Kwimeko yeshishini lanamhlanje elikhuphisanayo, ukuqonda ubunzima bengqondo yomntu ekuthengiseni akuyoncedo nje kuphela kodwa kubalulekile. Ukuthengisa kungaphezulu kweempawu zemveliso kunye nexabiso. Kubandakanya iimvakalelo, inkuthazo, nobugocigoci obufihlakeleyo kwindlela umntu aziphethe ngayo. Yiyo loo nto esi sikhokelo siza kuphonononga ipsychology yokuthengisa, kutheni kuyimfuneko, kwaye isetyenziswa njani kwimisebenzi yeshishini yemihla ngemihla ukonyusa intengiso.
Isiqulatho
Yintoni ipsychology yokuthengisa
Ukubaluleka kokuqonda i-psychology yokuthengisa
Imigaqo ephambili esetyenziswa kwipsychology yokuthengisa
isiphelo
Yintoni ipsychology yokuthengisa
Ipsychology yokuthengisa icandelo elingaphantsi lenzululwazi yokuthengisa ebandakanya ukufunda imiba eyahlukeneyo yengqondo yomthengi enefuthe kwizigqibo zabo zokuthenga. Ikwabhekiselele kwindawo yophando kunye neseti yezicwangciso ezisetyenziswa ngabathengisi ukukholisa nokuphembelela abo baza kuthenga ukuthenga. Eminye yale mibono yokuthengisa kwengqondo kunye nezicwangciso zibandakanya ukuqonda iinjongo zabathengi, ukoyisa inkcaso, ukwakha ubudlelwane, kunye nokudala imvakalelo yongxamiseko.
Ukubaluleka kokuqonda i-psychology yokuthengisa
1. Ukwakha ubudlelwane obungcono babathengi
Intengiso ayikho nje enye into ethengiweyo; idala amathuba okuphuhlisa ubudlelwane bexesha elide kunye nomthengi. Ipsychology yokuthengisa inceda abathengisi ukuba bazi ukuba abathengi bafuna ntoni kwaye kutheni kufuneka babe nayo. Uphononongo lunceda iinkampani ekufumaneni isiseko esiluqilima sobuhlobo, ukuthembeka, kunye novelwano kubathengi bazo. Abathengisi baya kuba nakho ukwenza amava abathengi asemgangathweni, kungoko baphuhlisa ubudlelwane obuqinileyo kunye nabo ngokuqonda kunye nokuthobela iimfuno zomthengi.
2. Ukuba nobuchule bokweyisela
Ukucenga sisiseko sokuthengisa. Iimbono kwipsychology, ezifana nokuphindaphinda kunye nokunqongophala kunokunceda abathengisi ukuba baphembelele abathengi. Nasiphi na isicwangciso esidala ukuvakalelwa kokunqongophala sinokuphembelela isigqibo somthengi sokuthatha amanyathelo ngoku. Utshintshiselwano luthetha ukunika into enexabiso engafuni ukuba umthengi athenge nantoni na njengembuyekezo. Nangona kunjalo, ukwazi ukuba ezi ziphembeleli zengqondo zisebenza njani kunokunceda umthengisi azisebenzise ngokuziphatha.
3. Ukuphucula amalinge eentengiso
Ukuziphatha kwabathengi kunye nenkuthazo yimiba ebalulekileyo yentengiso esebenzayo. Ukuthengisa isayikholoji kuchaza ukuba kutheni ithemba linika ingqwalasela kwimveliso ethile kunye nenkcazo yayo kunye nokukhuthaza iimvakalelo. Abathengisi banokubandakanya ezi zinto ukwenza amaphulo abo entengiso achulumancise.
4. Ukudala izicwangciso ezisebenzayo zokuthengisa
Iindlela zokuthengisa zisebenza njengemephu yendlela yento efunekayo xa udibana neenjongo zokuthengisa. Isayikholoji yentengiso yenza ukuba abaphathi abaphezulu kunye nabanye abameli benze ii-algorithms zokuqina ezijolise kubathengi. Nangona kunjalo, amashishini anjalo anokukwenza oko ngokujongana neemfuno, izichaso, kunye nezinto ezikhethwayo ezichaphazela iinkqubo zokuthatha izigqibo zabathengi. Oku kukhokelela ekwandeni kwempumelelo yokuthengisa, amazinga okuguqulwa, kunye nesiphumo seengeniso.
Imigaqo ephambili esetyenziswa kwipsychology yokuthengisa
1. Ukuphindaphinda
Umgaqo wokubuyisela uchaza ukuba xa umntu ekunika into okanye unikela ngento ethile, abantu bahlala belindele ukuba babuyiselwe. Lo ngumzekelo weqhinga lokuthengisa elinokuthi lincede ekunikeni abo baza kuba ngabathengi ulwazi oluxabisekileyo, olufana neesampulu zasimahla kunye neengcebiso ezenzelwe wena. Oku kuqinisekisa ukuba abathengi baphuhlisa isibophelelo malunga nentlawulo kuba bekukho isivumelwano, kwaye ke ukuthengwa kweemveliso kunokwenziwa ngeenjongo zokubuya.
Umzekelo, ezinye iinkampani ezibandakanya ukucoca zibonelela ngolingo lwasimahla apho umthengi unokuzama iimveliso kunye neenkonzo phambi kokuthenga. Ezo zenzo zobubele zidla ngokuphembelela isigqibo sabathengi sokuhlawulela imveliso kamva.
2. Ukunqongophala
Ngokwethiyori yengqondo yokunqongophala, abantu baxabisa izinto ezinqabileyo ngakumbi. Oku kunokubandakanya ukuthengiswa kweflash, ukunyuswa kwexesha eliqingqiweyo, kunye nokuncipha kwesitokhwe. Abathengi basabela ngokukhawuleza ukuba benziwe ukuba baqonde ukuba kufuneka babe kwisiza ngokukhawuleza.
Umzekelo, iimveliso ezithile zinokuba nesitokhwe esilinganiselweyo, esinokugqanyiswa liqonga le-e-commerce. Oku kudala imvakalelo yongxamiseko ekhuthaza abathengi ukuba bathenge imveliso ukuze baphephe ukuphoswa.
3. Igunya
Oku kubizwa ngokuba ngumgaqo wegunya; abantu batyekele ekuqwalaseleni iingcebiso abazifumana kwiingcali ezinobuchule okanye kwimithombo ehlonelwayo. Ugxininiso kwizatifikethi, amabhaso, kunye neziqinisekiso ezithe ngqo kwishishini kwintengiso nazo zinokuba yinxalenye yayo. Abathengi baya kuba lula ukuthenga iimveliso kwiinkampani ezibekwe njengegunya.
4. Ukuzinikela kunye nokungaguquguquki
Kukholelwa ukuba xa umntu ezalisekisa izithembiso ezincinci, kunokwenzeka ukuba alandele ezinkulu. Kwale ndlela inye inokusetyenziswa kwiintengiso, apho umxhasi enze izithembiso ezincinci eziphuhlayo zibe zikhulu. Oku, ke ngoko, kunika unxibelelwano oluqhubekayo kunye neekontraki eziphindaphindiweyo.
Abathengi banokufumana ibhokisi yesilingo sasimahla kwinkonzo yebhokisi yorhumo. Oku kuhambelana namava abo amnandi okuqala, kwaye banokutyekela ngakumbi ekuzinikeleni kumrhumo ohlawulweyo emva koko.
5. Isibheno seemvakalelo
Ingcamango yesibheno seemvakalelo ihlola indlela imiba yeemvakalelo echaphazela ngayo iinkqubo zokuthenga kunye nezigqibo. Oku kunika elinye ithuba lokuba abathengisi baphuhlise unxibelelwano olubangela iimpendulo zeemvakalelo njengezibonelelo zemveliso okanye inkonzo abazimisele ukuyithengisa. Isiphumo sesokuba amashishini anokubhenela kwiimvakalelo zabathengi ukwenza ukuba izinto abazinikezelayo zithengiswe ngakumbi.
Kwintengiso yesithuthi sobutofotofo, umzekelo, isithuthi sinokunxulunyaniswa nokunyuka kwesimo kunye nokuxatyiswa koontanga bomntu. Oku kutsala kwiintambo zeemvakalelo zomthengi, kubanceda ukuba benze uxhulumaniso olunzulu kunye nemveliso.
6. Ubungqina boluntu
Ingcamango yobungqina bentlalo yinto apho abantu bavame ukwenza izigqibo ngokujonga okanye ukulandela oogxa babo / oontanga ngokusekelwe kwindlela yokuziphatha kunye nezimvo zabo. Abathengisi banokusebenzisa ubungqina bentlalo ngeendlela ezahlukeneyo, ezifana nezifundo zecala, abaphembeleli, iingcebiso, abaphononongi kunye nobungqina. Ukufumana intembeko, ungayenza icace kubathengi bakho ukuba imveliso yakho inceda abanye ukuba baphile ubomi obungcono.
Ngokwesiqhelo, indawo ye-e-commerce ibona umbono wabathengi kwizinto ezahlukeneyo. Ingxelo encomekayo kunye nophononongo lukhuthaza abathengi ukuba bathenge kwaye bancede bakhe ukuzithemba.
7. Ukuthanda
Umgaqo wokuphindaphindana uqinisekisa ukuba abantu bavuma kakhulu abantu abasele bebazi, ababathandayo, kunye nabahlonitshwayo. Abantu kufuneka baqonde ukuba ukonyusa ishishini ngokuthengisa, umntu kufuneka azi indlela yokujongana buqu nabathengi, ahlawule izincomo, kwaye abelane ngezinto ezifanayo zokuzonwabisa okanye umdla.
Ukusebenzisa lo mgaqo, umthengisi unokuthetha ngokukhululekileyo nabo baza kuba ngabaxumi ukuze amisele izizathu ezifanayo. Banokwakha ubudlelwane kwindawo ekwabelwana ngayo kwaye bahlekise omnye nomnye, okuqinisekisa ukuba bobabini banandipha inkqubo yokuthengisa.
isiphelo
Ngamafutshane, ukuphonononga i-psychology emva kokuthengisa kutyhila ukuqonda ngakumbi kwinto eyenza abantu baphawule ngokwazi nje iinkcukacha okanye ixabiso lemveliso. Esi sikhokelo sigxininisa indlela i-psychology enefuthe ngayo kwiinkqubo zokuthengisa ekudaleni ubudlelwane obuhlala buhleli babathengi, iimpembelelo eziphezulu, iintengiso, kunye neendlela eziphuculweyo zokuthengisa.
Abathengisi abanobuchule banokusebenzisa imigaqo enjengokubuyiselana, ukunqongophala, igunya, kunye nezinye ezixoxwe ngasentla njengezixhobo ezinamandla. Inkqubo yokuthengisa iya kuba yinto esebenzayo ngakumbi ukuba ezi migaqo yokuziphatha isetyenziswe ngokuchanekileyo, okukhokelela kwingeniso ephezulu kunye nokusebenza okwandisiweyo kumashishini.
