicwangciso sobuchule esineenjongo ezicacileyo kunye nokuqonda indlela i-UGC ehambelana ngayo neenjongo zokuthengisa ezikhoyo zibalulekile.

Qala ngokuvavanya isicwangciso sakho seendaba zoluntu kunye nokuchonga iindlela i-UGC exhasa ngayo ezi njongo. Yila isiteyitimenti esifutshane sazisa abasebenzisi malunga nohlobo lomxholo onokuthi uboniswe. Yabelana ngesi sicelo se-UGC kuwo wonke amaqonga ahlukeneyo-iibhayo zetshaneli zentlalo, ezinye izithuba ze-UGC, iwebhusayithi, indawo ebonakalayo, okanye ukupakishwa kwemveliso.

Qinisekisa ukuba isicwangciso sakho sihambelana neenjongo ezibanzi zemidiya yoluntu, nokuba kukwandisa ulwazi lwebrand okanye ukuqhuba ukuguqulwa, kunye nokulinganisa impumelelo usebenzisa izixhobo zokuhlalutya imvakalelo yophawu kunye nohlalutyo lokuthembela.

isiphelo

Umxholo owenziwe ngumsebenzisi uye waba luncedo kumashishini ajonge ukwakha ukuthembana, ukunyaniseka, kunye nokuzibandakanya nabaphulaphuli babo. Ngokusebenzisa amandla e-UGC, iibrendi zinokukhulisa ukufikelela kwazo, zibe nefuthe kwizigqibo zokuthenga, kwaye zikhulise ubudlelwane obuluqilima nabathengi.

Ukubandakanya i-UGC kwisicwangciso sakho sentengiso ayiphuculi nje kuphela intembeko kunye nokufaneleka kophawu lwakho kodwa kukwenza ukuba ukhulise ubuchule bokuyila kunye nokwazisa abalandeli bakho abathembekileyo ukuqhuba iziphumo zoshishino ezinentsingiselo.