Iitshaneli ezili-10 zeNtengiso zeDijithali eziZodwa eziza kuSetyenziswa ngo-2023

Njengoko isithuba sedijithali sisanda, kukho iindlela ezikhethekileyo zokuthengisa zedijithali ukuze amashishini azibandakanye nabathengi bawo. Ukusuka kwiipodcasts ukuya kwi-NFTs, indawo yokuthengisa yedijithali itshintshile! Ukuvumela amashishini ukuba akhe ixabiso kunye nokuthembela kunye nabaphulaphuli babo ngeendlela ezizodwa nezinomdla!

Nazi i-10 zezona tshaneli zibalaseleyo zokuthengisa zedijithali ezinokusetyenziswa ngo-2023.

Iipodcasts

Iipodcasts ziziva ngathi ziyinxalenye yenkcubeko yethu yeendaba, nangona zidalwe ngaphantsi kweminyaka engama-20 eyadlulayo. Ngoku, iipodcasts yenye yezona ziqwenga zidumileyo zeendaba ezityiwayo. Malunga nama-57% abantu abaphulaphula iipodcasts. I-Statista iqikelela ukuba kuya kubakho abaphulaphuli be-podcast abazizigidi ezili-160 ngo-2023!

Kodwa ngenxa yokuba iqonga lihamba phambili akuthethi ukuba ukutyala imali kulo kuya kukuzisela abathengi abatsha okanye iROI enkulu. Iindaba ezimnandi zezokuba, iipodcasts zinokukunceda wenze zombini ezi zinto.

Njengoko usenza isicwangciso sakho sokuthengisa idijithali, uhlala ujonga izinto ezintathu. Enye, siya kufumana njani abathengi abatsha ukuba babe nomdla kwi-brand yethu? Okwesibini, siya kubafumana njani aba bathengi ukuba baguqule kwaye bathenge? Okwesithathu, siya kwakha njani ubudlelwane obunzulu kunye nabathengi bethu bangoku, ukuze babuyele kuthi kwakhona kwaye kwakhona? Ewe, ukuze ufumane abathengi abanokuba ngabathengi ababuyayo, kufuneka bathembe ibhrendi yakho. Iipodcasts zizixhobo eziluncedo zokukunceda wakhe ukuthembana nabaphulaphuli bakho. Njengoko abathengi bejonge iibrendi ezinyanisekileyo, iipodcasts zibonelela ngokukwazi ukunxibelelana ngokuthe ngqo nabaphulaphuli bakho usebenzisa eyona nyani, umxholo wefomu ende.

Iindlela ezi-2 zokusebenzisa iipodcasts

Kukho iindlela ezimbini ezahlukeneyo zokusebenzisa iipodcasts. Unokwenza ipodcast yakho okanye uthenge iintengiso kwipodcast abaphulaphuli bakho esele beyithanda!

Ukuba ujonge ukuthenga iintengiso kwiipodcasts ezikhoyo, ukuthembela kunokwakhiwa ngokukhawuleza. Uninzi lwexesha, abaphulaphuli bepodcast benza uxhulumaniso olunzulu kunye nepodcasts enye okanye ezimbini, ukwakha ukuthembela kunye nomninimzi. Ke, ukuba abaphulaphuli bayamthemba umamkeli, kwaye umamkeli kubonakala ngathi uyaluthemba uphawu lwakho, kulula kakhulu kubaphulaphuli ukuba bathembe ibhrendi yakho. Umzekelo, ukuba ishishini lakho lithengisa i-cookware, ke ukuthengisa kwiipodcasts zokupheka kunokubonelela ngenguquko yangoko.

Ukuba uqala ipodcast yakho, injongo kufuneka ibe kukwakha ubudlelwane obunzulu kwaye unikeze ubunkokeli obubalulekileyo bokucinga kubaphulaphuli bakho bangoku. Injongo yakho akufuneki ibe kukutshintsha kwangoko amathuba amatsha abe ngabathengi. Oku akuthethi ukuba ipodcast ayizukukhokelela kubathengi abatsha, njengoko iya kuba njalo, kodwa injongo kufuneka ibe kukunxulumana nesiseko sabaphulaphuli esele sikhona, nangona sincinci. Iipodcasts zinokunceda ibhrendi yakho ikhulise ukuthembana kwaye yenze oonozakuzaku benkampani yakho.

Ukuthumela imiyalezo kunye neNcoko

Ngelixa isicwangciso esiluqilima sokuthengisa i-imeyile ayinakuze ithathelwe indawo, iibrendi ziqala ukudibanisa imiyalezo kunye nencoko yeempawu zokuzibandakanya nabathengi. Ingxelo yeNtengiso yeDrift ithi phantse i-42% yabathengi basebenzisa incoko ye-AI kunye nee-chatbots xa bethenga. Oku kwenza ukuthumela imiyalezo kunye nokuncokola ibe yitshaneli entsha ebalulekileyo oza kutyala kuyo, kwaye yenye yezona ndlela zibandakanyayo zokuthengisa zedijithali ezinokusetyenziswa.

yokuzonwabisa

Isidingo seempawu zokutyala imali kumxholo wevidiyo sikhula unyaka nonyaka. Umxholo wevidiyo ubalulekile kwiimveliso ezizama ukukhula kwi-Instagram, TikTok, okanye iYouTube, kodwa inokuba luncedo kakhulu kuFacebook, LinkedIn, Twitter nakwezinye iisayithi zentlalo. I-Statisica ifumanise ukuba iipesenti ezingama-60 zabaphenduli babukela iYouTube kaninzi ngemini, kwaye i-54% ibukele iTikToks ngaphezulu kwezihlandlo ezibini.

Ividiyo inceda ukonyusa ukuguqulwa, ukwakha ubudlelwane, kunye nokwandisa i-ROI, kodwa okona kubaluleke kakhulu, abathengi bakho bafunda kwaye bakhe ukuthembana ngokulula ngevidiyo.

Ngaba uyazibuza ukuba ngowuphi umxholo oza kuwubandakanya kwiividiyo zakho? Zama ukwenza injongo kwakhona yewebhu okanye umxholo woluntu. Ukuba uneblogi ephumelelayo okanye unikezela ngomxholo oxabisekileyo ngokusebenzisa i-Instagram captions yakho, jika loo mxholo ube yividiyo. Emva koko qiniseka ukusebenzisa uhlalutyo ukuze ubone ukuba abathengi bakho bathanda ntoni!

Ezinye izimvo zomxholo ziquka:

• Ividiyo ephilayo: Xa unohlaziyo malunga nombutho wakho, zama ukutsibela kwividiyo ephilayo. Uninzi lwexesha, indawo yemidiya yoluntu iya kwazisa abalandeli bakho malunga nevidiyo yakho kwaye ikuncede uqhube ukubandakanyeka.
• Indlela yokwenza: Yabelana ngolwazi malunga neemveliso zakho kunye neshishini ngelixa ubonelela ngexabiso kunye nokwakha ukuthembana nabaphulaphuli bakho.
• Ividiyo yokucacisa: Oku kunokubandakanya inkcazo yayo nantoni na ukusuka kwimveliso yakho ukuya kumnqophiso wophawu lwakho.
• Ubungqina: Cela umthengi ukuba enze ukwabelana ngevidiyo ukuba kutheni bethanda ibhrendi yakho. Ukongeza ubungqina obuninzi bezentlalo kwiwebhusayithi yakho kunye nezinye iindawo zedijithali zihlala zingumbono olungileyo.

Kukwabalulekile ukukhumbula ukuba umxholo wakho akunyanzelekanga ukuba uveliswe ngobungcali. Umxholo wokwenyani owenziwe kusetyenziswa ifowuni yakho unokuba nefuthe ngendlela efanayo. Logama nje iaudiyo kunye nevidiyo zicacile kwaye umxholo ugaywa lula, akukho mfuneko yokuqesha i-videographer eyingcali.

Ukuthengiswa kwamanyathelo

Ukuthengisa okuhambelanayo kusebenza ngokufanayo kwintengiso yempembelelo. Ngeyona ndlela isisiseko, ukuthengisa okuhambelanayo kuxa abantu abaphembelela, abantu abadumileyo, kwaye ngamanye amaxesha ezinye iibrendi zihlawulwa ukukhuthaza iimveliso okanye iinkonzo zakho. Nangona kukho iiyantlukwano ezimbalwa phakathi kwe-influencer kunye nentengiso edibeneyo, ezimbini zomahluko ophambili yinkqubo yokuvelisa inkokhelo kunye nentlawulo.

Ngokusisiseko, xa inkampani iqala inkqubo yokuthengisa edibeneyo, ivumela iibrendi kunye nabantu ngabanye ukuba babhalisele ukuba yimbumba. Ukuthengisa inkqubo yokunxibelelana kubaphembeleli kunye neempawu zinokwenziwa ngokulula kwiiwebhusayithi ezinjengeFlexOffers. Oku kuthetha ukuba iqela lakho lezentengiso akufuneki lifune abaphembeleli njengoko bebeya kwenza njengenxalenye yenkqubo yokuthengisa.

Ukongeza, endaweni yokuhlawula abaphembeleli kwisithuba esinokuthi sikhokhelele okanye singakhokelela kuguqulo, uhlawula kuphela abo basebenzisana nabo xa kuthengwa. Xa amaqabane ethengisa imveliso yakho, ngamnye unekhonkco elikhethekileyo elikuvumela ukuba ulandelele ukuthengwa okwenziwe ngenxa yemizamo yabo. Xa kuthengiweyo, amaqumrhu adla ngokufumana ipesenti yentengiso.

Eyobudlelwane boluntu

Ukubhengezwa kweendaba ezilungileyo kwimithombo ethembekileyo kunokuqhuba ukukhula kwabathengi kunye nokwandisa intembeko yohlobo kubathengi abakhoyo. Kule minyaka ilishumi idlulileyo, amashishini amaninzi asukile kutyalo-mali kwi-PR kwaye endaweni yoko atyala imali kwizicwangciso ezintsha ezifana nezentlalo, yiyo loo nto siyifake kuluhlu lwamajelo awodwa. Ubudlelwane boluntu sisixhobo esisebenzayo kwiinkampani kwaye zinokubanceda ngokukhawuleza bafikelele kwiinjongo zabo zoshishino ngelixa besakha umfanekiso kunye nobukho babo.

Iincwadi

Ukudala i-e-ncwadi sisixhobo esikhokelayo esikhokelayo kunye nendlela enkulu yokubonelela ngexabiso kubaphulaphuli abakhoyo. Okokuqala, cinga ngesihloko esinokuthi abaphulaphuli bakho bafune ukwazi ngakumbi (umzekelo kuthi, ingaba yimijelo ekhethekileyo yokuthengisa idijithali!) Ngoko kwakhona, ukuba ishishini lakho lithengisa i-cookware, i-e-ncwadi malunga nendlela yokunyamekela i-cookware yakho okanye isikhokelo sokuthenga i-cookware ingaba luncedo kubaphulaphuli bakho.

Nje ukuba incwadi yakho ye-imeyile yenziwe, ungayisebenzisa njengesipho xa umntu ebhalisela uluhlu lwe-imeyile yombutho wakho, okanye unokuyithengisa kwiAmazon!

iziganeko

Nokuba umcimbi usemntwini okanye ukwinyani, imisitho inokuba lutyalo-mali oluhle kakhulu. Ngexesha lobhubhani we-Covid-19, ukudinwa kwesikrini kubangele ukuhla kwamaxabiso abantu ababekhona, qwalasela umsitho ofunekayo.

Imisitho efunwa kakhulu, efana neewebinars kunye nezifundo ezakhelwe ngaphambili, zimfutshane kunezinye iziganeko kwaye zinokubukelwa kwaye ziphinde zibukwe nanini na xa abaphulaphuli bakho benexesha. Ukongeza, umxholo ungasetyenziswa kwaye uhlaziywe ngexesha lonke. Ixesha lotyalo-mali olufunekayo ukuvelisa umxholo unokuqhubeka nokuchaphazela imizamo yakho yokuthengisa.

I-NFTs

Itekhnoloji yeBlockchain yenye yeendlela ezitsha abathengisi bedijithali abanokuphumeza ngo-2023. I-NFTs okanye iithokheni ezingabonakaliyo ziyimpahla yedijithali ekhethekileyo enokuthengwa kwaye ithengiswe. Ngokomzekelo, xa umzobi esenza umzobo kwiseyile, njenge-Mona Lisa, abantu banokufumana iiprinta kunye neekopi zesiqwenga sobugcisa kwi-intanethi, kodwa i-Mona Lisa yokwenyani inokuba ngumntu omnye okanye iqumrhu. I-NFTs nganye ifana ne-Mona Lisas yedijithali.

Iibrendi ezininzi ziqalisile ukusebenzisana nabadali be-NFT abadumileyo ukuthengisa iimveliso zabo. Ezinye iibrendi ziye zanikezela ngee-NFTs zasimahla kubathengi ukuze bakhe intembeko.

Amava omsebenzisi kunye nojongano lomsebenzisi (UX/UI)

Ke, wenze isicwangciso sokuthengisa sedijithali esibandakanyekayo esonyuse itrafikhi yewebhusayithi yakho, kodwa abathengi bakho abathengi. Kulapho utyalo-mali kwi-UI (ujongano lomsebenzisi) kunye ne-UX (amava omsebenzisi) ziyimfuneko.

Ngaphambili iwebhusayithi ibinokuba nephepha lewebhu elinye kunye nenombolo yefowuni yakho kunye noluhlu lweenkonzo. Ngoku, abasebenzisi balindele amava agudileyo kwaye abandakanyekayo kwi-intanethi. Ngaphandle komnye, iwebhusayithi yakho inokusilela ukuguqula.

Ke yintoni umahluko phakathi koyilo lwewebhusayithi yemveli kunye ne-UI/UX eyilwe iwebhusayithi? Ngelixa uyilo lwemveli luqinisekisa ukuba iwebhusayithi yakho inomtsalane kwaye ibandakanya lonke ulwazi olufanelekileyo. Iiwebhusayithi ze-UI/UX eziphuculweyo zijolise ekuziphatheni komsebenzisi, iimfuno, kunye neesayikholoji ukumisela eyona ndlela yokuxhasa uguqulo.

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