Uhlalutyo lweeMpahla zeMpahla zamakhwenkwe ze-A/W 2023/24

Imalunga nesitayile kunye nentuthuzelo ngo-2023 njengoko oomama nootata abaninzi besiya beqonda inkangeleko yamakhwenkwe abo, ngakumbi ngokunyuka kwemithombo yeendaba zentlalo.

Ngelixa imarike isanda ukubandakanya iminikelo emitsha, amashishini anokuhlaziya ikhathalogu yawo ngokugcina intsingiselo yamva nje. Eli nqaku liza kunika isishwankathelo sentengiso yempahla yabantwana yehlabathi kwaye liqaqambise iindlela ezintlanu zokunxiba zamakhwenkwe ekufanele uzazi nge-A/W 2023/24.

Isiqulatho
Uphononongo olunzulu lwentengiso yempahla yenkwenkwe
Iindlela ezi-5 eziphezulu ze-A/W zempahla yamakhwenkwe abaya kuzithanda ngo-2023
Zigcine kwezi ntsingiselo

Uphononongo olunzulu lwentengiso yempahla yenkwenkwe

Iimbono eziphambili zemarike

Iingcali zefashoni ziqikelela ukuba imarike yempahla yabantwana yehlabathi iya kubetha i-USD 198.80 yeebhiliyoni ngo-2023 kwaye ikhule iye kwi-USD 318.34 yebhiliyoni ngo-2030. Oku kuthetha ukuba umlinganiselo olindelekileyo wokuhluma wonyaka (CAGR) we-6.96% kwixesha loqikelelo.

Uhlalutyo lomsebenzisi wokugqibela

Iingcali ziqikelela ukuba icandelo lamakhwenkwe lizakubamba esona sabelo sikhulu njengoko izinga lokuzalwa kwamakhwenkwe liphezulu kunamantombazana kumashumi eminyaka akutshanje. Ngokutsho kweBhanki yehlabathi, kwazalwa abantwana abangamakhwenkwe abayi-106 kwi-100 ngalinye lamantombazana ngo-2021. Ngenxa yesi sizathu, abayili bempahla bazisa indlela entsha yokuyila impahla ukuze kuthengiswe iimveliso ezingakumbi zamakhwenkwe.

Iintsingiselo zemarike zamva nje

Impahla ehambelanayo kunye nemidiya yoluntu isetelwe ukunyusa ukuthengiswa kweemarike

Abazali kwihlabathi liphela basebenzisa amajelo eendaba ezentlalo ukuze babelane ngemifanekiso yabo nabantwana babo beshukuma iimpahla ezifanayo. Okubangela umdla kukuba, iibrendi eziphambili ezifana neDolce & Gabbana ziphembelele lo mkhwa ngokwenza iinguqulelo ezithotyiweyo zeempahla zabantu abadala ezilungele abantwana.

Nangona kunjalo, lo mkhwa udume kakhulu, ngakumbi ngempembelelo yabazali abadumileyo abanjengoKim Kardashian kunye noBeyoncé, beqhuba ukukhula kwemarike. Ukongeza, abantwana abachitha ixesha elininzi kumajelo eendaba ezentlalo kwandisa ulwazi lwabo lophawu kunye nokuzimisela ukubonisa izinto abazithandayo. Abazali nabo bakulungele ukutyala imali kolu khetho, luqhubela phambili ukwanda kwemarike.

Ukuvela kwempahla yomntwana engathathi hlangothi ngokwesini

Umkhwa ophawulekayo ofumana ukutsala okuphawulekayo kukuthandwa kwempahla yeentsana engathathi hlangothi ngokwesini. Ukuphendula lo mkhwa, uninzi lwabadlali bezentengiso abadumileyo bazisa amacandelo e-unisex ngaphakathi kwee-assortments zempahla yabantwana. 

Abathengi ngoku babonisa ulwazi olwandisiweyo ngenkangeleko yeentsana zabo kwaye bakulungele ukwamkela utshintsho lwenkcubeko entsha. Ezi zinto zikulungele ukuqhubela phambili imfuno yempahla yabantwana kwiminyaka ezayo.

Izinto zokuqhuba

Isantya esandayo sabantwana abasanda kuzalwa bathanda ukukhula kwemarike

Amanani abantwana abasanda kuzalwa akhulayo kwihlabathi jikelele aqhuba imfuno yempahla yabantwana. Ngenxa yoko, abazali bachitha imali eninzi kwimpahla yabantwana ngenxa yokuncipha kwamazinga okusweleka kwabantwana. Ngo-2021, iBhanki yeHlabathi yaqikelela ukuba i-25% yabemi behlabathi ibingaphantsi kweminyaka eli-15 ubudala, ebonisa inzuzo yemalike yempahla yabantwana.

Ukunyuka kwemfuno yempahla enegama ukunyusa inkqubela yemarike

Utshintsho kwindlela abaphila ngayo abathengi lukhokelele ekwenyukeni kwemfuno yempahla enegama – nto leyo ekwanyusa imfuno yempahla yabantwana. 

Izinto ezithintelayo

Ukuguquguquka kwexabiso lemathiriyeli ekrwada kuthintela ukuthengiswa kwemveliso

Iingcali zithi ukuguquguquka kwexabiso lempahla ekrwada kunokuthintela ukukhula kwemarike yempahla yabantwana yehlabathi. Okubangela umdla kukuba, balindele ukunyuka kwamaxabiso omsonto njengoko imfuno yomqhaphu yentengiso yehlabathi iqhubeka nokunyuka. Okona kubaluleke kakhulu, ukunyuka kwamaxabiso kuphazamise ikhonkco lexabiso lempahla yempahla, kube nefuthe kwixabiso lokugqibela leemveliso zempahla yabantwana.

Ukwahlulwa kohlobo lwemveliso

Icandelo eliqhelekileyo lisendleleni eya ekufumaneni isabelo semarike esithe chatha kwixesha loqikelelo. Imfuno ekhulayo yempahla ekhanyayo, ekhululekile, ekulula ukuyinxiba inegalelo elihle ekukhuleni okuthembisayo kwecandelo.

Ukwahlulwa kweqela lobudala

Abahlalutyi bahlula imarike ibe ngamacandelo amathathu ubudala: iminyaka emi-5, iminyaka emi-5 ukuya kwe-10, nangaphezulu kweminyaka eyi-10. Ngokucacileyo, icandelo leminyaka eli-10 lalilawula imarike ngo-2022, iingcali zithi oko kuthambekela ekukhuleni kwempahla enegama.

Indlela evelayo yempahla ehambelanayo yosapho, evelisa umdla ophakamileyo kwimveliso enikelwayo, ikwanegalelo kulawulo lwecandelo. Ukongezelela, umnqweno okhulayo wempahla yokunxiba kunye nempahla yangoku yeyona nto iphambili ekuqhubeleni phambili ukwanda kwale marike.

Ukukhula okulindelekileyo kwicandelo elingaphantsi kweminyaka emi-5

Uqikelelo lubonisa ukukhula okubonakalayo kwecandelo elingaphantsi kweminyaka emi-5 kulo lonke ixesha eliqikelelwayo. Olu qikelelo luqhutywa kukwanda kwenani leentsana ezisanda kuzalwa kunye nokunyuka kwenani labazali abatsalela ekukhetheni iimpahla ezizinzileyo/ezomeleleyo zabantwana babo.

Iimbono zengingqi

Iingcali zenza intengiso yempahla yabantwana kwi-Asia Pacific iya kugcina ulawulo lwayo ngexesha loqikelelo. Lo mmandla ukhule ukusuka kwi-USD 63.25 yeebhiliyoni ukuya kwi-USD 68.34 yeebhiliyoni ngo-2023. Babalela ukukhula kwawo ngokukhawuleza kumanani eentsana akhulayo, ukwanda kwengeniso enokulahlwa, kunye nokuphuculwa kwezibonelelo zononophelo lwabantwana kwiindawo ezisemaphandleni nasezidolophini.

Ngenxa yoko, imakethi yaseMntla Melika imiselwe ukukhula okubalulekileyo, ngelixa iYurophu iqhubeka nokubamba isabelo esikhulu esiqhutywa luluntu olukhulayo lwabantwana kulo mmandla (ukusuka kwi-4.07 yezigidi zeentsana ezisanda kuzalwa ngo-2020 ukuya kwi-4.09 yezigidigidi ngo-2021). Ukongeza, ukukhula okulindelekileyo kwimakethi yempahla yabantwana yaseMzantsi Melika kuvela ekonyukeni kwengeniso enokulahlwa kunye neendlela zokuphila eziguqukayo.

Iindlela ezi-5 eziphezulu ze-A/W zempahla yamakhwenkwe abaya kuzithanda ngo-2023

Iileya ezisisiseko

Kids kufuneka ngaphezu kweedyasi ezithandekayo kunye neebhutsi ezilungileyo zokudlala ngaphandle ebusika. Enyanisweni, ukugcina abafana abancinci befudumele kuqala ezantsi nge iziseko zesiseko, njengeyona ndlela yokugqoka abantwana kubanda ngaphandle kuluhlu. Kwaye eli xesha lonyaka liya kubona ukunyuka okungalindelekanga kwimfuno yezi iinzwakazi ezifudumeleyo.

Nangona kunjalo, ayizizo zonke iziseko zesiseko bayalingana. Umzekelo, iileya zesiseko se-merino zezona zikhethwa kakhulu ngo-2023 ngenxa yokuqina kwazo okugqithisileyo. Kwakhona zithambile kwaye zikhaphukhaphu, zibenza zibe yingubo efanelekileyo yokunxiba abafana phantsi kwayo nayiphi na impahla yasebusika.

Nangona bungashushu njengabazala babo boboya, bokwenziwa iziseko zesiseko zikwathandwa ngamakhwenkwe kweli xesha lonyaka njengenye indlela efikelelekayo. Ngaphezu koko, babonisa iimpawu zokomisa ngokukhawuleza kunye nokumanzisa ukufuma ukugcina abancinci bekhululekile ngelixa besebenza.

Ijacket yeFleece

Iibhatyi zeFleece zezona zinto ziphambili ebusika kwiwodrophu yayo nayiphi na inkwenkwe. Ziyakwazi ukuguquguquka ngokwaneleyo ukuba abantwana banxibe ukusuka kwiintsuku ezibandayo zasehlotyeni ukuya kwiindawo ezibandayo zasebusika.

Ezi bhatyi zinobungqingqwa obugqibeleleyo, buzenza zihambelane kakuhle ngokumaleko kunye neziseko okanye iidyasi ezinzima. Amakhwenkwe anganxiba iibhatyi zoboya njengamaleya aphakathi azimele yedwa okanye aziphose phezu kwe-ski mid-layers.

Esinye isizathu sokuba abazali bathande iibhatyi zoboya luncedo lwabo. Banikezela ngeempawu zelaphu eziphezulu (ezifana nokugxotha amanzi kunye nokuqina) kumaxabiso afikelelekayo, okwenza kube yinto ekhethekileyo yokukhetha iimpahla zasebusika zabantwana. Iibhatyi zefleece zikwabamba ubushushu bomzimba ngokufanelekileyo, zinceda ukugcina amakhwenkwe eshushu kwiindawo ezibandayo.

Ibhatyi ephothiweyo

Abazali abajonge ukugcina abantwana babo befudumele kwaye bekwi-trend abanako ukungahambi kakuhle iibhatyi eziphothiweyo. Ngokwesiqhelo, ezi bhatyi zikhaphukhaphu kwaye zithambile kakhulu, zineehood ezibonisa ukhuseleko olongezelelweyo.

Uphindaphindo lwamva nje lwe ijacket enezigqubuthelo yabantwana ibonakalisa iinkcukacha ezifihlakeleyo kodwa ezisebenza kakhulu zokhuseleko kwindawo ezimnyama.

Iibhatyi eziphothiweyo zingundoqo ekuphakamiseni iiwodrophu zasebusika zamakhwenkwe, kwaye nokuba abazali bazifunela isikolo okanye kuzonwabisa nje, ziyindlela yolutsha oluthanda ifashoni.

Iibhulukhwe zoboya

Ipholile kwaye inzima ibhulukhwe yoboya ziingceba ezinkulu ezinceda ukugcina abantwana befudumele. Uyilo lwazo lukwagcina lomile, luvumela amakhwenkwe ukuba adlale kwaye onwabe- naphantsi kweemeko ezifumileyo, ezibandayo.

Abavelisi bahlala beyila ibhulukhwe yoboya kubantwana abakhulayo, ukongeza i-drawstring esebenzayo okanye i-elastic waistband ukwenzela ukulungiswa okulula. Okubaluleke ngakumbi, ezi ibhulukhwe eshushu zikhaphukhaphu kwaye zithambile eluswini, ngoko ke akukho ukurhawuzelelwa okanye ukucaphuka apha.

Nangona beqhuba kakuhle ngokuzimeleyo, abazali banokuma ibhulukhwe yoboya phantsi kwesuti yemvula okanye ibhulukhwe yekhephu ukunika abantwana babo ukufudumala okungaphezulu kunye nokuzola.

Iimpuphu

Xa kuziwa kwizinto ezininzi, i sweatsti lawula phezulu. Zinesitayile, zipholile, kwaye zikhululekile, zilungele amakhwenkwe amancinci asebenzayo.

Abazali banokunxibisa abantwana babo abancinci i sweatsti unyaka wonke, kungakhathaliseki ixesha lonyaka. Ngobukhulu obuninzi, uyilo, kunye nemibala, ukufumana enye ehambelana nezinto ozikhethayo kulula.

Elona candelo lililo i sweatsti sebenza phantse nayo nantoni na enxitywa ngamakhwenkwe ebusika. Nokuba ziimpahla zesiqhelo okanye ezilayiweyo, ezi hempe ezitofotofo zikhangeleka zintle nokuba zinjani na. Ukongeza, ezinye zinokuba luncedo i-hoodies ukwenzela ukhuseleko olubandayo.

Zigcine kwezi ntsingiselo

Nangona ubusika ilixesha lobuninzi kwiileya kunye neengubo ezinkulu, abazali basafuna ukuba amakhwenkwe abo abukeke anesitayile ngeli xesha lonyaka. Ngombulelo, imarike yempahla yabantwana iyayifezekisa le mfuno ngokunika iinketho ezininzi ezinesitayile kunye nezinesitayile zamakhwenkwe ukulwa ingqele kwaye ijongeka ilungile ngelixa ikuyo.

Iileya ezisisiseko, iibhatyi zoboya, iibhatyi eziphothiweyo, iibhulukhwe zoboya begusha, kunye neesweatshirts zezona fashoni zempahla zamakhwenkwe ezizibhikicayo ngo-A/W 2023.