Ukuqonda Iholeyili: IsiKhokelo esiBanzi

Umbono wehosesale ungabonakala untsokothile ekuqaleni, kodwa yinxalenye yentengiso yehlabathi echaphazela indlela iimveliso ezibekwa ngayo amaxabiso, zisasazwe kwaye zithengiswe. Nokuba ungusomashishini osakhasayo, umnini weshishini elincinci, okanye unomdla nje, ukuqonda ihoseyile kunokuvula amathuba amatsha kunye nokuqonda. Eli nqaku lijolise ekunciphiseni ukuthengisa, ukwaphula amacandelo aphambili, kunye nokuphonononga indlela esebenza ngayo kuqoqosho olubanzi.

Isiqulatho:
– Yintoni ihoseyile?
– Izibonelelo zokuthenga ihoseyile
-Ubafumana njani abathengisi abathembekileyo
– Imiceli mngeni yokuthenga ngevenkile
-Iindlela zexesha elizayo kwihoseyile

Yintoni ihoseyile?

IWholeliseli ligama elichaza ukuthengiswa kwezinto ngobuninzi, ngokuqhelekileyo kufuneka ziphinde zithengiswe ngabathengisi kunokuba zithengiswe ngokuthe ngqo kubathengi. Lo mzekelo unceda abavelisi kunye nabathengisi; abavelisi banokuhambisa umthamo omkhulu weemveliso ngokukhawuleza, ngelixa abathengisi banokuthenga ngamaxabiso aphantsi ngenxa yoqoqosho lwesikali. Undoqo we-wholesale isekukwazini kwayo ukuvala umsantsa phakathi kwemveliso kunye nokuthengisa, ukuqinisekisa ukuba iimveliso zifumana indlela yazo yokugcina iishelufu kwaye ekugqibeleni kubathengi.

Ngokwesiqhelo, iintengiselwano zehoseyile zihlala zisenzeka phakathi kwamashishini endaweni yabathengi ngabanye. Ezi ntengiselwano zinokuthi zenzeke kwiimarike ezithengiswayo okanye ngamaqonga e-intanethi adibanisa abathengisi nabathengisi kwihlabathi jikelele. Ubudala bedijithali buguqule i-wholesale landscape, yenze ukuba ifikeleleke kwaye isebenze kakuhle kumashishini abo bonke ubukhulu.

Ukuqonda iintshukumo zamaxabiso ehoseyile kubalulekile. Amaxabiso ahlala esezantsi kunentengiso kuba awabandakanyi uphawu lokuthengisa. Nangona kunjalo, ixabiso linokwahluka ngokusekelwe kwizinto ezifana nomthamo we-odolo, imigaqo yokuhlawula, kunye nobudlelwane obuqhubekayo phakathi kwabathengi nabathengisi. Uthethathethwano sisenzo esixhaphakileyo kwihlabathi jikelele, apho omabini amaqela ajonge ukubetha isivumelwano esizuzisa undoqo wawo.

Iinzuzo zokuthenga ihoseyile

Ukuthenga iimpahla kwihoseyile ibonelela ngoluhlu lweenzuzo kumashishini. Okokuqala, inciphisa kakhulu iindleko zeyunithi nganye yesitokhwe, ivumela amashishini ukuba onwabele imida yenzuzo ephezulu xa ethengisa iimveliso ngamaxabiso okuthengisa. Oku kuluncedo kakhulu kumashishini amancinci ajonge ukwandisa izibonelelo zabo zemali.

Enye inzuzo ephambili kukukwazi ukugcina iintlobo ezahlukeneyo zeemveliso. Ukuthengwa kwehoyilesi kudla ngokuza nobuncinci bobungakanani beodolo, kodwa ezi zinokwenza amashishini abonelele ngokhetho olubanzi kubathengi bawo. Le yantlukwano inokonyusa ukwaneliseka kwabathengi kunye nokuthembeka, njengoko abathengi bexabisa ukuba nezinto ezininzi ongakhetha kuzo.

Okokugqibela, ukuthenga ihoseyile kunokukhokelela kubudlelwane obuluqilima nabathengisi. Unxibelelwano lwarhoqo kunye nothethathethwano luvula indlela yezivumelwano ezikhethekileyo, imiqathango yentlawulo engcono, kunye nokufikelela okuphambili kwiimveliso ezintsha. Olu dlelwane luxabiseke kakhulu, lubonelela ngamashishini ngokhuphiswano kwimarike.

Indlela yokufumana abathengisi abathembekileyo

Ukufumana umthengisi othembekileyo othembekileyo kubaluleke kakhulu kwimpumelelo yalo naliphi na ishishini lokuthengisa. Inyathelo lokuqala luphando olucokisekileyo. Izalathiso ezikwi-Intanethi, imiboniso zorhwebo, kunye neeforam zeshishini zizixhobo ezigqwesileyo zokufumana ababoneleli. Kubalulekile ukubahlola ngononophelo ababoneleli abanokubakho, ujonga igama labo, umgangatho wemveliso, kunye nokuthembeka.

Unxibelelwano lungundoqo xa uvavanya ababoneleli. Finyelela ngemibuzo eneenkcukacha malunga neemveliso zabo, ubuncinci beemfuno zeodolo, kunye nokuhanjiswa kwempahla. Olu nxibelelwano lokuqala lunokutyhila okuninzi malunga nenkonzo yabathengi bomthengisi kunye nokuphendula.

Ungawajongeli phantsi amandla ereferensi kunye nophononongo. Ukuqhagamshelana nabathengi abakhoyo okanye abadlulileyo bomboneleli kunokubonelela ngemibono kumava abo, kukunceda wenze isigqibo esinolwazi. Khumbula, umthengisi olungileyo ungaphezulu nje komthombo weemveliso; bangamahlakani ekukhuleni kweshishini lakho.

Imiceli mngeni yokuthenga ngevenkile

Ngelixa ukuthengwa kwehoseyile kubonelela ngeenzuzo ezininzi, kukwaza kunye nemiceli mngeni. Enye yezinto eziphambili ezixhalabisayo kumngcipheko wokugqithiswa kwempahla. Ukuthenga izixa ezikhulu zeemveliso kufuna uqikelelo lwemfuno ngononophelo kunye nolawulo lwempahla ukuthintela isitokhwe esigqithisileyo esinokubopha inkunzi kunye nendawo yokugcina.

Imiqathango yokuhlawula nayo inokuba ngumngeni. Abaniki-nkonzo banokufuna iintlawulo zangaphambili okanye imiqathango yentlawulo emfutshane, enokuthi icinezele ukuhamba kwemali kumashishini amancinci. Ukuthethathethana ngemibandela evumayo kubalulekile kodwa kufuna ukuqonda kakuhle impilo yezemali yeshishini lakho kunye nezakhono zothethathethwano.

Okokugqibela, ukugcina umgangatho wemveliso kunokuba ngumngeni, ngakumbi xa usebenza nababoneleli abatsha. Ukujongwa rhoqo komgangatho kunye nonxibelelwano olucacileyo lwezinto ezilindelweyo zibalulekile ukuze uqinisekise ukuba iimveliso ozifumanayo ziyahlangabezana nemigangatho yakho kunye nezo zabathengi bakho.

Iintsingiselo zekamva kwihoseyile

Ushishino oluthe kratya luyakhula ngokuqhubekayo, luqhutywa yinkqubela phambili yetekhnoloji kunye nokutshintsha indlela yokuziphatha yabathengi. Omnye umkhwa obalulekileyo kukunyuka kweemodeli ezithe ngqo kumthengi (i-DTC), ecela umngeni kubudlelwane bentengiso yesiqhelo. Nangona kunjalo, oku kukwavula amathuba kubathengisi ukuba batshintshe iinkonzo zabo kwaye bongeze ixabiso ngeendlela ezintsha.

Urhwebo lwe-E-yenye indawo yokukhula, kunye neentengiso zentengiso kwi-intanethi ziya zithandwa kakhulu. La maqonga abonelela ngokufikeleleka okukhulu kunye nokulungela kwabo bobabini ababoneleli kunye nabathengi, ukulungelelanisa iintengiselwano kunye nokwandisa ukufikelela.

Uzinzo nalo luba yinto ephambili, kunye namashishini amaninzi afuna iimveliso kunye nezenzo ezilungele indalo. Olu tshintsho luphembelela indlela abathengisi abazivelisa ngayo kwaye basasaze iimveliso, betyhala ishishini kwiindlela ezizinzileyo nezisesikweni.

Isiphelo:

IWholeliseli yinto esisiseko kwimarike yehlabathi, ebonelela ngeenzuzo kunye namathuba kumashishini abo bonke ubukhulu. Ukuqonda indlela yokuhamba kwihlabathi lentengiso, ukusuka ekufumaneni abathengisi abathembekileyo ukuya kulawulo lwe-inventri, kubalulekile kwimpumelelo. Njengoko ishishini likhula, ukuhlala unolwazi kunye nokulungelelanisa kuya kuba ngundoqo ekufumaneni i-wholesale kuhlumo lweshishini.