ISikhokelo sokugqibela sokuPakisha okumangalisayo kweKrisimesi

Ixesha leeholide linika ithuba legolide kumashishini ukuba athabathe abaphulaphuli bawo kwaye ashiye umbono ongapheliyo. Imisebenzi kunye namava ngeli xesha zihlala ziphakamisa imisebenzi yezoqoqosho kwaye zandise intengiso. Ngokomzekelo, i-National Retail Federation yaqikelela ukuba abathengi base-US bachithe malunga I-US $ 960.4 yezigidigidi ngexesha leeholide zika-2022. I-eMarketer iqikelela ngakumbi ukuba esi sixa-mali siya kunyuka ukuya US $ 1.3 yetriliyoni ngeeholide zika-2023. Oku kunyuka kweentengiso kukhulisa kakhulu imfuno yokupakishwa kweKrisimesi.

Amashishini anokusebenzisa eli thuba ngokuqonda ukuba ukupakishwa kweKrisimesi kungaphezulu kokusonga ngokukhusela. Idlulisela ingxelo enokunceda ukomeleza ukuqondwa kophawu kunye nokwakha ukunyaniseka kwabathengi. Apha, sibonisa ukuqonda ukunceda amashishini aqhube kakuhle kubugcisa bokupakisha okunempembelelo ukutsala abathengi beKrisimesi.

Isiqulatho
Isishwankathelo semarike yokupakishwa kweKrisimesi
Iintlobo zokupakishwa kweKrisimesi ekufuneka ziqwalaselwe
Iingcebiso ekufuneka uziqwalasele xa ukhetha ipakethe yeKrisimesi
isiphelo

Isishwankathelo semarike yokupakishwa kweKrisimesi 

Iholide yeKrisimesi inyusa intengiso njengoko abathengi bethenga izinto zokuhombisa zeKrisimesi, izipho, kunye neempahla zolonwabo kwaye baziyolise kwizinto ezidliwayo ngamaxesha athile onyaka. Ezi zenzo zandisa imisebenzi yezoqoqosho. Ngenxa yoko, iintengiso zentengiso yexesha leeholide zika-2023 kuqikelelwa ukuba zivelise US $ 29.693 yetriliyoni kwaye iya kuqhubeka ikhula kwi-CAGR ye-5.5%, ifikelele kwi-US $ 34.895 yezigidigidi ze-2027. 

Oku kunyuka kweentengiso zeeholide kuya kwandisa imfuno yezinto zokupakisha zeKrisimesi kunye neemveliso, ezikhokelela ekukhuleni okubalulekileyo kwemarike. Umzekelo, iFuture Market Insights iqikelela ukuba imarike yokupakishwa kwezipho yenziwe I-24.032 yeebhiliyoni zeedola zaseMelika ngo-2022 kwaye kuqikelelwa ukuba iya kufikelela kwi-US $36.965 yebhiliyoni ngo-2032. La manani abonisa ukukhula okunokwenzeka kwemarike kunye namathuba kumashishini akwicandelo lokupakisha.

Izinto eziqhuba ukukhula

Izinto ezininzi ziqhuba ukukhula kwemarike yokupakisha yeKrisimesi, kubandakanya:

• Inkcubeko yokuphana izipho ngeeholide
• Ukukhula ngokukhawuleza kwamaqonga e-e-commerce
• Iintengiso zamaxesha onyaka kunye nexesha elilinganiselweyo kunye nokupakishwa kweKrisimesi okulungiselelweyo
• Impembelelo yemithombo yeendaba zentlalo, apho ukwabelana nge-intanethi ngamava e-unboxing, kudala imfuno eyongeziweyo ekhokelela ekuthengisweni okungakumbi

Iintlobo zokupakishwa kweKrisimesi ekufuneka ziqwalaselwe

Amashishini anokuthatha ithuba leentlobo ezahlukeneyo zokupakishwa kweKrisimesi ukuhlangabezana neemfuno ezahlukeneyo zabathengi kunye nokukhethwa. Ukunikezela ngoluhlu lwezinto onokukhetha kuzo kunceda ukwenza izipho kunye nokuphatha okumnandi kwaye kukhunjulwe ngexesha leeholide. Apha ngezantsi kuluhlu lweentlobo ezahlukeneyo zokupakisha ekufuneka uziqwalasele:

Iingxowa zesipho seKrisimesi

Imarike yokupakishwa kwezipho yehlabathi ixatyiswe I-22.5 yeebhiliyoni zeedola zaseMelika ngo-2022 kwaye kulindeleke ukuba ikhule kwi-CAGR ye-3.9% phakathi kuka-2023-2028, ifikelele kwi-US $ 28.3 yeebhiliyoni. Iingxowa zesipho zenza inxalenye ebalulekileyo yexabiso lemarike ngenxa yoluhlu olubanzi lokusebenziseka kunye nokukwazi ukuthwala izipho ezininzi kunye nokuzikhusela emonakalweni. Iingxowa zezipho ezinemixholo yeKrisimesi yiza ngemibala eyahlukeneyo kunye nezimbo zokujongana namacandelo ahlukeneyo abathengi. Zikwalula ukwenza uphawu, ngaloo ndlela zivumela ukwenziwa komntu kunye nokwenza ngokwezifiso, kwaye zikulungele kwaye zisebenziseka kwakhona.

Iibhokisi zezipho zeKrisimesi

Imarike yebhokisi yezipho yehlabathi kuqikelelwa ukuba ivelise I-2.018 yeebhiliyoni zeedola zaseMelika ngo-2023 kwaye kuqikelelwa ukuba ifikelele kwi-3.753 yeebhiliyoni zeedola zaseMelika ngo-2033, ikhula kwi-CAGR ye-6.4%. Iibhokisi zezipho zithandwa ngexesha leeholide phakathi kwabathengi abafuna isipho yonke into ukusuka ekutyeni kunye neziselo ukuya kwizacholo, ukhathalelo lomntu kunye nezinto zokuthambisa, iithoyi kunye nezixhobo zombane. Ukongezelela, ngokufuthi zenziwe ngekhadibhodi okanye ezinye izinto, ezizenza zomelele kwaye zilungele ukubonelela ngeendawo ezikhuselayo nezihonjisiweyo zezipho zeKrisimesi.

Iribhoni kunye nezaphetha

Iirebhoni kunye nezaphetha qhayisa ngokuthandwa okungagungqiyo kunye nemfuno, ngakumbi ngexesha leeholide zeKrisimesi. Ngokomzekelo, iiNtengiso zikaGoogle zibonisa ukuba uphendlo lwenyanga lwegama elingundoqo elithi "iiribhoni zeKrisimesi kunye nezaphetha" zonyuke ukusuka kwi-5% ukuya kwi-48% ngexesha leeholide zikaDisemba ka-2022. Iirebhoni kunye nezaphetha zisebenza njengento ebonakalayo kwixesha leeholide, ebonisa ukuba okulele ngaphantsi akuyonto nje kodwa yisenzo sothando, umbulelo, okanye umbhiyozo.

Iphepha lokusonga isipho

Imarike yephepha lesipho yehlabathi kuqikelelwa ukuba ifikelele kwixabiso lentengiso ye I-US $ 4.486 yezigidigidi ngo-2023 kunye ne-US $ 6.645 yezigidigidi ngo-2033, ikhula kwi-CAGR ye-2-3%. Iiakhawunti zephepha lokusonga izipho ze malunga ne29% kwimarike yokupakishwa kwezipho yehlabathi. Le mfuno inkulu kungenxa yokuqhubeka kwabo benomtsalane kunye nenkcubeko.

Abathengi beKrisimesi basebenzisa iphepha lokusonga ukusonga izipho kwisigqubuthelo esihonjisiweyo nesinemibala. Eli phepha lihlala liza ngeepatheni ezahlukeneyo, imibala, kunye nokugqitywa kwaye inokuncediswa ngeeribhoni, izaphetha, kunye neethegi zokongeza.

Ukupakishwa kwekhalenda ye-Advent

Ukupakishwa kwekhalenda ye-Advent yongeza i-twist ukupakisha rhoqo, ukuvumela umamkeli ukubala phantsi iintsuku ezikhokelela kwiKrisimesi. Ubume bexesha eliqingqiweyo le iikhalenda zokufika ikhuthaza ukuthenga kwangethuba, inyusa ingeniso ngexesha leeholide, kwaye idala intsebenziswano phakathi kwamashishini kunye nabathengi.

Iileyibhile zokupakisha zeKrisimesi kunye neethegi

Ubuwena kunye nexabiso lemvakalelo elihambelana nokupakishwa kweKrisimesi iilebhile kunye neethegi igalelo kwimfuno yazo enkulu yehlabathi ngexesha leeholide. Umzekelo, imakethi yeelebhile zehlabathi kulindeleke ukuba ivelise I-41.75 yeebhiliyoni zeedola zaseMelika ngo-2023 kwaye ifikelele kwi-US $ 67.36 yezigidigidi ekupheleni kuka-2033, ikhula kwi-CAGR ye-4.9%. Iileyibhile zokupakisha zeKrisimesi zinegalelo koku kukhula kwemarike ngenxa yokwanda kwentengiso yeeholide kunye nenkcubeko yezipho ezinxulumeneyo. Ngaphaya koko, uninzi lwabathengi babona iilebhile zokupakishwa zeKrisimesi njengendlela yokuguqula ukupakishwa okuqhelekileyo kwiseyile yokuzenzela kunye nokucinga okongeziweyo.

Iingcebiso ekufuneka uziqwalasele xa ukhetha ipakethe yeKrisimesi

Amashishini anokuzuza kakhulu ekukhetheni ipakethe eyiyo yeKrisimesi. Ngokomzekelo, ukukhetha ukupakishwa koyilo oluhambelana nomfanekiso webrand kunye nokuhambelana nabaphulaphuli ekujoliswe kubo kunokunyusa ukubandakanyeka kwabathengi kunye nokuthengisa. Nangona kunjalo, kukho izinto ezahlukeneyo ekufuneka ziqwalaselwe, kubandakanya: 

1) Ukupakishwa kweKrisimesi ngokwezifiso

Iibrendi ezijonge ukuphucula ubukho bazo beeholide kufuneka zithathele ingqalelo iinketho zokwenza ngokwezifiso ezihambelana nabathengi kwaye zilungelelanise nesazisi segama labo. Ukupakishwa okulungiselelweyo kwenza ukuba amashishini abonise uhlobo lwawo lobuhle, imibala kunye nelogo eyodwa. Ke ngoko, banokufuna ukubandakanya ushicilelo lwesiko, iilebhile, okanye iimilo zeebhokisi ezizodwa kunye nokupakishwa kwazo, ezinokunyusa ixabiso elibonwa ngumthengi.

2) Ukudibanisa ukubaliswa kwamabali

Ipakethe yeKrisimesi edibanisa ukubaliswa kwamabali ivumela amashishini ukuba abandakanyeke kwaye atsale abathengi. Umzekelo, ukubandakanya izinto zokubalisa amabali, ezinje ngemifanekiso, imizobo, okanye isicatshulwa esibalisa amabali malunga neeholide zeKrisimesi, uphawu, okanye imveliso, kuyilo lokupakisha kudala amava akhumbulekayo ngakumbi. Ngaphaya koko, ukubalisa amabali okusebenzayo kuvuselela iimvakalelo, kubangela umdla, kwaye kudala unxibelelwano olunzulu lwabathengi. 

3) Ukubonelela ngokupakishwa okulinganiselweyo

Uhlelo olulinganiselweyo lokupakisha lungena kumtsalane wokuzikhethela. Idala imvakalelo yongxamiseko kunye nemincili phakathi kwabathengi, ibakhuthaza ukuba bathenge ngokukhawuleza. Ukongeza, ukupakishwa okulinganiselweyo kunokuguqula isithethe sesipho seholide sibe ngamava akhethekileyo kunye ne-collecible twist.

4) Ukusebenzisa imathiriyeli eco-friendly kunye noyilo

Abathengi bale mihla bayayikhathalela indalo kwaye bafuna iimveliso zokupakisha ezilungele i-eco-friendly. Umzekelo, imfuno yokupakishwa kwe-eco-friendly kuqikelelwa ukuba yonyusa intengiso yokupakisha izipho 15%. Amashishini anokucinga ngokunikezela ngeendlela zokupakisha zeKrisimesi eco-friendly ezibandakanya biodegradable, recyclable, okanye imathiriyeli ecompostable.

5) Ukongeza i-foil stamping

I-Foil stamping bubuchule beprayimari eyongeza ukubanjwa kobunewunewu kunye nobuhle kwibhokisi yeKrisimesi yokupakisha. Kubandakanya ukusebenzisa i-metallic okanye ifoyile ecwebezelayo kwizinto ezithile zoyilo, ngaloo ndlela kudala umahluko obonakalayo omangalisayo kunye nemathiriyeli yokupakisha. Amashishini anokusebenzisa isitampu sefoyile ukuqaqambisa iipateni ezintsonkothileyo, iilogo, okanye iimotif zefestive, ezongeza ukukhanya okuqaqambileyo okuthimba ingqalelo kwaye kudlulise imvakalelo yobunewunewu.

isiphelo

Ixesha leholide yeKrisimesi linxulunyaniswa nokwanda kweentengiso njengoko abathengi bethenga iimveliso zokubhiyozela iminyhadala kunye nezipho kwiintsapho zabo kunye nabahlobo. Ngenxa yoko, intengiso ephezulu yonyusa imfuno yeemveliso zokupakisha kwaye idale ithuba lokuba amashishini amkele ukupakishwa okunempembelelo, eco-friendly ebanceda bagqame. 

Nangona kunjalo, ukusebenzisa eli thuba kufuna ezi mpawu ukuba zibonelele ngoluhlu olwahlukeneyo lwezisombululo zokupakisha ezibonelela ngezinto ezahlukeneyo ezikhethwa ngabathengi kunye neemfuno. Oku kunokubandakanya iingxowa zesipho zeKrisimesi ezifunwa kakhulu kunye neebhokisi, amaphepha okusonga, iikhalenda zokufika, iileyibhile kunye neethegi, kunye neerebhoni kunye nezaphetha. Ukubonelela ngothotho lwezisombululo zokupakisha kunokunceda abathengi benze iinkumbulo ezingalibalekiyo kwaye baphakamise uphawu lweshishini. Chovm.com namhlanje.