Njengoko singena ngo-2025, imakethi yokuthambisa umzimba ifumana ukukhula okungazange kubonwe ngaphambili kunye notshintsho. Ngokujoliswa phezulu kukhathalelo lwesikhumba, ukuba sempilweni, kunye neendlela ezintsha zokuthambisa, izithambiso zomzimba ziye zaba yinxalenye ebalulekileyo yeendlela zemihla ngemihla kwizigidi zehlabathi. Eli nqaku lijonge kuguquguquko lwemarike yangoku, iindlela eziphambili, kunye nethemba lekamva leshishini lokuthambisa umzimba.
Isiqulatho:
– Isishwankathelo seMarike
-Ukunyuka kweeMveliso zoBubuhle obucocekileyo kwiiLotion zoMzimba
-Impembelelo yoBuntu kwiiLotion zoMzimba
– Ukuqukumbela: Ikamva lokuthambisa umzimba
Ubume bemivuzo
Ukukhula ngokukhawuleza kweMarike kunye nabaqhubi abaphambili
Imarike yokuthambisa umzimba ibone ukukhula okumangalisayo kwiminyaka yakutshanje, kwaye lo mkhwa umiselwe ukuqhubeka. Ngokwengxelo yoPhando kunye neeMarike, ubungakanani bemakethi ye-lotion yomhlaba wonke yayixabisa i-70.97 yeebhiliyoni zeedola ngo-2023 kwaye kuqikelelwa ukuba iya kufikelela kwiibhiliyoni ezingama-79.44 zeedola ngo-2024, ikhula ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-11.9%. Oku kukhula komelele kuqhutywa zizinto ezininzi, kubandakanya ukwanda kolwazi ngokhathalelo lwesikhumba, ukunyuka kwemivuzo enokulahlwa, kunye nezicwangciso zokuthengisa ezinempembelelo.
Imakethi kulindeleke ukuba ikhule ngakumbi, ifikelele kwi-122.8 yeebhiliyoni zeedola ngo-2028, kunye ne-CAGR ye-11.5%. Oku kukhula kubangelwe kukuguquka kwendlela yokuphila, ukwanda kokuthandwa kwezempilo kunye nempilo entle, kunye nokwanda kwe-e-commerce. Ukongeza, umdla okhulayo kukhathalelo lwesikhumba samadoda kunye nokunyuka kweemveliso zobuhle ezicocekileyo kunegalelo elikhulu kule ndlela inyukayo.
Izinto ezikhethwa ngabathengi kunye nokwahlulahlulwa kweMarike
Imakethi yokuthambisa umzimba ibonelela kwiimfuno ezahlukeneyo zabathengi, kunye neemveliso ezilungiselelwe iintlobo ezahlukeneyo zolusu, kubandakanya olomileyo, olunamafutha, oluqhelekileyo kunye nolusu olubuthathaka. Imakethi yahlulwe ngabasebenzisi bokugqibela, kubandakanya amadoda, abafazi kunye neentsana, kwaye isasazwa ngeendlela ezininzi ezinje ngokuthengisa ngokuthe ngqo, abasasazi, iivenkile ezinkulu, ii-hypermarkets, iivenkile ezizodwa, kunye nokuthengisa okukwi-Intanethi.
Intsingiselo ephawulekayo kwimarike kukunyuka kwemfuno yendalo kunye ne-organic body lotions. Abathengi baya bezazi ngakumbi izithako kwiimveliso zabo zokhathalelo lwesikhumba, nto leyo ekhokelela ekuthandeni ukuthandwa kwezinto zokuthambisa ezenziwe ngezinto zendalo kunye nezinto eziphilayo. Olu tshintsho lukwaqhutywa kugxininiso olukhulayo lozinzo kunye nenkqubo yokuziphatha.
Izimvo zeNgingqi kunye neMeko yoKhuphiswano
Ngokwendawo, ummandla weAsia-Pacific wawuyeyona ntengiso inkulu yezinto zokuthambisa umzimba ngo-2023, ilandelwa nguMntla Melika. Imakethi yaseAsia-Pacific kulindeleke ukuba iqhubeke nolawulo lwayo, iqhutywa ngabantu abaninzi, ukunyuka kwemivuzo enokulahlwa, kunye nokwandisa ulwazi ngokhathalelo lwesikhumba. Emantla Melika, imakethi yomelezwa yimfuno ephezulu yeprimiyamu kunye neemveliso ezikhethekileyo zokhathalelo lwesikhumba.
Imarike yokuthambisa umzimba ikhuphisana kakhulu, inabadlali abaphambili abafana noAveeno, Cetaphil, Olay, Alba Botanica, Avalon Organics, Crabtree & Evelyn, Hempz, Murad LLC, L'Oréal SA, Unilever PLC, Beiersdorf AG, Colgate-Palmolive Company, Compstees Inc. Shiseido Company Limited, Procter & Gamble Company, Revlon Inc., CeraVe, Avène, Eucerin, Vanicream, EltaMD, La Roche-Posay, Jergens Inc., Kao Corporation, Coty Inc., Henkel AG & Co. KGaA, Natura & Co., Amway Corporation, Oriflame Cosvesth Mary Shopy Inc., SA, & Body Works LLC, Neutrogena Corporation, kunye neNivea.
Ezi nkampani zithe gqolo ukusungula izinto ezintsha ukuhlangabezana neemfuno eziguqukayo zabathengi. Ngokomzekelo, i-Versed, i-US-based based care producer, yazisa i-Total Package Replenishing Body Lotion ngoMeyi 2023. Le mveliso inikezela ngesondlo solusu kunye nokukhuselwa kwimisebe ye-UV eyingozi, equkethe i-formula ekhaphukhaphu, engekho greasy efanelekileyo kuzo zonke iintlobo zesikhumba.
Ukuqukumbela, imakethi yokuthambisa umzimba ilungele ukukhula okubalulekileyo kwiminyaka ezayo, eqhutywa kukutshintsha izinto ezikhethwa ngabathengi, ukuqhubela phambili kwetekhnoloji, kunye nokugxila okukhulayo kukhathalelo lwesikhumba kunye nokuba sempilweni. Njengoko imakethi iqhubeka nokuvela, amashishini kufuneka ahlale ehambelana nezi ndlela kwaye enze izinto ezintsha ukuze ahlangabezane neemfuno ezahlukeneyo zabathengi.
Ukunyuka kweeMveliso zoBubuhle obucocekileyo kwiLotion yoMzimba
Imakethi yokuthambisa umzimba ifumana utshintsho olubalulekileyo olusingise kwiimveliso zobuhle ezicocekileyo, eziqhutywa sisidingo sabathengi sezithako ezikhuselekileyo kunye nezendalo. Lo mkhwa ayisiyonto nje edlulayo kodwa yintshukumo enkulu ehlaziya ishishini. Iimveliso zobuhle ezicocekileyo ziphawulwa kusetyenziso lwezithako ezingezizo ityhefu, zendalo, kunye ne-organic, ezibhenela kubathengi abakhathalela impilo. Iimveliso ezifana ne-Alba Botanica kunye ne-Avalon Organics ziye zahamba phambili kulo mkhwa, zinika izithambiso zomzimba ngaphandle kwe-parabens, i-sulfates, kunye neziqholo zokwenziwa. Ezi mveliso azikhuselekanga kuphela eluswini kodwa zikwanobuhlobo nokusingqongileyo, zilungelelaniswa nokukhula kokukhethwa kwabathengi kwiimveliso zobuhle ezizinzileyo kunye nezisesikweni.
Uqulunqo oluPhezulu lweeNzuzo zoLusu olongezelelweyo
Uphuhliso lwemixube ephucukileyo yenye indlela ephambili eqhuba imarike yokuthambisa umzimba. Abathengi bayanda ukukhangela iimveliso ezibonelela ngeenzuzo ezininzi, ezifana ne-hydration, anti-aging, kunye nokukhusela ulusu. Iimveliso ezinje ngeVersed ziye zasabela kule mfuno ngokuzisa iimveliso ezifana ne-SPF 30 yokuphinda igcwalise isithambiso somzimba, esibonelela ngokukhusela ilanga kunye nesondlo solusu. Le mveliso ilula, i-lotion engekho greasy enika ukhuseleko olusebenzayo nolukhuselekileyo lwelanga elibanzi, okwenza kube lukhetho oludumileyo phakathi kwabathengi. Ngokufanayo, ukuqaliswa kwe-CBD-efakwe kwi-lotion yomzimba ifumene i-traction, kunye neempawu ezifana ne-Hempz ehamba phambili. Ezi mveliso ziphakamisa iipropathi ezichasayo kunye nezithomalalisayo ze-CBD ukubonelela ngezibonelelo eziphuculweyo zolusu.
UkuBandakanya kunye neYantlukwano kwiMithetho yeLotion yoMzimba
Ubandakanyo kunye neyantlukwano ibe yimiba ebalulekileyo kwimarike yokuthambisa umzimba. Iimveliso ziya ziqonda ngakumbi imfuno yokuhlangabezana neentlobo ezahlukeneyo zesikhumba kunye neetoni. Lo mkhwa ubonakala ekuqalisweni kweemveliso ezifana neVaseline Radiant X, eyenzelwe ngokukodwa iitoni ezimdaka kunye nomnyama. Iphuhliswe kusetyenziswa i-Unilever's ultra-hydrating lipids, le mveliso ijongana neemfuno ezizodwa zokhathalelo lwabantu abaneethoni ezimnyama zolusu. Ukongeza, ukunyuka kwezithambiso zomzimba ezingathathi hlangothi ngokwesini kubonisa intshukumo yeshishini ekubandakanyekeni. Iimpawu ezifana neCeraVe kunye ne-Eucerin zibonelela ngeemveliso ezifanelekileyo kuzo zonke izini, ziqinisekisa ukuba wonke umntu unokufumana i-lotion yomzimba ehlangabezana neemfuno zabo ezithile.
Impembelelo yoBume boMzimba kwizinto zokuthambisa zoMzimba
Ukwenza umntu kube yinto ebalulekileyo kwimarike yokuthambisa umzimba, kunye nabathengi abafuna iimveliso ezilungiselelwe iinkxalabo zabo zolusu kunye nezinto abazithandayo. Lo mkhwa uqhutywa kukuhambela phambili kwetekhnoloji, evumela iibrendi ukuba zibonelele ngezisombululo zokhathalelo lwesikhumba. Umzekelo, ukusetyenziswa kwe-AI kunye nokufunda koomatshini kwenza ukuba iibhrendi zihlalutye idatha yabathengi kwaye zenze izinto zokuthambisa zobuqu. Iinkampani ezinje ngeMurad LLC zisebenzisa obu buchwepheshe ukubonelela ngeemveliso ezijongana neenkxalabo zolusu, ezinjengokoma, ubuntununtunu, kunye nokuguga. Eli nqanaba lobuqu aliphuculi nje kuphela ukusebenza kweemveliso kodwa likwaphucula ukwaneliseka kwabathengi kunye nokunyaniseka.
Izinto zokuthambisa zoMzimba eziSebenza ngokuNinzi kwiindlela zokuphila zanamhlanje
Imfuno yezinto zokuthambisa zomzimba ezisebenzayo iyanda, njengoko abathengi bekhangela iimveliso ezinokwenza lula iindlela zabo zokhathalelo lwesikhumba. Ezi mveliso zidibanisa iinzuzo ezininzi, ezifana ne-hydration, ukukhuselwa kwelanga, kunye nokuchasana nokuguga, kwi-formulation eyodwa. Iimveliso ezifana ne-Olay ziye zazisa izithambiso zomzimba ezibonelela ngezi zibonelelo zisebenza ngokuphindaphindiweyo, zizenza zibe lukhetho olufanelekileyo kubathengi abaxakekileyo. Ukuphuhliswa kweemveliso ezifana ne-SPF 30 yokuphinda igcwalise iloshini yomzimba nguVersed bubungqina boku. Le mveliso ayinikezeli kuphela ukukhuselwa kwelanga kodwa iphinde yondle kwaye ifake amanzi esikhumbeni, iyenze ibe yinto eyongezelelweyo kuyo nayiphi na inkqubo ye-skincare.
Indima yoPhando lwezeNzululwazi kwi-Innovations yeLotion yoMzimba
Uphando lwezeNzululwazi ludlala indima ebalulekileyo ekuphuhliseni izinto ezintsha zokuthambisa zomzimba. Iimveliso zityala imali kuphando kunye nophuhliso ukwenza iimveliso ezibonelela ngezibonelelo eziphuculweyo zolusu. Umzekelo, ukusetyenziswa kobuchwephesha bokusengwa kwezityalo nguClariant AG kutshintshe ukukhutshwa kwezithako zokuthambisa umzimba. Le teknoloji ivumela ukutsalwa kwezithako zezityalo ezigxininiswe kakhulu, ezithi ke zisetyenziswe ukwenza iimveliso ezisebenzayo zokunakekelwa kwesikhumba. Ngokufanayo, ukuqaliswa kweendlela eziphambili, ezifana nezo ziqulethe i-hyaluronic acid kunye ne-retinol, iphucule ukusebenza kakuhle kwe-lotions yomzimba. Ezi zithako ziyaziwa ngokuba zii-hydrating kunye ne-anti-aging properties, zizenza ukhetho oludumileyo phakathi kwabathengi.
Ukuqukumbela: Ikamva lezinto zokuthambisa zoMzimba
Imakethi yokuthambisa umzimba iyavela ngokukhawuleza, iqhutywa yimikhwa efana nobuhle obucocekileyo, ukwakheka okuphucukileyo, ubandakanyo, ukwenziwa komntu, kunye nophando lwesayensi. Le mikhwa ilungisa ngokutsha ishishini, ikhokelela kuphuhliso lweemveliso ezintsha ezibonelela ngeemfuno ezahlukeneyo zabathengi. Njengoko iimpawu ziqhubeka nokutyala imali kuphando kunye nophuhliso, ikamva lezinto zokuthambisa umzimba libukeka lithembisa, kunye neemveliso ezintsha kunye neziphuculweyo ezibekwe ukubetha imarike. Abathengi bamashishini, kubandakanywa abathengisi kunye nabathengisi bevenkile, kufuneka bahlale benolwazi ngezi ndlela ukuze benze imali kwimfuno ekhulayo yomgangatho ophezulu, osebenzayo, kunye nezinto zokuthambisa zomzimba ezenzelwe umntu.
