Kule mihla yedijithali, i-intanethi yindawo yedabi yeebrendi ezilwela ingqalelo yabathengi. Izicwangciso zentengiso zeDigital ziye zaba sisiseko semikhankaso ye-intanethi eyimpumelelo, enikezela ngeendlela ezininzi zokunxibelelana nabaphulaphuli ekujoliswe kubo. Esi sikhokelo sijolise ekunciphiseni uluvo kwaye sikubonelele ngezicwangciso ezisebenzayo zokuphucula unyawo lwakho lwedijithali.
Isiqulatho:
1. Ukuqonda izicwangciso zentengiso yedijithali
2. Ukuthengiswa komxholo: Intliziyo yokuzibandakanya kwedijithali
3. I-SEO: Ukuvula ukubonakala kwindawo enabantu abaninzi
4. Intengiso yeendaba zoluntu: Ukunxibelelana nabaphulaphuli bakho
5. I-imeyile yokuthengisa: Unxibelelwano lomntu ngamnye kwinqanaba
Ukuqonda izicwangciso zentengiso yedijithali
Izicwangciso zentengiso yeDijithali zibandakanya uluhlu olubanzi lwemisebenzi eyenzelwe ukufezekisa iinjongo zoshishino ezithile ngokusebenzisa amajelo e-intanethi. Ezi zicwangciso ziyaguquguquka, zivela kunye nokuqhubela phambili kwezobuchwepheshe kunye nokutshintsha ukuziphatha kwabathengi. Embindini wayo, isicwangciso sokuthengisa sedijithali esomeleleyo kufuneka sihambelane neenjongo zenkampani zizonke, nokuba oko kukonyusa ulwazi lophawu, ukuvelisa izikhokelo, okanye ukuqhuba intengiso.
Inqanaba lokucwangcisa libalulekile. Ibandakanya uphando lwemarike, ukuchonga abaphulaphuli ekujoliswe kubo, ukubeka ii-KPI ezicacileyo, kunye nokukhetha amajelo afanelekileyo kunye namaqhinga. Esi siseko siqinisekisa ukuba iinzame ezilandelayo zigxininisekile kwaye zinokulinganiswa.
Ngaphezu koko, ukuthengiswa kwedijithali akusiso isisombululo esilinganayo. Ifuna ukwenziwa ngokwezifiso kunye nokulungiswa rhoqo. Ukuhlalutya idatha kunye nengxelo kwenza abathengisi baphucule izicwangciso zabo, baqinisekise ukuba bahlala befanelekile kwaye besebenza ngempumelelo ekufezekiseni iinjongo zabo.
Ukuthengiswa komxholo: Intliziyo yokuzibandakanya kwedijithali
Ukuthengiswa komxholo kuma phambili ekubandakanyekeni kwedijithali, ukubonelela ngendlela yokuba iibrendi ziqhagamshelane nabaphulaphuli babo ngokusebenzisa umxholo obalulekileyo kunye ofanelekileyo. Esi sicwangciso sigxile ekudaleni nasekusasazeni umxholo otsala, ubandakanya, kwaye ugcina abaphulaphuli, ekugqibeleni uqhuba isenzo somthengi onenzuzo.
Isitshixo ekuphumeleleni ukuthengiswa komxholo silele ekuqondeni iimfuno zabaphulaphuli kunye nezinto abanomdla kuzo. Ngokunikezela ngezisombululo okanye ukuqonda ngomxholo owenziwe kakuhle, iibrendi zinokuzimisa njengeenkokeli zokucinga kwishishini labo. Oku, kwakha ukuthembana nokunyaniseka phakathi kwabaphulaphuli babo.
Iifomathi ezahlukeneyo - ukusuka kwizithuba zeblogi kunye neevidiyo ukuya kwi-infographics kunye neepodcasts - zivumela ukubonakaliswa kokuyila kunye nokufikeleleka kwiiplatifti ezahlukeneyo. Olu luhlu luqinisekisa ukuba umxholo unokufikelela kubaphulaphuli ngeyona ndlela isebenzayo, ukuzibandakanya kwincoko kunokuba uthengise indlela enye.
I-SEO: Ukuvula ukubonakala kwindawo enabantu abaninzi
I-Engine Engine Optimization (SEO) bubugcisa kunye nesayensi yokuphucula umxholo wakho we-intanethi ukwenzela ukuba iinjini zokukhangela ezifana neGoogle zikwazi ukubonisa njengesiphumo esiphezulu sophando lwegama elithile elingundoqo. Uninzi lwabathengi abajikela kwiinjini zokukhangela ukufumana ulwazi, iimveliso kunye neenkonzo, i-SEO licandelo elibalulekileyo laso nasiphi na isicwangciso sokuthengisa sedijithali.
I-SEO ibandakanya amaqhinga ahlukeneyo, kubandakanywa uphando lwegama elingundoqo, ukulungiswa kwephepha, kunye nokwakha i-backlinks. Ezi nzame zijolise ekuphuculeni umgangatho kunye nobuninzi be-traffic yewebhusayithi, kunye nokuvezwa kwi-brand yakho, ngokungahlawulwanga (ekwabizwa ngokuba yi "organic") iziphumo ze-injini yokukhangela.
Ngaphandle kohlengahlengiso lobugcisa, i-SEO iphinda igxininise ukubaluleka komxholo ophezulu. Ukuzibandakanya, umxholo ofanelekileyo awunelisi kuphela imibuzo yabasebenzisi kodwa ukhuthaza ukwabelana kunye nokudibanisa, okwandisa ngakumbi iinzame ze-SEO. Ukugcina i-algorithms ye-injini yokukhangela yamva nje kunye neentsingiselo kubalulekile ukugcina nokuphucula amanqanaba akho.
Ukuthengisa kwimidiya yoluntu: Ukunxibelelana nabaphulaphuli bakho
Intengiso yemithombo yeendaba zentlalo inyusa amaqonga eendaba ezentlalo ukunxibelelana nabaphulaphuli bakho ukwakha uphawu lwakho, ukwandisa ukuthengisa, kunye nokuqhuba ukugcwala kwewebhusayithi. Oku kubandakanya ukupapasha umxholo obalaseleyo kwiiprofayili zakho zemidiya yoluntu, ukumamela kunye nokubandakanya abalandeli bakho, ukuhlalutya iziphumo zakho, kunye nokuqhuba iintengiso kwimidiya yoluntu.
Amandla osasazo lwentlalo alele ekukwazini ukukhuthaza unxibelelwano oluthe ngqo kunye nobuqu kunye nabaphulaphuli bakho. Ngokubandakanyeka kwiingxoxo ezimbini, iibrendi zinokufumana ukuqonda okubalulekileyo kwizinto ezikhethwa ngabaphulaphuli kunye namanqaku entlungu, evumela iinzame ezijoliswe ngakumbi nezisebenzayo zokuthengisa.
Ngaphezu koko, amaqonga eendaba ezentlalo anikezela ngobutyebi bedatha enokuthi ihlalutywe ukuze iphucule ngakumbi izicwangciso zokuthengisa. Ngokulandelela amazinga okuzibandakanya, izabelo, kunye nezinye iimethrikhi, abathengisi banokufumana ukuqonda okunzulu malunga noko kuhambelana nabaphulaphuli babo kwaye balungise izicwangciso zabo ngokufanelekileyo.
Ukuthengisa nge-imeyile: Unxibelelwano olulolwakho kwisikali
Ukuthengisa nge-imeyile sisicwangciso esisebenzayo sokuthengisa sedijithali sokuthumela ii-imeyile kubathengi kunye nabathengi. Ii-imeyile zentengiso ezisebenzayo ziguqula amathuba abe ngabathengi kwaye zijike abathengi bexesha elinye babe ngabalandeli abathembekileyo, abakrwada.
Esi sicwangciso sigqwesileyo kubuchule baso bokubonelela ngonxibelelwano lomntu kwinqanaba. Ngokwahlula kunye nokuzenzekelayo, abathengisi banokwenza imiyalezo yabo ibe ngamacandelo athile abaphulaphuli, baqinisekise ukufaneleka kunye nokunyusa izinga lokuzibandakanya.
Ngaphezu koko, intengiso ye-imeyile ibonelela nge-ROI engenakuthelekiswa, ngenxa yeendleko zayo eziphantsi kunye nokusebenza okuphezulu. Ngokugcina incoko yababini eqhubekayo nabaphulaphuli bakho, ungagcina uphawu lwakho luphezulu-kwingqondo, ukhulise iinkokeli, kwaye uqhube ishishini eliphinda-phindayo.
isiphelo
Izicwangciso zentengiso yedijithali zibalulekile kulo naliphi na ishishini elijonge ukuphumelela kwihlabathi le-intanethi. Ngokuqonda kunye nokuphumeza izicwangciso ezifana nokuthengiswa komxholo, i-SEO, ukuthengiswa kweendaba zoluntu, kunye nokuthengisa i-imeyile, iimpawu ziyakwazi ukudibanisa nabaphulaphuli babo ngeendlela ezinentsingiselo. Khumbula, isitshixo sempumelelo sikubonelelo ngexabiso, ukubandakanyeka kwiincoko eziyinyani, kwaye ngokuqhubekayo nokuphucula izicwangciso zakho ngokusekwe kulwazi oluqhutywa yidatha.
