Iikhithi zeMakeup: Ukuntywila ngokunzulu kwiiNdlela zeMarike kunye noQhekelelo lwexesha elizayo

Imakethi yekhithi yokuhombisa ifumene ukukhula okubonakalayo kwiminyaka yakutshanje, eqhutywa kukutshintsha kwezinto ezikhethwa ngabathengi kunye nenkqubela phambili yetekhnoloji. Njengoko sihamba ngo-2025, ukuqonda amandla emarike kunye noqikelelo lwexesha elizayo lubaluleka kubathengi beshishini, kubandakanya abathengisi kunye nabathengisi bevenkile, bejonge ukwenza imali kwiindlela ezivelayo.

Isiqulatho:
-Isishwankathelo seMarike yeMakeup Kits
-Ukunyuka kweeKhitshi zokuQinisekisa zokuQinisekisa
-Impembelelo yoBubuhle obucocekileyo kwiiKhitshi zeMakeup
-Ukuduma kweeKhitshi zokuQinisekisa eziSebenzayo ezininzi
– Indima ye-E-yorhwebo kwiShaping Makeup Kit Trends

Isishwankathelo seMarike seMakeup Kits

Iinkcukacha-manani eziphambili zeMarike kunye noQhekelelo lokuKhula

Imakethi yokwakheka ibonise ukukhula olomeleleyo, isanda ukusuka kwi-35.16 yeebhiliyoni zeedola ngo-2023 ukuya kwi-37.6 yeebhiliyoni zeedola ngo-2024, ebonisa izinga lokukhula konyaka (CAGR) le-6.9%. Le ndlela inyukayo kulindeleke ukuba iqhubeke, kunye noqikelelo olubonisa ukuba imakethi iya kufikelela kwiibhiliyoni zeedola ezingama-46.19 ngo-2028, ikhula kwi-CAGR ye-5.3%. Oku kukhula kuphenjelelwa zizinto ezininzi, kubandakanya ukunyuka kwemarike yokwakheka kwamadoda, iindlela eziqhubekayo zefashoni, kunye nokwanda kokuthandwa kokuthengiswa kwe-makeup kwi-intanethi kunye namaqonga obuhle bedijithali. Ukwamkelwa kweemodeli zobhaliso kunye nentsebenziswano phakathi kweempawu zokuhombisa kunye nabaphembeleli bemithombo yeendaba zentlalo nabo badlala indima ebalulekileyo ekuqhubeni ukwanda kwemarike.

Ukuqonda kwiiNdlela zokuSebenza kwiMarike kunye nokuziphatha kwabathengi

Ukuzivelela kwemarike ye-makeup kubalelwa kwimpembelelo yamajelo eendaba ezentlalo, iintsingiselo zefashoni, kunye nefuthe lefilim nomabonakude. Iiblogi zobuhle kunye nabaphembeleli baye babumba kakhulu indlela yokuziphatha yabathengi, bekhuthaza iimveliso kunye neendlela ezihambelana nabaphulaphuli abohlukeneyo. Ukubhiyozelwa kweyantlukwano yenkcubeko kunye nofikeleleko olwandisiweyo lobuchwepheshe kube negalelo ngakumbi ekukhuleni kwemarike. Iindlela eziqaphelekayo ziquka uphuhliso lweemveliso zobuhle obucocekileyo, izinto zokuhombisa ezinemisebenzi emininzi, kunye nokudityaniswa kwetekhnoloji yetry-on ebonakalayo. Ezi nkqubela phambili zibonelela abaphulaphuli ababanzi nabahlukeneyo ngakumbi, ebonisa utshintsho kwizithethe zobuhle bemveli.

I-e-commerce boom nayo idlale indima ebalulekileyo ekukhuleni kwemarike yokwakheka. Amaqonga akwi-Intanethi abonelela abathengi ngendlela elula yokuthenga iimveliso zokuthambisa, ukubonelela ngeendlela ezahlukeneyo zokukhetha kunye nokuqinisekisa ukufikeleleka kwehlabathi. Ngokwengxelo ye-Census Bureau yeSebe lezoRhwebo, ukuthengiswa kwe-e-commerce yase-US kwikota yesithathu ye-2023 ifikelele kwi-271.7 yeebhiliyoni zeedola, okuphawula ukunyuka kwe-0.9% kwikota yesibini yaloo nyaka. Oku kunyuka kwentengiso ye-e-commerce kugxininisa impembelelo yayo ebalulekileyo kwimakethi yokwenza izinto, iqaqambisa ukubaluleka kwamaqonga edijithali ekuqhubeni ukubandakanyeka kwabathengi kunye nokuthengisa.

UJoliso lobuChule lweeNkampani eziMakhulu

Iinkampani ezihamba phambili kwimakethi ye-makeup zijolise ngokucwangcisekileyo ekuphuhliseni izisombululo eziphambili, ngakumbi kwindawo yeemveliso zebala. Ezi mveliso, ziyilelwe ukuba zikhuphe kwaye ziphucule ithoni yesikhumba, zibandakanya isiseko, isigqubuthelo, kunye ne-tinted moisturizers. Umzekelo, i-Makeup Revolution, inkampani edumileyo yezithambiso esekwe e-UK, yaphehlelela iimveliso ezimbini zobuchule bombala ngoJanuwari ka-2024: iSiseko seSilikhi seSerum kunye nokuKhanya koBuso obuKhanyayo. I-Skin Silk Serum Foundation, efumaneka kwi-shades ye-20, ityetyiswe nge-hyaluronic acid kunye ne-peptides, ikhuthaza ukuthungwa kwesikhumba esithambileyo kunye ne-supple ngelixa ibonelela ngokugqitywa kwe-satin ekhanyayo. Olu gxininiso kuphuhliso nophuhliso lwemveliso lubalulekile kwiinkampani ezijonge ukufumana ukhuphiswano kwimarike.

Ukongeza kwinguqulelo entsha yemveliso, ukufunyanwa ngobuchule nako kudlale indima ekubumbeni imarike. NgoFebruwari ka-2022, i-Beiersdorf AG yafumana i-Chantecaille Beaute Inc., iphucula ipotfoliyo yobuhle bayo bewonga kwaye idibanisa indawo yayo e-US nase-Asia. Ukufunyanwa okunjalo kwenza ukuba iinkampani zandise imveliso yazo kwaye zifikelele kumacandelo amatsha abathengi, okuqhubela phambili ukukhula kwemarike.

Imakethi ye-makeup ilungele ukukhula kakhulu, iqhutywa kukwanda kwe-e-commerce, uphuhliso lwemveliso entsha, kunye nokufumana ngobuchule. Njengoko izinto ezikhethwa ngabathengi ziqhubeka nokuvela, iinkampani ezibeka phambili ukusungula izinto ezintsha kunye nobuhlakani obucwangcisiweyo ziya kuba kwindawo entle ukwenza imali kwiindlela ezisakhulayo kunye namathuba kwimakethi yekhithi yokwenza izinto.

Ukunyuka kweeKhitshi zokuQinisekisa zokuQinisekisa

Izisombululo zoBubuhle ezenzelwe wena kwiimfuno ezahlukeneyo zabaThengi

Ngo-2025, ishishini lobuhle libona utshintsho olubalulekileyo olubhekiselele kwizisombululo zobuhle bomntu, ngakumbi kwindawo yeekhithi zokuzihombisa. Lo mkhwa uqhutywa kukukhula kwemfuno yeemveliso ezibonelela ngokukhetha komntu kunye neemfuno ezizodwa zolusu. Ngokwengxelo yobuchwephesha, ukudityaniswa kwetekhnoloji ephezulu efana ne-AI kunye nokufunda koomatshini kwenze ukuba iibrendi zibonelele ngeekhithi zokuzihombisa. Ezi teknoloji zihlalutya ithoni yesikhumba somthengi, ukuthungwa, kunye nezinto ezikhethwayo ukwenza iimveliso ze-bespoke. Umzekelo, iibrendi ezinje ngeLancôme kunye no-Estée Lauder bazise izixhobo ezisebenza nge-AI ezivumela abathengi ukuba benze i-shades yesiseko esiqhelekileyo kunye neendlela zokhathalelo lwesikhumba.

Ukunyuka kwezixhobo zokuzihombisa ezinokwenziwa ngokwezifiso kukwaphenjelelwa kukukhula komnqweno wabathengi weemveliso ezibonisa ubuntu babo. Lo mkhwa ubalasele ngakumbi phakathi kweGen Z kunye neMillennials, abathi babeke phambili ukuziveza kunye nokukodwa kwiindlela zabo zobuhle. Iimveliso ezifana ne-Bite Beauty ziye zafumana imali kulo mkhwa ngokunikezela ngeenkonzo ze-lipstick eziqhelekileyo, apho abathengi banokuzenzela i-shades yabo kunye nokugqiba. Eli nqanaba lokwenziwa komntu aliphuculi nje kuphela amava omthengi kodwa likwakhuthaza ukunyaniseka kwebrendi kunye nokuzibandakanya.

Izinto ezintsha zobuChwephesha ezivumela ukuLungisa

Inkqubela phambili yetekhnoloji iphambili kwindlela yokwenza ikhithi yokwenza ngokwezifiso. Ukusetyenziswa kwe-AI kunye nokufunda koomatshini kuyiguqule indlela yeemveliso zobuhle ezenziwe kwaye zihanjiswa. Umzekelo, i-Perfect Corp's Makeup app ye-YouCam isebenzisa i-AI ukubonelela ngee-try-ons kunye neengcebiso zemveliso ezenzelwe wena. Le teknoloji ivumela abathengi ukuba bazame ngenkangeleko eyahlukileyo kwaye bafumane iimveliso ezilungele iimfuno zabo ngaphandle kokuzama ngokwasemzimbeni.

Ngaphezu koko, itekhnoloji yoshicilelo ye-3D yenza amaza kushishino lobuhle ngokwenza ukuba kuyilwe iimveliso zokuzihombisa ngokwemfuno. UMink, uvulindlela kulo mmandla, ubonelela ngomshicileli we-3D ovumela abasebenzisi ukuba baprinte izimonyo kuwo nawuphi na umbala abawunqwenelayo. Olu tshintsho aluboneleli kuphela kwimfuno yezisombululo zobuhle bomntu kodwa kwakhona kunciphisa inkunkuma ngokuvelisa iimveliso ngobungakanani obuchanekileyo.

Impembelelo yoBubuhle obucocekileyo kwiiKhitshi zeMakeup

Ukukhula kweMfuno yeNdalo kunye ne-Organic Ingredients

Intshukumo yobuhle ecocekileyo ibe nefuthe kakhulu kwimakethi yekhithi yokuthambisa, abathengi bayanda befuna iimveliso ezenziwe ngezinto zendalo kunye nezinto eziphilayo. Olu tshintsho luqhutywa kukuqonda okuphakamileyo kweengozi zempilo ezinokuthi zibe kho ezinxulunyaniswa neekhemikhali zokwenziwa kunye nokukhethwa okukhulayo kweemveliso ezizinzileyo kunye ne-eco-friendly. Ngokwengxelo yeBritish Beauty Council, i-41% yabathengi baziva benetyala malunga nefuthe lokusingqongileyo lokuthenga kwabo ubuhle, okubangela ukuba bakhethe ezinye iindlela zobuhle obucocekileyo.

Iimveliso ezifana ne-RMS Beauty kunye ne-Ilia ziye zasabela kule mfuno ngokunika izixhobo zokuzihombisa ezibeka phambili izinto ezicocekileyo, ezingenayo ityhefu. Ezi mpawu zigxininisa elubala ekuqulunqweni kwazo, ziqinisekisa ukuba iimveliso zazo azinamachiza ayingozi anje ngeparabens, sulfates, kunye nephthalates. Ukusetyenziswa kwezithako zendalo akubangeli nje ukubhenela kubathengi abakhathalela impilo kodwa kukwalungelelanisa nentsingiselo ebanzi ekuzinzeni kwishishini lobuhle.

Impembelelo yoBubuhle obucocekileyo kwiMveliso yoKuqulunqwa kunye nokuPakisha

Umkhwa wobuhle obucocekileyo nawo ukhokelele kwizinto ezintsha ekuqulunqweni kwemveliso kunye nokupakishwa. Iibrendi ziya zisanda ukwamkela izenzo ezizinzileyo, ezinjengokusebenzisa izinto ezibolayo nezinokuphinda zisetyenziswe ukupakishwa. Umzekelo, iiBalmies ze-Axiology zipakishwe kwimathiriyeli eco-friendly kwaye ziyilelwe ukuba zikwazi ukubola ngokupheleleyo. Le ndlela ayinciphisi kuphela indawo engqongileyo yeemveliso zobuhle kodwa iphinda idibane nabathengi ababeka phambili ukuzinza.

Ngokumalunga nokuqulunqwa, iimpawu zobuhle ezicocekileyo zijolise kwiimveliso ezininzi ezibonelela ngezibonelelo zokuthambisa kunye ne-skincare. Iimveliso ezifana ne-Ere Perez's Cacao Bronzing Pot, edibanisa i-bronzing kunye nezithako ezondla ulusu, ngumzekelo walo mkhwa. Ngokunikezela ngeemveliso eziphucula ubuhle ngelixa zikhuthaza impilo yolusu, iibrendi zinokuhlangabezana nemfuno ekhulayo yezisombululo zobuhle obupheleleyo.

Ukuduma kweeKhitshi zeMakeup zeMininzi eSebenzayo

ULulelo kunye noKuguquguquka Ukuqhuba Okukhethwayo kwaBathengi

Ukuthandwa kweekhithi zokuzihombisa ezisebenza ngeendlela ezininzi kunyuka, kuqhutywa yimfuno yabathengi ukuze kube lula kunye nokuguquguquka. Ezi zixhobo zibonelela ngeemveliso ezininzi kwiphakheji enye, ezivumela abasebenzisi ukuba bafezekise ukujonga okupheleleyo kokwenza ngomzamo omncinci. Lo mkhwa unomtsalane ngakumbi kwiingcali ezixakekileyo kunye nabahambi rhoqo abafuna izisombululo ezisebenzayo zobuhle. Ngokwengxelo ye-Statista, imarike yezithambiso zehlabathi kulindeleke ukuba ifikelele kwi-108 yeebhiliyoni zeedola ngo-2024, kunye neemveliso ezisebenza ngeendlela ezininzi ezidlala indima ebalulekileyo kolu kukhula.

Iimveliso ezifana neMilk Makeup kunye neFenty Beauty ziye zafumana imali kulo mkhwa ngokunikezela ngeemveliso ezinemisebenzi emininzi ezilungelelanisa iindlela zobuhle. I-Milk Makeup's Lip + i-Cheek stick, umzekelo, ingasetyenziselwa kokubili i-blush kunye nombala womlomo, ukubonelela ngesisombululo esikhawulezayo nesilula kwi-touch-ups. Ngokukwanjalo, iFenty Beauty's Match Stix inokusetyenziselwa ukujongisisa, ukuqaqambisa, kunye nokufihla, ibenze ibe yongezelelo oluguquguqukayo kuyo nayiphi na ikhithi yokwenza.

Imizekelo yeeMveliso eziDumileyo eziSebenza ngokuNinzi

Iibrendi ezininzi ziye zazisa iimveliso ezintsha ezinemisebenzi emininzi eziye zafumana ukuthandwa phakathi kwabathengi. Umzekelo, i-Danessa Myricks Yummy Skin Blurring Balm Lowlighter sisikhanyisi se-balm-to-powder esongeza ukukhanya okuthambileyo ngelixa kungabonakali ukungafezeki. Le mveliso ingumzekelo wendlela eya kwi-makeup enemisebenzi emininzi ebonelela ngeenzuzo zokuthambisa kunye ne-skincare.

Omnye umzekelo ophawulekayo ziinkuni ezininzi zeTalomi, ezinokusetyenziswa emehlweni, emilebeni, nasezidleleni. Ezi mveliso zenzelwe ukwenza lula iindlela zobuhle kwaye zinike inkangeleko edibeneyo kunye nomzamo omncinci. Ngokunikezela ngezisombululo eziguquguqukayo nezifanelekileyo, iibrendi zinokuhlangabezana neemfuno eziguqukayo zabathengi bale mihla.

Indima ye-E-yorhwebo kwi-Shaping Makeup Kit Trends

Iindlela zokuthenga kwi-Intanethi kunye neepateni zokuthenga kwabathengi

Urhwebo lwe-E-commerce ludlale indima ebalulekileyo ekuqulunqeni iindlela zokuzihombisa, ngakumbi emva kobhubhani we-COVID-19. Uncedo lokuthenga kwi-intanethi, kunye nokukwazi ukufikelela kuluhlu olubanzi lweemveliso, kukhokelele ekuthengeni ubuhle be-intanethi. Ngokwengxelo ye-Statista, i-e-commerce ibalwe ngaphezu kwekota yobuhle kunye nexabiso lokuthengisa lobuqu lokuthengisa e-US ngo-2022.

Iibrendi ziqhelanise nolu tshintsho ngokuphucula ubukho bazo kwi-intanethi kunye nokubonelela ngezixhobo zokuzama ukuphinda amava evenkileni. Umzekelo, isixhobo seSephora's Virtual Artist sivumela abathengi ukuba bazame kwiimveliso ezahlukeneyo zokuzihombisa, bebanceda benze izigqibo zokuthenga benolwazi. Le teknoloji ayiphuculi kuphela amava okuthenga kwi-intanethi kodwa iqhuba intengiso ngokunciphisa ukungaqiniseki okuhambelana nokuthenga iimveliso zobuhle kwi-intanethi.

Impembelelo yeMedia yeNtlalo kunye neempembelelo kwi-Makeup Kit Sales

Imithombo yeendaba zentlalo kunye nabaphembeleli baye baba nefuthe elikhulu ekuthengisweni kweekhithi zokuthambisa. Amaqonga afana ne-Instagram, iTikTok, kunye neYouTube ziye zaba ngamajelo aphambili oonobuhle ukufikelela kunye nokuzibandakanya nabathengi. Abaphembeleli, ngokukodwa, badlala indima ebalulekileyo ekubumbeni izinto ezikhethwa ngabathengi kunye nokuqhuba ukuthengiswa kweemveliso. Ngokwengxelo kaKyra, i-77% yabathengi beGen Z bathi iintsingiselo zinefuthe kwimbonakalo yazo.

Iimveliso ezifana neGlossier kunye neColourPop ziye zasebenzisa imidiya yoluntu ukwakha uluntu oluqinileyo kunye nokuqhuba ukuthengiswa kweemveliso. Impumelelo kaGlossier inokunxulunyaniswa nokugqalisela kwayo kumxholo oveliswe ngumsebenzisi kunye nentsebenziswano yempembelelo, eye yanceda ukudala isiseko sabathengi abathembekileyo. Ngokufanayo, ukusebenzisana rhoqo kweColourPop kunye nabaphembeleli kunye nabantu abadumileyo kuye kwavelisa i-buzz ebalulekileyo kunye nokuthengisa okwandisiweyo.

Ukusonga iKamva leMakeup Kits

Ukuqukumbela, ikamva leekhithi zokwakheka libunjwa ziindlela ezininzi eziphambili, kubandakanya ukunyuka kweemveliso ezinokwenzeka kunye nezinto ezininzi ezisebenzayo, impembelelo yobuhle obucocekileyo, kunye nendima ekhulayo ye-e-commerce kunye nemidiya yoluntu. Njengoko abathengi beqhubeka nokufuna izisombululo zobuhle ezizezakho, ezifanelekileyo, nezizinzileyo, iibrendi kufuneka zivelise izinto ezintsha kwaye zilungelelanise ukuhlangabezana nezi mfuno zivelayo. Ngokusebenzisa itekhnoloji ephucukileyo, ukwamkela imigaqo yobuhle ecocekileyo, kunye nokusebenzisa amandla amaqonga edijithali, iibrendi zobuhle zingahlala ziphambi kwegophe kwaye ziphumelele kwimakethi yezixhobo zokuhombisa. ”