Uphando olutsha lwabathengi lufumanisa ukuba amaxabiso aphantsi yinkuthazo ephambili kubathengi ukuba bathenge izinto kwiivenkile ezikwi-intanethi ngaphandle kwelizwe labo.
Uphando lwabathengi be-2,000 abavela e-UK nase-US ngeqonga lamava orhwebo uNosto uye wafumanisa ukuba i-70% ithi kunokwenzeka ukuba bathenge imfashini evela phesheya, ngamaxabiso aphantsi (41%) kunye nomnqweno wezinto ezizodwa okanye ezingaqhelekanga (33%) phakathi kwezona zinto zibangela ezinkulu.
Kancinci ngaphezu kwesiqingatha (52%) yabathengi baveze ukuba bathenge ubuncinci into enye kwivenkile ye-e-commerce yamazwe ngamazwe kwiinyanga ze-12 ezidlulileyo.
Abathengi abanqumla imida ngabona bathenga ifashoni kunye nezincedisi (70%) zilandelwa yimidlalo nezinto ezinxulumene nokuzonwabisa (57%) kunye neemveliso zempilo nobuhle (55%).
Yintoni ekhuthaza ukuthengwa kwemida?
I-53% yabathengi iyavuma ukuba ukunyuka kwamaxabiso ekhaya kuthetha ukuba banokujonga ukuthenga okufikelelekayo kwenye indawo.
Okuqaphelekayo, i-29% inokucinga ngokuthenga iimveliso zomgunyathi kumazwe angaphandle ukuba zixabiso eliphantsi. Oku kunyukela kuma-45% kubathengi beGeneration Z (abaneminyaka eyi-16 ukuya kuma-24 ubudala).
Phantse ikota yabathengi (23%) abathathele ingqalelo ukuthenga okuwela imida baye bakhuthazwa ziimveliso abazibone kumajelo onxibelelwano. Esi yayisesona sizathu sichazwe ngu-Gen Z (33%).
Ukungathenjwa kusengumqobo ophambili
Intengiso yase-US kunye ne-UK ityhalwa ziimarike ze-e-commerce zaseTshayina, ezithengisa ifashoni kunye nokhetho olubanzi lwezinye iimveliso, nazo ziqhuba umdla. Ngaphezu kwesiqingatha (54%) sabo bonke abathengi abaphononongwayo bavumile ukuba bevile ngeemarike ze-intanethi ezifana neTemu kunye ne-AliExpress kwaye baya kuqwalasela uku-odola kubo ukuba banemveliso enomdla.
Kwicala elisezantsi, i-92% yabo bonke abathengi bayavuma ukuba banenkxalabo malunga nokuthenga kumazwe ngamazwe kwaye i-60% ithembela kwiivenkile ze-e-commerce zamazwe ngamazwe ngaphantsi kwezasekhaya.
I-71% ebalulekileyo ayinakukwazi ukubanika ithuba lesibini kulandela amava okuthenga kakubi xa kuthelekiswa neevenkile zasekhaya.
Imiba yokusingqongileyo, yentlalo kunye nolawulo nayo idlala, kunye ne-67% evumayo ukuba abayi kuthenga kwivenkile ye-e-commerce kwelinye ilizwe ukuba bavile ukuba idibaniswe nokunyanzeliswa komsebenzi okanye iimeko zokusebenza ezimbi. I-49% ivumile ukuba banenkxalabo malunga noku-odola iimveliso kwi-intanethi ukusuka kwiindawo ezikude ngenxa yempembelelo yokusingqongileyo yokuthutha.
Umanejala jikelele weNosto uMatthäus Bognar uthe: “Ukuba ungumthengisi ozama ukuthengisa kwimarike yamazwe ngamazwe, kufuneka unike ingcaciso ecacileyo malunga nayo yonke imiba yokuthenga, ukuhanjiswa kunye nenkqubo yembuyekezo.”
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
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